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WSales & Sponsorship Strategy
WSales & Sponsorship Strategy
WSales & Sponsorship Strategy
Need to identify the key players who provide HR solutions, payroll services, software, consulting
etc and have a larger role in the hospitality sector.
Target large scale HR consulting firms like, Ernst & Young, KPMG & Manhattan or Delloites of
the world
Target companies who can receive the greatest value from this event by having a networking
/mindshare with the attendees, speakers.
Use the hotelier India magazine to engage with the largest advertisers to support the event and
in return will get value in terms of feature/add in the special event magazine.
Identify through industry research/survey the largest spenders or buyers for HR related
functions and engage with them to indentify the companies and approach them for the
sponsorship.
Collect the data of users who would spend or planning to invest in implementing effective HR
policies approach these companies to share their views or present case studies. This will enable
us to approach vendors to come in larger way and get more value and target customers.
Tie-up with industry HR associations or media partners to disseminate information to their
members or have them on board to approach some of their members actively sponsors the
event.
Mailers to all HR heads, training heads, admin heads of hotels in India for registering to the
conference
Dedicated tele selling to all large & medium sized hotels
Feature/advertisements Hotelier India Magazine
Timely updates News bulletin all publications
Tie-ups with other non-competitive online media as media partners and disseminate
information to them
Engagements with Industry players, creating conference advisory panel represented by key
industry HR heads.
Tie-up with HR Associations
Can be any major HR Player, vendor or consulting company who would get brandings, and independent
panel to conduct the session, post event attendees list, display booth at the event
Can be again any HR Player, vendor or consulting company who would get brandings, and only speaking
session, post event attendees list, display booth at the event
Apart from Branding, exclusive speaking at the networking evening or video presentation, branding etc..