ESP Scoring Functionality & Key Specs

Part of The Email Marketing Kit (2006)

Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: this spreadsheet will be automatically updated with information from the Vendor spreadsheets; assign rank based on percentage relative to perfect match
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP v1.doc
Perfect Match
Vendor A
Vendor B
Perfect
Average
Percent Average
Rating Score Rating
Perfect Rating
By Functionality
Score
Score
A. E-letter Features
2.0
26.0
0.0
0.0
0%
0.0
0.0
B. E-letter Editorial Interface
2.0
28.0
0.0
0.0
0%
0.0
0.0
C. Exception Handling
2.0
18.0
0.0
0.0
0%
0.0
0.0
D. Registration/Subscription Management/Privacy
2.0
18.0
0.0
0.0
0%
0.0
0.0
E. Database/Data Management
2.0
12.0
0.0
0.0
0%
0.0
0.0
F. Tracking and Reporting
2.0
30.0
0.0
0.0
0%
0.0
0.0
G. Infrastructure
2.0
36.0
0.0
0.0
0%
0.0
0.0
H. Support
2.0
24.0
0.0
0.0
0%
0.0
0.0
J. Company Information
2.0
12.0
0.0
0.0
0%
0.0
0.0
K. Other
2.0
2.0
0.0
0.0
0%
0.0
0.0
Total Score
2.0
206.0
0.0
0.0
0%
0.0
0.0
Relative to Perfect Match
0%
0%
Rank
0
0

By Key Requirement
Must Have
Should Have
Like to Have

Perfect Match
Vendor A
Vendor B
Average
Average Average Percent Average
Average
Rating Score Rating
Score
Perfect Rating
Score
2.0
6.0
0.0
0.0
0%
0.0
0.0
2.0
4.0
0.0
0.0
0%
0.0
0.0
2.0
2.0
0.0
0.0
0%
0.0
0.0
Total Score
2.0
12.0
0.0
0.0
Relative to Perfect Match
0%
0%
Rank
0
0

Percent
Perfect
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%

Percent
Perfect
0%
0%
0%

rcentage relative to perfect match

Vendor C
Average
Rating
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0

Average
Rating
0.0
0.0
0.0
0.0
0%
0

Score
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

Vendor C
Average
Score
0.0
0.0
0.0

Vendor D
Percent Average
Perfect Rating
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0.0
0%
0

Score
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

Percent
Perfect
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%

Vendor D
Percent Average Average Percent
Perfect Rating
Score
Perfect
0%
0.0
0.0
0%
0%
0.0
0.0
0%
0%
0.0
0.0
0%
0.0
0%
0

ESP Scoring Functionality & Key Specs

Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP v1.doc
* Weight
Must Have
Should Have
Nice to Have

3
2
1

**Ratings
Currently Meets our Needs (Perfect Score)
May Meet our Needs with Development
Does Not Meet our Needs

2
1
0

A. E-letter Features
1. Format
2. Personalization
3. 'From Address'
4. Foreign Language Character Sets
5. E-commerce
6. Refer/Send to a Colleague
B. E-letter Editorial Interface
1. The Tool
1g. Enter content once, auto gen Text,
HTML, AOL
2. Scheduled Sends
3. Quality Control
4. Auto-generate E-letters
5. Dynamically Generate Content
C. Exception Handling
1. Undeliverablees
2. Bounces
3. Handling of Replies
D. Registration/Subscription
Management/Privacy
1. Registration
2. Subscription Management/Preference
Page
3. Privacy/Permission
E. Database/Data Management
1. Database
2. Data Management
F. Tracking and Reporting
1. Registration Page
2 Issue Audience
3. Trackable URLs/Click-Through Rates
4. Opens
5. Reporting
G. Infrastructure
1a. Performance: Co-location
1b. Performance: Through-put
1c. Performance: Delivery Problems
2. Dependability
3. Security
4. Ad Management Compatibility
H. Support
1. Migration
1a. Initial Training
2. Ongoing Training
3. Customer Service
J. Company Information
1. Background
2. Internet/E-mail Conduct
K. Other
Overall Rating

