BSOA Midterm

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
TAGUIG BRANCH
(CANDY CONFESSION)
(Sweetness you've never tasted before)
In partial fulfilment of the requirements on the subject
Principles of Public and Customer Relations (OFAD 2063)
Submitted by:
ACEBUCHE, MAE VELL D.
ALCANTARA, JOHNALEN MAE T.
ANTONIO, JAVY E.
CALDOZO, DAVID JOHN T.
DAGUIO, MA. ANGELA G.
ESTEVA, MA. LIEZEL R.
LAO, MONIQUE RHEA Q.
LAPITAN, REGINE IVY P.
PORTUGAL, MA. EVA E.
VIDAL, KIM ALYSSA E.
Bachelor of Science in Office Administration Major in Legal Transcription
First Year
Submitted to:
PROF. JEFFREY C. OVILLA
Date of Submission
SEPTEMBER 2016
I.
BRAND NAME AND TAG LINE:
(CANDY CONFESSION)
(Sweetness you've never tasted before)
(Candy is a sweetmeat that features sugar as a major ingredient. It encompasses any
sweet confection and carries a great deal of sugary. Confession is more likely a
requirement which allows to acknowledge the sweetness and relieve their feelings. If we
coined them together, it characterizes as a "sweet pillar of happiness" which directly
affects the tagline that you divulge these sweets as your foundation.)
II.
BRAND LOGO:
Leafy badge signifies the elegance and the attractiveness of our product. It also represent
the mutual interests of circle of friends.
Small circle stands for totality, wholeness and unending quality of the goods to our
customers.
Arrows represents as the lead indicator targeting of every students' sweet tooth.
Mouth with a candy embodies that customers totally embrace our products that testifies
how upright our goods are.
III.
BUSINESS PROFILE:
2|P a g e
CANDY CONFESSION |Acebuche, Alcantara, Antonio, Caldozo, Daguio, Esteva, Lapitan, Lao, Portugal, Vidal
The Candy Confession is a food business that focus on sweet products this ideas
was originated by mutual interests of a circle of friends who loves sugary products. As we
establish the business, we have come up an idea to build a classy, affordable sugary
products that focus mainly in candies.
Candy Confession nurtures the idea of the offerings are well presented, sweetly
delicious and affordable to all target consumers We render candies and sweet goods that
also gives happiness with a bit of elegance that gives you an idea about our business.
The only objective of the business is to commit ourselves with sweetness to
bestow everyone a good quality and quantity of products. We want our business to be the
highest earner in this coming event but we want to leave them nothing but smile and
satisfaction that makes them to confess the sweetness of our product.
IV.
MISSION:
As Candy Confession, our mission is to make the Polytechnic University of the
Philippines - Taguig Branch savour the sweetness for everyone. It is the mission of Candy
Confession to provide a refined yet affordable quality sweet products.
V.
VISION:
To be the University market leader in affordable quality candies and sugary
products.
Candy Confession continually to inspire and offer sweet treats to everyone.
Activating fresh ideas and ambitions in sweets.
3|P a g e
VI.
ORGANIZATIONAL CHART:
PRODUCTION
MANAGER
Kim Alyssa Vidal
ADVERTISEMENT
MANAGER
FINANCIAL MANAGER
LOGISTIC
SUPERVISOR
Johnalen Mae T. Alcantara
Monique Rhea Q. Lao
Ma. Eva E. Portugal
SALES ASSOCIATES
ASSISTANT
FINANCIAL OFFICER
CUSTOMER SERVICE
ASSISTANT
Ma. Angela G. Daguio

Regine Ivy P. Lapitan
Dave T. Caldozo
Mae Vell D. Acebuche

Javy E. Antonio
BRAND AMBASSADOR
Ma. Liezel R. Esteva
4|P a g e
VII.
JOB DESCRIPTION:
Production Manager
- The head of the products.

- The one who will monitor the appearance of the products
if it's sold.
Advertisement Manager
- Head of promotion of products.

- Designer of products.
Financial Manager
- Head of financial activity

- He or she budgets the capital.
Logistic Supervisor
- He or she checks the needs of the production

- He or she supervises the business.
Sales Associates
- They are the one in charge of selling the products.
Financial Assistant
- He or she supports the financial manager.
Customer Service Assistant
- The one who will persuade customers to buy products

- He or she helps/gives ideas to customers about products.
Brand Ambassador
- The celebrity of our business.

