A

PROJECT REPORT

ON

BRANDING FOR DEORE CONSULTANCY SERVICES

SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL

FULFILLMENT OF TWO YEAR FULL TIME COURSE
MASTER IN BUSINESS ADMINISTRATION

SUBMITTED BY
DHIIRENDRA HYDERABADWALE
(2006-2008)

VISHWAKARMA INSTITUTE OF MANAGEMENT

PUNE - 411048

Acknowledgement
It is always a difficult task to acknowledge all those who have been of
tremendous help in an academic project of this nature and magnitude
nevertheless, I have made a sincere attempt to express my gratitude to all
those who have contributed to the successful completion of this project
through this project report.
As I present this report on BRANDING FOR DEORE CONSULTANCY
SERVICES in Deore Consultancy Pvt.Ltd. I am aware of the humanity
and gratitude towards all the individuals who have so kindly offered me their
time, skill, knowledge, advice, and facilities, or guidance.
I am extremely grateful to Ms. Ashwini Pilangwad (Marketing
Executive) of Deore Consultancy Pvt.Ltd, Kothrud, Pune for giving me
this opportunity to develop this project and making all the resources
available to me with the intention of success of this project.
I also take this opportunity to express my deepest gratitude to my Project
Guide Mrs.Dr.Vandana Gote for her constant support, guidance and
encouragement.
My special thanks to MANAGING DIRECTOR of Deore Consultancy
Pvt.Ltd. Mr.Ankush Deore. Last but not the least I would like to thank my
2

parents, all the employees and all my friends who have always been a strong
support during the entire course of my project and without their co-operation
the completion of this project would not have been possible.

Dhirendra Hyderabadwale

INDEX
Sr. No.
1
2
3
4
5
6
7

9
10
11
12

Topic
Acknowledgement.
Index.
Executive summary/Introduction of Project.
Objective of the Project.
Research Methodology.
Feedback for questionnaire in graphical
format.
Research Work as per Objectives.
Important aspect of Branding.
10 Punch lines.
3 Branding Themes.
Clarification for designed Punch Lines.
4 Advertisements designed.
Company Detailed Profile.
company's Vision and Mission.
Organization Structure.
Breif History of Company.
Conclusion.
Suggestion and Recommendation.
Questionnaire.
Bibliography.

Page No.
2
3
4
6
8
10
13
13
16
17
18
23
27
29
30
32
46
47
48
51
3

EXECUTIVE SUMMARY.
Project Name:
BRANDING FOR DEORE CONSULTANCY SERVICES.

EXECUTIVE SUMMARY:
The Project refers to built strong branding strategies by means of suggesting
and designing promotional tools and techniques such as branding themes,
punch lines, media advertisements etc, so as to decide the best possible way
to promote the company and help it to emerge as a brand in Software
industry.
As the company is involved in Software and Web designing (Web-site
designing) and the company is presently into its growth phase, it needs
strong Branding strategies in order to have a good brand Image in its market
which is loaded with giant competitors, hence the company tends to have an
4

edge over its competitors by having effective branding themes and punch
line and decent advertisements so that it can get sound attention in the
market and hence further the company can prove itself with its excellent
products and services in IT field.
This project have been designed in order to fulfill this need of the company,
where I have referred many sites and used my creativity to design best
possible Branding strategies and advertisements for the company along with
the companys support to a great extent by guiding me at all times in this
project.

REASON FOR SELECTING THE TOPIC

The topic has been allotted to me by the company by the HR manager

Ms.Supriya Palsonkar, after the interview conducted in the company
corporate office.
The company was in collage campus for requirement of 12 projects for
different researchs and market survey and other marketing areas, this project
of Branding was given to design best themes for the company.

This was the reason for selecting the project and also I think this was the
project where I think I have done best from my point of view, besides the
others topics available.

PROJECT OBJECTIVES
Objective:

1) To collect 30 responses, out of which 10 from IT professionals/IT

Field, 10 from educational institutes involved in teaching
Advertisement and promotional techniques, 10 from corporate people
or companies who understand and know the importance of webdesigning and ERP solutions.
2) To create 10 effective Punch Lines for company with view to its short
and long term objectives, target market etc, to take attention of
customers and help it to emerge as a Brand.
3) To create 3 Branding Themes for the company with the same view and
for the same intention stated herein above.
4) To design 4 Print media Advertisements for effective advertisement
and generating awareness in market.
5) To identify elements of Brand and Brand Equity.
6) To plan and develop other aspects within the organization which helps
for promoting the Organization.

Primary Objective:
To Increase the brand image of Deore Consultancy services Pvt.Ltd.