Weight*
2.2
3
2
3
2
1
2
2.3
3

Perfect
Score
26.0
6
4
6
4
2
4
28.0
6

2
3
3
2
1
3.0
3
3
3

4
6
6
4
2
18.0
6
6
6

3.0
3

18.0
6

3
3
3.0
3
3
3.0
3
3
3
3
3
3.0
3
3
3
3
3
3
3.0
3
3
3
3
3.0
3
3
1.0
1

6
6
12.0
6
6
30.0
6
6
6
6
6
36.0
6
6
6
6
6
6
24.0
6
6
6
6
12.0
6
6
2.0
2
206

Notes

ESP Scoring Functionality & Key Specs

Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP v1.doc
* Weight
3 = Must Have
2 = Should Have
1 = Nice to Have
**Ratings
2 = Currently Meets our Needs
1 = May Meet our Needs with Development
0 = Does Not Meet our Needs
Vendor Name:
Overall Rating
Rating on Must Haves (#3, 30)
Rating on Should Haves (#2, 5)
Rating on Nice to Haves (#1, 2)

A. E-letter Features
1. Format
2. Personalization
3. 'From Address'
4. Foreign Language Character Sets
5. E-commerce
6. Refer/Send to a Colleague
B. E-letter Editorial Interface
1. The Tool
1g. Enter content once, auto gen Text, HTML, AOL
2. Scheduled Sends
3. Quality Control
4. Auto-generate E-letters
5. Dynamically Generate Content
C. Exception Handling
1. Undeliverablees
2. Bounces
3. Handling of Replies
D. Registration/Subscription Management/Privacy
1. Registration
2. Subscription Management/Preference Page
3. Privacy/Permission
E. Database/Data Management
1. Database
2. Data Management
F. Tracking and Reporting
1. Registration Page
2 Issue Audience
3. Trackable URLs/Click-Through Rates
4. Opens
5. Reporting
G. Infrastructure
1a. Performance: Co-location
1b. Performance: Through-put
1c. Performance: Delivery Problems
2. Dependability
3. Security
4. Ad Management Compatibility
H. Support
1. Migration
1a. Initial Training
2. Ongoing Training
3. Customer Service
J. Company Information
1. Background
2. Internet/E-mail Conduct
K. Other
Overall Rating

0.0
0.0
0.0

Weight*
2.2
3
2
3
2
1
2
2.3
3
2
3
3
2
1
3.0
3
3
3
3.0
3
3
3
3.0
3
3
3.0
3
3
3
3
3
3.0
3
3
3
3
3
3
3.0
3
3
3
3
3.0
3
3
1.0
1
0

0.0
0.0
0.0
Perfect
Score Ratings**
26.0
0.0
6
0.0
4
0.0
6
0.0
4
0.0
2
0.0
4
0.0
28.0
0.0
6
0.0
4
0.0
6
0.0
6
0.0
4
0.0
2
0.0
18.0
0.0
6
0.0
6
0.0
6
0.0
18.0
0.0
6
0.0
6
0.0
6
0.0
12.0
0.0
6
0.0
6
0.0
30.0
0.0
6
0.0
6
0.0
6
0.0
6
0.0
6
0.0
36.0
0.0
6
0.0
6
0.0
6
0.0
6
0.0
6
0.0
6
0.0
24.0
0.0
6
0.0
6
0.0
6
0.0
6
0.0
12.0
0.0
6
0.0
6
0.0
2.0
0.0
2
0.0
206
0.0

Total
Percent
Add'l
Score
Perfect
Cost ($)
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0
0%

Expertise
(+)

