Beacon Summers 2016

From our desk ..
The Research and Scholastic Development Team of SIBM Pune is proud to

bring forth a special edition in our Beacon series Beacon Summers VIII.
This report is a compilation of the summer internships and/or projects undertaken by the MBA II 2015-2017 Batch, during the summers of 2016. We attempt to
bring to you a document that encapsulates experiences of the students from all
specializations Finance, Human Resources, Operations, Marketing and Innovation & Entrepreneurship.
Beginning from the initial stages of short-listing, continuing to the Group Discussion and Personal Interview round(s), culminating into an enriching summer
internship experience, we attempt to focus and present to you first-hand experience on each level of the summer internship process. In this edition, we bring
out the challenges faced by each student, how they overcame them and additionally specify details such as Group Discussion topics.
We hope that Beacon Summers VIII will assist you in gaining insight into the
experiences of the seniors and guide your path towards your summer internship
preparation. We have aimed to provide some insight into the plethora of internship profiles offered in the industry and thus aiding you in deciding where your
interests may lie.
We entreat you to make the most of this compilation and hope that sharing of
these experiences prepare you better for your summer internship experience and
beyond.
...Happy Reading !
Index
Sl.
No.
Specialization
Page
No.
Marketing
1.1
Operations
2.1
Human Resource
3.1
Finance
4.1
Innovation & Entrepreneurship
5.1
MARKETING
Marketing batch (2015-17)

Sl no.
Company Name
Profile/ field of work
Page No.
Dabur India Ltd.
Marketing/Sales
1.1/1.67
Mondelez International
Sales-Modern Trade
Mahindra & Mahindra Ltd.
Sales Strategy
1.5/1.65
Asian Paints Ltd.
Marketing/ Sales
1.7/ 1.18
Mother Dairy Fruits & Vegetables Pvt. Market Research, Sales, and
Ltd.
Strategy
1.9
Mapro Foods Pvt. Ltd.
Digital Marketing
1.10
Syngenta India Ltd.
Sales Management/ Marketing
1.12/1.43
Coca Cola India
Marketing
1.14/1.30
Pidilite Industries Ltd.
Market Research / Sales/ consulting
1.16/
1.18/1.51/1.5
9
10
Godrej & Boyce Mfg. Ltd.
Market Research/ Marketing
1.18/ 1.27
11
Bharti Infratel
Marketing (Strategy)
12
Godrej Consumer Products Ltd
New Market Research/ Sales
13
Tata Motors
Digital Marketing
1.37
14
Piramal Enterprises Ltd
Marketing Analytics
1.33
15
Castrol
Sales
1.46
16
Syngenta
Marketing
1.48
17
Tata Steel
B2B
1.45
18
GSK HealthCare
Sales
1.47/1.55
19
Genpact
Content Marketing
1.49
20
Reliance Industries Limited
Textile Marketing
1.53
21
Vodafone India
Marketing
1.57
22
Agro Techfoods Limited
Sales
1.61
23
Perfetti Van Melle
Trade Marketing
1.63
1.3
1.23
1.29/ 1.39
AMAN AGARWAL
Dabur India Ltd.
Candidate
needs to be
confident
while answering the questions.
RECRUITMENT PROCESS EXPERIENCE
Overview of selection process followed by the company :

GD and Personal Interview
GD Topics for Companies :
1st Company appeared for - Create an advertisement for a particular product.

Company selected for - Is e-Commerce a bubble?
PI questions for Companies :
Tips for the selection

process :
Have a sound
knowledge of the
basic
Marketing
and Sales Concept.
Be
confident
about the statistics
that you present
during the GD/
Interview Process.
1st Company appeared for - Questions related to work experience (In my case it
was Automotive Industry). HR questions like Why do you want to join our organization?
Company selected for - Situational Questions such as if you were the ASM of a
specific area and you need to deal with a rowdy distributor, how would you go
about it? Suggest variants for the existing products of Dabur and reason to do so.
1.1
Must knows for

MBA I :
INTERNSHIP EXPERIENCE
Basic Excel
Knowledge and
sound presentation
skills are a must to
survive in the organization
Candidate must be
smart enough to
know how to extract data from
dealers/
distributors
Project Title :
Rollout Readiness of MFD from Dabur and creating a Business Case
Profile/field of work :
Sales & Marketing
Challenges :
The main challenge during the field work in the Sales Project would be to create
a Roadmap for your project and later sticking to it.
Lack of guidance on the field would force you to think on your feet.
Learning from the internship :
Complete understanding of the Marketing/Sales distribution process of a major

FMCG like Dabur.
Application part of all the Marketing concepts that you would be learning
throughout your first year.
General advice /pointers to MBA I :
Be thorough with your Sales/Marketing Concepts

Brush up your excel skills before joining the organization
Any other
comments :
Presentation skills
and good excel
knowledge would
be an added advantage
1.2
ANISH SHINDE
Mondelez International
For theory
questions, it's
always safer
to explain and
give examples.

Interview, Case Study, Aptitude Test
Company selected for - Business and Ethics

process :
Company selected for - Basic Marketing Theory; Importance of visual merchandising in FMCG; challenges among FMCG, FMCD and services.
Be
confident
about your skill
sets and try to
subtly
show
case it during
your interviews
Be well read
about current
events and their
impact on the
economy
During
interviews the company also see
your personality, especially for
sales
profile
(which most of
you will get).
Companies look
for
energetic
and lively individuals.
1.3
Must knows for

MBA I :
Companies and
their brands
Marketing Basics
General Event
Knowledge
Project Title :
Opportunities in Modern Trade-Mumbai
Sales Modern Trade
Challenges :
The scale and scope of my project wasn't well defined. Hence it was a struggle
to allocate and manage time which couldn't be planned well in advance.
Real understanding of what goes in Sales and Marketing

The experience of being on the field; implementing theory we learnt and seeing
their outcomes on live problems.
Experience how corporates work.
Take time to understand your project and deliverables

Try to attain knowledge from everyone you meet along the way
Implement your experience, knowledge and learning gathered in the past where
ever you can
Get used to using Excel on an advanced level (saves a lot of time)
Any other
comments :
N.A.
1.4
ARTH DODEJA
Revise your
aptitude concepts.

GD, Interview, Aptitude Test, Psychometric Test

process :
1st Company appeared for - Case based Discussion

Company selected for - It was a chairman's GD of 8 people. A total of 8 topics
were given. All the topics were simple dilemma's of authorities like School Principal, Government Body head, College Dean, etc. We had to come to a conclusive
decision with only one rule that we could not outsource the decision to some other body.
Know about a
Chairman's
GD.
Brush up your skills
on the same.
Don't try to cheat
the Psychometric
Test (Be original)
1st Company appeared for - Two rounds of interviews were conducted. Questions asked were as follows1) Tell me about Yourself
2) Subject of liking
3) Why the company? Tell me what you know about the company
4) Current Affairs
Company selected for 1) Tell me about yourself (a lot of cross questions from it)
2) Field of interest
3) Why Strategy?
1.5
Must knows for

MBA I :
Basic excel and

pivot table manipulations
Good understanding of
Sales Force and
the basic hierarchy in an organization
Market Research basics
Project Title :
Focused Markets Strategy for Mahindra Holidays (Club Mahindra)
Sales Strategy
Challenges :
Market Visits to 13 cities across North and South zones and getting insights out
of them
Understanding the hierarchy structure in a sales driven organization
Implementation of VR technology as a pilot
Implementing a text analytics based platform for sentiment analysis of reviews
Working directly under the CSO of the company
Alliance Marketing and Customer Acquisition in a service oriented company

Use of recent technologies like Virtual Reality and Info-graphics to enhance the
sales process
How to make an effective presentation to the CEO of the company as well as to
the leadership of the group
Working under pressure and targets
Have a simplistic approach to problems. It becomes easier to explain the same

during presentation
Always keep your project mentor informed about whatever you are doing
Regularly report to Project Mentor
Any other
comments :
N.A.
1.6
GAURAV PACHISIA
Asian Paints Ltd.
Read newspapers.

GD, Interview
1st Company appeared for - Case based Discussion for ITC Ltd.
Company selected for - If I were Elon Musk, I would rather donate to hungry kids
in Africa than spend on missions like space explorations.

process :
Theoretical
knowledge doesn't
help unless you
know how to apply
it.
Make sure you are
updated with all
the latest happenings around the
world and their
ramifications
on
the
respective
companies you are
applying to.
Have a thorough
knowledge of the
latest happenings
of the companies
you are appearing
for.
Company selected for 1) Why MBA? Why Marketing?

2) Why Asian Paints should recruit you?
3) Why the change in your domain (from CA to Marketing)?
4) Explain the 4Ps of marketing with relevant examples.
5) Explain the concept of reverse logistics. How would you as an MBA student
help in reducing the cash burn due to the same?
1.7
Must knows for

MBA I :
The basics of
marketing and
STP analysis
Working
knowledge
of
Microsoft Excel
and Microsoft
Power-point
Up-to-date with
all the major
latest happenings in India and
for the company
you are interning for in particular and the
world in general
The HR blanks
and explanation
for everything
you mention in
your CV should
be known like
the back of your
hand especially
for companies
who have a spot
PPI policy
Project Title :
Understanding the structural repairs market and recommend a Market GoTo Strategy
Marketing
Challenges :
Understanding the product range and getting to understand the 'lingo' of the
contractors
Acclimatizing myself to the first ever corporate experience and understanding
the nuances of how large organizations function
Visiting multiple geographies and grasping the dynamics of each
Application of theories to practice. Understanding that the 4Ps are not as simple
as they seem in the text books
Interacting with people from different walks of life. Right from CXOs of some of
the biggest companies to the blue collared construction workers
Understanding the dynamics which goes right from ideating to executing a new
product
Interact with as many people as you can. No one can solve your doubts better
than the been-there-done-that category of people
Know excel and power point. It shall be your best help during the internship.
Keep all the concerned stake holders updated about what you do. Its pointless
making even the right noises when no one is listening.
Most importantly, respect every one. Irrespective of the designation, status or
category of work they do. Everyone plays a vital role in your success in their own
measure.
Any other
comments :
N.A.
1.8
HIMANSHU GAUTAM
Mother Dairy Fruit & Vegetable Pvt. Ltd
Be bold to
ask for regular feedback
from your project guide.

Off-campus
Project Title :
Introduction of e-COW (container on wheels) milk service
process :
Strong communication skills

Confidence
and
ability to stay calm
and cheerful even
in broiled situations.
Market Research, Sales, and Strategy
Challenges :
Dairy Business starts very early in the morning, had to leave for the market at as
early as 4 am sometimes.
Extracting time from your project guide was one of the major challenges i faced.
Detailed knowledge of the sales and distribution structure of the dairy industry.
Brand Perception, Buying patterns and expectations of customers and Local Area Retailers.
You should have knowledge about the company you are going to intern with,
the brands of the company, competitors for each brand and also their future
plans.
Questionnaire making, response analyses and Excel basics.
You're paid to have an opinion, don't be afraid to voice it.
Strong Sales & Distribution, Marketing and Branding basics.
Observe the market, don't be rigid. Real market is very different from books.
First Observe, Adapt, Analyze and then Execute.
1.9
JASWINDER SINGH DHILLON

Mapro Foods Private Limited
Know your
CV well

GD, Interview

process :
1st Company appeared for - Case Study on an ethical/behavioral dilemma being

faced by a set of people in a scenario which was supposed to be read and then discussed.
2nd Company appeared for - Children of rich parents will not like to join the company XYZ? Discuss.
Company selected for - The topic was concerned with The future of Patanjali in
context of its competition.
For the interviews

and GDs you are
selling yourself so
the following hold:
1) Be well read.
2)Be careful about

what you claim. If you
don't have proof to
back it up then the
whole interview could
turn out to be a tough
ride.
3)Be thorough with
the product offerings,
marketing initiatives
of the company you
are being interviewed
for.
1st Company appeared for i. Marketing campaigns of the company that I found most interesting.
Ii. Why I wanted to join the firm?
Iii. Questions on my work experience.
Company selected for i. PI revolved around my experience in Google Ad words and specific technical/
knowledge based questions related to it
Ii. Also I was asked how I would promote an App for consumers if the company
launched one.
Iii. Another question was regarding the background and value proposition of the
company I was interviewing for
1.10
Must knows for

MBA I :
Advertising or
Marketing Fundamentals-Not
specific theoretical models
as detailed out
in typical marketing texts but
actionable fundamental insights that you
can actually use.
Having Excel
knowledge is a
useful skill to
have. Putting up
numbers to
back up your
claims is a big
persuasion factor for an evaluator to give in to
your ideas.
Having a good
grounding in the
above prepares
you well for
most marketing
projects.
Project Title :
2projects - one on UX optimization of ecommerce portal and other on ideating digital
campaigns
Digital Marketing
Challenges :
I was mostly on my own so drawing key information from the concerned people
was a challenge as they already had too much of work on their hands and availability was an issue.
Also internal conflicting ideas within the organization led to unwanted delays.
For example, with regards to UX optimization project reaching a consensus with
the IT department on the methodology to be followed (after being given a green
light by mentor) for the project was particularly hard.
Be clear from the beginning as to what exactly is expected out of you with regards to the project allotted.
Ideas and personal recommendations are important but more important is
reaching a consensus with different superiors involved in the project.
Also whatever you envisage with respect to project deliverables may not come
to pass due to various constraints so be prepared for backup plans to show value delivered in your project .
Any other
comments :
N.A.
1.11
KRUTARTH DAVE
Syngenta India Ltd.
Company
profiling is a
must before
sitting for in-
terview.
1st Company appeared for - Land Acquisition Bill, Online Vs. Brick and Mortar
Company selected for - Food Security Bill

process :
Read about the

company
thoroughly before the
GD and Interview
process.
Be genuine during
the interview.
1st Company appeared for 1. Questions based on favorite subject

