SPORTS

BOUTIQ
UE

PREPARE BY :

WATHINEE SUKCHAREAN A/P THIWA (1160816)

NURUL NABILA BINTI NOR AZMAN (1160841)
GROUP : KT08

sp

Executive
summary
Sport boutique will reach the road to profitability by exploiting its competitive edge of
an incredible selection. Sport boutique offers true one-shop stopping. Our marketing
strategy will be multifaceted, one facet for each market segment.
For the hardcore athletes, Gear Wear will market themselves as the most complete
source of products especially clothes, sport pants, shoes and equiments. For the
newbies Gear Wear will be marketing themselves as the knowledgeable source for all
different sports. Newbies are in search information in addition to the gear for their
new activities and they are more likely to value a salesperson to help inform them.

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HIGHLIGHTS

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60%

50%

40%

30%

20%

10%

0%
Clothe

Trousers

Sports equipment

Shoes

The bar chart shows the things that are provided in our boutique .
As my assumption, the things provided are very high quality and high
demand from the public. The things that will be sold are clothes,
trousers, sports equipment and shoes. We will provide the things from
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many international and local brands. It can provide an easier way

easier for our customer to make variety of choices. From the bar
chart, we can assume that clothes are highest demand from the
customer after the shoes, trousers and sports equipment. This is
because the clothes in our boutique such as training jackets have the
highest buyer among sports teams. Mostly some of them purchase it
as a collection or to synchronize the jackets in a team.

Dear maam,

To meet the requirement of the course, describes

the complete feasibility report about the
boutique. The research on this report is mainly
done by our own ideas to have a sales proposal
of a boutique that sells variety of sports attire
and some equipment. Then, we summarized in
the form of this sales proposal. I have tried my
best to meet your level of requirement. I would
be pleased to present you with our sales
proposal. I thank you for your guidance to
prepare this comprehensive report.

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Page | 5

PURPOSES

PROVIDE
CUSTOMERS FOR
PROVIDE CUSTOMERS
FOR THE
THE BEST
BEST
SERVICE
SERVICE AND
AND SUGGESTION
SUGGESTION IN
IN CHOOSING
CHOOSING
THEIR
THEIR ATTIRE
ATTIRE

PROVIDE
COMFORTABLE SPORT
SPORT OUTFIT
OUTFIT
PROVIDE COMFORTABLE
FOR
FOR PEOPLE
PEOPLE FROM
FROM VARIOUS
VARIOUS AGES
AGES

EASIER
TO FIND
FIND THEIR
THEIR
EASIER FOR
FOR THE
THE ATHLETES
ATHLETES TO
SPORT
EQUIPMENTS
SPORT EQUIPMENTS

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SALE
S
JA
CKE
TS
R
UN
NIN
G
PAN
TS
S
HOE
S
SPO
RTS
EQU

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SPORTS EQUIPMENT
Type
1. Football

2. Volley Ball

Brand : Adidas , Nike , Mikasa

Size : 40-45
Price : Rm 65 Rm 200

Brand : Molten , Mikasa

Size : 40-45
Price : Rm 30 Rm 150

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3. Hockey Stick

4. Penny Skateboard

Price :
One Set : RM 235
Hockey Stick : Rm 65
Hockey Ball : RM 40

5. Skateboard

Colour : Plain And Colourful

Price : RM 150 RM 200

Colour : Black
Price : Rm 200 Rm 350

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Nike windrunner jacket

Fabrics : 100% Polyester

Size : S, M, L, Xl
Colour : White-Black
Price : Rm179.99 Sale 159.99

HALF ZIP MIDLAYER JACKET

FABRICS : 100%
POLYESTER
SIZE : S, M, L, XL
COLOUR : NAVY BLUE
PRICE : RM112.00 SALE
88.00
NYLON ZIP JACKET

Fabrics : Nylon
Size : S, M, L, Xl
Colour : Pitch Black & Flo
Pink
Price: Rm188.99 Sale
109.99

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JACKETS/PANTS/SHOE
S
Adidas poly training pant

Fabrics : 100%Polyester
Size : S, M, L, Xl
Colour : Black, Light Blue,
Red
Price : Rm112.00 Sale
88.00
PUMA EVO LAYERED SHORTS

Fabrics : Cotton/Polyester
Size : S, M, L, Xl
Colour : Black
Price : Rm68.00 Sale 45.00

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French terry pant

Fabrics : 81% Polyester 19%

Cotton
Size : Xs, S, M, L, Xl
Colour : Fig

Price : Rm79.90 Sale 59.90

NIKE ROSHE ONE

Textile Upper/Synthetic Sole

Size : 4-10
Colour : Turqoise/Black
Price : Rm68.00 Sale 45.00

NIKE MAGISTA OBRA FIRM

GROUND

Textile & Synthetic

Upper/Synthetic Sole
Size : 4-10
Colour : Fluorescent
Price : Rm229 Sale 199

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