Secondary Objective:
In order to achieve its main objective of improving the brand image of
the company, secondary objective refers to the path selected for achieving
7

its main objective, i.e. it involves activities like designing 5 Paper

advertisements, 10 effective punch lines, 3 branding themes and other
elements as preparing questionnaire for collecting suggestion from
different people as guided in the project objectives by the company and
collecting 30 responses for improving organizational promotional
activities effectively.

RESEARCH METHODOLOGY
Meaning:Research means the process of getting knowledge and that can be carried out
either arbitrarily or in a systematic fashion. It is a purposive investigation.
Research process involves defining the problem, formulating the hypothesis,
organizing and evaluating the data, deriving inference and conclusion after
careful testing.
Definition: According to bery A careful investigation or inquiry specially
through search for new facts in any branch of knowledge
Redman and mory defined research as Systematized effort to gain
new knowledge.

Data

DataCollection Method:-

The Researcher has collected required information through following:

1) Primary Source
2) Secondary Source
9

A. Primary Source:
Primary data are those data which are collected for the first time. It is better
to go for primary data since it is first hand information and there are less
chances of personnel bias and information can be collected with accuracy at
the same time. It could be retabulated and survey concerned in various forms
this data can be used. For collecting primary data I have chosen the
questionnaire method.

B. Secondary Source:
It consist of information that already exists some were, have been
collected for another purpose. The two type of secondary source are as
under:
a. Internal source:
Internal secondary data includes the data generated within the
organization.
Company Profile.
Company Senior Person.
b. External sources:External secondary data is collected from out side of the organization,
like

10

 Internet, websites, the web-site used by me is www.edeore.com, which

is the companys website.
www.google.com, for checking the availability of the punch lines
designed by me weather already used for another company or not.

Feedback for Questionnaire in form of Graphs and Diagrams.

1)

The Feedback is taken for the entire questionnaire above, but only some

of them are included here. Though all are equally important but some are
useful for company database, some for fulfilling the project objective and
some for generating customers.
2)

The feedback is collected from 30 responses, out of which 10 from IT

professionals/IT Field, 10 from educational institutes involved in teaching

11

Advertisement and promotional techniques, 10 from corporate people or

companies who understand and know the importance of web-designing and
ERP solutions.
3)

The project has been also designed keeping all these feedbacks in mind

as the samples are decided after discussions with the companys Marketing
authorities.

a)
12

1)

(Feedback from 30 people was taken for which the above result was
obtained, it was found that more than 75% people agreed that Internet
advertisements and websites are useful Promotional Techniques.)
b)

(Feedback from 30 people was taken for which the above result was
obtained, it was found than 100% people replied that Web-Designing and
IT companies are playing a vital role for Businesses to grow and develop
in this era of Globalization.)

13

c)

(Feedback from 30 people was taken for which the above result was
obtained, it was found that 80% of the companies were using specialized
software Products or having its Website.)
d)

14

(Feedback from 30 people was taken for which the above result was
obtained, most no of respondents i.e. 30% replied for having exiting offers
by providing services on lower cost than competitors, 27% replied of placing
huge advertisements, 13% replied for combination of both the above, 17%
replied of appointing good marketing staff able to attract industries for
Marketing while remaining 13% people were having different replies, some
asked for sending mails and letters to potential customers for direct
interaction while some asked for telecalling method to take leads and then
approach the customers to convince them.)
4) Research Work as per Objectives.
Important aspects of Branding:

1)

Definition of Branding:

Branding is an important strategy for differentiating a product from its

competitors. It is a name, logo, trade mark, patent no or package design i.e.
used to distinguish the firms product or services from others.

2) Definition of Brand:
A brand is a name, term, sign, symbol or deign, or a combination of them,
intended to identify the goods or services of one seller or group of sellers and
to differentiate them from those of competitors.

Aspects related to Branding Decision:

The first decision is whether the company should develop a brand name for
its product. In the past, most products went unbranded. Producers and middle

15

men sold their goods out of barrels, bins and cases, without any suppliers
integrity. The earliest signs of branding were in the efforts of medivial guilds
to require craftspeople to put trademarks on their products to protect
themselves and consumers against inferior quality. In fine arts, too, branding
began with artists signing their works.
But today, branding is such a strong force that hardly anything goes
unbranded. Salt is packaged in Distinctive manufacturers containers, oranges
are stamped with growers names and further all sectors like automobile or
may be service is today well known according to its brand name.
/
Why branding the products? / Advantages of branding.
1)

Brand name makes it easier for the seller to process orders and track

down problems. i.e. it makes easy to record orders from the variety of
product range available with him, of particular type the consumer demands.
2)

The sellers brand name and trademark provide legal protection of

unique product features, which would otherwise be copied by competitors.

3)

Branding gives the seller the opportunity to attract a loyal and

profitable set of customers. Brand loyalty gives sellers some protection from
competition and greater control in planning their marketing program.
4)

Branding helps the seller segment markets.