2. Project Explanation of your work ex.
3. Hobbies and related questions
Company selected for 1. Introduction
2. About Work Ex
3. Why Syngenta
4. What will you bring to the table ?
1.12
Must knows for

MBA I :
Be confident in
your interview
Never bluff
Read well about
company and
the industry as a
whole
Project Title :
Demand Management- What is good and what needs to be improved
Sales Management
Challenges :
Project demanded to travel across 7 states in 25 days of time which was challenging.
To understand Agri business dynamics being from the different background was
difficult.
Learnt a lot about Agri industry from field research and company stalwarts.
On ground learning which is different from the book concepts.
Work hard and give your best in the internship if you are selected. Syngenta has
the best work culture in the industry.
Any other
comments :
N.A.
1.13
MAMTA BHATIA
Coca Cola India
Having an
opinion gives
you an ability
to take a
stand
Interview, Group Exercise, company form
1st Company appeared for - It was a case discussion - ethical dilemma

Company selected for - It was a group exercise to design an ad for Limca with a
new positioning - It was domain knowledge specific.

process :
Presence of Mind
and Honesty is the
key.
Read up well about
the organization.
Have an opinion
about things like
brands, brand communication, favorite brands (not
necessarily in the
same industry), or
marketing strategies.
Company selected for Work experience based questions

General HR questions
Questions on brands, ads, and likes and dislikes for each
Favorite subjects and consecutive grilling and practical questions on the subject
answered
1.14
Must knows for

MBA I :
Market
Research in practical and not theoretical terms you must know
how to conduct
and more importantly analyze your research.
Industry
knowledge and
trends
Hands-on ease
with Microsoft
Excel
Marketing basics for their application - brand
management,
digital
marketing, STP, 4Ps
etc.
Project Title :
Digital Marketing Strategy for Vio
Marketing
Challenges :
Domain knowledge translating into practical applications. Read up the concepts

with examples before it's action time.
Brand management for a new product

Designing and conceptualizing a brand communication
Integrating brand positioning at every step
Accountability and Ownership
Take initiatives
Ask as many questions as you can
Run every idea by you mentor, no matter what you think about it
Network with colleagues other than your mentor and get an overall opinion on
your approach, but remember to analyze each feedback critically before taking
it further
Substantiate every action with numerical analysis
Any other
comments :
N.A.
1.15
NEER SHAH
Pidilite Industries Limited
Cover all
basic interview
questions beforehand

GD, Interview, Case Study

process :
Be thoroughly
prepared with
HR
questions
and
current
affairs
Be yourself play on your
strengths and
uniqueness
Take a few seconds to frame
and
structure
your
answers
before replying
Be mentally prepared for situation based questions
1st Company appeared for - Group Activity - prioritize selection of 6 out of 12

candidates based on their personal achievements, competency, experience and
company requirements
Company selected for - Considering the recent debacle of Maggi, comment on relaunch strategy of Nestle India.
Company selected for 1. Tell me something about yourself which is not there in CV
2. Sell me refinery coating chemicals (petroleum engineering background)
3. Situation based Questions - How to handle rebellious subordinates
4. Tell me your mountaineering and rafting experience (at length)
5. Details about family
6. Marketing concepts - GTM and difference between B2B\B2C
1.16
Must knows for

MBA I :
Marketing concepts - all of

SEED material
(its brief and
covers almost
everything
about marketing
that is required)
HR questions Why marketing,
strengths and
weaknesses,
short term long
term goals, each
and every point
in CV
Brief understanding of
company\ that
industry
Current Affairs related
Project Title :
B2B GTM strategy for OEM supplies
Market Research / Sales
Challenges :
Understanding company expectations and getting well-defined deliverables.

Maintaining regular interaction with mentor and other interaction points for
project.
Gaining insights during primary research without digressing from objectives.
Ground reality - feel the true pulse of the market, its peculiarities, needs and
perceptions of consumers and influencers
Analyzing entire distribution channel - consumers\ retailers to manufacturers in
terms of pricing, margins, credit cycle, promotions and issues
Pilot sales funnel from cold calling to pre-sales for collaboration with pipeline
manufacturers
Be very clear what your mentor expects from the project. Its very important that
both are on the same page.
Take out time to plan the entire course of internship - focus on how, where and
what to do? This way valuable time and energy can be channelized where its
required
Stay consistent - daily Whatsapp reports, weekly reports, surveys in .doc without
fail. Start making mid/final review presentations and reports as internship progresses
Any other
comments :
Enjoy the entire

process. Its going
to be a rollercoaster but trust
me in the end its
worth it...!!!
1.17
PRIYANK PARASHAR
Godrej and Boyce Mfg. Ltd.
Be prepared
but also be
alert to unexpected interactions with the
panelists

GD, Interview
1st Company appeared for - Re-launch of Maggi

2nd Company appeared for - Land acquisition bill
3rd Company appeared for - Should GST be implemented?
Company selected for - Modern Trade vs. General Trade

process :
Be thorough with
concepts of Marketing and Research Methodology.
Read up about the
firm and all its
brands and operations (you will be
questioned about
this).
There is a scope of
semi-formal interaction after GDs,
try and leave a
good impression by
keeping the conversation professional and exhibiting your prowess
on current affairs.
Company selected for Tell us something about yourself.

Why MBA? Why Marketing?
How will you conduct a research to launch a new range of recliner couches?
What is the purpose of research?
How does research translate into business decisions?
1.18
Must knows for

MBA I :
Advanced level
of skills for using
Excel, Word and
Power Point
Basic knowledge
of SPSS
PESTLE, Porter's
5 forces and
BCG analysis of
the firm
New initiatives
taken by the
firm
Project Title :
Competitive Benchmarking of Modular Kitchen Business
Market Research
Challenges :
Try to block an hour or two with your mentor for your first interaction and understand what is expected out of you in detail and define the scope of the projects. At G&B, interns find it difficult to get face-time with their mentors.
Networking is difficult as the office timings are followed strictly; every employee
is busy in finishing their tasks.
Data collection skills

Negotiation skills
Wider understanding of application of statistical tools
Vendor management
Importance of IMC (Integrated Marketing Communications)
Channel Management
Know which alumni work at the firm and start interacting with them a month
before the internship
Network with seniors who have already interned at the firm
Find out when and how will you receive your stipend, plan your expenses accordingly
Plan to finish the project ahead of schedule to open up avenues for expanding
the scope of the project
Provide weekly (if not daily) reports to your mentor through mail or whatsapp
Any other
comments :
N.A.
1.19
Abbas Akbar
Bharti Infratel
Use your
mentors, even
if you feel it is
irrelevant

Interview
1st Company appeared for - Why marketing? Subjects studied so far?

2nd Company appeared for - ICICI case - making an investment decision
Company selected for: Non

process :
Knowing theory is
good. But it is always better to be
well versed with
things happening
around you, in any
and almost every
field.
.Whatever you apply for in terms of
company,
make
sure you are well
read about it.
Sometimes,
just
that is enough to
get you through
the selecction process.
Company selected for Background,

Aspirations
Basic HR Blanks
1.20
Must knows for

MBA I :
Know your
facts, make sure
you are aware
of every detail
of what you put
in your C.V and
H.R
P.R building always makes the
journey worthwhile. Make
sure you build a
good circle.
Forget everything else, but
make sure you
know what STP
is and its basics,
that should be
enough to sail
you through.
Finally, a little
bit of excel never harms anyone
Project Title :
Analyse the customer portfolio of Bharti Infratel, in terms of customer Revenue Market Share (RMS) and Subscriber base. Analyse the past trend for both and predict the
same for FY 2016 - 17.
Market (Strategy)
Challenges :
Firstly, understanding the complexity of the project given to me

Networking is difficult as the office timings are followed strictly; every employee
is busy in finishing their tasks.
Getting a first hand knowledge of on field work done by the workers, in terms of
repairs and maintenance
Application of theories to practice. Understanding that the 4Ps are not as simple
as they seem in the text books
Interacting with people from different walks of life. Right from CXOs of some of
the biggest companies to the blue collared construction laborers
Understanding the dynamics which goes right from ideating to executing a new
product
Use your mentors, even if you feel it is irrelevant.

Make sure your update your mentor / guide / project manager etc about every
progress of your project. It plays a major role in taking you further.
To work is good, to enjoy doing it is even more important. Do that.
Any other
comments :
N.A.
1.21
Apoorva Mishra
Have complete clarity of

your project
objectives and
continuously
align your
work with the
same
process :

Case Study, GD, Interview
1st Company appeared for - ITC- Situational GDs (Crisis Management)

2nd Company appeared for - Mahindra & Mahindra- Situational GDs (Crisis Management)
3rd Company appeared for Reliance- How should a phone manufacturer handle
a situation wherein a batch of its cellphone models turned out to be defective
(caught fire while charging)?
Company selected for: Impact of social media on communication. (General)
Presence of mind,
creativity, and hon- Company selected for esty are indispen- 1.
Tell us something about yourself.
sable.
2.
If Pidilite starts manufacturing chocolates, make a strategy to launch and market
.
the same.
3.
Why MBA?
4.
What interests you about war literature? (Mentioned interest)
5.
Guesstimations
1.22
Must knows for

MBA I :
Make sure you

know yourself,
current affairs,
and marketing
basics well.
Project Title :
Urban Distributor Channel Management & Service Value Enhancement
Market research and consulting
Challenges :
Rural markets are difficult to operate in due to a lack of infrastructure and

transport.
First hand experience of Distribution channels

Prioritization
Time management
Have complete clarity on your project objectives and continuously align your
work with the same.
Any other
comments :
N.A.
1.23
Dhruv Mangla
Godrej and Boyce
Read the
material given
by RSDT before your own
SIRP
GD, Interview

process :

Company selected for: Digital India - abstract base
They were looking

for people who can
travel, who can
work in a organised
environment and
people who can
dedicated to work
and complete tasks
given to them.
1.
2.
3.
4.
5.
6.
Company selected for Why MBA?

Why Marketing?
4ps of Marketing
Why Godrej and Boyce?
Have you read the material sent to the institute?
What do your parents do?
1.24
Must knows for

MBA I :
Brand Valuation
Theory
Sales Force in
the organization
Project Title :
Brand Developement Of godrej and Boyce
Marketing
Challenges :
Lots of travelling in mumbai suburban areas, Conducting In depth interview and

vocalling own views in the organisation and mainly group coordination
How to conduct in depth interviews

How to work together in a team to acheive a particular task given
How a brand positions itself in the market
Rad the material given by RSDT and do group discussions on your own before
SIRP
Any other
comments :
N.A.
1.25
Navonil Datta
Godrej Consumer Products Limited
Know the
company inside out

Interview, Godrej LOUD finale
Company selected for: Nil

process :
1.
2.
3.
Have full clarity on 4.
HR questions.
5.
Know your CV in
and out.
Be confident, energetic and know fully about the organization.
Company selected for Questions about yourself, why MBA, why marketing, questions on your profile &
CV
Questions on work ex
Questions on your favorite subject
Why Godrej?
Questions on basic marketing
1.26
Must knows for

MBA I :
Market Research in practical and not theoretical terms you must know
how to conduct
and more importantly analyze your research.
Industry
knowledge and
trends
Hands-on ease
with Microsoft
Excel
Marketing basics for their application - brand
management,
digital marketing, STP, 4Ps
etc
Project Title :
Identify Breakthrough propositions in Men's Styling and develop and test product concepts. Develop pricing and distribution strategy for winning concept(s)
New Product Development
Challenges :
Getting things done on the fly

No time given by your guide
Slog for 18+ hours and even work weekends
Designing and conducting in-depths and FGDs
Explain your whole week's work to your guide in the 2 minutes that you get with
him
Taking ownership of your project and delivering results, no matter what

Learning end-to-end product development from identifying key barriers, to STP,
In-Depth interviews, Concept Development, Concept Testing etc. distribution
Model in two months
Work with many teams including R&D, MR, Brand and GT Sales
Market Research in practical and not theoretical terms - you must know how to
conduct and more importantly analyze your research.
Industry knowledge and trends
Hands-on ease with Microsoft Excel
M27
Any other
comments :
N.A.
1.27
Mahadevan SM
Asian Paints
Talk to lot of
seniors to get
their experience of their
internship
GD, Interview

process :

Company selected for: Digital India - abstract base
Be well prepared
about the Organization, their recent
developments,
campaigns, etc.
Basic
marketing
questions,
your
profile and general
awareness are the
definite questions
in an interview
1.
2.
3.
4.
5.
Company selected for Questions about yourself, why MBA, why marketing, questions on your profile &
CV
Questions on work ex
Questions on your favorite subject
Questions on basic marketing
Basic questions about Asian Paints
1.28
Must knows for

MBA I :
Research Methodology/Market
Research Fundamentals
Basic Marketing
Terminologies
Sales
Excel and Power
Point
Project Title :
To understand the current engagement programs and incentivisation schemes for
paint applicators in upc Tamil Nadu
Sales
Challenges :
There were a lot of challenges in terms of understanding the company's business
within a month during the internship.
Understanding market behavior, various market analysis and Competitor Analysis was difficult.
Meeting a lot of people from the company, dealers, contractors and other stakeholders was a very big challenge during the early days of internship.
Understanding the project and its scope was also a big challenge till mid review
was completed.
Understanding of Paints business

Live problems solving
various stakeholders involved in the business and relationship marketing
Various stakeholders involved in the business and relationship marketing
Learnt the live business perspective of the courses which we have learnt in the
first year.
Study well about the organization.

