Rose

Rea

roserea.com

rose.e.rea@gmail.com | 805 300 5028

EXPERIENCE
EDELMAN PUBLIC RELATIONS






San Francisco
Assistant Account Executive






August 2015 August 2016
Highlights include crafting a tweet for client (PayPal) that was retweeted by @FLOTUS (350 retweets, 1,100
likes) and developing content for a real-time conversation with Old Spice hero Isaiah Mustafa
Executed new brand launch (PayPal Is New Money") across all clients social platforms and shared content
during the airing of clients first Super Bowl commercial, resulting in the highest volume of organic discussion on
social channels and the most native video views ever recorded at PayPal, reaching an estimated 118M people
Managed and updated clients daily, weekly, monthly, and quarterly editorial content calendars for Facebook,
Twitter, LinkedIn, Instagram, and Pinterest
Created and managed campaign-specific editorial calendars for larger social campaigns, such as the PayPal and
Airbnb Meet Halfway campaign which resulted in 4,239 nights booked on Airbnb, 18,539 new PayPal user
sign-ups, 2,000 shares across Facebook and over 232 million impressions
Developed content for clients social platforms, including day-to-day content and larger, campaign-specific
content, and handled posting and scheduling via native platforms or Hootsuite/Curalate
Reported on weekly, monthly, and campaign-specific performance, utilizing Simply Measured, Curalate, Twitter
Analytics, and Facebook Insights
Crafted email marketing content to integrate social campaigns with clients larger marketing initiatives (Back to
School 2016, Travel 2016)
Digital Intern








June 2015 August 2015
Participated in clients social campaign to announce status as an independent company
Wrote and developed content for clients social media platforms, including day-to-day content and larger,
campaign-specific content, and handled all posting and scheduling via native platforms or Hootsuite/Curalate
DOSESMART INC.








Los Angeles
Communications Officer







September 2014 June 2015
Produced pitch decks and other presentation materials which generated interest from Amgen and helped secure
funds in a seeding round
RADICAL SKINCARE








Los Angeles
Marketing Intern








June 2014 August 2014
Created pitch deck for Beauty Industry West conference, edited consumer newsletter, and wrote copy for new
products and Saks Fifth Avenue store launch promotional material
WORDS OF PEACE GLOBAL







Los Angeles

Communications Specialist







November 2013 May 2014
Devised email marketing campaign with highest ever click-through rate and developed brand positioning with
new website copy that received over 1,300,000 visits in 2013
BLOOMSBURY PUBLISHING







London
Editorial Intern








September 2010
Developed online promotions material for company titles, wrote cover briefs, and worked directly with authors
on paperback copy (Hinterland, Caroline Brothers)

EDUCATION
MA, Communication Management, USC Annenberg, U.S.A., 2015 (3.94 GPA)
BA, English and Related Literature, University of York, U.K., 2011

SKILLS & ACHIEVEMENTS
Proficient in/with MSOffice, Hootsuite, Curalate, Simply Measured, Radian6, Twitter Ads, Twitter Analytics,
Facebook Ads Manager, Facebook Insights
Moderate fluency in French (Alliance Franaise Diploma awarded at highest level in 2006)
Certified Jivamukti Yoga Instructor (300-Hour Certification awarded in 2012)