5)

Good brands help built the corporate image. By carrying the

companys name, they help advertise the quality and size of the company.
16

DEFINATION OF MARKET RESEARCH:

The purpose of Market Research is to obtain information which helps in
identification of a marketing opportunity or problem, to determine the issues
dimension and magnitude to enumerate and evaluate the alternative solutions
select the right Course of action and the follow through the systematic
gathering, recording and analyzing of data about problems relating to the
marketing of goods and services is the significance of market research.
The essential purpose of market research is to provide information which
will facilitate the identification of opportunity or problem situation and to
assist managers in arriving at the best possible decisions when such
situations and encountered

Other aspects of Branding.

Brand equity
Brand equity refers to the value of a brand. Brand equity is based on the
extent to which the brand has high brand loyalty, name awareness, perceived
quality and strong product associations. Brand equity also includes other
intangible assets such as patents, trademarks and channel relationships.
Brand equity

17

The value of a brand. From a consumer perspective, brand equity is based on

consumer

attitudes

about

positive

brand

attributes

and

favorable

consequences of brand use.

Brand image
Brand image refers to the set of beliefs that customers hold about a
particular brand. These are important to develop well since a negative brand
image can be very difficult to shake off.

a) Designing 10 punch lines for Deore consultancy services Pvt.Ltd.

1)

Deore- Sophisticated Web-Business Solutions.

2)

Deore- Innovation with sophistication for your business solutions.

18

3)

Deore- Sophisticated Innovation for your business solution.

4)

Deore- Building Smarter business.

5)

Deore- Developing Ideas for your Business.

6)

Deore- Designing your website as smart as your business.

7)

Deore- Building websites with style.

8)

Deore- Designing Smarter Web-Business Solutions.

9)

Deore- IT solutions for Smart Businesses.

10) Deore- Ultimate IT solutions for your success.

b) Designing 3 branding themes for Deore consultancy services Pvt.Ltd.

1)

Deore- For your business and web Solutions.

19

2)

Deore- Genuine IT solutions for your business

Conditions/Situation.
3)

Deore- Quality IT solutions for your business Problems.

c) Clarification for the 10 Punch Lines for Deore consultancy services

Pvt.Ltd.

20

The clarification for these punch lines has been given here under, so as to
clarify how these meets with the company mission and vision statements.
How these moves hand in hand to the company objectives and weather been
imitated or really genuinely designed by me.
Hence for this purpose as well as for showing how and why only these words
and phrases have been used in a particular Punch line, detailed clarification
have been given by me as under.

21

1)

Deore- Sophisticated Web-Business Solutions.

This punch line have been selected as it covers both the services provided by
Deore i.e. Web designing as well as Software solutions for different
companies.
In observation of different punch lines of various companies, most of the
companies are either having their title of business solution or Web designing,
so this theme was an attempt to have a fusion of both the major services
provided by the firm.
Additionally the word sophisticated is given as prefix which builds a strong
image and conveys our message in more precise manner, also this suits the
companys mission statement of To enhance efficiency and effectiveness of
our customers business by providing them with most excellent and
innovative information Technology solutions.

2)

Deore- Innovation with sophistication for your business solutions.

This Punch line once again conveys the companys Mission statement by
word sophistication which have been referred earlier, innovation definitely
suits in the punch line as without innovation no one can built smart and
different web sites as well as no one would be able to build different
Softwares which suits the companies requirement for simplifying their work.

3)

Deore- Sophisticated Innovation for your business solution.

22

This punch line is very similar to the previous one, but having different
sentence formation than the above one.
As it depends on person to person how they take a particular sentence and
which sentence suits more, hence this punch line conveys same message but
is quoted in different way, to let you to have the best alternative with best
formation of words.

4)

Deore- Building Smarter business.

This is very short punch Line but conveys lots of Messages.

Basically Web-Designing helps the companies in portraying themselves in
front of the world for their various services provided; hence Smart Webdesigning would help them to do their job precisely as well as improves their
image in front of their customers and people they want to access with.
Software designing i.e. Software Packages helps the companies to reduce
their work by simplification process and procedures, by which companies
can save lots of time involved for unnecessary or lengthy operations.
Now a days saving time is saving money, hence the time saved by these
packages provided by us, helps these companies to earn more profit.
Hence it conveys that smart work is required rather that hard work.

5)

Deore- Developing Ideas for your Business.

23

This punch line refers the second half of previous given clarification, i.e. for
Software Designing. This conveys that we develop the best ideas for your
business, which ease your routine time consuming processes and procedures
and help the companies to get the best out of our ideas in form of software
packages.

6)

Deore- Designing your website as smart as your business.

This punch line is solely referred to Web-Designing, but is very effective.