Notes

ESP Scoring Functionality & Key Specs

Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP v1.doc
* Weight
3 = Must Have
2 = Should Have
1 = Nice to Have
**Ratings
2 = Currently Meets our Needs
1 = May Meet our Needs with Development
0 = Does Not Meet our Needs
Vendor Name:
Overall Rating
Rating on Must Haves (#3, 30)
Rating on Should Haves (#2, 5)
Rating on Nice to Haves (#1, 2)

A. E-letter Features
1. Format
2. Personalization
3. 'From Address'
4. Foreign Language Character Sets
5. E-commerce
6. Refer/Send to a Colleague
B. E-letter Editorial Interface
1. The Tool
1g. Enter content once, auto gen Text, HTML, AOL
2. Scheduled Sends
3. Quality Control
4. Auto-generate E-letters
5. Dynamically Generate Content
C. Exception Handling
1. Undeliverablees
2. Bounces
3. Handling of Replies
D. Registration/Subscription Management/Privacy
1. Registration
2. Subscription Management/Preference Page
3. Privacy/Permission
E. Database/Data Management
1. Database
2. Data Management
F. Tracking and Reporting
1. Registration Page
2 Issue Audience
3. Trackable URLs/Click-Through Rates
4. Opens
5. Reporting
G. Infrastructure
1a. Performance: Co-location
1b. Performance: Through-put
1c. Performance: Delivery Problems
2. Dependability
3. Security
4. Ad Management Compatibility
H. Support
1. Migration
1a. Initial Training
2. Ongoing Training
3. Customer Service
J. Company Information
1. Background
2. Internet/E-mail Conduct
K. Other
Overall Rating

0.0
0.0
0.0

Weight*
2.2
3.0
2.0
3.0
2.0
1.0
2.0
2.3
3.0
2.0
3.0
3.0
2.0
1.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
1.0
1.0
0.0

0.0
0.0
0.0
Perfect
Score Ratings**
26.0
0.0
6.0
0.0
4.0
0.0
6.0
0.0
4.0
0.0
2.0
0.0
4.0
0.0
28.0
0.0
6.0
0.0
4.0
0.0
6.0
0.0
6.0
0.0
4.0
0.0
2.0
0.0
18.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
18.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
12.0
0.0
6.0
0.0
6.0
0.0
30.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
36.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
24.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
12.0
0.0
6.0
0.0
6.0
0.0
2.0
0.0
2.0
0.0
206.0
0.0

Total
Percent
Add'l
Score
Perfect
Cost ($)
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0
0%

Expertise
(+)

Notes

ESP Scoring Functionality & Key Specs

Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP v1.doc
* Weight
3 = Must Have
2 = Should Have
1 = Nice to Have
**Ratings
2 = Currently Meets our Needs
1 = May Meet our Needs with Development
0 = Does Not Meet our Needs
Vendor Name:
Overall Rating
Rating on Must Haves (#3, 30)
Rating on Should Haves (#2, 5)
Rating on Nice to Haves (#1, 2)

A. E-letter Features
1. Format
2. Personalization
3. 'From Address'
4. Foreign Language Character Sets
5. E-commerce
6. Refer/Send to a Colleague
B. E-letter Editorial Interface
1. The Tool
1g. Enter content once, auto gen Text, HTML, AOL
2. Scheduled Sends
3. Quality Control
4. Auto-generate E-letters
5. Dynamically Generate Content
C. Exception Handling
1. Undeliverablees
2. Bounces
3. Handling of Replies
D. Registration/Subscription Management/Privacy
1. Registration
2. Subscription Management/Preference Page
3. Privacy/Permission
E. Database/Data Management
1. Database
2. Data Management
F. Tracking and Reporting
1. Registration Page
2 Issue Audience
3. Trackable URLs/Click-Through Rates
4. Opens
5. Reporting
G. Infrastructure
1a. Performance: Co-location
1b. Performance: Through-put
1c. Performance: Delivery Problems
2. Dependability
3. Security
4. Ad Management Compatibility
H. Support
1. Migration
1a. Initial Training
2. Ongoing Training
3. Customer Service
J. Company Information
1. Background
2. Internet/E-mail Conduct
K. Other
Overall Rating

