Surat-based Magicrete Building Solutions, manufacturers and distributors of AAC blocks are

expanding down South by setting up a manufacturing unit in Tamil Nadu. This unit is
expected to be operational by financial year 2015. The expansion plan of the company will
take it closer to its target of becoming a Rs 500 crore firm by FY2017, said senior officials of
the company. The company that has two manufacturing units-one each in Surat and Delhi
has a total capacity 800,000 cubic meters per year, is the second largest players in the AAC
segment. A cubic metre refers to 600 bricks or one AAC block.
The two centres we have as of now, cater to two regions of the countryNorth and West.
With the third centre we will be able to better handle demand from the Southern India, said
P V S Srikant, Persident marketing, Magicrete Building Solutions.

The company which clocked revenue of Rs 100 crore in FY2013 is aiming to tack its revenue
to Rs 500 crore by FY2017. Globally use of AAC blocks in construction is a norm. In India,
where the brick market is estimated to be Rs 50,000 crore, AAC blocks is market is just about
Rs 500 crore. Add to this the brick market is completely unorganized, added Srikant. He
further added that AAC market opportunity is expected to be a Rs 5,000 crore market in the
next five years.
Though AAC blocks have been available over three decades there are just about 35
operational plants in India, compared to 3,000 in China.
The company that started its operations in 2009 claims to have a market share of 20 per cent,
second only to Biltech, an Avantha Group firm. Other than being cheaper to traditional
bricks, AAC blocks also allows saving of up to 15-20 per cent on construction cost, said
Srikanth.
The company which is also planning to set up a manufacturing unit in Mumbai in future, is
targeting real estate development in other areas of Maharashtra. We work with several
players in Pune. The city is one-fourth the size of Mumbai and we are expecting similar
demands in Pune. We are also eyeing cities like Kolhapur, Solapur, Nagpur in near future, he
added.
DLF, L&T, Lodha, Shaporji Pallonji, Kalpataru are some of the builders that Magicrete works
with. In Pune it has supplied AAC blocks for projects done by Panchshil Reality, and Goel
Ganga Group among others.
Other than providing AAC blocks, Magicrete is now moving to become a supplier of end-toend building materials and prefabricated construction technologies. Six month back the
company introduced two more productsMagicBond, a block joining adhesive and
MagicPlast, a single coat gypsum plaster. About 10 per cent of sand gets wasted at
construction site. With MagicBond we are saying the usage of sand will be less and since we

provide a complete kit of factory mixed mortar, no jobsite blending ofpowder is required,
said Srikanth.

Really appreciate the depth of Sanjay saini's answer.

Krishna Lodha has thrown light upon the basic attachment with red clay bricks.
Having just heard these two speakers , these are my perceptions :
o The wastage from AAC / CLC blocks ( although negligible ) , does not have
any other use than to put it in plinth filling whereas Brick bats of red clay
brick can be easily utilized in :
o Terrace waterproofing : Brick bats for slope
o Sunk slab filling ( below the toilets )
o Soak pit filling
o Rain harvesting soak pit near bore well
2. The architectural treatment for elevation such as cavity walls , pilasters and
projections for ward robes can be done only with red clay bricks .( hats why in many
buildings you shall see red clay bricks being exclusively procured for these works ).
3. Cylindrical manholes or sewage chambers need small size of bricks so that each
layer , the curvature can be formed .This calls for Red clay bricks.
These are a few reasons which does not allow for total replacement of red clay
bricks with AAC / CLC blocks .

What are the advantages of using Biltech ACE?

1. Eco-friendly & Sustainable

o Makes productive use of recycled industrial waste (fly ash).
o Non-polluting manufacturing process the only by-product is steam.
o Made of non-toxic ingredients.
o Does not exude gases.

o Total energy consumption for producing Biltech ACE is less than of what it
takes to produce other building material.

2. Lightweight
o 3-4 times lighter than traditional bricks, therefore, easier and cheaper to
transport.
o A Biltech ACE block weighs approximately 50% less than a standard CMU
block.
A Biltech ACE panel weighs approximately 30% of standard cast-in-place
concrete.
o Usage reduces overall dead load of a building, thereby allowing construction
of taller buildings.

3. Thermally Insulated & Energy Efficient

o Tiny air pores and thermal mass of blocks provide excellent thermal
insulation, thus reducing heating and air conditioning costs of a building.

4. Fire Resistant
o Non-combustible and fire resistant up to 1600 C.
o Can withstand up to 6 hours of direct exposure.
5. Acoustic Performance
o Superior sound absorption qualities due to porous structure of blocks.
o Offers sound attenuation of about 42 dB, blocking out all major sounds and
disturbances.
o Ideal for schools, hospitals, hotels, offices, multi-family housing and other
structures that require acoustic insulation.

6. Easy Workability and Design Flexibility

o Blocks can be easily cut, drilled, nailed, milled and grooved to fit individual
requirements.
o Available in custom sizes.
o Simplifies hydro-sanitary and electrical installations, such as pipes or ducts,
which can be installed after the main construction is complete.

7. Seismic Resistant
o Lightweight blocks reduce mass of a structure, thus decreasing the impact of
an earthquake on a building.
o Non-combustible nature provides an advantage against fires, which commonly
accompany earthquakes.

8. Precision
o Available in exact sizes.
o Results in smooth walls with perfect contact between different elements.
o Reduces cement and steel usage.

9. Termite/Pest Resistant
o Due to structure of blocks, Biltech ACE cannot be damaged or infested by
termites and other pests.

10. Low Maintenance

o Reduces operating cost by 30% to 40%.
o Reduces overall construction cost by 2.5% as it requires less jointing and
reduces need for cement and steel.
o High-insulation blocks save up to 30% in energy costs.
o Variety in sizes of blocks helps increase carpet area.
o Wall painting and plastering last longer as almost nil efflorescence affects
Biltech ACE. This translates into lower maintenance costs.

11. Faster Construction

o Reduces construction time by 20%.
o Different sizes of blocks help reduce the number of joints in wall masonry.
o Lighter blocks make construction easier and faster.
o Easy to install. Sets and hardens quickly.