The punch line also makes feel the customers that we will design their website equally smart as their business, which I think generates a feeling of
getting praised by us.
And all of us know very well, how effective tool Praising is in real life as
well as in business to generate customers and grow our business.

7)

Deore- Building websites with style.

This punch line once again refers only to web-designing, but again quoted in
different way.
Here the sentence is formed in such a way that we design the web-sites with
style and now a days what matters is STYLE, hence we can get noticed even
with this small but effective sentence.

8)

Deore- Designing Smarter Web-Business Solutions.

24

This Punch line is also conveying the same message as in the punch line,
hence would not require much clarification, as quoted in different way.

9)

Deore- IT solutions for Smart Businesses.

This Punch line refers to the IT solutions part. Frankly speaking this is much
repeated and indifferent word used by most of the companies in their punch
line, the difference would be For smart businesses.
The clarification of smart Business is already stated above for 4th Punch
line.

10) Deore- Ultimate IT solutions for your success.

This is one more very different and one of my favorite punch Line.
This punch line have taken the maximum time for formation, as I was
thinking to put the word IT solutions in an effective form, which would also
motivate the companies to go with Deore and simultaneously match with the
companies vision and mission statement.
Hence this punch conveys that our IT solutions are the ultimate ones and let
its users success.
25

Advertisement for Deore consultancy Pvt.Ltd.

Advertisement no:1

26

---------------------------------------------------------------------------------------------------------Exiting Web-Designing packages for smart companies who want to live

globally in this global era through Internet Websites.
Deore now provides you with affordable packages to flourish your business
in an extravagant style with us.
We promise that well design and maintain your Web-site as smart as your
Business.

Elite web-sites for Elite companies..

Deore- Designing Smarter Web-Business Solutions.
We also offer 7 sophisticated ERP solutions for construction and hospitality
businesses.

For more details log on to www.edeore.com

Tel: 020-32504122.

Mob: 9370286060.

Office no: D-15, Rahul complex, Paud road, Kothrud, Pune- 411 038.

-----------------------------------------------------------------------------------------------------------

27

Advertisement no:2
----------------------------------------------------------------------------------------------------------Are you satisfied with your old way of Advertising?
How can you be without a Web-Site.
We offer exiting and most affordable packages for designing and maintaining
your web-sites to keep your company with the global environment.

Elite web-sites for Elite companies..

Deore- Designing Smarter Web-Business Solutions.
We also offer 7 sophisticated ERP solutions for construction and hospitality
businesses.

For more details log on to www.edeore.com

Tel: 020-32504122.

Mob: 9370286060.

Office no: D-15, Rahul complex, Paud road, Kothrud, Pune- 411 038.
-----------------------------------------------------------------------------------------------------------

28

Advertisement no:3
----------------------------------------------------------------------------------------------------------We provide different IT services locally as well as globally.

Some of them are:

Custom application development,

Web Solutions,

Enterprise Application Services,

System Integration,

IT Consulting,

IT Outsourcing.

What else are you searching for.

Deore- Designing Smarter Web-Business Solutions.

29

For more details log on to www.edeore.com

Tel: 020-32504122.

Mob: 9370286060.

Office no: D-15, Rahul complex, Paud road, Kothrud, Pune- 411 038.

-----------------------------------------------------------------------------------------------------------

Advertisement no:4
----------------------------------------------------------------------------------------------------------Thinking of Designing a Smart Web-Site for your Company?
Or
Thinking for a smart ERP solution package to take off your work load?
We are having exiting and most affordable packages for you with the best
genuine solutions,
30

So, what else are you searching for.

Deore- Designing Smarter Web-Business Solutions.

For more details log on to www.edeore.com

Tel: 020-32504122.

Mob: 9370286060.

Office no: D-15, Rahul complex, Paud road, Kothrud, Pune- 411 038.
-----------------------------------------------------------------------------------------------------------

Detailed company Profile of Deore consultancy Pvt.Ltd.

The company profile is been highlighted here in detail, as these details are
totally used to design all the objectives of the project as required in this
project. Hence should be given due importance for this project consideration
31

as it was only possible me to design the branding themes, Punch lines as well
as the advertisements as per the companys mission, its type, organization
structure, strengths and weaknesses and other aspects like the products and
services produced and sold by the organization, which all are included in this
Profile.

The Company profile and details are divided and sub-divided into:
Services provided by the company.
Companys Mission and Vision.
Companys History
Products sold by the company.

32

Profile of Deore Consultancy Pvt.Ltd.

About Deore Consultancy Services:
Deore consultancy services is a growing Information Technology Consulting
and Software Services company located at Pune, India. We provide IT
services to increase efficiency, enhance productivity and reduce operating
costs of our customer's businesses. Our expertise lies in identifying
customers business goals, choosing the most appropriate technology and
efficiently designing & developing solutions to maximize customers Return
on Investment. Our customer centric approach helps us to provide best
possible solution for the following range of services;

Custom Application Development

Web Solutions

Enterprise Application Services

IT Consulting

IT Outsourcing

33

Companys Vision and Mission.