Try to understand the various stakeholders in the industry and importance of
each of them.
Minimum understanding of the industry and competitors.
Talk to lot of seniors to get their experience of their internship.
Any other
comments :
N.A.
1.29
Poorvika Vijayavargia
Coca Cola India
Apart from reading
economic times, newspaper

supplements
like brand equity and Overview of selection process followed by the company :
editorial page of any GD, Interview
good
newspaper
would help a lot.

process :
Keep
your HR
blanks ready and
handy because one
needs to fill an
elaborate form for
a lot of companies.
For GD - Be well
aware of current
topics. Apart from
reading economic
times, newspaper
supplements like
brand equity and
editorial page of
any good newspaper would help a
lot.
For interviewKnow your CV well.
Be yourself. Mention at least one
interesting hobby
in your CV or include something
interesting when
they ask you the
question 'Tell me
abut yourself'.
Company selected for: Technical - Is first mover advantage really an advantage?
1.
2.
3.
4.
5.
Company selected for Tell me about yourself?

Questions about hobbies?
Why MBA after doing an IT job?
How would I go about selling a Yoga & meditation course?
General HR questions
1.30
Must knows for

MBA I :
Be thorough
with basic marketing concepts
along with examples
Classical examples show you
have done your
homework well
Contemporary
examples show
that you're well
aware of the
current marketing practices
and understand
the pulse of the
market.
Be acquainted
with guesstimate questions
Project Title :
To Transactions & Factors Affecting Transactions
Sales
Challenges :
Sales is quite challenging and when you get an urban or rural stint, it gets tougher.
Nonetheless, it was a great learning experience. My project revolved around a low
cost dispenser called Splash Bar. It was not doing well in Karnataka and hence had to
find reasons for its poor performance.
Language Barrier : Members of sales team and a lot of retailers understood only
the local language
Executing Splash Bar outlet activation in off season (monsoon)
Importance of right sales technique and skilled salesmen.

Live problems solving
Got acquainted with ground realities in sales both retailers and companys
perspective.
Learnt the importance of accepting challenges with the product & the processes
and progressing ahead with solutions.
Be open about a sales stint. It is challenging but gives you a very good understanding of the ground realities.
Knowledge of methods of market research and interpretation of the results,
consumer behaviour, sales force and channel Management would prove to be
useful.
Any other
comments :
N.A.
1.31
Ravi Viswanath
Primal Enterprise Ltd
Stick
to your
strengths and
give your 100%
in work

GD, Interview, Case study
Company selected for: GD was a situation based decision making discussion where
after every 3 minutes of discussion, a new situation was introduced based on our disTips for the selection cussion.
process :
Situation (Short Description) - A customer got skin infection and is hospitalized after
Be clear with each using a new variant of Lactocalamine. People are revolting against your company. As a
and every point in Senior Marketing VP, what will be your course of action.
your CV and have a
good background PI questions for Companies :
knowledge about
them
Company selected for Be sure about your
1.
Recent advertising campaigns
HR Blanks, it shows 2.
Basic Marketing Questions
how much you
3.
Knowledge about CRM tools
know about your4.
Previous Roles and Responsibilities related questions
self.
5.
Greatest challenge I have faced in previous organization?
Basics of Mar6.
How will I apply learnings in previous organization to Piramal?
keting and Sales
Current affairs,
economics, recent
ad campaigns and
controversies
Students with work
experience, should
have a logical reason on why you
guys left your job
to do MBA and
how you are going
to apply the
knowledge that
you gained, in MBA
jobs.
1.32
Must knows for

MBA I :
Must Knows Before
Interviews:
Current Affairs
Sales & Distribution, Marketing
and Branding
basics
Group Discussion Etiquettes
Project Title :
Marketing Analytic Dashboard - 1) Idendify KPI and build Value Driver Tree. 2) Build a
Framework Dashboard Model.
Marketing Analytics
Challenges :
Must know on the

job:
Statistics
Basic SPSS
Data Visualization tools
Excel basics including Pivot
table
Professionalism
Be confident
about whatever
you are doing.
Be open and
humble. Regard
less of the em
ployee's posit
ion, try and
learn from eve
ryone; they
have been in
the field much
longer than you
Had to work with different Teams like Sales, Media, Trade, Consumer Insights
and Brand Managers to develop the Dashboard. It was a big challenge to understand their work, their reports, setting up meetings with them, getting data from
them and then develop the Dashboard Model.
Working on a huge volume of Data in Excel
Learning all excel shortcuts, advanced excel analytics, Data conversion techniques and VB coding in a very short time.
Dashboard Analytics and Excel

In order to develop the Marketing Dashboard, I had to interact with all the
Teams under Marketing Division (Sales, Media, Trade, Consumer Insights) So at
the end of internship, I got a broad insight on the functionality of each team and
the nature of their work.
Time Management and People Management.
Be confident and be yourself

Stick to your strengths and give your 100% in work, you will be successful.
Plan and execute your work.
Develop a Gantt chart about your internship work for the entire 2 months and
check your progress every week and report the same to your Guide/Mentor
Any other
comments :
N.A.
1.33
Sadhvi Jaggi
Developing a
knack for identifying useful
insights from
market research
process :
For GD:
It is important to
be well read about
Current Affairs and
recent happenings
in the marketing
field.
Try to back every
point with an uncommon example

1st Company appeared for - Ethics based Case Study

2nd Company appeared for -Which P is more important in the FMCG industry:
Promotion or Place?
Company selected for: Technical: How should Maggi be repositioned/ relaunched after the recent crisis
Company selected for 1.

Tell me about yourself?
2.
Why MBA?
3.
CV related questions
For PI:
HR questions
should be impeccable
For the technical
round, it is important to know
the basics of sales,
distribution and
marketing.
The interviewer
may throw many
questions just to
check if you can
think on you feet
1.34
Must knows for

MBA I :
Research MethProject Title :

odology
Develop a long term kit strategy to inculcate crafting habit in children between 5 - 10
Basic MS Office
years of age
Statistical Analysis
New Product Development and Concept Testing of the new ideas developed
Challenges :
The kit market is in a very nascent stage in India which made data collection a
huge challenge
The project was vast and managing different phases of the project simultaneously was challenging
Understanding of the Kit market in USA and Mumbai

Learning the importance of a scientific research approach
Developing a knack for identifying useful insights from market research
Understood techniques to analyse qualitative data to convert customer insights
into strategies
Prioritization of the numerous tasks at hand
Follow the brief and instructions given by the project guide and get timely reviews to ensure the approach is correct.
Clear your doubts immediately and make sure you and your guide are on the
same page
Any other
comments :
N.A.
1.35
Srinitha Ramisetty
process :
Developing a
Innovation is the
knack
for
idenprimary
approach
that should
be
tifying
useful
used while dealing
insights
from
with the case
study. Anreinnovamarket
tive solution will
search
not only help you
stand out from
your peers, but will
lead to an engaging
discussion if you
progress to the
next rounds
Calm, crisp, clear
& confident are the
4C's you should
apply in a group
discussion. Aggression is not a manner in which you
can catch a panels
attention. Always
remember "quality
over quantity"
You may have
more than one
round of personal
interview. It gives a
very bad impression to the company if you look disinterested or annoyed by this.
Make sure you carry in the same level
of enthusiasm as
you did in your first
interview

Company selected for: The impact of social media on communication (Abstract)
1.
2.
3.
4.
5.
6.
Company selected for Imagine you are the sales head in Pune, Assign sales managers to areas that you
think would generate most revenue for our products
How would you increase the sales of the Arts, Crafts & stationery products?
Why did you pick marketing as your career?
Would you be willing to travel to remote areas without proper sanitation or
meal facilities?
Do you think your age could act as a barrier to being an effective leader?
Convince us that you are more suitable for a sales & marketing role as compared
to a Human resource role
1.36
Must knows for

MBA I :
Research Methodology
Basic MS Office
Theories relevant to your
specialization
Project Title :
To understand in depth the flooring category in UAE & Qatar and suggest a participation approach to gain prominent market share
Market Research
Challenges :
A sales and marketing stint comes with a lot of travel, so although the day ended
with extreme exhaustion, it was always a refreshing start the next day
There will be situations when no theoretical knowledge can solve what you are
facing in a live project. These are the most challenging parts of the internship
and also the parts where you learn the most
There were obviously going to be differences in the way the Middle-Eastern
market operates in comparison to the Indian market. These were slightly challenging to face in the beginning as different tactics needed to be employed in
order to gain information
Having two guides was extremely helpful, but quite an ordeal as well. Balancing
out the requirements and performing the work in a manner that satisfies both
the guides was quite challenging
To ask as many questions as possible. Every person you meet can give you a lead
for your ultimate solution provided you ask them the right questions
Try inculcating as much innovation in your project as you can
Theoretical knowledge is just as important as practical knowledge
Keep track of your work on a daily basis. This will prove to be a blessing during
your reviews
Any other
comments :
Increase your knowledge quotient. It is highly important to stay updated on the

current issues
Make Economic Times your bible
Focus on people skills, these will come extremely handy during your internship
Maintain proper body language, not just during your selection process but during your internship stint as well
Work smart, not hard
N.A.
1.37
Trupti Wanare
Tata Motors Ltd
.
Stay in constant touch
with your mentor. Send
weekly reports
even when not
asked for it

GD, Interview

Company selected for: Case based: Expansion strategy for Tata Motors Limited in
Greece. The background of the case explained different competitors in the Greece,
decrease in oil prices, competitors' sales revenues etc.
1.
2.
3.
4.
Company selected for Testing my ability and interest in Automobile industry (particularly in commercial vehicles)
Selling skills (sell a mango based fruit drink when the interviewer didn't like the
taste of it)
Situation based problems to be solved on the spot
HR questions; CV related, about myself, strengths & weaknesses

process :
Be well prepared
with general management concepts
Be very confident
and show strong
logical opinion in
the GDs
1.37
Must knows for

MBA I :
Be confident
throughout the
process
MS Excel, Powerpoint, SPSS
(depending on
project requirement) are some
of essential
tools which
should be learnt
One should be
open to adapt
Project Title :
Digital marketing in SCV Cargo
Digital Marketing
Challenges :
Understanding the commercial vehicle market and the consumer mindset

My project was based out of Mumbai and Nagpur. On one hand Mumbai was in
my comfort zone but Nagpur on the other hand wasn't comfortable due to the
extreme weather conditions
Working without a salesman during peak purchasing hours
Adapting to the functionalities and method of work in the organization
Scheduling appointments with different business where the product was executed
How to interact and streamline the analysis to ensure successful execution of

the proposed strategy of the project
Taking logical assumptions when exact data wasn't available
Establishing right benchmarks before proposing any strategy
Ability to convert insights from secondary research into a Questionnaire.

Stay in constant touch with your mentor. Send weekly reports even when not
asked for it
It is not advised to manipulate data to scale it up
Click as many pictures as you can to bring credibility to your Final presentation
Any other
comments :
N.A.
1.38
Vidushi Kajaria
Godrej Consumer Products Ltd.
Break down a
massive task
into manageable block
Godrej Loud
Company selected for: Godrej Loud 2015

process :
Do a lot of prereads when you

receive your project
Have your fundamentals in place
for example basic
concepts of marketing
Ask a lot of questions when in
doubt.
1.
2.
3.
Company selected for Since, it was through Godrej LOUD. The process was separate one.
It was both technical and HR in nature.
They questioned me on my basics and how passionate I was about my work.
1.39
Must knows for

MBA I :
It depends on
the scope of the
project, but it is
advisable to
have read Philip
Kotler for Marketing and Sondhi and Chawla
for Research
methodology.
Project Title :
To create a roadmap for increasing the market share of a soap and category penetration for the household insecticide category
Sales
Challenges :
One of the major challenges I faced during my internship was in terms of getting
data.
It helped me develop as a person both professionally and personally. It is one of

the best experiences, and helps you understand the application of all the theory
you study.
Understand your stakeholders

Ensure constant communication
Break down a massive task into manageable blocks
Always take notes
GO back to basics when things get complicated
Any other
comments :
N.A.
1.40
Sanchit Mahajan
Castrol
The guides
may be very
busy and will
give limited
time.

process :
Be thorough with
general and marketing related current affairs.
The company may
frame GD topics
based on current
happenings in India.

