1.

Respondents Profile:
Name:
Age: (a) 18-27
Sex: (a) Male
Occupation:
Income:
Education:
Religion:

(b) 28-37
(b) Female

(c) 38-47

(d) 48-57

(e) >57

2. Respondents opinions:
2.1 Do you believe and accept advertisements of puc
programs? (a) Yes [ ] (b) No [ ]

(a)
(b)
(c)
(d)
(e)
(f)
(g)
(h)
(i)

2.2 When do you see advertisement? (Rank in Order)

When I watch TV
[ ]
When I read Newspaper/Magazine/Journals
[ ]
When I listen to FM Radio
[ ]
When I come across attractive hoardings and posters [ ]
When I have to purchase anything
[ ]
When I need to purchase costly products/ services
[ ]
When I do not know the products / services availability to an identified need [ ]
When family members refer any advertisement
[ ]
Any other
[ ]

a)
b)
c)
d)
e)

2.3 What category of advertisements do you observe critically: (Rank

in Order)
Number of Lecturers with professorship degree
[ ]
Number of Lecturers with Doctorate Degree
[ ]
Programs
[ ]
Facilities (Lecture Halls, Hostel)
[ ]
Others
[ ]
2.4 What are the specific advantages do you identify in advertisements
of puc? (Rank in

Order)
(a)
(b)
(c)
(d)
(e)

Recognition of new needs

Identification of choices
Evaluation of choices
Knowledge of sources of availability
Advance planning of purchasing

[
[
[
[
[

]
]
]
]
]

(f) Knowledge of prices

[ ]
(g) Knowledge of product features and benefits [ ]
(h) Others
[ ]
2.5 Do you think advertisements of puc provide as far admissions are
concern
Particulars

Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

correct
Information
Adequate
Information
Supportive
Information
2.6 Which type of advertisements influence you mostly? Rank in order.
(a) Celebrity Advertisements
[ ]
(b) Testimonial Advertisements
[ ]
(c) Slice of life Advertisements
[ ]
(d) Musical Advertisements
[ ]
(e) Technical Advertisements
[ ]
(f) Cartoon Advertisements
[ ]
(g) Personification Advertisements
[ ]
(h) Comedy Advertisements
[ ]
(i) Life style Advertisements
[ ]
(j) Others
[ ]

2.7 What is the influence of advertising on the purchase of puc admission:

Particulars
Strongly Agree Neutra Disagree Strongly
Agree
l
Disagree
mentorship
College worship
SRC celebraions
Clothing

Hall celebrations
Furniture
School clinic
Transport
Hostels
2.8 In which media advertisements influence you most to buy puc admission form?
(a) Newspapers
[ ]
(c) TV
(e) Hoardings
(g) Radio
(i) Personal channels

[ ]
[ ]
[ ]

[ ]

(b) Magazines/Journals
[ ]

[ ]
(f) Pamphlets
(h) Cinema
(j) Internet

(d) Posters
[ ]
[ ]
[ ]

2.9 What is the impact of brand ambassador (The Church of Pentecost) on your purchase
decisions?
(a) Very Strong (b) Strong (c) Moderate (d) Low (e) Very Low
3.0 Which of the following people convince you most to buy puc forms?
Particulars

Very
High

High Moderate

Low

Very
Low

District pastors
Parents
siblings
colleagues

3.1 What is your opinion on the quality of advertisements on puc admission forms?
(a) Very good (b) Good (c) Average (d) Poor (e) Very poor
3.2 What is your opinion on the influence of puc advertisements on the society?
(a) Highly positive (b) Positive (c) Neutral (d) Negative (e) Highly negative
3.3 What is your opinion on the use of financial rebates for students in advertisements?
(a) Highly Negative exploited (b) Negatively exploited Neutral
(d) Positively exploited (e) Highly positively exploited
3.4 What is your opinion on the quality of translation and voice dubbing in
advertisements to suit regional languages.

(a) Very good (b) Good (c) Average (d) Poor (e) Very poor
3.5 Please indicate the role of advertisements at various stages of your purchase decision
process
Particulars

Very
high

Hig
h

Moderat
e

Low

Very
low

Problem recognition
Problem definition
Product information
search
Identification of
choices
Evaluation of choices
Vendor recognition
Vendor selection
Price negotiation
Negotiation of terms
and conditions
Buying process
Post purchase
evaluation
Grievances
Others

3.6 Please give opinion on the following criticisms on advertisements

Particulars
Advertisements promotes
unnecessary captions
Advertisements gives an
unnecessary cost on buyers
Advertisements are
misleading
Advertisements are trigger in
buyer emotions

Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree