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  • Nike vs. Adidas: Who Owns The Market?

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    Nike has established itself as the dominant player in the athletic footwear and apparel market through effective marketing strategies and iconic advertising campaigns. Some of the key aspects of Nike's success include launching memorable slogans like "Just Do It" that defined the brand's identity, investing heavily in celebrity athlete endorsements, and leveraging new digital marketing channels to connect with customers on a global scale. However, Nike also faced challenges with inventory management that led to out-of-stock issues, which the company has worked to address through improved demand forecasting and supply chain operations.

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    Nike has established itself as the dominant player in the athletic footwear and apparel market through effective marketing strategies and iconic advertising campaigns. Some of the key aspects of Nike's success include launching memorable slogans like "Just Do It" that defined the brand's identity, investing heavily in celebrity athlete endorsements, and leveraging new digital marketing channels to connect with customers on a global scale. However, Nike also faced challenges with inventory management that led to out-of-stock issues, which the company has worked to address through improved demand forecasting and supply chain operations.

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    3 views1 page

    Nike vs. Adidas: Who Owns The Market?

    Uploaded by

    warehouse
    Nike has established itself as the dominant player in the athletic footwear and apparel market through effective marketing strategies and iconic advertising campaigns. Some of the key aspects of Nike's success include launching memorable slogans like "Just Do It" that defined the brand's identity, investing heavily in celebrity athlete endorsements, and leveraging new digital marketing channels to connect with customers on a global scale. However, Nike also faced challenges with inventory management that led to out-of-stock issues, which the company has worked to address through improved demand forecasting and supply chain operations.

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    Reference

    Hagsnobiety.Nike vs. adidas: Who Owns the Market?.20 January2016.


    http://www.highsnobiety.com/2015/11/09/nike-adidas-market-shares/
    Steps, Inevitable. Nike Marketing Strategy: Learn from the Best. 20 January 2016.
    https://inevitablesteps.com/marketing/nike-marketing-strategy/
    Tradegecko. Out of stock problems? Nike had them too. 20 January 2016.
    https://www.tradegecko.com/blog/out-of-stock-problems-and-solutionswalmart-nike-bestbuy-case-studies
    Insider, Business.25 Nike Ads That Shaped The Brand's History. 24 January
    2016. http://www.businessinsider.com/25-nike-ads-that-shaped-the-brandshistory-2013-8?IR=T&op=1?r=US&IR=T#the-very-first-just-do-it-ad-1988-1
    Coschedule. How to Follow Nikes Marketing Strategy. 24 January 2016.
    http://coschedule.com/blog/nike-marketing-strategy/
    Slides. Marketing Strategy of Nike. 24 January 2016. http://salesmanagement-slides.com/marketing-strategy-of-nike/
    Business Today.The Swoosh of Creativity.24 January 2016.
    http://www.businesstoday.in/magazine/lbs-case-study/nike-marketingstrategies-global-brand/story/207237.html
    Forbes.Earnings Review: Nike Continues Its Strong Run 24 January 2016.
    http://www.forbes.com/sites/greatspeculations/2015/06/29/earnings-reviewnike-continues-its-strong-run/#f2bfc2770303

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