GD Interview

1st Company appeared for: You are a group of people marooned on an Island and
have to rank given items in order of their importance to survival.
2nd Company appeared for: Kites fly against the wind and not with it
Company selected for: E Commerce Boom in India
1.
2.
3.
4.
5.
Company selected for Tell us about yoursef

CV based questions. On projects and learning from them.
Why this company
Can you work in sales
Do you have any questions for us
1.41
Must knows for

MBA I :
Having good
excel skills is
must. It will help
speed up your
work if it involves data
which in most
cases does.
Also read about
sales and distribution and CRM
if your project is
in that domain.
Knowledge of
basic financial
terms is also
needed.
Project Title :
Revival of IWS channel in Mumbai
Sales
Challenges :
The main challenge would be to bend your thinking into the business aspect of
Castrol as soon as possible. The first week of the internship is very important
and should be spent vigorously understanding how Castrol works and what you
project actually is. The faster you understand it the faster you will start working
on your project.
The guide was usually busy so it becomes necessary to use the limited time I get
with him productively.
Major learning was on how the sales function works and the role of a management graduate in it. What is expected in this role.
Industry - Lubricants, Influencers, competition
Organization - Structure, S&D network, sales fundamentals
When it comes to sales project and market visits it is advisable to leave your ego
at home and come to work. You will not be judged by the customer on the basis
of your qualification but as a person. Treat all of your customers, from smallest
to biggest, with respect. Also get along with your sales representatives and
make good relations with other sales managers in the organization.
The guides may be very busy and will give limited time. Be careful on what you
ask and use the limited time efficiently.
Any other
comments :
N.A.
1.42
Shobika Singh
Syngenta
Understand
the current
business model and processes

GD, Application based selection

1st Company appeared for: GSK: Should sales and marketing be taught in b schools
2nd Company appeared for: Kites fly against the wind and not with it

process :
Read about the

sector and the
company.
Know the latest
developments in
the sector
Read about a few
competitors like
Monsanto, Bayer,
Pioneer etc
Prepare a few answers before hand
like why would you
want to join the
company. These
may come handy
while filling the
form
Company selected for: Genetically modified crops should be promoted or not
Company selected for 1.

HR questions on profile.
2.
About the company questions
3.
How you would be apt for travel jobs, justify?
1.43
Must knows for

MBA I :
Market Research Methodology

Channel and
Distribution
Structure
Survey Analysis
Project Title :
Accelerated scale up of a new product: Demand forecasting Estimation and Liquidation Tracking
Marketing
Challenges :
Extensive travel to rural areas.

Limited interaction to mentor because of peak season.
Benchmarking against competitors.
Data collection from Internal and external stakeholders.
Cross verification of inputs obtained from various stakeholders
Understanding the current business model and processes

On ground experience and learnings through interaction with customers, sales
team, end users and other channel partners.
Understanding business strategies by attending business review meetings
Read about the sector and know market research tools
Any other
comments :
N.A.
1.44
RITURAJ GAUTAM
TATA Steel
Thorough
with basics
and current
affairs learn
practical appli-
GD Interview
cations

process :
Be very clear &

concise in expressing your ideas.
Back them up with
relevant examples.
If you don't know
an answer be honest & admit that
you don't know.
Company Selected for - Digital disruptions in the B2B environment
1st Company appeared for 1. Can e-commerce strategies be successfully implemented in case of B2B?
2. Maslow's hierarchy of needs, 9Ps, STP.
3. How do you brand a commodity?
4. Suggest a new initiative for TATA Steel.
5. Questions related to work experience.
6.Questions related to hobbies etc. (HR questions)
7. A few questions on current affairs.
Company selected for - Talk about yourself, Why MBA, Why marketing, Pick a
product of ours- tell us two good and bad things we are doing to it.
1.45
Must knows for
MBA I :
Basics concepts of
Marketing - 9Ps,
STP, Branding etc.
Project Title :
Market research on the real shift & assessment of the requirement of plates wider
then 2m in the L&E segment.
B2B
Knowledge of the
organizations visiting & a fair understanding of their
brands.
Challenges :
Also try to see if

the organization
has been in news
recently-e.g. recent
mergers/product
launches/top management changes
etc.
Learnings from the internship :
In a B2B environment acquiring contacts comes out to be most challenging part. Since
the B2B transactions are highly technical & need based & the people involved have
very less time to spare getting appointments to interview/understand their requirements becomes extremely difficult. .
1. How the steel industry works.

2. Understanding of the B2B market dynamics.
3. Role of different functional verticals in the purchase decisions in B2B environment.
4. Communication etiquette for interaction with senior members.

Be thorough on your basics. Brush up on current affairs. Study everything in context of
their applications.
1.46
ROHAN JAMBHEKAR
GSK Healthcare.
Continuous
Feedback from
mentor and
Guide
GD & Interview

process :
Please read a lot of

current affairs for
your GD. Be extremely confident,
clear and audible
during the GD.
Kindly make points
which are valid and
don't take too long
to come in, as by
that time the point
you wanted to
make would have
been taken up already.
The interview majorly
revolves around HR
questions. Also, be
well read about the
companies that come
to SIBM.
1st Company appeared for - The team, along with me, were part of a plane crash
and are now stuck on an island. We have a list of items. We have to discuss and
prioritise the importance of the items mentioned.
2nd Company appeared for - Team India has hockey finals with Pakistan. The
team has 2 veteran players who are fatigued. There are 2 young players on bench.
They 2 young players are promising but have not played under this immense pressure. As a team, we have to decide which 2 players should be kept in the playing
squad.
3rd Company appeared for - Group Activity- Ad campaign for new energy drink
Company selected for - E-Commerce: Feasibility and its future in India
1st Company appeared for - Why MBA, Why Marketing, Weaknesses and
strengths, Marketing concepts ,Questions from CV
2nd Company appeared for 3rd Company appeared for 1. Micro Economics- Giffin goods, price elasticity, income elasticity
2. Why the company?
3. Entertain Us. (It was late night)4. Questions related to my hobbies/interest.
Company selected for 1. Brand personification- Horlicks, Boost, Sensodyne

2. Strongest brand the company has- in terms of sales
3. CEO of GSK CH India
4. Why MBA in Marketing
5. Questions on family and background
1.47
Must knows for

MBA I :
Structure of a typical Sales Channel

Basics of Microsoft
Excel- Pivot table,
conditional formatting, filters etc.
Theory of marketing analytics
tools- Conjoint
analysis, Cluster
analysis, RFM etc.
Project Title :
Winning with Self-Service Preferred partners.
Sales (Retail Marketing)
Challenges :
1. The title was open ended- no product or location of research was specified. I had to
discuss with my guide on multiple times and had to narrow it down to something feasible.
2. A program on similar lines was already under implementation. I had to differentiate
my work from the existing program.
3. Last week of any month is challenging for the Sales unit of the organization. Do not
except much support during that week.
4. At some points, the project was directionless. It affected my morale. At such points,
one needs to talk either to the mentor/ guide to get things sorted.

1. How sales happens at ground level
2. How supermarkets differ from kirana stores/modern trade when it comes to sales
3. How does a distributor function
4. How does a salesman collect order, the HHT they use for collecting order
5. Visual Merchandising programs for more visibility in stores
6. What is the terms of trade.

1. Generally, one can find an Alumni from SIBM Pune working in the organization.
Contact him/her and take their help as much as possible.
2. Continuous feedback from mentor/guide
3. Be open to travelling
4. Maintain a healthy relationship with the competing interns.
5. Do NOT share confidential data/ presentation with any other intern
1.48
ROUNAK JAIN
Genpact
Understand
exactly what
your project
objective is.
GD - Some info about the process

Interview - Some info about the process

process :
1st Company appeared for - Emergence of Mobile wallets

2nd Company appeared for - China's economy crashed and why and also Group
Exercise, in which we had to build a bridge from one bench to another using
straws and soft board pins
3rd Company appeared for - Future of Agriculture in India (Syngenta)
Company selected for - Benefits of Social Media
Be thorough with
the HR questions.
Read newspapers
on a daily basis.
Have an opinion
about everything.
KNOW YOUR CV in
and out.
And most importantly, BE CONFIDENT!
1st Company appeared for - Why MBA, Why Marketing, Weaknesses and
strengths, Marketing concepts ,Questions from CV
2nd Company appeared for 3rd Company appeared for Company selected for - HR questions: About yourself, Why Marketing? Why
MBA? Why not continue with your family business? Why Genpact? As marketing
wasn't one of their core functions. This question took the most time in my interview? If you got selected, which business of Genpact would you like to work for?
Current news of Genpact?
1.49
Must knows for

MBA I :
Microsoft Excel (HIGH
PRIORITY)
Sales- Sales & Distribution Models
Marketing- Pricing
and promotional
Strategies, Competition Bench-marking
Project Title :
Content Marketing
Analysis of Content on Social Media platforms
Challenges :
Personally, the summer internship process was an eye opener. As my academics were
poor, my CV wasn't shortlisted for the companies I had dreamed that I would work
for. I felt really low and I was extremely under confident. This hampered my performance in the first GD I was shortlisted for. Thus, the next day I realized that I need to
keep my spirit up, to perform better. After which, I got shortlisted for a couple of companies and I made it to the interview round. Finally, I was shortlisted for Genpact on
Day 2.
During my interviews I spoke about things which I did not have complete knowledge
of, which worked against me. I could see my friends getting placed or opting out, this
was really terrifying and it was taking a toll on my confidence. But it is important to be
strong sitting in that room for days, if you want to sail through the process with the
desired results.
I learned another thing that my academics don't speak about my caliber. I doubted
myself a lot through the process, but my will to sit through it and earn a internship on
my own is what kept me going.

The major learnings from my internship are:
1) Knowledge of tools used to analyzed content on Social Media

Any other
comments :
Know your CV
Be confident
1) Conducting a primary research and research methodology

2) Complete knowledge about channel in sales
3) Tools of digital marketing and current trends
4) Current standing of the interning organization, its goal and vision
5) Thorough knowledge of excel
6) Clear knowledge of statistical concepts
1.50
SAJJAD ZAIDI
Keep a cool
head during
SIRP as its
easy to get
overwhelmed.
Be there for
each other.
GD
Interview
1st Company appeared for - "Kites going against the wind, fly higher"
Company selected for - "How would you have handled the controversy if you
were the Brand Manager for Nestle Maggi"

process :
With regards to the case
study be as thorough as
possible and give reasonable and grounded solutions to whatever challenge posed.
Approach GDs with a cool
head and try to prevent
entering into a discussion
just to show participation.
Be attentive and give a
well formed argument. A
couple of good points
might be all that is required.
For interviews be very
thorough with your CVs.
Have an incident from
your life that can vouch
for any adjective that has
been used for you.
Basic functional
knowledge and current
affairs is also expected
from everyone.
Company selected for - The interview was mostly based on the CV. Questions
were posed on the projects I did in college as well as detailed questions on my
work experience.
1.51
Must knows for

MBA I :
Be thorough with Microsoft Word, Excel
and PowerPoint
which would be required at varying degrees during the
course of your internships.
Basic Functional
Knowledge as mentioned earlier is also
expected from every
intern.
Project Title :
Winning in the Top Auto Clusters
Marketing
Challenges :
Main challenge was getting relevant insights from Retailers and Distributors who were
reluctant to disclose information.

Got to know how the company functions and how business relationships are managed
with all the stakeholders. A first hand experience of the same was a big learning experience.

Mentors/Guides may get busy and not be much accessible during the course of your
internship. Clear all your doubts and queries at the start of your project.
Any other
comments :
Keep a cool head during SIRP as its easy to
get overwhelmed. Be
there for each other.
1.52
SPARSH BHAGAT
Reliance Industries Ltd.
Keep a cool
head during
SIRP as its
easy to get
overwhelmed.
Be there for
each other.

process :
Make a list of 5 companies that you would
want to intern in.
Make sure you know
that company inside
out.
Practice as many GD
topics as you can, find
out cases from internet
which requires you to
reach a decision at the
end.
Talk to seniors to find
out the specifics of
each company (at least
the ones you are interested in)
Make sure you are
thorough with three
things HR Blank (Most
Imp), CV and domain
knowledge.
Be present on major
social media websites,
also make sure they
are clean, presentable
and up to date.
GD
Interview
Case Study
1st Company appeared for - Your views on recent renaming of a road in Delhi.
Company selected for - Case based Whirlpool, strategy to sell more washing
machines.
Company selected for - Tell me about yourself? How many verticals RIL is in?
Which one is preferred by you? Why MBA? Why marketing? Sell us Tropicana juice
box, kept in front of them? If you dont get your choice of vertical, would you still
want to work for RIL? Company's CSR activities? Company's recent acquisition?
Your long term goal. Why should we hire you? What if send you in some rural location, are you okay with it? Some other questions which were CV based.
1.53
Must knows for

MBA I :
1. Excel - bare minimum is to know functions like vlookup,
hlookup, etc.
2. Forecasting methods.
3. How to create a
formal presentation.
4. How to create
dashboard on excel.
Project Title :
Trends in suiting & opportunities for polyester growth rate projections in Bhilwara &
Tarapur
Textile Marketing
Challenges :
First couple of weeks things were difficult. I was really trying to understand the project
and what company expects from me. Senior company people are busy, they dont give
you time, but at this point talk and approach various people in the company and talk
to them.
After a couple of weeks, things start to make sense and you understand what you are
supposed to do and whats expected. At this point do these two things, first get your
KPI cleared and in written from your mentor/guide. Second dont rush in, make a strategic plan for remaining 6 weeks and execute accordingly.
Few key things:
1. Company data is very important and confidential, companies tend to not trust interns with important data, find out a way to get the data. (Don't misuse it)
2. Make sure you start making your final presentation/report from day 1( figure of
speech) that means as early as possible. Dont leave it for the last week.
3. Try and have written communication as much as possible. For example, I sent my
mentor mail twice a week, to tell him my progress.
Any other
comments :
1. Be absolutely thorough
with your HR blank, CV and
domain knowledge, in the
order of priority.
2. Company knowledge in a
must, be it their brands, verticals, recent acquisitions, their
financial details, important
names, or their mission, vision statement.
3. You will have to adapt fast
and adapt quick, to the various companies that you will

1. Learned a lot about textile industry.
2. Learned how to market to customers in B2B market.
3. Applied many concepts that I learned in class.
4. Excel is very important. Know and practice on excel as much as possible.

