ESP Cost Comparison

Part of The Email Marketing Kit (2006)

Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Units/Notes
Start-up Fees
Initial Set-up and Training
Additional Set-up and Training
Training (optional)
Double Opt-in
Campaign Fees
Campaign Set-up and Testing
Campaigns
Add'l Waves, Cells, Panels
1 to 2 additional
3 to 5 additional
6 to 10 additional
10+ additional
Creative Development
Data Hosting
up to 500,000 records/10 attributes per
500,001 to 2,000,000 records/up to 10 attributes
up to 2,000,000 records/11 to 20 attributes
up to 2,000,000 records/21 to 30 attributes
up to 2,000,000 records/31 to 40 attributes
up to 2,000,000 records/41 to 50 attributes
up to 2,000,000 records/50+ attributes
Image Hosting (JPEG, GIF)
0 to 20
21 to 100
Page Hosting
Static Page (up to 100 images)
Coupon Page
Data Gathering Survey or Preference Page
Add-ons
Survey Page Implementation
Viral Marketing
Preference Center (Subscriber Management Page)
Professional Services
Strategic Planning
Technical Services
Engineering

Vendor A
Full Service

Self-Service

Project Management
Message Production & Management
Production Development
Quality Assurance
Account Support
10 hours professoinal services/month
20 hours per month
40 hours per month
60 hours per month

Deployment (details below)

Up to 250,000 messages per month

Cost Per Thousand

250,001 to 500,000 messages per month

Cost Per Thousand

500,001 to 1,000,000 messages per month

Cost Per Thousand

1 Million and up messages per month

Cost Per Thousand

Units/Notes

Vendor B
Full-Service

Self-Service Units/Notes

Vendor C
Full-Service

Self-Service

Instructions: type your figures into the cells shaded yellow; the rest of
will automatically be updated to reflect your changes

Units/Notes

Vendor D
Full-Service

Pricing Scenario -- Full Service

Self-Service
Set-up/One Time Costs
Set-up Fees
Training (optional)
One Sub Mgmt Page
SUB TOTAL

Monthly/Variable Costs
E-mail Campaigns
Monthly
Quantity sent per month
Campaigns per month
Add'l Waves, Cells Panels
Monthly Service Bureau
Fee(s)
SUB TOTAL

Additional Monthly Charges

Data Hosting -- Records
Sub Mgmt Page Hosting
SUB TOTAL
Monthly TOTAL
Effective CPM
Estimated First Year Cost
Add-ons
Viral Marketing Page
Set-up
Campaigns per month
Add'l Waves, Cells, Panel
TOTAL
Survey Page
Surveys annually
Page Hosting

Set-up

TOTAL
Add'l Sub Mgmt Pages
Set-up
Page Hosting
TOTAL
Couponing
Coupons annually
Page Hosting
TOTAL -- All Features

Instructions: type your figures into the cells shaded yellow; the rest of
will automatically be updated to reflect your changes
Pricing Scenario -- Self Service
Set-up/One Time Costs
Set-up Fees
Training (optional)
One Sub Mgmt Page
SUB TOTAL

Monthly/Variable Costs
E-mail Campaigns
Monthly
Quantity sent per month
Campaigns per month
Add'l Waves, Cells
Panels
Monthly Service Bureau
Fee
SUB TOTAL
Additional Monthly Charges
Data Hosting -- Records
Sub Mgmt Page Hosting
SUB TOTAL
Monthly TOTAL
Effective CPM
Estimated First Year Cost
Add-ons
Viral Marketing Page
Set-up
Campaigns per month
Add'l Waves, Cells, Panels
TOTAL
Survey Page
Surveys annually
Page Hosting

Set-up

TOTAL
5 Add'l Sub Mgmt Pages
Set-up
Page Hosting
TOTAL
Couponing
Coupons annually
Page Hosting
TOTAL -- All Features

nto the cells shaded yellow; the rest of the cells in the spreadsheet
reflect your changes

Vendor A

Vendor B

Vendor C

Vendor D

$
$

$
$
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$
$
$
$
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nto the cells shaded yellow; the rest of the cells in the spreadsheet
reflect your changes

Vendor A

Vendor B

Vendor C

Vendor D

$
$

$
$
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$
$
$
$
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#DIV/0!

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ESP Product/Service Comparison

Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.

Product/Service Comparison
Vendor A
Solutions
Provided

Product/Service
Requirements

Full-Service Solution
Blended Solution
Self-Service Solution
In-house Solution

Dynamic Content
Auto Responders
Web-based Viral
Campaigns
List Hygiene
Hosted Registration
Testing (A/B split, etc.)
Deliverability Tracking
Spam Checking
Database Hosting
Polls/Surveys in E-mails
Web-based
Polls/Surveys
Couponing in E-mails
Web-based Couponing
Quality Assurance

Product/Service
General
E-mail
Tracking/Reporting
Website
Tracking/Reporting
Send Rate (per hour)
Client Ability to Slow
Send
Format Detection
Loyalty Programs
Rich Media
Templates
Review/Approvals
before Send
Personalization
Analytics
Int'l Character Sets

Vendor B

Vendor C

Vendor D