(1991) ()

4.

4.1

4.1.1

(Paper Product)


(Uncoated Paper)

50-120

2 (ROLL) (SHEET)
(Coated Paper)
90-160


A4,
A3, F4, F14, B4, B5, A11 Double A, Eagle, Boat, Quality,
Speed, Swan, Shih-Tzu, Alpine, Persian, Siberian, Smartist

2.4 1

 (1991) ()

4.1

I-Gloss
90-160 31x 43 24 x 35
I-Matt
90-160 31x 43 24 x 35



4.2

2.4 2

 (1991) ()
4.1.2

(Bleached Eucalyptus Kraft Pulp : BEKP)

3
(Slurry Pulp) 40

(Wet Lap Pulp) 50
10
-
(Dry Pulp) 10
50

4.2

2 3
304 2 2
1 -

(Elementally Chlorine Free System)


Automatic Sprinkler
ERT ( Emergency response team )
ISO (International Standard Organization)
ISO 14001 2539
ISO 9001 : 2008
TIS 18001 : 1999
OHSAS 18001 : 2007 2553

2.4 3

 (1991) ()

4.3

(Continuous Production Process)

4.4

1.

Debarking

Wood log
Debarking

Eucalyptus
(Calmadulensis sp.)

Washing
Bark
Wood Chip
2.

Chiping
Chipper

3.

Screening

Wood chip screened

Wood chip pile

Chip Pile

Chip screen

Fiberline

(Black
Liquor)

2.4 4

 (1991) ()

4.5
1. Chip filling
White Liquor

Chip pile

Digester

2. Chip Cooking

cooking
~ 158 C

Black liquor
(Inorganic + Organic matter)

3. Discharge

Blow tank
Pulp

4.6
Knott

1. Pulp screening

Uncook

Reject

Deknotting

Screening
Screened pulp

2. Pulp washing

Dewatering
wash press roll

Delignin pulp

3. O2 -Delignification
O2

MgSO4
O2-Reactor

Unbleached pulp Tank

2.4 5

 (1991) ()

4.7
1. Pulp Washing

washing

Talcum
Unbleached Pulp

2. Pulp Bleaching
ECF bleaching,
Elementary chlorine
Free

3. Pulp cleaning

Do stage

Chemical

Do pulp

EoP stage

Chemical

EoP pulp

D1 stage

Chemical
D1 Pulp

Cleaner

Bleached pulp
ISO brightness Standard

Pulp Silo

Paper Making

2.4 6

 (1991) ()

4.8
1.

Slushing

4. Screening
1. Slushing

2. Cleaner
2. Cleaner

3. Refiner

3. Refiner

5. Blending

4. Screening

5. Blending

2.4 7

 (1991) ()

4.9
Folio
4.10
4.9
5. Size Press

1. Head Box
1. Head Box

2. Forming

2. Forming

3. Pressing

6. Drying

4. Drying
3. Pressing
5. Size Press

7. Calender

6. Drying
4. Drying
7. Calender

8. Reeling

8. Reeling

2.4 8

 (1991) ()

4.10
Uncoated
Jumbo Reel

Coater

Supercalender

Coated Paper

Slitter

Slitter
Cutter

Coated Roll

4.3

Coated Sheet

Cutter
Uncoated
Roll

Uncoated Sheet

(AAPS)
2
1. , , , ,

2. () () 70


500

2.4 9

 (1991) ()

100

4.11

Netherlands

Zhengzhou

Pakistan
UAE

Bangladesh

Malaysia
Sri Lanka

Korea
Shanghai
Guangzhou

Taiwan
Hong Kong
Vietnam
Philippines
Cambodia

Singapore

2.4 10

Beijing

 (1991) ()
4.4

4.1 (1991) ()

2552

2551

2550

2549

2548

2547

()

620,486

620,486

580,370

540,825

500,000

500,000

(
)

552,858

552,858

558,569

556,575

606,262

599,262

468,820

515,066

570,063

564,882

513,735

478,311

458,387

500,775

520,648

526,025

522,336

510,748

()

: 30



1,000,000

:

2.4 11

 (1991) ()

:


50

75 100
300,000

Commodity



,
, ,

304
304


(Elementary Chlorine Free - ECF)

6.4
160

2.4 12

 (1991) ()

20

6 304





1.

:
:

: 6 10 1 2549 31 2555
1
:

60

2.4 13

 (1991) ()

2.