Vision Statement
"To achieve a highly efficient and effective sustainable world with each
individual having equal opportunity to enjoy its valuable resources in
peaceful manner."

Mission Statement
"To enhance efficiency and effectiveness of our customers' businesses by
providing them with most excellent and innovative Information Technology
solutions."

Core Ideology

Core Values
1.

Truth: Truthfulness in business (legal and ethical business

practices)
We will conduct our business fairly with honesty and transparency

34

2.

Customer is at the highest priority

We shall strive for utmost customer satisfaction and delight

3.

Quest for innovation and creativity

We shall consistently strive for creativity and innovation in our

organization
Core Purpose
Our core purpose is the attainment of a sustainable world.

CORPORATE OVERVIEW

The corporate governance structure specifies the distribution of rights and

responsibilities among different members in the corporation, such as, the
board, managers, shareholders and other stakeholders, and spells out the
rules and procedures for making decisions on corporate affairs. By doing
this, it also provides the structure through which the company objectives are
set, the means of attaining those objectives and monitoring performance.
This section details our board of directors and corporate structure;
Currently, Founder directors Mr. Ankush Deore and Ms. Kalyani Joshi
constitute the board of Deore Consultancy Services. We are in the process of
selecting eligible professionals for our Board of Directors as well as Board
of Advisors positions.

35

Current Structure:

Matrix Organization
At Deore, we follow matrix organizational structure and take advantage of
strengths of functional and projectized organizational structures. Strong
matrix at Deore ensures that the project managers get maximum autonomy
and authority to take project related decisions required for successful

36

completion of the project.

37

Brief History:
We are a growing company in the search of ways to make a difference in the
world economy. Mr. Ankush Deore, Chairman and Founder-Director of our
company with his quest for entrepreneurship started evaluating different
opportunities since May 2001. In June 2004, he along with Ms. Kalyani
Joshi established "Center for Entrepreneurship and Business Management"
(CEBM) to identify, evaluate and exploit business opportunities across the
globe and mainly to lay a strong foundation for a visionary company in the
forming. In March 2005, "Deore Consultancy Services Private Limited" was
incorporated. Currently Deore Consultancy Services is engaged in
developing infrastructure and establishing a global customer base. In short
term, we are aiming to increase our strength to 100 professionals.
Quality:
At Deore, we take utmost care to ensure success of our projects. Our robust
project management systems ensure that scope and quality of the project are
delivered within the specified time using allocated resources.

38

Apart from project management techniques, several other quality tools are
used to improve processes in each area of Deore's operations. Recently we
implemented Six Sigma methodology for improving few of our processes.
Implementation of Six Sigma significantly improved customer satisfaction
through cost reduction, reduced project delivery time and improved customer
relationship management.

At Deore, we are continually trying to improve ourselves to deliver better

solutions to our clients at lower costs and improved quality. We have
implemented quality management systems to deliver high performance every
time. We are also a certified ISO 9001:2000 organization.

At Deore, we consistently evaluate ourselves for improvement that will bring

smile for our customers. We plan to be a CMM Level 4 company by 2008.

Why Deore Consulytancy Services?

Deore Consultancy Services is an Equal Employment Opportunity
Organization. At DEORE, we provide equal opportunities to all our
employees and all qualified applicants for employment, without regard to
their race, caste, religion, color, ancestry, marital status, sex, age, nationality

39

and disability.
DEORE presents valuable employment opportunities which include higher
responsibilities and superior opportunities. Opportunities are presented with
well drafted development plans which ensure faster growth with steep
learning curve. Our culture fosters creativity and makes DEORE one of the
best places to work for.
We recommend you to surf the career section to know more about us and
understand employment opportunities at DEORE. We welcome you to join
us and unleash your creative potential. No doubt, you will find DEORE as
one of the best places to work for.

COMPANYS PRODUCTS:
THE COMPANY DEALS WITH THE FOLLOWING PRODUCTS.
Deore QT
Deore Estimate

40

Deore School
Deore Inventory
Deore CRM
Deore Purchase
Deore ORS

1) DEORE QT
Objective
Finding out quantities has been tough task for Construction companies till
date. Process is tedious and time consuming but equally important as success
of whole project rests on this correct quantity estimates.
By keeping in mind this unique need of Construction companies, Deore
Consultancy has introduced special software solution Deore QT.
Extensive research of two and half years has finally fruited into this unique
Quantity Take-off product. With the desire to empower construction
companies with technology and improve their efficiency, Deore Consultancy
has developed this much awaited software solution.
Finding out quantity has never been so easy and fast as with Deore QT. With
special interface with AutoCAD, this solution does wonders. Just open your
AutoCAD drawing and start finding quantities within minutes by selecting

41

drawing. The thing which used to take days and months of civil engineers
can now be done in minutes, thanks to Deore QT.
You need not be necessarily civil engineer either. Even non-engineer can use
it effectively with its very User friendly GUI and overall architect. Once
trained, any person can find out different quantities like "Skirting",
"Flooring", "Plaster", "White wash", "Neeru Finish", "Concreting of
columns, beams, foundation", "Steel" etc easily.
Latest technologies have been used to develop this desktop based application
to be in pace with fast changing technological world. It can be installed
machines of various configuration and periodic updates help our client to
make the most of our extensive research and innovative solutions in this
field.

