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The Impending Need For Reputation Management
The Impending Need For Reputation Management
Trust and 360-degree transparency will be the vanguards of success for SMBs (small and medium
businesses) and those who work with them. This is especially true as social networks promote
personal recommendation over more generic brand messaging. Trust plays out through customer
engagement and loyalty and will largely separate SMB success from failure.
- Neal Polachek, President, BIA/Kelsey (December 2010)2
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