BRAND

GUIDELINES

Contents
Brand Essence ....................................................... 01

BRAND ESSENCE

Values ....................................................................... 02
Slogan ...................................................................... 03
Keywords .................................................................. 04

Logotype ................................................................ 05
Logotype ................................................................... 06
Primary ..................................................................... 07
Variants .................................................................... 08
Sizing ....................................................................... 09
Incorrect Usage .......................................................... 10

Color Palette .......................................................... 11

Primary Colors ............................................................ 12
Secoundary Colors ...................................................... 12

Typeface .................................................................. 13
Primary ..................................................................... 13
Digital ...................................................................... 14
Typesetting ................................................................ 15

Images .................................................................. 16

Who we are
JD&Co is a global people consultancy and executive
search firm, offering advice on how to put together
an effective team and also able to deliver the best
talent to ensure success. Our unique two-fold take on
discovering and developing the best individuals for
web, tech, social, digital, and gaming space is what
makes us different.
We are invested in our clients, displaying genuine care
for their future, which is why we aim to teach them what
we know about recruitment as well as delivering them
the best. We help our clients provide for themselves as
well as delivering outstanding results.

ABOUT US /

JD&Co is a unique take on the tired HR practices. Our consultants dont work
on commission, but providing our clients the best results. We are trusted
and often recommended. Part of what makes us different is the possibility of
having us enter the recruitment process up to 30% before our competitors,
shaping the role and hiring strategy before delivering the best talent. Were
with our clients all the way.

VALUES /

JD & Co Core Values

1| To deliver talent
2| To shape our clients hiring strategy to attract talent

CONNECTED.

3| To be approachable, trusted, and recommended

MISSION /

Our mission is to disrupt the HR world by offering a more personal, caring,

and thorough service to companies who need to define their recruitment
process and want the best talent to secure their future.

4 | BRAND ESSENCE

BRAND ESSENCE | 5

APPROACHABLE

OUR LOGOTYPE

TRUSTWORTHY

Making a mark
The JD&Co logo is made to express our bold brand, which has earned a reputation of

RECCOMMENDED

DISRUPTIVE

6 | BRAND ESSENCE

disrupting common HR practice, delivering the best worldwide talent to companies, and
redefining the recruitment industry.

PRIMARY LOGO
The JD & Co logo is the expression of all that we are and should

Correct Usage

always be used in the right way. We are recognized through our logo.

In terms of ensuring clarity and consistency, nothing is more

It should stick in the minds of our clients and all who come across it

important than the correct use of our brand mark.

in proper use.

Resizing the JD & Co brand mark

Care should be taken when resizing the brand mark to keep the
proportions of the rectangle the same. When resizing make sure
to resize with lock aspect ratio then change either the height or
width.

JD & Co logo (light backgrounds)

JD & Co logo (dark backgrounds)

OUR LOGOTYPE | 9

SIZING

INCORRECT USAGE

In order to represent our brand as quality and professional, within print and on other forms of media, correct sizes and

The JD & Co logo should only be used in proper format, there should be no use of other color than red in the logo,

logos should be implemented. This is a key component of our brand image.

even if they are part of the corporate colors. No outside font should be used either, except the custom made logo font.
Proper use should always be followed when using the JD & Co logo.

PRINT

42 mm

Always use the symbol to the left of the name or as a separate

symbol.
Optimum size
The optimum size settings for the JD & Co logo should
always be used when possible.

35 mm
Dont modify the logo to have other colors. It can be completely in
white on black background or vice verse if needed.

Minimal size If the optimum logo size cannot be used, you

can use the minimal logo.

Always use the custom made font logo.

OUR LOGOTYPE | 10

11 | OUR LOGOTYPE

PRIMARY COLOURS

COLOUR
PALETTE

The below colors are the JD & Co official brand colors and should be used with great care. If matching colors make sure
they contrast each other.

BRAND COLORS
Black

CMYK
RGB

Corporate tones

Dark Gray

74 68 66 87
10 9 9

HEX 090909

Our corporate tones are a reflection of our brand. They represent the power and feeling
of our company they are what help seperate our brand, helping people recognize the
JD & Co brand.

HIGHLIGHTERS
Red

CMYK

0 100 74 0

RGB

237 25 66

HEX ed1941

13 | COLOUR PALETTE

CMYK
RGB

Off-White

69 64 63 62
48 46 46

HEX 302e2e

CMYK
RGB

1110
251 249 249

HEX f9f9f9

PRIMARY

TYPEFACE

Our primary fonts should be used within

main titles and main headings (h1)
across all forms of media.

FUTURA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Typography usage
Typography usage is of vital importance to create consistency in our brand. Always

SECONDARY

proper size fonts in the correct format, following our brand guidelines. Our brand must
maintain every level of consistency throughout all digital media and properties.

Our secondary fonts are used for

seondary titles and secondary headings
(h2) as well as body text across all forms
of media.

15 | TYPEFACE

Officina
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

DIGITAL ALTERNATIVES

TYPESETTING

In the case that our primary and

secondary fonts cannot be correctly

Header: 55 pt, 62 px

displayed, the following digital

alternatives can be substituted. This
may happen within email signatures and
similar places.

Header 2: 26 pt, 35 px

ARIAL
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body: 9 pt, 13 px

CIUNTUM
Ciuntum quo et. Non pratur,
sitia volorep
Ciuntum quo et officiendit exerior re id quasinverro doluptas doluptati blatur sit.
Habemus, nonvolti, nox me auterniu inem igno. Valinti quodiendeps, consus poeroxVid
et aut magnatqui autatint, et omnisquia voluptiis magnat id maios ma velibus ciisquo
dignam rae dollab iunt aut

Header 3: 22 pt, 29 px

Ciuntum quo et

Header 3: 18 pt, 24 px

Ciuntum quo et
Ciuntum quo et officiendit exerior re id quasinverro doluptas doluptati blatur sit.
Habemus, nonvolti, nox me auterniu inem igno. Valinti quodiendeps, consus poeroxVid
et aut magnatqui autatint, et omnisquia voluptiis magnat id maios ma velibus ciisquo
dignam rae dollab iunt aut

Ciuntum quo et
List: Left ident: 5mm

Ciuntum quo et officiendit exerior re id quasinverro doluptas doluptati blatur sit.

Habemus, nonvolti, nox me auterniu inem igno.
Valinti quodiendeps, consus poerox
Vid et aut magnatqui autatint, et omnisquia voluptiis magnat id maios ma velibus
ciisquo dignam rae dollab iunt aut

TYPEFACE | 16

17 | TYPEFACE

Index House, St Georges

connect@jdand.co.uk

Lane, Ascot, Berkshire,

www.jdand.co

SL5 7ET UK