2) DEORE ESTIMATE
Objective:
"Deore estimate" is an end to end solution for carrying out the cost
estimation of various projects. It not only automates the estimation process
but also helps in generating various reports which are proving to be most
important documents while taking critical decisions.
Estimation is one of the most important but equally tedious and time
consuming process. As estimation is carried out in the initial phase of life
cycle of the project, its importance is highlighted with the fact that maximum
42

cost reduction can be carried out with effective and accurate estimation.
Doing estimation manually becomes time consuming when building plans
are altered number of times beforegetting finalized. The cost involved also
goes up in this whole process. Deore estimateTM is very effective and
interactive software specially designed for construction companies,
contractors and builders to give them an edge over competitors. It is
designed to prepare detailed estimate and adopt various Schedule of Rates
(SOR).
The Items of work can be picked directly from the Schedule of Rates which
helps in considerable time saving. It automates the estimation process, helps
in generating measurement sheets and abstract report. It is equipped with
database of resources viz. materials, machines and labour. Different reports
can be generated using this software, which empowers the management to
take effective decisions.
These reports also give the break-up of cost of different types of materials
being used in construction. Deore estimate helps the management in resource
allocation, budgeting and hence the cost cutting and effective financial
control over the project.

Salient Features

Easy to use: This solution is highly interactive and user friendly.

43

Estimation process automation: It streamlines the process of cost

estimation.

Resource database: You can maintain data of all resources like

material, labour and machinery.

SOR: It can store multiple schedules of rates. You can select suitable

SOR for particular project.

Easy reports: Reports like Abstract sheets and measurement sheets

can be generated at the click of button.

Analyze resources for optimum allocation.

Analyze cost incurred in the project lifecycle for managing fund

allocation and budgeting.

3) DEORE SCHOOL
ERP SOLUTION FOR EDUCATIONAL INSTITUTES
Education industry has gone numerous changes in last 10 years. Introduction
of technology has changed the ways in which things are being carried out.
Continuous efforts are being made to reduce efforts and time involved in
various function of the school or college. Automation of schools or colleges
has started with introduction of Computers. But just presence of computers is

44

not enough. These machines need to be equipped with effective softwares

which will take care of day to day administration, track the progress of
students, analyze their performance, automate library functions etc.
With the aim of serving educational institutes, Deore Consultancy services
has introduced Deore school; a comprehensive software solution which helps
in automating most of the activities of any educational institute. DEORE
School can be implemented at any educational institutes including CBSE,
ICSE, and State level Educational Institutes etc.

45

Salient Features

Personal attention to each student

Excellent control on the activities on Schedules

Reduces work load considerably

Significant improvement in school performance

Accuracy in calculating the performance of Students

Accuracy in calculating the performance of Students

Analysis of school progress in minutes using DEORE School,

removing the burden of going through all registers.

Updating of books of Accounts accurately and with semi automated

entries.

Information of Fee dues

Information of the Employees day to day activities at your

convenience.

Secure storage of data, no pile up of registers.

control of Library Books

Providing total information to the parents at any time right at your desk
DEORE school has been designed after extensive research conducted into
200 schools. The findings revealed that each School has its own particular
style of functioning. For instance some schools conduct exams term-wise,

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some monthly and some weekly. DEORE school has therequisite flexibility
to be configured and customized to meet your requirements, instead of you
having to change to the software style.

DEORE school is designed for Windows with web integration, and support
to tools like interactive Voice system (IVR), Optical character Recognition
(OCR), Radio Frequency ( RF) etc. which gives you the option of integrating
DEORE school to any technology.

DEORE school can be used in a multi user and multi location system. For
example you can have one system each in fee counter, accounts, staff room,
Principal/Director office, on which all can work online. Using School 2000
you can integrate all the systems you have at different locations to a center
location for your analysis. You can also convert any of the reports generated
through DEORE school to any format, so that you can send an income and
expenditure account or performance of student through e-mail.
DEORE school has lot of other features, which are very useful, reducing
your workload, helping you to improve the School performance.
4) DEORE INVENTORY
Objective
Managing and analyzing inventory has never been so easy as demonstrated

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by "Deore inventory". No other option to this solution as far as managing

inventory at construction companies is concerned.

