How to Make Changes to Reports

1. Your final report will have changes made to your Revision 1 report plus new
sections. Make changes suggested by instructor, GA and TA and from your own
continuing work to improve your written report. Anything which is changed or
new in the report section or its appendices should be shown in highlight (using MS
Word highlighter tool in yellow or grey). This way, we are looking just at
changed or new material. The highlighter tool shows all changes from the prior
document. [The example below came from the second stage of the consulting
project].
A series of demographic questions were added at the end to profile
respondents.

An online survey was created for ease of use for respondents. A

printed version was also created as an alternative method of
participating.

A pretest of the survey on zoomerang.com was used to gain

feedback and revise questions.

(20 invitations were sent, 12

responded)

The final survey was created on surveymonkey.com with an

introductory page and thank you page hosted on rohan.sdsu.edu.

2. Review prior reports for examples.

3. Work on the overall recommendations and slam-dunks. These must be designed
to address your key business issues and typically relate to increased sales or
profitability. Recommendations should be created around key business issues
identified. Recommendations are broad, but are based on strategy (increase
awareness using localized advertising, while the slam-dunks are specific and
easily implemented tactics (advertise the two-for-one offer on Fridays in the Coast
News). The slam-dunks should in sufficient detail to allow your client to use them
immediately (including artwork). Work on details of implementation of
recommendations and slam-dunks. This includes sourcing, pricing (two or more
sources) and design of materials.