MARKET ASPECT

Product description
Pandesal is one of the most popular bread in the Philippines; this is best eaten during
breakfast. It is yeast bread where individual loaves as created and it is formed like cap, covered
by bread crumbs and baked.
According to historians, Filipinos inherited pandesal to the Spaniards who once colonized
the country. Spaniards taught some Filipinos on how to make this kind of bread and until now,
the techniques are still there. But, as the years passed Filipinos made some revisions and
declared as own. Some bakeries in the Philippines are making the pandesal more special like
malunggay pandesal, crunchy pandesal, grated cheese pandesal and wheat pandesal.
This Pan De Veggie House will cater a unique pandesal made by different flavours of
vegetables like ampalaya (bitter gourd), squash, and carrots. This vegetables is so very nutritious
and contains a lot of vitamins that needed by our body.
The Squash Pandesal - As we all know Squash is very nutritious and helps fight
malnutrition and undernutrition because it is fortified with Vitamin A. Serving of a 52-gram of
squash pandesal can provide 24% of the Recommended Daily Allowance (RDA) of Vitamin A
and 10% of the daily energy requirement. It is the squash which gave the new pandesal its
yellowish colour. Squash pandesal also known as yellow pandesal can have a shelf life of up to
three days since it can be mass produced free from pathogenic microorganisms such as E.Coli
and Salmonella.
The Ampalaya Pandesal -

Because of the importance of breakfast meal in the nutrition of man, Filipino nutritionist
thought of reinforcing the common breakfast meal of Filipinos by adding vegetables in its
ingredients in early 2000, the earliest form of energized bread types is the malunggay pandesal
which spread across the country.
In line with this trend an innovative baker nutritionist thought of creating ampalaya
pandesal which especially beneficial for diabetic patients. The ampalaya pandesal which
included around dried ampalaya leaves, which make the bread extra healthy especially for
diabetics for controlling blood sugar levels. At the moment, the ampalaya pandesal is not as
popular across the Philippines and is available in Bakeshop in Tacloban City.
The Ampalaya Pandesal partakes of the herbal healing effects of the ampalaya bitter
herb namely the addition of flavonoids and alkaloids which are the main ingredients used for
producing insulin for blood sugar control as well as Vitamin A,B and C, Iron, Folic Acid,
Phosphorous and Calcium among others.
The Squash Pandesal, also known as yellow pandesal/veggie bread. As we all know
squash is very nutritious and so we are intensifying that this could be made available to the
public. It can be mass produced from pathogenic micro-organism such as ecoli and salmonella it
properly processed.
Daucus carota is a scientific name of Carrot it is cultivated across the world for its
prized taproot. It is biennial and bear flowers during second year of life. However, in general, the
whole plant is harvested much prematurely without wait for the bloom when its root reaches
about an inch in diameter, tender and juicy. Carrots vary widely in color and shape depending up
on the cultivar types. Generally, oriented taproots are long, featuring flat upper end with tapering,

tail like, lower ends. They are winter season crops in many parts of Asia. European carrots, on
the other hand, have more rounded blunt ends with almost as a cylindrical body. In addition,
European-variety feature bright orange color in contrast to saffron colored Asian cultivars.
MARKET DESCRIPTION
The Pan De Veggie House is a bakeshop that offers different kinds of pandesal that made in
different vegetables. Tacloban City is high human traffic where people congregate

Target Market
The Target Market of Pan De Veggie House is the entire consumer here in Tacloban City
who will love to eat pandesal with vegetables. This vegetables pandesal is healthy and nutritious
that good for our body.

Market Coverage
The Pan De Veggie market coverage will be in Tacloban City and nearby towns because
Tacloban City is a

Table 1
Historical Demand of Pandesal in different bakeshop in Tacloban City
2011-2015
Per Pieces

Year

Quality Bread
Bakeshop
Wheat
Malungga
pandesa

2011
2012
2013
2014
2015

y Pandesal

l
156,000
140,400
130,000
______
______

Jacqs

Total

Average

Manolette New View

Croissant

Historical

Growth

Bakeshop
Plain

Bakeshop
Plain

Bakeshop
Plain

Demand

Rate

Pandesal

Pandesal

Pandesal
448,000
432,765
236,800
361,565
490,975

______
3.40%
45.28%
52.69%
35.79%

_______
54,750
182,500
_______
55,115
184,325
_______
30,000
60,000
187,000
55,115
72,000
171,600
47,450
219,000
Average Growth Rate

Source: Based on survey in different bakeshop here in Tacloban, City

Table 2
Consolidated Demand

MARKETING PROGRAM
PRODUCT

54,750
52,925
16,800
47,450
52,925

Advertising and Promotion

Based on the responses of the survey, posters ( 32.58%), website ( 31.08%), and flyers ( 25.31%)
are the top three advertising tools that our customers want us to use enable to reach them.
POSTER
Posters will be placed in our store. The design of the poster can able to catch the attention
of the customers because of the information provided as well its aesthetic. Chosen colors
are pleasing to the eye and will surely boost the interest of the customers to buy to our
store.
WEBSITE
We are now living in the modern world and surfing to the internet is one of the easiest
ways to have quick access. The proponents will be using free website in order to reach
wider range of possible customers. This will be of great help for them to know the
concept behind Pan De Gulay. It will also provide good communication relationship in
ways that we will be giving information and they will be giving comments ang
suggestions for product improvements and concerns.

PRICE

PAN DE GULAY BAKESHOP

STUDENTS,
PROFESSIONALS HERE in
TACLOBAN CITY

Marketing Program