Description
Keeping inventory costs down is crucial to gain competitive advantage in
present global scenario. Effective management of inventory and in turn cost
reduction has emerged as one of the biggest challenge for managements in
most of the organizations. Implementation of effective software is an
ultimate solution to reduce the costs of inventory.
"Deore inventory" helps companies slash inventory costs by providing
tighter control of stock levels. Deore approach to inventory control is
designed and executed to maximize efficiency and flexibility on a task by
task basis. This software is efficiently tailored to meet your specific
inventory management needs. It not only automates the inventory
management process but also delivers decision making
support through number of reports.
"Deore inventory" is basically having two modules. "Core module" and
"Ancillary Module". Core module is implemented at the corporate office
location while Ancillary module is implemented at work sites. Details of
vendors as well as different construction items can be stored in the system.
Arrival or the issuance of the raw material is inserted at the site location in

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Ancillary module and this data is updated with Core module on periodic
basis.
Development in latest MSFT technology and strong functionality has made
this software one of its kinds for inventory management.
Salient Features

Daily updation of stock at site and the head office.

Detailed report of total stock at all sites as well as stock levels at

different sites.

Identification of excess stock at some of the site as well scarcity of

stock at other site.

Supports in decision making over movement of stock from one site to

another.

Keeping track of daily issued material, issuing authority and

concerned issues.

Fraud prevention.

Keeping track of rejected material.

Overall stock valuation and effective sock management.

Customized reports to support the decisions of management.

A computer system can automate the purchasing for a great deal of product
but must also deliver decision-making support for purchases.

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4)

DEORE CRM

Objective
Deore CRM empowers management to keep effective track of all the
customer enquiries along with assessing payment dues on day to day basis.

Description
At Deore we believe that Customer Relationship Management (CRM) is not
just a process; rather it is a strategy designed to understand, anticipate and
service the needs of an organization's present and potential customers. It is a
philosophy to us which gets you closer to your customers.
Our philosophy has led to origin of an effective CRM solution especially
designed for construction industry. This CRM solution named as Deore
CRM helps our customers continually gather information about their
customers. Analysis of gathered information helps in decision making
concerning converting enquires as well as retaining existing customers.
Deore CRM has ample functionality for effective management of customer
data. Keeping customer follow up, scheduling appointments, arranging site
visits has never been so easy. Deore CRM also keeps track of post sales
payment schedules of each customer. And thats not all; it also helps in
analyzing efficiency and effectiveness of your sales as well as recovery staff.

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Few features of our Deore CRM re listed below;

Salient Features

Save information of customers and their requirements.

Analyze information, to craft marketing strategy.

Schedule customer appointments.

See daily appointments.

Weekly, monthly and custom views also available.

Automatic reminders make sure you don't forget any appointment.

Keep effective follow up of enquiries.

Scheduling customer payments.

Keeping track of all payments.

Administer performance of sales as well as recovery personnel.

6) DEORE PURCHASE
Objective
Deore Purchase aims at optimizing procurement process at any construction
company which will lead to reduction of paper work, increase in efficiency
of operation and in turn improves the profit.

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Description
"Deore Purchase" offers comprehensive software framework specifically
designed to meet the challenging demands of Construction industry. It has a
user-friendly interface and easy navigation allowing user to spend very little
time learning the product. Its excellent interface guides the user throughout
the process and ultimately reduces the stress with increase in efficiency and
improved purchase cycle.
"Deore Purchase" offers a broad range of features and functionality. This
software is helping construction industries to automate and standardize the
process. It has significantly reduced the paperwork and left minimal SEOpe
for error.
This software is having provision to fill in the data of all the vendors and
information
About different items to be purchased. User can easily choose vendor as well
as items while releasing purchase order. User can submit it in print format or
even send the document by electronic means. Database of vendors as well as
items give wide range of choice to user at the click of a button. Once
database is prepared then user can use it whenever required without spending
time in filling up the information.
Entries of cash purchases can be made easily. User can see the details of

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purchase orders released and items received for the specified period within
seconds at a click of a button. This gives user birds eye view over
transactions and in turn increase the efficiency of management. Different
reports can be generated which are very useful in day to day functioning of
management.

Salient Features

Generation of purchase orders.

Facility to enter details of Cash Purchase and effective track of the

same.

One time feeding of details of vendors and items which can be used

while generating any purchase order.

Procurement of right material at the right time.

Automatic generation of RFQ, Request For Quotation for purchase.

RFQ as well as Purchase Orders can be sent electronically to specified

parties.