1. At times you KPIs get changed, its alright, stay calm and work on the new things.
2. Mentor is god!
be appearing for, therefore

the more you prepare before
hand, the better it is.
4. Lastly, be calm, have patience, everybody gets
placed.
1.54
UTKARSH CHOWDHARY
GSK Consumer HealthCare.
Be relaxed
all will be
placed. Do not
be overconfident and
GD
Interview
cocky

process :
1. Be relaxed - being nervous
is considered a negative during interviews. Do not be
over confident or cocky as
well
2. Most likely it will be an HR
interview. Be thorough with
your HR blanks. Practice,
practice, practice
3. Be well versed with the
latest company happenings.
Make sure you have your
basics right. It is very discouraging for a company for a
candidate to be not aware of
Management basics. If you
are tested on technicals it is
also a good idea to have examples ready
4. Do not be discouraged if
you do not get placed immediately. You will make it!
5. Do not create a chaos or
dominate too much in a GD Its generally viewed as a negative and some companies
consider this a veto point in a
candidate
1st Company appeared for - Company - ITC Ltd. - Case study - Who will you save
from a group of people
2st Company appeared for - Company - Coca Cola - Group activity - Creating an ad
for a new health based drink
Company selected for - Abstract - Are you an Apple or an Android?
Company selected for 1. Why GSK?

2. Tell me about yourself
2. What can you bring to GSK that others can't?
3. Why should we hire you?
4. What are the values of GSK?
5. How will you handle your internship if you do not get a good guide
6. Tell me about your strengths and weaknesses?
1.55
Must knows for

MBA I :
For sales and marketing, it is essential
to learn about distribution strategies etc.
Also make sure that
you know about visual
merchandising; companies are investing a
lot of money in visual
sales and its likely
that a lot of you will
get a project in this.
Digital marketing and
digital marketing
strategies (basics) you
should also know.
Excel skills - Pivot table, filtering, indexing,
lookup, ranking,
graphs etc.
Any other
comments :
1. Be absolutely thorough
with your HR blank, CV and
domain knowledge, in the
order of priority.
2. Company knowledge in a
must, be it their brands, verticals, recent acquisitions, their
financial details, important
names, or their mission, vision statement.
3. You will have to adapt fast
and adapt quick, to the various companies that you will
Project Title :
To create a scalable strategy to increase market reach of Pharma Channel of GSK in
the Sub Distributor Market
Sales and Marketing
Challenges :
1.Back to back GDs and interviews - Be mentally alert and stay in the moment. Do not
lose focus. The more focused you are, the quicker you get placed
2. The tense atmosphere - Honestly the only thing that is a real challenge is your ability to handle a tense situation
3. Be as well read as possible to stand out while handling multiple activities before
SIRP begins

1. The 2 months of your internship will give you a real world idea of things that you
might have read in text books. Very often it will be completely different from what
you have learnt in class. Absorb it.
2. Company and industry exposure - a great opportunity to learn from industry stalwarts. Doesn't matter if your internship topic is not that great. You will learn a lot either way.
3. Network hard - Talk to as many stakeholders as possible. The more you talk to people, the more insights you gain and the better you will be able to address concerns of
the stakeholders in your project

Try to talk to seniors and ask them how to do competitor bench marking. For a lot of
companies, a great competitor bench-marking makes a great impression.
Work on your excel skills. Having good excel skills is essential to the quality of analysis
you will be able to do in your internship.
be appearing for, therefore

the more you prepare before
hand, the better it is.
4. Lastly, be calm, have patience, everybody gets
placed.
1.56
VAIBHAV SINGH
Vodafone India.
Keep a cool
head during
SIRP as its
easy to get
overwhelmed.
Be there for
GD
Interview
Aptitude Test
each other.

process :
1. Make sure that you guys
are well prepared with the
industry and current happenings in the sector of the organization
For ex:- For Vodafone, you
should be aware of telecom
sector in general. It doesn't
mean the nitty gritty of the
sector but as a sector on a
general, like nowadays there
is a huge furor in telecom
sector over call drops. Have
an opinion about it in general
1st Company appeared for - Silent people make worse leaders!

2st Company appeared for - Importance of omni-channel for FMCG companies
Company selected for - Digital India - Too soon or a great initiative
1st Company appeared for- Which is your favorite subject ? Why? General GK happenings
Company selected for Why did you chose Marketing, What do you know about Marketing?
Questions on Past Work experience?
Are you interested in telecom sector? If Yes, Why?
HR Questions in general
1.57
Must knows for

MBA I :
Academically be
sound with Research
Methodology (it didn't help me much but
I have heard that in
other org it proved to
be useful)
Also, be confident in
Excel (I know everyone thinks that whats
there in excel but if
you can prepare appealing dashboards
and perform good
number crunching
then half the battle is
won)
Project Title :
To identify opportunities and increase revenue for VAS(Value Added Services) for Vodafone UPE Circle
Marketing
Challenges :
The Challenges that I faced while interning was there are lot of telecom jargon in general. Like ARPU -> Average revenue per user, GSM, CDMA etc etc the list never ends
and obviously we cant be prepared with everything, therefore just make sure that you
follow the news in general by putting up google alerts.

Immense learning on a whole as to what goes behind the scene of this huge organization.
I am interested in the IOT and technology in general, so this was an enriching experience. I played with a lot of data and it was interesting to see the consumer behavior
and finding patterns in data
Any other
comments :
As a marketing student, I can say that many students think that Marketing is all about
ideas/advertising/creative but nothing could be more wrong as the role which we will
be selected for wont even remotely be related to above mentioned keywords
(Exception do exists!) . Rather it will analytics and Sales so prepare yourself with an
analytical frame of mind from the very start.
Talk to seniors as
much as you can.
Be prepared with 2-3
live marketing examples for every concept
and confident enough
to apply to interviewers questions.
(For ex :- you know
STP great!, can you do
STP for Sunfeast Dark
Fantasy?)
1.58
VARUN RAO
Know all
you points and
be thorough
with your current affairs
GD
Interview
Case Study

process :
1) Be thorough with
current affairs
2) Practice the application of basic marketing concepts and
know relevant examples
3) Know a few current
trends in marketing
4) Have knowledge of
major campaigns and
marketing initiatives
1st Company appeared for - ITCCase Study based GD. Ethical dilemma.
2st Company appeared for - Mahindra & Mahindra-Chairman's GD. 8 rounds of GD
where an ethical dilemma is presented in each round and the chairman (one different chairman per round) has to bring the team to a consensus.
2st Company appeared for - Coca-Cola India Role Play/Skit
Company selected for - Has Nestle used the right strategy and right campaign to
bring Maggi back in the market
Company selected for 1) Tell me about yourself

2) Digital marketing concepts
3) Application based questions on a situation given to me on the spot.
4) Family background
5) Questions regarding adaptability in various conditions
6) What kind of a role do you look forward to
7) Lots of questions based on CV points
1.59
Must knows for

MBA I :
1) Basic Microsoft Excel
2) Good Powerpoint
Presentation Skills
3) Awareness of major marketing campaigns
4) Companies and
their brands
5) Sound knowledge
of all marketing subjects studies in the
first year
6) Research Methodology is a must. Many
of you will undertake
projects where you
will have to make use
of questionnaires and
other statistical techniques for sampling.
Pay attention to RM.
Any other
comments :
Talk to seniors as
much as you can.
Be prepared with 2-3
live marketing examples for every concept
and confident enough
to apply to interviewers questions.
(For ex :- you know
STP great!, can you do
STP for Sunfeast Dark
Fantasy?)
Project Title :
Creating digital touch points for small town (<50k pop.) consumers
Digital Marketing & Rural Marketing
Challenges :
1) Understanding the project and clearly defining the deliverables is of utmost importance to be able to move ahead
2) Confidently interacting with the biggest media agencies in the country is a challenge when you are all on your own
3) Learning a new concept in depth during the internship. Had to dig deep into mobile
strategies and digital marketing
3) Sustaining the heat and living conditions in rural UP and Bihar was extremely challenging and that was the most crucial phase of the project

1) Media penetration in rural India
2) Challenges and potential in rural marketing
3) Methods of leveraging a mobile phone for marketing in rural India
4) Understanding of previous mobile initiatives by major brands
5) Lifestyles in rural India
6) Gap filling in the rural markets

1) No query is a stupid one. Ask as many questions as it takes to get the deliverables
clear
2) Have confidence in yourself. Only if you show confidence will the guide show interest in you
3) Always keep in mind that you are representing your college. Every action of yours
will be judged as that of SIBM Pune
4) Do not get intimidated by competition for higher ranked B-Schools. You are as good
as they are if not better
5) Focus on learning. The outcome will take care of itself
6) Never shy away from taking extra initiative. Be open to any work that comes you
way and go out of the way to ask for more work
7) Speak to as many people as you can in the organization. Even if they are from other
departments. They will help you if you show interest
8) Hunt for alumni in the organization and seek their guidance.
9) Build long lasting relationships with your co-interns, guides and others in the company
10) Most importantly don't forget to have fun and enjoy your internship. A happy
mind will produce great results
1.60
ARTIKA DIXIT
Agro Tech Foods Limited.
Be well
Versed with
Product
Portfolio
GD
Interview

process :
Be well versed with

the product portfolio
of the company.
Keep yourself updated with current
affairs.
Company selected for - "Is Advertising a waste of money?"
Company selected for Electronics Engineering. Why the move to MBA in Marketing?
What do you think of our recent product launch? (ACT II Nachos)
How do you think advertisements affect the consumer mindset?
What is the last great advertisement, preferably from last year, that you can describe?
Given you're the decision maker in the house, would you switch to a new cooking oil,
after watching an advertisement?
What did you think of the first Sundrop Oil TVC that used to run?
Ensure you're well

versed with the subject and your specializations.
1.61
Must knows for

MBA I :
Be sure of everything
that you've written on
your CV.
Current Affairs
Marketing basics
Company details (Top
management, product
portfolio, recent acquisitions, new product launches etc)
Project Title :
Understand the Peanut butter penetration in DMT/DCO stores opportunities for
growth and scope for different flavours and price points
Sales- Modern Trade
Challenges :
The first few days can be a bit overwhelming, so try and seek help from people around
you.
Network well with the company personnel (A must for Sales!)
Working on the field can get difficult.
Data collection and surveying can be a bit tough.

Communication skills are imperative, especially if you're working in Sales.
Be attentive towards details, as they can make all the difference.

Read newspapers regularly. Follow sites like afaqs.com and ET's Brand Equity to stay
updated.
Any other
comments :
Stay calm throughout
the process! It can get
a lot overwhelming,
don't buckle under
pressure.
Research about the company before you appear for the interview.
You can probably make flash cards to refresh your concepts/company knowledge.
1.62
SANGEETA BARUAH
Perfetti Van Melle
Knowledge
about the
FMCG Sector
as a whole will
help.
GD, Interview, Group Task of using certain props and designing a structure
Company selected for - It was a group exercise wherein we were given a few
things to discuss on , get to a consensus and design a plan about the idea. Later, a
fixed time was allocated to execute the same plan as a group.

process :
Be prepared for
a surprise group
task unlike the
regular group
discussions.
Be very well
versed
with
each brand. Also , knowledge
about the FMCG
sector as a
whole will help.
The panel was
interested
in
knowing me as a
person and how
well I will fit into
their company.
Being yourself
would the key
to crack this
part.
Company selected for Lets start by knowing you more than what your CV says.
How did you find the group exercise?
You look unwell.
So, interested in the FMCG sector? Why?
Why have you taken up marketing?
Are you ready for traveling and ruining your work life balance? Convince us.
What places have you stayed in?
Pick two places and tell us which brands of ours are doing better in which place,
from your personal observation. What are the reasons behind it?
China devaluation.
Sensex
Questions about my engineering branch ( one of the panelist was also a Mechanical Engineer)
Which ad did you like the most of us? ( because I mentioned the topic)
Many more about the CV.
1.63

process :
There were an
extensive questioning round
on marketing as
well as sales and
distribution concepts.
They would also
ask
questions
related to your
personal experiences with their
product portfolio.
Project Title :
Sales and Distribution strength of Pulse , Kachcha Aam by PassPass , DS Groups
Trade Marketing
Challenges :
Handling real time sales data to analyze it and provide my own inputs and drawing inferences bases on those data analysis.
Handling the channel partners of a huge distribution network , as an intern was
quite an experience.
And yes, it proved to be summers in literal sense. 46 degrees and market visits
dint go well together.

Must knows for
MBA I :
Seed Prep Kit

shared by RSDT.
Current Affairs.
About the company.
Brands ( is a
must )
A personal take
on the brand's
positioning. Re
positioning, if
possible.
HR questions.
Discussion on
life lessons.
Real time experience of all the sales and marketing fundamentals that you will
be taught in the next two semesters.
Nothing but field work is your only savior.
I got the chance to work in the department of Trade Marketing which plays as
the gel between sales and marketing divisions, which gave me insights which
were beyond any classrooms or the Kotlers.
Be ready for surprises : good ones as well as bad.

