Minutes of Action

Date: 12 September 2016

Venue: Building B, Room 1218
Participants: Mirna Martinez, Grace Romo, Isabel Hernandez, Paulina
Muoz
Point
Discussion
Action
1) The country
Our project will be launch in GR, 13 Sept
chosen for
Chihuahua city, after that, we will
the launch of plan the launch in the Unites States
your
or other countries, such as Canada,
product.
Inglaterra and Espaa.
2) Name of the
The name our product will be a C- MM, GR 14
product
LightUps T-shirt.
Sept
3) Target
C-LightUpss target audience are the IH, 14 Sept
Audience
cyclists, because our product helps
to have a better visibility of them in
the night.
4) Brand Image The brand Name is C-LightUps has a PM, 15 Sept
line of three products. The first
product is a T-Shirt with leds in the
back, the leds Colocation is in form
of traffic signals, Turn right, turn left
and Stop.
The second product is a module for
the bike. The third product is a
helmet; all products have the same
traffic signals.
All products are controlled by a
wireless control module.
In this moment only T-Shirt is in the
market.
5) Product
T-Shirt materials are:
MM, 15 Sept
container
-1mt of blanket
(Shape,
-yellow and red Leds
design,
- Wireless module control.
materials)
-Zipper
-Battery AA
6) Product
T-Shirt C-LightUps is selling for
IH, 15 Sept
Price
$450.00 Pesos, in Sport Shops

Minutes of Action
Date: 12 September 2016
Venue: Building B, Room 1218
Participants: Mirna Martinez, Grace Romo, Isabel Hernandez, Paulina
Muoz
7) Slogan
GR ,16 Sept

8) Manufacture
r

The manufacturer of T-shirt CPM, 16 Sept

LightUps is a Mexican woman, and
one person made a control module,
and assembly module in T-Shirt
Next Meeting: 19/September/2016
Venue: Building B, Room 1218