Details of transactions over specific period of time can be obtained at

a click of a button.
7) DEORE ORS (ONLINE RECRUITMENT SYSTEM)
Objective
"Deore ORS" is an excellent assistant to any HR manager who now a days is

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spending lot of time and effort to scrutinize and recruit right kind of people.
It not only streamlines the work but also helps in perfect selection.

Description
"Deore ORS" is easy to operate and powers recruiting efforts of companies
in different industries. It is a Windows based and database-driven software
which provides complete application management, tracking of candidates,
detailed search based on criteria, electronic communication management and
automates the hiring process as a whole.
Prospective candidates can upload their CVs along with application for
particular vacancy in your organization and these details will come to you in
sorted format which is very easy to deal with. Powerful search option helps
user to assort candidates as per the requirement and saves huge amount of
time required go through the complete life cycle of recruitment process.
Once candidates are classified, e-mails can be sent to all of them with the
click of a button.
As a leading provider of customized software, Deore Consultancy has the
industry knowledge, technical expertise and foresight to help you realize
your business goals, fully utilize your available resources, and increase
productivity. Streamlining every aspect of the recruitment process, "Deore

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ORS" certainly empowers the HR Manager to take most appropriate

decision.
Salient Features

Automatic storage of CVs in database, which are submitted online.

Search of candidates based on various criteria like experience,

position applied for, location etc.

Excellent detailed resume management

Easy contact facility to prospective candidates.

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Conclusion:
The conclusion of this project is that, after the feedback taken from targeted
people of sample size 30, it was found that 76% of the people think that
Internet advertisements and websites are useful Promotional Techniques and
100% people replied that Web-Designing and IT companies are playing a
vital role for Businesses to grow and develop in this era of Globalization.
Also it was found that 80% of the companies interacted were using
specialized software or have its own web-site. Also 30% respondents replied
for having exiting offers by providing services on lower cost than
competitors while 27 % for advertisement to capture more market.
Also the project was successful to design 10 effective punch lines, out of
which 1 have been finalized by the company to be used along with its brand
name.
As directed by the company 3 Branding themes and 4 Advertisements have
also been designed, which are designed as per companys objective and point
of view to attract people and gain good market share.
As per the objectives, the project also contains elements of Brand and Brand
Equity which helps us to understand this project more precisely.

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All this indicates that the project has been successful to fulfill its ultimate
objective i.e. to help the company to emerge a Brand in IT and Webdesigning Industry.

Suggestions and Recommendations:

After this research study in Deore consultancy I would like to suggest the
company that it should improve its infrastructure in terms of ambience and
comfort.
Though the company has been started few years before and is in its growth
phase but still has achieved good success and presently having good client
base in field of construction and related field, hence have a great future in
ERP and Web solution.
Also the operations are very systematically carried out; hence staff can work
more effectively in better ambience with more facilities provided.

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Questionnaire:
QUESTIONAIRE FOR SUGGESTING STRONG BRANDING
STATEGIES FOR

I.T. AND WEB DESIGNING

COMPANIES.
_____________________________________________________________
___________
1)

Name:

2)

Designation and qualification:

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3)

Income Group:
[ANNUAL INCOME]
2, 00,000

2,00,000-3,00,000

3, 00,000-5, 00,000
5, 00,000 and Above.

4)

Company:

5)

Address and Contact Information:

i) Contact No:

ii) E-mail:

iii)

Facsimile:

6)

Do you believe on Brands or Branded Products?

Yes

7)

No

If yes, are you loyal to the Brand you always purchase?

Yes

No

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8)

Do you believe that Internet advertisements and websites are useful

Promotional Techniques? Do such techniques help the companies to promote

themselves as well as their Brands? How?
Yes

No

_____________________________________________________________
_____________________________________________________________
______________________

9)

Do you feel that Web-Designing and IT companies are playing a vital

role for Businesses to grow and develop in this era of Globalization? How?
Yes

No

_____________________________________________________________
_____________________________________________________________
______________________

10)

Is your company using specialized software Products or having its

Website?
Software Products:
Website:

Yes
Yes

No
No

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11)

If yes, in what way does your company get benefited by these

techniques? If no, dont you think you can promote/ optimize your
organizational cost by using them?
If Yes:
_____________________________________________________________
_____________________________________________________________
______________________
If No:
_____________________________________________________________
_____________________________________________________________
______________________
12)

What would be your suggestions to the Web-Designing and IT

companies who are providing good solutions and services but not popular?

_____________________________________________________________
_____________________________________________________________
______________________

13)

What are the tools and techniques that you suggest these companies to

promote them?

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_____________________________________________________________
_____________________________________________________________
______________________
_____________________________________________________________
___________
_____________________________________________________________
___________

Signature

BIBLIOGRAPHY
BOOKS
Marketing management by Philip Kotler
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 Marketing management by R.K.Saxena.

Company Profile.
WEBSITE
www.edeore .com
www.google.com

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