Don't let your mind be single-tracked. Be open for any kind of process.
Any other
comments :
All the very best!!
1.64
SAURABH GAUR
Sometimes
the final result

isnt important. Your
approach is.
GD, Interview, Aptitude Test, Psychometric Test
Company selected for - Abstract or scenario based topics

Company selected for
Tell me about yourself.
Where did you work? What was your role?
process :
What was the project? Scale of the project, define the scope, Feasibility, What
parameters did you consider?
For any project or
I am giving you this amount of money. Where will you invest it? Why? Follow-up
work experience
questions on the given answers.
example,
keep
these things ready:
Scale, scope and
flow. For each line
you say in your interview or CV
point, you should
be able to create a
5-10 min conversation.
1.65
Must knows for

MBA I :
Project Title :
Vertical Basics
Excel
To create Omni-channel experiences for Babyoye Customers
New Strategy Development | Supply Chain Management
Challenges :
No reference point in Indian Market

All examples are from western countries. Demographic variables are not that
easy to relate/compare
Implementation costs are really high. Not feasible for a company struggling to
stay relevant to the market
Interactions with all verticals (Marketing, Operations, Finance, Legal)

Direct interaction with the senior leadership team
Job of responsibility: managed 4 critical pilot projects. First steps of Mahindra
Retail in creating Omni Channel retail experiences
Was part of some critical strategic decision making team at local and national
level
Ground level learning of supply chain management

You may come across new things which you didn't expect or learn/know about. You
will get enough time to learn them during the internship. Don't let this spoil your confidence. Sometimes the final result is not important, but your approach is.
1.66
SHREYASHI MEHTA
Dabur India Ltd.
Have an
opinion about
everything.


process :
Be thorough with
the HR questions.
Read newspapers
on a daily basis.
Have an opinion
about everything.
KNOW YOUR CV in
and out.
And most importantly, BE CONFIDENT!
1st Company appeared for - Case based GD- x number of people stranded on an
island. You can only pick y number of things. Which ones will you choose. Reach a
consensus.
2nd Company appeared for - Do advertisements impact sales?
3rd Company appeared for - Chairmans GD
Company selected for - Is an MBA necessary for doing Sales?
1st Company appeared for - Why MBA, Why Marketing, Favorite subject in MBA,
Marketing concepts, Questions from CV
2nd Company appeared for - Why MBA, Why Marketing, Weaknesses and
strengths, Marketing concepts, Questions from CV
3rd Company appeared for - Why MBA, Why Marketing, What's different about
you, Why should we take you, Sales concepts, Questions from CV
Company selected for - Talk about yourself, Why MBA, Why marketing, Pick a
product of ours- tell us two good and bad things we are doing to it.
1.67
Must knows for

MBA I :
Microsoft Excel
(HIGH PRIORITY
Sales- Sales &
Distribution
Models
Marketing- Pricing and promotional Strategies, Competition Benchmarking
Project Title :
To identify sales & distribution gaps of Oxy bleach in Mumbai.

Way forward for FEM Hair Removal Cream and identifying business segments
that FEM can enter
Sales & Marketing
Challenges :
For a smooth internship experience, work well on research methodologies, problem
solving techniques and Microsoft Excel.

Solving real life sales and marketing challenges, actually understanding consumer behavior and putting theories to use.
General Advice/Pointers to MBA-I:
If possible, try getting in touch with your mentor to know any relevant information about the project to be given so you can read up and do your research.
Try very hard to understand exactly what your project objective is.
Get in touch with alums in the company (They are your go-to-people)
Any other
comments :
KNOW YOUR CV
BE CONFIDENT
1.68
OPERATIONS
Operations batch (2015-17)

S.No.
Company Name
Page No.
Cummins India Pvt. Ltd.
Shop Operations
2.1
Wipro Limited
Strategic Marketing
2.2
Lenovo
Service Delivery Manager
2.4
Genpact
Mix of HR and Internal Marketing
2.5
Glaxo SmithKline Consumer Procurement (Supply Chain)

Healthcare
2.7
Capgemini India Private

Limited
ADM Pre Sales
2.8
Wipro Limited
IT
2.10
BMW India Private Limited In-house Logistics
2.12
ARAVIND S.B.
Cummins India Pvt. Ltd.
Having prior
knowledge of
Microsoft Ex-
cel is helpful
1st Company appeared for - How to make the Supply Chain sustainable.
2nd Company appeared for - A case study discussion
3rd Company appeared for - A case study discussion
Company selected for - A Leader or A Manager - Whom will you hire for your
startup?

process :
Company selected for - Questions based on personality, What would you bring to
our company if we recruit you?
The GD will be the INTERNSHIP EXPERIENCE

major hurdle. All of
us should be smart
Project Title :
enough to crack
Cost model development for manufacturing overheads
the PI once we get
Standardization of the displays across the facility
there.
Make sure that you Profile/field of work :
stay updated of the Shop Operations
recent happenings.
Challenges :
Just
knowing
something about it
is not enough you
should be able to
do a critical analysis.
The project needed an expert level skill in Microsoft Excel. Hence prior knowledge in
Excel would have helped a lot.
Learning from the Internship :

Practical understanding of how all the jargons (Jidoka, heijunka and all) that we learn
are applied in a real factory.

Be extremely through with the recent happening. Just reading it on ET is not enough.
Do in dept research about it and have all the facts and figures in your mind.
2.1
EESHAN BHALERAO
Wipro Limited
Try to be
clear with the

goals and objectives of
your project.
GD - The GD is one area for you to get the panelists' attention. No need to be
too aggressive. If the GD becomes unruly, try to maintain composure, get the
discussion back on track, make sensible points even if you get fewer entries.
Think of points which stand out and bring a different perspective.
Interview Make sure you read up about the company's history, their products and serv
ices, their latest year revenues/profits and any latest news about that company.
Be thoroughly prepared with HR blank questions; don't mug up and answer
naturally
Know your CV like the back of your hand; do not mention achievements about
which you cannot speak confidently.
The interview can go in any direction; remain calm and respond confidently with
a smile even if you are not able to answer questions.

process :
To be well read
with the basics of
Supply Chain Management.
Focus on facts and
figures on general
awareness
1st Company appeared for - Mahindra & Mahindra - Chairman's GD (a series of 8

caselets with each candidate playing chairman once, each caselet needed to be
concluded with a decision)
2nd Company appeared for - GSK - Make in India
3rd Company appeared for - ICICI - Case with a decision to be made at the end
Company selected for - Current Affairs - Smart Cities; the current scenario
1st Company appeared for - Started with 'tell us about yourself, your family
background' etc. The next was purely about my work experience in real estate (eg.
What is the biggest failure you have faced, how could you have handled that situation better?). A few questions about the recent news about the real estate sector.
Major part was spent in giving me situations related to my work experience and
knowing how would I proceed or act in those situations.
Company selected for - Tell us about yourself, What was your role in your previous organization?, Why MBA?, What is your favorite subject?, You do not have an
IT background, then why do you wish to work in an IT company?, Can you tell me
three recent happenings about Wipro?, What are your other interests?, You play
the drums, what kind of music do you listen to?, Do you have any questions for us?
2.2
Must knows for

MBA I :
Basic concepts related to your specialization

and
when and where
they have to be
applied.
Project Title :
Digital and Social Media Marketing Automation Roadmap
Strategic Marketing
Challenges :
General strategy
tools (Porter's Five
forces, BCG matrix
etc.).
Good hold over

Excel, in many cases it becomes the
'deal-clincher' for a
PPO
The first week will be challenging in terms of understanding the hierarchies and
roles of people working around you as also getting a grasp of the project given
to you.
Getting time from your mentor/guide is also very difficult, make the most of the
time he/she gives you.
Mentors are also not clear about the objectives of the project and the goals may
keep changing as they understand more about the complexities of the project.
Getting in touch and getting information from member outside your team is
challenging; many people don't show interest in helping you.

Academic courses impart superficial knowledge, companies are way ahead when it
comes to implementation of that knowledge. Hence it is necessary to keep reading
and understanding what is currently happening in the industry.
Make friends in your team from the first day itself as they provide immense help
whenever needed. Seek out recently joined MBAs as they will be more sympathetic with you, go out for lunch with your team rather than your batch mates.
Try to be as clear as possible with respect to the goals and objectives of your
project. they may keep changing through the duration of the project but clarity
of goals brings focus.
Ask for help when needed, do not wait till your mentor calls you. They expect
you to work like employees and will not treat you as trainees.
Companies are continuously evaluating your behavior, they want to hire people
who are a good culture fit, so try to mix well with your team.
You will have to read a lot during the course of the internship related to your
industry, sector, company and project. Do not shy away from working late or
working after office hours.
2.3
NIRMAL MISHRA
Lenovo
Knowledge
of service
management,
project management and
consumer be-
havior
Interview, Shopper-Salesman Interaction
1st Company appeared for - GSK - Current topics related to Make in India
Company selected for - None for Lenovo
Company selected for - Asked about role model, reverse logistics, bullwhip effect
process :
Project Title :
Clear, crisp under- Service Models

standing of basic
concepts.
Service Delivery Manager
Company history.
Challenges :
The travel & busy schedule of the guides was the biggest challenge faced.
Theory to practical translation.

Realities of operations activities with customer preferences and perceptions
You need to keep up with your guides as they are very busy and denote less time.
It is imperative to have knowledge about Service Management, Project Management and Consumer Behavior
2.4
SHEKHAR PRASAD
Genpact
Know when,
why and
where to use a
statistics tool

process :
1st Company appeared for - Syngenta- Corruption is a necessary evil. Yes or no?
2nd Company appeared for - Chairman GD of M&M. It consisted of 8 cases (1
page) and 8 participants. Each candidate had to present the case to the rest of the
group, facilitate (and participate) the discussion and conclude.
3rd Company appeared for - Green Supply Chain.
Company selected for - As a group, decide what should be the 8th wonder of the
world?
Be thorough with
your CV. Be sure
what you mention
on your CV. You
are giving the pan
elist a chance to
ask you about anything from your CV.
1st Company appeared for - Your plant has a capacity to produce 'x' units. There
is machine breakdown and you are running short of the monthly production target
by 'y' units. How will you tackle the situation.
2nd Company appeared for - Why MBA in Operations ? Which sector of M&M
excites you ? What strategic changes do you suggest for that particular sector?
Company selected for - In a team, have you faced a conflicting situation ? How
did you tackle it ? Where you do see yourself after 5 years ? Convince us that you
are the best candidate to be hired.
Be aware with the

current affair top- INTERNSHIP EXPERIENCE
ics of last 2-3
months, this will Project Title :
definitely help in Awareness Drive for Lean Digital Success Stories
cracking the GD.
Study the SEED kit

Mix of HR and Internal Marketing
and know when &
how to apply the
concepts in a busi- Challenges :
Understanding issues faced by the customers, lack of competitor information

ness scenario.
Gathering data: One should know the right approach, as the people concerned
would generally be busy. Hence a right approach would make it a lot easier.
2.5
Must knows for

MBA I :
Be well grounded
with statistics. You
should know how,
why, and when to
use a particular
tool.
Understanding of organization work culture

Understanding BPO sector
People Management Skills
Strategize a communication plan.
How to write crisp creative briefs.
Uses of Email Marketing
Be ready to slog through the internship. You need to ensure that you provide quality
Be confident, and
work.
always believe in
yourself. It is natural to face hurdles
during your internship. Take each
hurdle as an opportunity for learning,
and never get
bogged down.
Network! Be visible
and talk to a lot of
people to increase
your chances of
success.
2.6
SPRIHA GARHWAL
Glaxo SmithKline Consumer Healthcare
Understand
the nature of
business of the
organization
1st Company appeared for - Banking and Technology based Case Study
Company selected for - Make in India

process :
To be well read
with the basics of
Supply Chain Management.
Focus on facts and
figures on general
awareness
1st Company appeared for - CV and HR based questions

Company selected for - About myself, College Committee Work Experience,
Work Experience and Projects, Why Operations Management, Basic questions of
Supply Chain Management
Project Title :
Industry Benchmarking & Opportunity Assessment for Dairy
Procurement (Supply Chain)
Challenges :
Understanding the nature and expectation of the project and mentors takes more
time than you think and once you are clear with this, the project can be done with
proper knowledge, support and guidance.
The procurement process and supply chain of a Fast Moving Consumer

Healthcare Industry.
Real time challenges of procurement
Industry understanding from the Industry stalwarts and data analysis
Supply Chain Basics and Inventory Management

Understanding the nature of business of the company you are interning with.
Basic Excel functionalities
2.7
PARVATHY SUNDARESAN
Capgemini India Private Limited
Interact
with the immediate team
to get more insights.

GD , Interview

process :
Stay positive
throughout the
process and be energetic in the GDs
no matter what
time of the day it is
1st Company appeared for - Sustainability in Supply chain Immigrants crisis

Case study on various products of the company
Company selected for - Make in India / Smart city
1st Company appeared for - From IT to manufacturing, why? why operations?

