1. Consider the rates shown below.

In Appointments category, an advertiser wants 3

insertions of a Color ad of 8x6=48 scm, in TOIM, TOID & the package shown. Which
rates should be considered for this combination?

a)
b)
c)
d)

TOIM (Multiple rate 1350), TOID (Multiple Rate 1170), Package (Color Rate 1460)
TOIM (Multiple rate 1350), TOID (Base Rate 1400), Package (Color Rate 1460)
TOIM (Base rate 1700), TOID (Multiple Rate 1170), Package (Color Rate 1460)
TOIM (Base rate 1700), TOID (Base Rate 1400), Package (Color Rate 1460)

2. Which of the following TOI BU is an explicit component of the package TOI-All

(English)?
a)
b)
c)
d)
e)

TOI Kanpur
TOI Vizag
TOI Ranchi/Jharkhand
TOI Chandigarh
TOI Bhopal

3. Consider the following data pertaining to an edition XYZ:

a. PO/Circulation: 4,00,000
b. Average Pagination: 16
c. Readership: 7,50,000
d. Publication Frequency: 250 days (Mon-Fri every week)
e. Page Size: 1727 scm (Broadsheet)
f. Ad-Edit Ratio: 40%
If the cost per page for this paper type is 40p at the given PO, then what should be the DVC
per scm for XYZ?
a)
b)
c)
d)

154
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