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    Saionji Izumi
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    Deloitte Digital introduced a new type of customer relationship management (CRM) system for E.ON, Italy's leading gas and electricity provider. The new CRM platform provided by Deloitte helped E.ON gain a clearer picture of its customers, simplify the customer journey, and manage multiple systems for its different commodities. The Salesforce CRM Suite implemented by Deloitte made it easier for E.ON to recognize the importance of personalizing customer relationships and prioritizing tasks for operators. It also made all client information more accessible across the company.

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    Deloitte Digital introduced a new type of customer relationship management (CRM) system for E.ON, Italy's leading gas and electricity provider. The new CRM platform provided by Deloitte helped E.ON gain a clearer picture of its customers, simplify the customer journey, and manage multiple systems for its different commodities. The Salesforce CRM Suite implemented by Deloitte made it easier for E.ON to recognize the importance of personalizing customer relationships and prioritizing tasks for operators. It also made all client information more accessible across the company.

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    21 views4 pages

    Advanced Marketing Management

    Uploaded by

    Saionji Izumi
    Deloitte Digital introduced a new type of customer relationship management (CRM) system for E.ON, Italy's leading gas and electricity provider. The new CRM platform provided by Deloitte helped E.ON gain a clearer picture of its customers, simplify the customer journey, and manage multiple systems for its different commodities. The Salesforce CRM Suite implemented by Deloitte made it easier for E.ON to recognize the importance of personalizing customer relationships and prioritizing tasks for operators. It also made all client information more accessible across the company.

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    of 4

    [ADVANCED MARKETING MANAGEMENT]

    CUSTOMER RELATIONSHIP MANAGEMENT : Deloitte Digital introduces a new type of CRM E.ON, Italys leading gas and electricity
    provider

    [ADVANCED MARKETING MANAGEMENT]

    CUSTOMER RELATIONSHIP MANAGEMENT : Deloitte Digital introduces a new type of CRM E.ON, Italys leading gas and electricity
    provider

    [ADVANCED MARKETING MANAGEMENT]

    CUSTOMER RELATIONSHIP MANAGEMENT : Deloitte Digital introduces a new type of CRM E.ON, Italys leading gas and electricity
    provider

    [ADVANCED MARKETING MANAGEMENT]


    In my opinion, Deloitte has spread its wings to a bigger scale of business nowadays. They across all
    industries, the pace, scale, and digitization of business that has yielded larger and has more complex data
    sets than ever before.
    By engaging with Deloitte and Salesforce for cloud computing and social services, they make customers
    can tap into leading edge technology and a broad source of knowledge, experience, and skills to help
    companies increase the value of their CRM or enterprise software initiative.
    In this case, we have E.ON Energia in Italy, a major energy supplier with a diversified business. The CRM
    platform that Deloitte has provided recognized E.ON to touch its customers 3 major points :
    1. clear picture of its customer
    2. simplify the customer journey
    3. manage multiple systems for its different commodities.
    Deloitte used the technology trends and its fusion of business and IT to improved the CRM ability. The
    salesforce CRM Suite make E.ON easier to recognizing the role of the personal component in CRM and its
    influence once customers make actual contact with the company. Of course, company can create a
    stronger bonds with customers by individualizing and personalizing relationship thorugh prioritize tasks for
    operators. CRM Suite also accessible for all client information. Beside that, E.ON get more efficient by
    improving the efficiency of day to day tasks and incorporating social and mobile tools with their CRM
    technology because as we know, due the fact people are very close to their social and mobile tools.
    Deloitte improving a really good idea to keep being close with customers using their daily necessities.
    CUSTOMER RELATIONSHIP MANAGEMENT : Deloitte Digital introduces a new type of CRM E.ON, Italys leading gas and electricity
    provider

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