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Chien Dich Quang Cao Noi Tieng
Chien Dich Quang Cao Noi Tieng
Chien Dich Quang Cao Noi Tieng
thi i
NGC NINH (TNG HP T INTERNET)
07:49 20/05/12
THO LUN (0)
(GDVN) - Khng cn rm r, ch vi nhng slogan n gin m hiu qu, nhng chin dch qung co di y
c nh gi l thnh cng nht mi thi i.
Ni tht ng m c trong "bit th ni" gi 5.000 t ca t ph Nga Hi hng tit vt gi ch t huyt ln+bt
muBt ng v p "bin tri bao la" hn o ln nht Vit Nam Kh tin nhng v ly hn "siu tn km" ca i
gia th gii
cch m DDB i ngc li cch suy ngh thng thng ca mi ngi khin ci tn Think Small tr thnh
tm im ca s bn lun khp mi ni, ng ngha vi vic mi ngi bit n chic xe v qung co
Think Small. V qung co Think Small ng th 1 trong top 100 qung co hay nht th k
"The pause that refreshes" (im dng hng khi), Hng Coca-Cola, nm 1929.
Hnh nh mt nhn vin tr ang mang hai chai Coca vo phng cho ng ch, bn cnh slogan y ngha
The pause that refreshes - chng thi cng chin dch ny ng v tr th 3 trong 100 qung co
hay nht th k. y l 1 trong 6 tc phm him hoi m ngh s lng danh Norman Rockwell to dng theo
n t hng ca Coca-Cola.
Hng Marlboro ni ting vi hnh nh chng cao bi ht thuc. Qung co c t nhng nm 50.
"Just do it!" (Hy mnh dn thc hin iu bn mun), hng Nike, nm 1988.
Vi chin lc ny Nike nh trng vo mt trong nhng yu huyt tm l quan trng nht ca ngi M:
khng nh ch vn ln, ch mun thnh cng, bt chp mi tr lc.
Thnh cng ln nht trong chin dch marketing ca Nike l c ngi sao Michael Jordan lm i din cho
thng hiu. Nike tung ra loi giy bng r c tn Air Jordan (c th tm dch: "phong cch Jordan"), v
ngay nm u tin t doanh s bn hn 100 triu USD.
Tastes great...Less filling (Hng v tuyt ho... Khng no hi), hng Miller Lite beer, nm 1974.
Khu hiu qung co ca hng bia Miller Lite cho loi bia vn gi c hng v tuyt ho m vn gi c
lng calo trong .
Does she or doesnt she? (C y c... hay c y khng?), hng Clairol, nm 1957.
Khu hiu qung co ca cng ty chuyn sn xut sn phm nhum v dng tc Clairol nm 1964.