Estimating Market Potential:

MP = N MS P Q
Where: MP = market potential N = total number
customers MS = market share P = average selling price Q
= average annual consumption (usage, number of times
individual would attend)

NMSPQ-

-Analyze additional sales potential, additional customers,

focus towns

-Suggested timelines and pictorial management summary

Challenges in Data Collection and Analysis

One of the major challenges implicit in CRM analytics is how to integrate the
analytical software with existing legacy systems as well as with other new systems.