:
:

:
10
: (1)
(2)



(3)

:
:

10

: (1)
(2)



(3)



2.4 14

 (1991) ()

:
:

10

: (1)
(2)



(3)



3.

:
:

2556
5
5 1

90

2.4 15

 (1991) ()

4.

: 304
:

5 2 2552 1 2557

30

5.

:
: 5

NPP5-001/52 26 2552
( 5 2571)

(1)

6

(2)

2.4 16

 (1991) ()

6.

:
: 5

NPP5-001/52
( 5 2571)

(1)

2

(2)

7.

:
: 5

NPP5-001/52
( 5 2571)

(1)

2

(2)

2.4 17

 (1991) ()

:
: 11

NPP11-002/52
( 5 2571)

(1)

2

(2)

8.

:
:

3 1 .. 2551 30 .. 2553

(1)
30


(2)

2.4 18

 (1991) ()

9.

: 5
:

NPP5-001/52
( 5 2571)

(1)

2

(2)

: 11
:

NPP11-002/52
( 2 2571)

(1)
2


(2)

2.4 19

 (1991) ()
4.5

(Vision)
(Economic of Scale)
(Commodity Product)
(Fast Moving
Consumer Goods: FMCG) (Lower Price
Sensitive) (Premium Brand)


(Corporate Consumers)



(Integrated Pulp & Paper Mills)

()





(Cost Advantage)






20:80
2.4 20

 (1991) ()

4.6

4.6.1

(Printing and Writing Paper)

(Containerboard)

4.1 2552 2553 (: )

2.4 21

 (1991) ()

(Uncoated Wood Free Paper:

UCWF Paper Uncoated Mechanical) 74
60 (Coated Woodfree
Coated Mechanical) 50 40

4.2 2552 (: )

Source: RISI
(Printing and Writing Paper) 2551
6-7 2552
2552 2553
2551
405.5 1.6 24,886



(Asian)
2552
2552
2552 2553
2.4 22

 (1991) ()

(Global Demand of Uncoated Wood Free Paper)
RISI (Uncoated Wood Free Paper)
2553 2557
2544-2557
4.3 2544 2557 (: )

Forecasts (RISI)

Financial
Crisis

Source: RISI
2551 (Demand)
2551


2551


2552

93 2550 85
2552 RISI
2554 2557
2.4 23

 (1991) ()

90
4.4

World Capacity of Graphic Paper (Thousand Tons)

140,000
120,000
100,000
80,000
60,000
40,000
20,000
North America

2007
30,420

2008
28,474

2009
26,478

2010 *
24,888

2011 *
24,441

Western Europe

40,805

39,642

37,455

35,265

34,140

Asia

45,026

46,931

48,809

51,022

53,320

World

126,917

125,662

123,438

122,188

123,322

Source: RISI World Capacity Report 2009

Remark: * Forecasted for 2010-2011



2551

Pulp Watch 2552

20 1.6

2.4 24

 (1991) ()

4.2 20
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Company
Thousand Tons Market Share
UPM
10,104
6.3%
Stora Enso
8,994
5.6%
AbitibiBowater
7,200
4.5%
SAPPI
5,960
3.7%
Asia Pulp & Paper
5,847
3.6%
Nippon Paper Group
5,590
3.5%
International Paper
5,529
3.4%
NSI
4,955
3.1%
Oji Paper
4,458
2.8%
Domtar
3,944
2.4%
NewPage
3,763
2.3%
Burgo Group
2,810
1.7%
Myllykoski
2,666
1.7%
Mondi
2,469
1.5%
White Birch
2,130
1.3%
Daio Paper
2,009
1.2%
Holmen
1,905
1.2%
Shandong Chenming
1,873
1.2%
M-real
1,785
1.1%
Apollo Management
1,644
1.0%

Source: RISI World Capacity Report 2009

0.55
2552 34

55
4.5 4.6

2.4 25

 (1991) ()

4.5 2552

Pulp and Paper Sales by Geography

Australia and
New Zealand
4%

Others
2%

Thailand
34%

Europe
5%
Asia
55%

Source: Company Data

4.6 2552
40%
35%
35%
30%
26%
23.50%

25%
22%

20%
20%
15%
10%

5%
0%
Hong Kong Malaysia

Taiwan

Singapore

Source: Company Data

2.4 26

Korea

 (1991) ()

