BBMK2103

PRINCIPLES OF
MARKETING
Tan Booi Chen
Assoc Prof Dr Maznah Ghazali
Assoc Prof Dr Jamil Bojei
Alvin Yong Onn Soon
Che Aniza Che Wel
Zahari Mohamad
Nor Pujawati Md. Said
Abdul Rahim Othman
Sany Sanuri Mohd. Mokhtar
Noor Hasmini Abd. Ghani
Loo Sze Wei

Copyright Open University Malaysia (OUM)

Project Directors:

Prof Dato Dr Mansor Fadzil

Prof Dr Wardah Mohamad
Open University Malaysia

Module Writers:

Tan Booi Chen

Assoc Prof Dr Maznah Ghazali
Universiti Teknologi MARA
Assoc Prof Dr Jamil Bojei
Alvin Yong Onn Soon
Universiti Putra Malaysia
Che Aniza Che Wel
Universiti Kebangsaan Malaysia
Zahari Mohamad
Nor Pujawati Md. Said
Abdul Rahim Othman
Sany Sanuri Mohd. Mokhtar
Noor Hasmini Abd. Ghani
Loo Sze Wei
Open University Malaysia

Developed by:

Centre for Instructional Design and Technology

Open University Malaysia

First Edition, August 2014

Copyright Open University Malaysia (OUM), August 2014, BBMK2103
All rights reserved. No part of this work may be reproduced in any form or by any means
without the written permission of the President, Open University Malaysia (OUM).

Copyright Open University Malaysia (OUM)