0.0
0.0
0.0

Weight*
2.2
3.0
2.0
3.0
2.0
1.0
2.0
2.3
3.0
2.0
3.0
3.0
2.0
1.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
1.0
1.0
0.0

0.0
0.0
0.0
Perfect
Score Ratings**
26.0
0.0
6.0
0.0
4.0
0.0
6.0
0.0
4.0
0.0
2.0
0.0
4.0
0.0
28.0
0.0
6.0
0.0
4.0
0.0
6.0
0.0
6.0
0.0
4.0
0.0
2.0
0.0
18.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
18.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
12.0
0.0
6.0
0.0
6.0
0.0
30.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
36.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
24.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
12.0
0.0
6.0
0.0
6.0
0.0
2.0
0.0
2.0
0.0
206.0
0.0

Total
Percent
Add'l
Score
Perfect
Cost ($)
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0
0%

Expertise
(+)

Notes

ESP Scoring Functionality & Key Specs

Part of The Email Marketing Kit (2006)
Written by Jeanne S. Jennings
Published by SitePoint Pty. Ltd.
Instructions: type your figures into the cells shaded yellow; the rest of the cells in the spreadsheet
will automatically be updated to reflect your changes
Note: These spreadsheets were created to evaluate proposals received as a result of the following RFP:
> ESP RFP v1.doc
* Weight
3 = Must Have
2 = Should Have
1 = Nice to Have
**Ratings
2 = Currently Meets our Needs
1 = May Meet our Needs with Development
0 = Does Not Meet our Needs
Vendor Name:
Overall Rating
Rating on Must Haves (#3, 30)
Rating on Should Haves (#2, 5)
Rating on Nice to Haves (#1, 2)

A. E-letter Features
1. Format
2. Personalization
3. 'From Address'
4. Foreign Language Character Sets
5. E-commerce
6. Refer/Send to a Colleague
B. E-letter Editorial Interface
1. The Tool
1g. Enter content once, auto gen Text, HTML, AOL
2. Scheduled Sends
3. Quality Control
4. Auto-generate E-letters
5. Dynamically Generate Content
C. Exception Handling
1. Undeliverablees
2. Bounces
3. Handling of Replies
D. Registration/Subscription Management/Privacy
1. Registration
2. Subscription Management/Preference Page
3. Privacy/Permission
E. Database/Data Management
1. Database
2. Data Management
F. Tracking and Reporting
1. Registration Page
2 Issue Audience
3. Trackable URLs/Click-Through Rates
4. Opens
5. Reporting
G. Infrastructure
1a. Performance: Co-location
1b. Performance: Through-put
1c. Performance: Delivery Problems
2. Dependability
3. Security
4. Ad Management Compatibility
H. Support
1. Migration
1a. Initial Training
2. Ongoing Training
3. Customer Service
J. Company Information
1. Background
2. Internet/E-mail Conduct
K. Other
Overall Rating

0.0
0.0
0.0

Weight*
2.2
3.0
2.0
3.0
2.0
1.0
2.0
2.3
3.0
2.0
3.0
3.0
2.0
1.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
1.0
1.0
0.0

0.0
0.0
0.0
Perfect
Score Ratings**
26.0
0.0
6.0
0.0
4.0
0.0
6.0
0.0
4.0
0.0
2.0
0.0
4.0
0.0
28.0
0.0
6.0
0.0
4.0
0.0
6.0
0.0
6.0
0.0
4.0
0.0
2.0
0.0
18.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
18.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
12.0
0.0
6.0
0.0
6.0
0.0
30.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
36.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
24.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
6.0
0.0
12.0
0.0
6.0
0.0
6.0
0.0
2.0
0.0
2.0
0.0
206.0
0.0

Total
Percent
Add'l
Score
Perfect
Cost ($)
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0.0
0.0
0%
0.0
0.0
0.0
0%
0.0
0
0%

Expertise
(+)

Notes