Double A 2547 2550

2547
64 49
32 10
2550
2551 2552
2551 2551
2552
15 5 2551 13
2552
(FMCG : Fast Moving Consumer Goods)
4.7 Double A 2552
Double A Paper Sale
1,059

450,000
781

795

878

318,250

300,000

50,000
0

24,712
Export

36,737

43,236

Domestic

47,690

225,820

155,965

92,649

67,937

100,000

148,184

202,115

199,201

200,000
150,000

278,109

265,955

250,000

800

321,236

249,805

111,447

Tons

350,000

1000

941

266,004

400,000

863

1,054

600
400
200

52,246

Total Double A Sales

Source: Company Data

2.4 27

55,281

52,289

Double A Price

USD/Ton

500,000

 (1991) ()

(Printing and Writing Paper) (Market Value)
30,000
(Gross Domestic Product: GDP)


4.8

Source: RISI

(Thailand Demand of Uncoated Wood Free Paper)
2551 60 2550
7
2552 2551


10 4,975.29 34.5

2.4 28

 (1991) ()

4.9 2551 (: )

80
70
60

50
40
30
20

10
0

:




10 2552
13,968.33 16,000

2.4 29

 (1991) ()

4.10 2552 (-
13,968.33 )

:
2553
11.2 1.25 32.20
8,000
6.20
17,000

2.4 30

 (1991) ()

4.3

() *

2550
1,271

2551
1,431

2552e
1,431

2553e
1,431

11.8

1,041

1,124

1,250

7.9

7.9

11.2

15,855

16,000

17,000

8.5

0.4

0.9

6.2

8,000

8,478

6,050

8,000

(%)

() * 964
(%)

7.9

( ) ** 15,792
(%)
() **

(%)
4.7
5.9
-28.6
32.2
: ,
: e = .
*
**

1.)

/ /


/


2.)





10-25
2.4 31

 (1991) ()

3.)





4.)

/ /





(Thailand Supply of Uncoated Wood Free Paper)
2552 (Printing and Writing Paper)
13 983,000

2552 (SCG Paper)
7 2552
200,000 7,300
1,183,000
50 (Idea)

2.4 32

 (1991) ()

51.43
34 2552


(Corporate Image)
(We Are The Real Hero)
Fast Moving Consumer Products

4.6.2

(Global Pulp Industry Review)

(Bleached Chemical Pulp) 2 1

(Market Pulp Producers) 2
(Integrated Pulp and Paper Producers)
(Market Pulp)
(Global Market Pulp)
35 (Market Pulp)
31 19
4.11 ( )

Source: RISI
2.4 33

 (1991) ()

(Global Market Pulp)

34 20
18 (Market Pulp)




4.12 ( )

Source: RISI
3-4 2551 (Destocking)
2552 (Spot Price) (NSBK)
450 (Spot Price) (BEKP)
370-400
(Downtime) 2551

2.4 34

 (1991) ()

4.13

Source RISI

2 2552 2552

2553
4.14 2548 - 2552

Source RISI

2.4 35

 (1991) ()

(Global Supply of Market Pulp)

(Oversupplied) 2552
2552
( )
2551 (Destocking)

4.15 (Capacity) (: )

Source RISI
2547-2552 4.1%
5.1% 76%
4.16 (Utilization) (: )

Source RISI
2.4 36

 (1991) ()

(Global Demand of Market Pulp)

2552 46 45.7
2551 1 3 9
3.2
0.9 1.8 ( Pulp Watch
2553)
4.17 2008 2009 (: )

Source RIS

6 1.2
(Bleached Hardwood Craft Pulp: BHKP)
800,000
(Bleached Softwood Kraft
Pulp: BSKP)

2.4 37

 (1991) ()

4.4 (: )

TPPIA Forecasts- 2008

(Domestic Demand of Market Pulp)
1.2 2546 1.5
2551 4.56
2
1.4 2556

2.4 38

 (1991) ()

(Domestic Supply of Market Pulp)

2548 2550 925,473 2548 1,037,360 2550
2551
948,466 2551 880,307 2552 5
-1.24
4.18

1,050,000

8%
6%

1,000,000

4%

2%

950,000

0%

-2%

900,000

-4%

-6%

850,000

-8%

800,000

-10%
2552 p

:
2551 2551


2551 47
4.7 2550 30

1.35 4 2551

2.4 39