- The one who will endorse our products.
5|P a g e
VIII. ADVERTISING POSTER:
(We are pretty candid encouraging everyone to never miss the opportunity to come and
join with us in the Quest for the Best event. By communicating clearly and openly about
whats on our poster, we can even be more effective and more productive. Being clear
about our own objectives plus being objective in the way we present this information will
trust us much more in the product and the business itself. The logo is our main point.
We've never present what products would be there. Curious people like a good mystery. It
means people are thinking about what kind of products are we showcasing. It is usually
better to be on peoples mind than otherwise.)
6|P a g e
IX.
STALL DESIGN
7|P a g e
X.
PRODUCT DESCRIPTION:
Does your ordinary candy satisfies your sweet tooth? Well then try our very own
Candy Kebob. The creativity of the kebobs that only costs 10 and 15 will not
just please your eyes but also satisfies the sweetness you've yearning for.
Thirsty? Liven up yourself anywhere with our delicious iced tea that comes in two
variety of flavours: Lemonade and Apple iced tea for only 10 and 15. Enjoy the
refreshment!
Every Isko and Iska is a sweet lover. We allow you to choose various types of
candies that only costs 2 on every piece of sweets that will surly satisfy your
cravings.
8|P a g e
XI.
BUDGET ALLOCATION:
PROJECTED EXPENSES:
Product
Goods
Quantity
Original price
Total
1. Gummy
245 per pack
490.00
2. Orange gummy worm
50 per pack
50.00
3. Lollipop
4. Licorice
3
2
3 for 100
225 per pack
100.00
450.00
5. Mallows
90 per pack
180.00
6. Pade gummy
50 per pack
300.00
7. Finger stick
68.00
8.Mallows and gummy
68 per pack
50 per pack
50.00
12. Ice
100 per sack
100.00
13. Apple fruit
50 per kilo
50.00
14. Lemon fruit
50 per kilo
50.00
1. bbq sticks (small 100 pcs.) 1
21.75
21.75
2. Toothpicks
13.75
13.75
3. Bbq sticks (12" 100 pcs)
32
32.00
4. Straw (100 pcs.)
19.75
19.75
9. Water
10. Nestea lemon
11. Nestea apple
Items
9|P a g e
5. Paper cups(8 oz) (50pcs)
64.75
64.75
6. Paper cups (16oz) (25 pcs) 2
40
80.00
7. Tela (2yards) color green 1
40
40
8. Metallic ribbon
50
50.00
9. Tongs
25
25
10. Sticker paper
28.75
57.50
11. Bristol board
15
45
12. Cartolina green
5.75
23
13. Cartolina blue
6.75
13.50
14. Cartolina white
12.00
15. Ice candy plastic
25
25.00
expenses
Over
2695
PROJECTED PROFIT:
10 | P a g e
all
ACTUAL EXPENSES:
ACTUAL PROFIT:
11 | P a g e
XII.
INVENTORY REPORT:
12 | P a g e
XIII. SELF-EVALUATION:
ACEBUCHE, MAEVELL D.:

(One page each member)
13 | P a g e
ALCANTARA, JOHNALEN MAE T.
It was quite decent running a business. It involves looking at the strengths and
weaknesses of your business' capabilities, and any opportunities and threats to your
business. I have identified all of these, we can assess how to capitalise on our strengths,
minimise the effects of our weaknesses, make the most of any opportunities and reduce
the impact of any threats.
Our business maybe in a short-term but reactive way. It offers flexibility but can
cost time and money as you move from getting the business going to concentrating on
growing and developing it. Having too many competitors persuading consumers is one of
the hardest dilemma in business. The best option is to balance the ability to respond
rapidly with a clear overall strategy. This will help us decide whether the actions you take
are appropriate or not.
Public relations guides you through this essential process, detailing the stages and
awarness you should go through to assess how well your business is performing,
highlighting your strengths and areas that could be improved and suggesting the actions
you need to take to implement the improvements that you've identified. However, if there
are areas that need attention, deal with them now so that you can move forward. There
are a variety of growth options for every business. It's important that we settle on the
right one for our experience. We don't settle for theories, we must applied it.
14 | P a g e
ANTONIO, JAVY E.
15 | P a g e
DAGUIO, MA. ANGELA G.
16 | P a g e
XIV. DOCUMENTATION:
(Pictures with Caption)
17 | P a g e

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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

BRAND NAME AND TAG LINE:

To be the University market leader in affordable quality candies and sugary

Activating fresh ideas and ambitions in sweets.

Johnalen Mae T. Alcantara

Monique Rhea Q. Lao

Ma. Eva E. Portugal

Ma. Angela G. Daguio

Mae Vell D. Acebuche

- The head of the products.

- Head of promotion of products.

- Head of financial activity

- He or she checks the needs of the production

- They are the one in charge of selling the products.

- He or she supports the financial manager.

Customer Service Assistant

- The one who will persuade customers to buy products

- The celebrity of our business.

VIII. ADVERTISING POSTER:

245 per pack

2. Orange gummy worm

100 per sack

13. Apple fruit

14. Lemon fruit

1. bbq sticks (small 100 pcs.) 1

3. Bbq sticks (12" 100 pcs)

4. Straw (100 pcs.)

5. Paper cups(8 oz) (50pcs)

6. Paper cups (16oz) (25 pcs) 2

7. Tela (2yards) color green 1

10. Sticker paper

11. Bristol board

12. Cartolina green

13. Cartolina blue

14. Cartolina white

15. Ice candy plastic

ACEBUCHE, MAEVELL D.:

ALCANTARA, JOHNALEN MAE T.

DAGUIO, MA. ANGELA G.

(Pictures with Caption)

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