II.

ACKNOWLEDGEMENT:
With immense pleasure, I would like to present this project report on a market
research work on AMUL products for Gujarat Co-operative Milk Marketing
Federation Ltd., Anand (GCMMF). It has been an enriching experience for me
to undergo my summer training at AMUL, which would not have possible
without the goodwill and support of the people around.
As a student of P.G. DEPARTMENT OF BUSINESS MANAGEMENT, I would like to
express my sincere thanks to all those who helped me during my practical
training programme.
I would like to give my heartily thanks to Mr. Bharat Patel- Depot in-charge at
G.C.M.M.F., who gave me such an interesting project and guided me
throughout the project including analysis and presentation of the same.
Without him I would not be able to complete this project successfully. I am
very thankful to Mr.Keyur Trivedi(Sales Representative), who helped me at
every step whenever needed.
I would like to thank my Placement Coordinator Prof.K.S.Prasad for all the
guidance and support in helping me to choose GCMMF for Summer Training. In
addition I would like to give my sincere thanks to our Director of Post Graduate
Institute Dr. Yogesh Joshi sir , for giving us the opportunity to undertake
Summer Training in addition to the curricular activities. I would also like to
thank all my faculty members, especially Dr. Darshana Dave, our Research
Methodology faculty, who made me understand the ways of preparing a
project report.
Lastly, I convey my regards to the whole staff, which made my stay at GCMMF
a memorandum part of life.

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