How would you react if you face gender inequality?
Company selected for - Will you be able to shift to a new city? Questions on your
previous work ex (if any) Questions about the role being offered (if JD is shared)
2.8
Must knows for

MBA I :
Project Title :
Excel-pivot,
Buliding responses to RFP/RFQ/RFI
Vlookup, Hlookup
Data analysis - reProfile/field of work :
gression
ADM Pre Sales
Challenges :
Data mining
Understanding client requirements and responding to them
Finding similar projects done by Capgemini in the past for client's reference
Corporate presentation skills

Understanding on structuring of Bid Team
How to extract client requirements from the RFP and create Winning strategy
Understanding of response document creation
Understanding on tailoring Solutions to suit customer requirements
Knowledge on Capgemini enablers
Clearly understand the requirements and expectations from the project before
starting work on it
Interact with the immediate team to get more insights
Have regular meetings with your mentor and ensure that you are both on the
same page
2.9
NATESH KAARTHIK NRR

Wipro Limited
Make sure
to follow organizational
rules and ethics.
process :

GD , Interview
Company selected for - Future of Stand-up Comedy
Gather knowledge
about recent Industry happenings,
trends and Government policies that
can impact business( Reading ET/
Business standard
is a MUST)
Prepare company
profiles, Know
about the company
history, its business, recent mergers, news about
the company performance and its
key members
Try to reinforce
your interview answers with technical concepts and
practical examples.
Make sure to prepare answers of
how you can add
value to the company.

Knowledge about Wipro Limited( History and recent happenings)

Details about previous work experience( Cognizant Technology Solutions), my
roles and responsibilities.
Learning from previous work experience, strengths and weakness of previous organization
Compare Cognizant and Infosys performances and explain the recent happening
which resulted in their stock prices to fall or rise
What kind of project do you expect to work in Wipro on and how will you be able
to add value to Wipro
2.10
Must knows for

MBA I :
Research methodology Knowledge

about
forming
proper questionnaire and surveys
for data collection
and analysis.
Microsoft Excel
Must know commonly used formulas, charts and pivot
tables.
Knowledge of making dashboards for
business analysis
and data visualization is very important.
Application of Basic
Tools and techniques Process
Mapping, Voice of
Stakeholder/
Customer, Seven
Tools of quality,
Basics of Project
Management and
Regression Analysis
Project Title :
Compliance and Audit Findings Process Optimization
IT
Challenges :
Gathering data was a huge challenge as concerned people would generally be busy.
One should know the right approach while engaging with people and manage time
accordingly to gather the required data.

process :
People with
work experience
must be well
versed with previous organizations business,
policies, their
learning in the
company and
their roles and
responsibilities.
Understood the process being followed to audit the compliance of projects in

the pharmaceutical Business Unit
Got the opportunity to implement concepts and techniques such as capturing
Voice of Stakeholders through Qualitative and Quantitative methods, Process
Mapping, SIPOC, Gap Analysis.
Designed an application to satisfy the needs of the project stakeholders.
Provided an implementation plan with time line, cost estimations and methodology for development of the application.
Always keep yourself updated with latest trends and industry happenings.
Ensure to communicate regularly with your company manager/guide/mentor
regarding your project and maintain a good rapport
Communicate with as much as people in the organization and build your network
Understand the project deliverable thoroughly
Make sure to follow organizational rules and ethics.
It is natural to face obstacles and hurdles during internships. So be confident in
yourself and never panic. Keep a clear head. Own your project and become a
master of it.
"
2.11
SOUMIK NATH
BMW India Private Limited
Prepare ac-
cording to the
roles which
you think you
might be
offered.
process :
Interview

1st Company appeared for - Digital India
2nd Company appeared for - Eighth wonder of the World
Read up about the

major players in
their Supply Chain all their major suppliers and dealers
All relevant news
regarding the company and the
things they take
pride in
Prepare well about
your job-ex and
keep your answers
ready for the questions like why you
will be a good fit
for their company
Prepare according
to the roles which
you think you
might be offered - I
prepared myself
for a role of a Supply Chain Manager
and also got a similar role.

1st Company appeared for - Difference between service operations and manufacturing
2nd Company appeared for - Tell us about yourself, Why MBA? Why would you
want to work with us?
Why MBA?
Why Operations?
Tell an instance from your job ex in which you or your team failed
Why should we select you?
Why BMW?
Any questions you want to ask us (to BMW)?
2.12
Must knows for

MBA I :
Topics covered in
SEED Prep Kit
Some basic Quality
control tools
Excel functions for
data crunching
Models for data
analysis like Monte
carlo and Newspaper boy problem o
name a few
Project Title :
Optimizing the logistics operations in Physical logistics department
In-house logistics
Challenges :
Language and cultural difference was a big barrier - but I maintained a friendly
relationship with everyone and I could easily get all the relevant data that I
needed for the project
Getting work done from an employee when I'm not one - You have to be patient, perseverant and street smart to get things done by showing it to them
how they are contributing towards making the organization better by performing the activity which you have asked them for.
Applying Value Stream Analysis, Chalk circle diagram analysis, Total Flow Management and various other operation tools into real time problem
Documentation standards

Always be polite and courteous to everyone, especially to your mentor - the reason
I'm putting this explicitly is because you will find students from other premier institutes who don't value this trait. And you feel like swaying away from your basics. But
in the long run, these are the traits on which your key behavioral attributes are
gauged.
2.13
HUMAN RESOURCES
Human Resources batch (2015-17)

SNo.
Company Name

Change Management & HR Analytics
Page No.
Wipro
3.1
Aditya Birla Group (Madura Human Resources Intern (HRLP), ABG

Fashion and Lifestyle)
Group Internship Program (GIP)- 2016
3.3
ITC Ltd.
Recruitment and Sourcing
3.5
ITC Ltd.
Sales HR
3.7
ICICI Bank
Employee Relations
3.9
Cummins India Ltd.
Organization Development and Change
3.10
Hindalco Industries LtdMahan Aluminum Unit,

Aditya Birla Group
Employee Value Proposition, Employee

Engagement and Industrial Relations
3.12
10
Nestle India Ltd.
Compensation & Benefits
3.14
11
Bharti Infratel
Talent Acquisition
3.16
12
Cummins India Ltd.
3.18
13
Vodafone India Ltd.
Human Resources
3.20
MONIKA CHOCKALINGAM
Wipro
Multiple ad-
vices may be
disruptive,
stick to what
the mentor
requires
GD, Personal Interview

Company selected for - Past experience related and current affairs
Project Title :
Employee perception of Healthcare Life sciences and Services, Wipro Vision and HR
Analytics

process :
Change Management & HR Analytics

It is important to
be updated with Challenges :
current affairs.
Acquiring financial data for my project
Receiving responses from sample population
Back all your an- Handling other employee complaints during receiving responses for survey
swers with your life
experience if possi- Learning from the internship :
ble.
Technology and Analytical Learning Outcome
Selecting appropriate technology

If you have past
Acquiring and evaluating information

experience, make
Understanding change management

sure you know in
and out of everyCognitive Learning Outcome
thing you have
Improving problem solving and critical thinking skills

done.
Applying knowledge to task
Negotiating and arriving at decision

Basic HR concepts
Working with diverse population (Onsite and offshore employees)

to be know
Professional Learning Outcome
Listening effectively
Adapting effectively to change condition
Developing individual responsibility

3.1
Must knows for

MBA I :
Statistical tools
Excel
SPSS
HR Concepts
Multiple advices may disrupt work. Stick to what your mentor/guide requires.
Be well versed with statistical tools.
HR concepts should be clear.
Read in advance about the companies you wish to intern for.
3.2
JENNY JYOTSNA TIGGA

Aditya Birla Group (Madura Fashion and
Lifestyle)
Network
well within
your team and
use social media contacts
for bench-
marking

process :
Amass information
from Seniors about
the intricacies of
the Selection processes faced in last
year's SIRP, as the
pattern/
format
may more or less
remain the same.
Once one gets to

know about the
profile and project
we are working at,
start taking inputs
from seniors with
similar
Summer
Internship projects
and teachers to
have
sufficient
know-how on the
project title beforehand
Psychometric Test - A Psychometric test was conducted for ABG, 2-3 days before summer placements had commenced.
GD - The Group Discussion was Case- based, wherein we had to select a list of
priorities from the caselet given and come to a consensus.
Group Activity - The Group Activity required us to make a set of craft items
from the stationary provided, within a stipulated time-frame, while working as
teams.
Personal Interview - The Personal Interview had 2 rounds. Initially with the Talent Management team and then with a Senior HR Manager.

Company selected for - Case based, "Select and list according to priority, what domain should India invest in future: Agriculture, Aeronautics, Infrastructure
(roundabout 10 domains in total) etc. with explanation to back your choice"

Company selected for - The interview rounds were quite comprehensive and the
questions covered a vast range of topics, some of which are given below:
Work Experience related questions (Role performed, challenges and how one
has overcome them, CSR, volunteering)
CV based questions (explain the pointers mentioned)
Stream based questions (Topics from HR subjects covered so far, trends in HR

domain)
Current affairs and news (as well as opinions on the same)
Situational questions (hypothetical scenarios based on ethics/ values etc,)
Basic HR questions: E.g. Why have you chosen MBA/ HR as a course/ stream;
Mention your Strengths & Weaknesses; Introduce yourself; How do you see
yourself 5- 10 years down the line; Short- term and Long term goals; Which
stream of HR are you interested in; Role model from industry.
Knowledge about company and its businesses.
3.3
Must knows for

MBA I :
Project Title :
Current Affairs and

General Knowledge
about your field of
specialization.
The latest news
and happenings,
both nationally and
globally. Reading
newspapers
and
magazines
like
"People Matters".
One should know
the subjects being
taught before SIRP
thoroughly.
Basic Acts covered
under Labour Laws
such as Factory
Act, I.D Act and the
Contract Act.
Basics from the
subjects
being
taught in later semesters (as mentioned under SEED
kit) and industry
examples.
One should be well
read about the
profiles for the
companies we are
interning at i.e.
Business, Revenue,
Leadership, Newsmakers, company
processes and policies, past history
and recent facts.
Good presentation
and documentation skills for showcasing data.
Knowing how to
use the SPSS tool is
a value addition.
Best Practices in Manpower Planning & Performance Management
Human Resources Intern (HRLP), ABG Group Internship Program (GIP)- 2016
Challenges :
Identifying the prospective candidates for my Survey- Questionnaire viz. HR professionals across various sectors.
Scheduling time, w.r.t. meeting mentors for Project discussion and with Survey
candidates while conducting the bench-marking survey, due to varying timings.
There were 2 levels of evaluation:

Firstly we had an Internal Project Review, in-front of our Project Mentors and
Senior Manager from our Team (within the same business).
Secondly, we had an Assessment Centre at the end of our internship, covering a
span of two days. This included an External Project Review, which had Senior
Management personnel from ABG presiding as panelists. This was followed by 3
back to back GDs: Boardroom-based, Case-based and Negotiation-based, Group
Activity (Lego game), Psychometric test and HR interview.
Mapping the salient features of the Performance Management and Manpower

Planning techniques practices across various sectors (including apparel/ retail).
Research on the challenges faced in various organizations with respect to Performance Management and Manpower Planning.
Studying innovations in the sphere of Manpower Planning and Performance

Management.
Identifying the trends & changes over the years in Performance Management
System & Manpower Planning across various sectors through bench-marking.
Learning business trends for Madura Fashion and Lifestyle (MFL) and conceptualizing recommendations on the basis of the key findings of my project.
Learning about how processes in the Apparel- Retail sector function as well as
the Human Resources' alignment with key functions integrated with the organization, at large

Network well within your team: with Project Mentors, Buddy, Co- interns, HR (Young
Talent Management Team) as well as SIBM Alumni, college faculty and fellow batchmates, as we may get valuable insights from all of the people we encounter while pursuing internship. For Benchmarking projects like mine, one has to ramp up communication and networking skills, such as using social media like LinkedIn and Facebook to
acquire contacts, hence social media profiles and CVs should be updated at all times.
We can also approach anyone within our internship circle for troubleshooting queries
and advice (both general and specific).
3.4
KUNDU RAGHUVEERA
ITC Ltd.
Basic con-
cepts should
be clear

process :
Ensure that in GDs,

even if you put 2
points forward, put
them up clearly,
with
conviction
and backed by
some data or facts
so that they cannot
be
overruled.
Maintain GD etiquette.
Ensure your body
language is proper
during the PI. Have
a
thorough
knowledge of what
has been mentioned in your CV.
GD, Interview
1st Company appeared for - HCCB Ltd. Topic - Social Media - Boon or Bane?
2nd Company appeared for - Nestle - Do not remember the topic exactly but it
was something on the lines of 'Out sourcing or building from within.'
Company selected for - Case based. The GD panel was given a case were a situation has occurred in a particular city and 9 people who were indirectly related to
the situation. The discussion was to come up with a consensus as to which person
was the most affected. Company - ITC Ltd.

Company selected for - Questions based on work experience, Questions based on
CV, Since I had a finance background, 'why HR and why not Finance?', As a woman,
would you be able to adjust in an Industrial Relations role?, About the company
Project Title :
Identification and Prioritization of talent sources
Recruitment and Sourcing
Challenges :
My project involved contacting colleges for confidential information related to placements. College coordinators are very hesitant to give out the information and hence
need a lot of convincing.

Intricacies of corporate relationships. Subject knowledge to an extent, but mainly how
to function and behave in an organization.
3.5
Must knows for

MBA I :
Basic concepts with

perfect
under
standing
Communication
skills.
Body Language
Current affairs and
general knowledge
Maintain calm even when things don't go in your way. Sometimes your guide
may not be convinced of your work. Come up with ways to convince. Ensure you
build a rapport with the guide from day .
Weekly or alternate day reviews with the guide are a must to ensure that both
of you are on the same page.
Any other
comments :
No matter, what time
of the day it is, ensure
that your energy and
focus is 100% during
the GDs or PIs
3.6
TEMSUMONGBA SAMUEL PONGEN

ITC Ltd.
Think first of
the business
perspective for
the project
GD, Interview

Company selected for - A case study which tested decision making and the ability to
negotiate.

