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  • Product Company Market Share: Branded Atta 800 Crore

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    Rohit Kapoor
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    Branded Atta is an 800 crore market in India dominated by Aashirwad with 45% market share, followed by Annapurna at 20% and Pilsbury at 8%. The key costs include a 45% cost of goods sold, high raw material costs comprising 90% grain, and many small suppliers each providing a small quantity. The branded atta market has grown annually over 5 years.

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    atta

    Original Title

    Atta Market Size

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    Branded Atta is an 800 crore market in India dominated by Aashirwad with 45% market share, followed by Annapurna at 20% and Pilsbury at 8%. The key costs include a 45% cost of goods sold, high raw material costs comprising 90% grain, and many small suppliers each providing a small quantity. The branded atta market has grown annually over 5 years.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    11 views2 pages

    Product Company Market Share: Branded Atta 800 Crore

    Uploaded by

    Rohit Kapoor
    Branded Atta is an 800 crore market in India dominated by Aashirwad with 45% market share, followed by Annapurna at 20% and Pilsbury at 8%. The key costs include a 45% cost of goods sold, high raw material costs comprising 90% grain, and many small suppliers each providing a small quantity. The branded atta market has grown annually over 5 years.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    Branded Atta

    800

    Product
    Aashirwad
    Annapurna
    Pilsbury
    Others

    Company
    ITC
    HUL
    GM
    locals

    Crore
    Market Share
    45%
    360
    20%
    160
    8%
    64
    27%
    216

    Market Size
    Profit Margin
    COGS
    Raw Material cost
    Grain Cost
    No. of supplier
    Quantity/supplier

    Year
    Revenue (in lacs)

    %
    8%
    15%
    45%
    90%

    1
    11.016

    64

    Cr

    54.4
    24.48
    22.032
    200
    0.11016

    Cr
    Cr
    Cr
    Cr

    2
    3
    4
    5
    12.1176 13.32936 14.6623 16.12853

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