Company selected for - Why have you chosen human resource as a specialization?
Would you be comfortable with a role in industrial relations?
What have been your positions of responsibility? Would you say you have leadership
For the personal capabilities.
Interview be well Having interned with X company, what were your key learning?
versed with your
business
fundamentals and more INTERNSHIP EXPERIENCE
importantly be well
read on the comProject Title :
pany.
To Benchmark best practices in frontline sales force life cycle across related FMCG organizations and suggest measures to strengthen practices for TM&D frontline.
Be very clear when
you communicate
why you have cho- Profile/field of work :
sen your specializa- Sales HR
tion and it helps to
have good academ- Challenges :
Being part of Sales HR it was necessary to know the function of sales and maric credentials.
keting. First hand experience was the best teacher, I had an opportunity to visit
upcountry markets such as in Kohlapur and its Taluks Shirol, Chandgad, Ajara and
Be part of student
Kagal and travel to metro markets in Pune and Mumbai.
activities in college
and talk about key I had to accompany the sales team on their daily routes and interact with retailers,
responsibilities you
this presented a challenge as both the sales representative and the retailers spoke
have held at colonly the local dialect being Marathi, conversing with retailers in an upcountry marlege presently and
ket proved to be a challenge.
in the past at every
opportunity .
process :
3.7
Must knows for

MBA I :
Familiarity
with
data analysis tools.
Familiarity
with
photo editing and
image manipulation software to
give an extra edge
when creating a
presentation.
Between market visits, collecting data and interacting with the stakeholders of
my project, I found myself stretched very thin and being unable to ration work.
There was also an added challenge to create innovative and tested solutions to a
tricky business problem.
Being able to experience the HR function and touch base with the complexity of
running a business.
I got an opportunity to network and connect with managers and interns from
various companies.
Decision making - Taking into account multiple end user view points and making
an informed choice.
I was able to practically apply learning from college such as the use of SPSS.
A high level of professionalism is the minimum expectation of any company.

Always think of the business perspective first when making recommendations
for your project.
Be adaptive project locations can be anywhere in the country especially when
working with ITC.
Any other
comments :
An internship in an
FMCG
will
be
daunting and challenging, problems to
solve, stakeholders to
please; My Patience,
perseverance
and
confidence
have
grown a lot more
after this experience.
its a must training for
anyone in a professional course who
would like to learn a
little more and gain
hands on experience
of the way businesses
work.
3.8
VISHNU KUMAR KADAKKETH

ICICI Bank
Clear your
basics and
sharpen your
analytical
skills
Case Study and Interview

Company selected for - Why HR, Basic Economics, Previous Work related questions,
GST and it effect on organization

process :
Basic understanding of the Banking Project Title :
Industry
Analysis of the ER manager role to enhance sensing
Good grasp of Economics
Get sharp on your Employee Relations

HR
Technical
Knowledge
Challenges :
Good grasp of tools Collating information and finding the right data was a tough job. Analytics gets easier
like SPSS
with the right data. Connecting with ER professionals across the firm was a hard task,
given there busy schedules.
Must knows for

MBA I :
Exposure to all major HR practices of the firm.
Clear idea on the Industrial outlook for the ER domain.

Excel and SPSS
On the field experience of interacting with employees and how collect valuable
Basics knowledge
information.
of HR functions like
Recruitment, Performance Management, Talent Man- General advice /pointers to MBA I :
agement, etc
Get clear on your basics and sharpen your analytical skills by going through various
case studies.
3.9
NIVEDITA KOTARU
Cummins India Ltd.
Good PPT
skills mainly
on how to
structure and
organize your
1st Company appeared for - IR case study
presentation
2nd Company appeared for - Women are better managers than Men. Discuss
Company selected for - Who is responsible for the increase in number of rapes in
the country? Men or women?

process :
GD and Interview
Company selected for - Tell us about yourself, You've never had prior work ex
Be thorough with Why should we hire you? What would be your value add to our company?
If we send you to a remote location, will you be comfortable with it?
your CV.
Read up about the Where do you see yourself five years from now?
company and their What do you like about our company?
policies.
These are the two INTERNSHIP EXPERIENCE
main areas you'll be
questioned upon.
Project Title :
Cultural Integration of TCL Jamshedpur employees
Organization Development and Change
Challenges :
Since this is my first time in India, travelling was a challenge I faced. The journey
from Pune to Jamshedpur was not an easy one.
Getting information and work done by leaders of a company was another challenge I faced. People aren't always available to give you time. So the best thing to
do is to make most of the little time you get to interact with them
3.10
Must knows for

MBA I :
Since my project involved taking a lot of interviews and one on one interactions,
it gave me a lot of insight on people psychology.
Studying people's behavior at different levels of an organization also helped me
understand how employees function in an organization
Good PPT skills.
Mainly, how to
structure and organize
your
presentation.
Be confident and honest

Be thorough with your academic content and current affairs
Be thorough with
Have a convincing answer for "Why MBA?" or "Why HR ?"

Labour Laws.
Keep your mentor/buddy updated with your progress. They may not have time
for you, But you will have to be pushy and persistent to get your work done
Research Methodology to help you
conduct you research in a systematic manner.
3.11
SHASHVAT MISHRA
Hindalco Industries Ltd-Mahan Aluminum
Unit, Aditya Birla Group
Go beyond
the mentor or
guide and
reach out to
the HR manag-
er

process :
Aptitude Test, GD and Interview

Company selected for - Case study in which we had to prioritize the tasks as per
their importance and then Justify the ranking and finally reach conclusion. Group Activity where had to make paper dolls, purse and boats and convince our panelists to
buy them.

Company selected for - Why HR? About Self, strength & weakness? CV based questions? Current affairs? Ethical dilemma relation to IR
Build your content

in the GD, beating
around the bush
doesn't work.
Be calm and confident, your behavior matters in the
GD. Are you the
Leader, the Listener, the moderator
or the content provider in the GD?
Each and every
role matters.
In the Group activity round take up a
role, do it with full
dedication
but
don't forget to
show team spirit.
PI is different for
each profile. Be
ready for application based and ethical questions.
Project Title :
Production & Productivity of Labor
Employee Value Proposition, Employee Engagement and Industrial Relations
Challenges :
My internship was at a very remote location in Bargawan, Singrauli, Madhya Pradesh. I was totally cut off from everyone for the entire two months and spend almost the entire two months on the plant itself. It was on a manufacturing plant, so
some hardships were obvious.
Getting people to talk or fill surveys was difficult, but I persisted. Workers were
mostly hesitant to talk any issues, but being nice and polite works.
I had loads of learning, most of it from direct observation.

Witnessing the Labor issues which constantly arose and were resolved.
The meetings with workers and contractors.
3.12
Must knows for

MBA I :
Concepts on Organizational Behavior, Factories Act &

Industrial Disputes
Act, Basic HR concepts of HRM,
Compensation &
Benefits & Performance
Management.
Improved my PR skills a lot after having to interact with the entire HR department and employees and workers from the Plant.
Cleared key concepts on Employee Engagement, Employee Value Proposition,
Performance Appraisals, & Industrial relations etc.
Have a crystal clear understanding of your Internship Topic, no matter how

many times you have to go to your mentor.
Having the mentor/guide on your side is a big help and probably the most significant thing in your internship.
Go beyond the mentor/guide; approach the HR head or any other person you
deem might be able to help you.
Any other
comments :
Study hard, be confident & give your

best!!
3.13
RIMSHA
Nestle India Ltd.
Have a
sensible, organizationrelated
question
prepared
for the panelists
Must Knows for

MBA - I :
Factories Act, 1948

Company related
information
Bell Curve- Advantages/
Disadvantages,
Companies
that
have done away
with the Bell Curve,
Alternatives to the
Bell Curve
Current Affairs
GD and Interview. The GD & PI for Nestle were the right mix of everything.
Knowledge, analytical thinking, problem solving, everything gets tested.
The questions in the PI might catch you off-guard. It is important to be calm and confident.

Company selected for - Start Up v/s Scale Up

About me
Family background
Hobbies
Questions relating to previous internships
Role of IR department in an organization
Why HR?
Why should we take you?
Which domain of HR are you interested in? (My answer was Recruitment which
is why the next question was:)
If a candidate gives all the right answers in a job interview, should we hire him/
her?
Maggi crisis has affected our image negatively. Why Nestle?
What if Nestle becomes the next Nokia? (In context of the Maggi crisis)
Who takes the major decisions in your life?
Are you comfortable with an IR role?
If you have 150 workers in a factory, what facilities should be provided to them?
A question related to overtime under factories act
Questions
about
Continuous
service
- Is a person working since less than 240 days eligible for any sort of paid leaves?
-Welfare provisions for less than 100 workers in a factory
-No of hours in a day according to factories act
Any questions for us?
3.14
Any other
comments :
A few organizations
have stress interviews, Nestle isn't one
of them. The panelists
made me feel extremely comfortable.
It is important to be
calm and composed
during the interview
as the questions
asked in the interview
can be very random.
Project Title :
Various projects relating to Compensation & Benefits
Challenges :
Compensation and Benefits (C&B) is a subject taught to us in the second year of college. I was at a huge disadvantage in the beginning of the internship and my mentor
was kind enough to help me clear a lot of concepts relating to C&B. I saw a lot of videos and referred to a few books to widen my understanding of C&B.
I also has some struggles with MS Excel but with some assistance, I was able to manBe very clear about age well.
what exactly happened during the
Maggi crisis and how Learning from the internship :
the organization han- My learnings were mostly relating to the domain I was working in. My three projects
were related to a new Sales Incentive Scheme, a new Expatriation Policy and about
dled it.
creating a C&B Capability framework. Initially my knowledge in these areas was limAlso, Maggi crisis is ited but thanks to my internship, I now have a crystal clear understanding of these arnot something that eas.
the organization shies
away from talking
about. If you wish to General advice /pointers to MBA I :
cite the Maggi crisis
for a relevant reason,
Something that might have worked to my advantage was that I had researched
you may go ahead
extremely well about the company. When I said 'Nestle is one of the most reand do so.
spected companies in the world', I was able to back it up by naming all the
awards and titles it had won in this field, in the recent times.
It is also very important to be prepared with a question as most of the interviews end in a 'Do you have any questions for us?' Candidates usually do not understand the importance of this question. A lot of candidates ask illogical questions at this point. It is a huge differentiating factor. Please always have a sensible, organization-related question prepared for the panelists.
3.15
KITTY BASUMATARY
Bharti Infratel
Make a
Glossary of
HR related
terms

Interview. Mainly judged on the basis of interview. So good PI skills, clarity of thoughts
related to why HR? why MBA? About your life ? Work Experiences , if any... so on.

Company selected for - Why HR? Describe yourself. What do you like in HR? Which
all sports you play?
Project Title :
To create a healthy talent pipeline at both entry level and experienced level and
at the same time look for ways to maintain a pipeline that caters to improving
gender diversity.
To understand the As-Is Talent Acquisition (TA) metrics for effectiveness and
efficiency, benchmark with other organizations and suggest how TA practices of
BIL can be improved.
Talent Acquisition
Challenges :
Talent acquisition is a very fast paced domain. That might be the only challenge. I had
none in the organization ad they all were very helpful and work environment was very
good.
3.16

Must Knows for
MBA - I :
TA pipelining, on the job participation in recruitment process, understanding of various HR functions working together.
IR basics, HRM
Definitions of all
Be prepared with your basic information, and then be confident.
HR related terms
(make a glossary)
Updated
knowledge about
HR practices in organizations
Updated on the
general news
Basic who's who of
today's most talked
about companies
and start ups.
3.17
SHILPAM SINGLA
Cummins India Ltd.
Do not
have any
preconceived notion about
any organization

GD, Interview. Be clear about whatever you've mentioned in your CV
Specially for GDs, make your point and let others also talk. Do not keep on blabbering,
it makes a negative impression on the panelist.
GD Topics for Companies:
Company Selected for - Women are better managers than men

1st Company Appeared for - It was an on the spot case study
2nd Company Appeared for - It was a situation and task based selection. There
was no GD
Must
Knows
MBAI:
for
Gantt charts for

project timeline
Swim lane diagrams
Company selected for - Generic introduction questions like: Tell me about

yourself, What are your hobbies, What do you want to do achieve in next 5
years
1st Company Appeared for - Tell me about yourself, What will you do in such a
situation where an employee comes late to office regularly and he is a relative of
company's CEO?
Project Title :
Cummins SVAM compensation benchmarking and Draft and implementing National
Pension Scheme policy at Cummins India ABO
3.18
Any Other Comments :
Be specific during GD
and interviews.
Challenges :
For me, biggest challenge was getting time of my mentor since he was quite busy.
And also, since mine was a bench-marking project that too compensation, it was very
difficult to get data from the competitors.

It gave me an exposure to actual working in the organizations, an opportunity to work
on live business challenges. It helped me in building contacts.

Be open to new ideas and do not have any preconceived notion about any organization. Try to meet your mentor/guide regularly
3.19
VIJAYA AGRAWAL
Vodafone India Limited
Always try
and make relevant suggestions no

matter what
kind of a pro-
ject you have
GD, Interview.
GD Topics for Companies:

Company Selected for - Digitalization in India

process :
Company selected for - HR Blanks and CV related questions mainly
Do not be dejected
no matter what
happens there and
always look fresh
Project Title :
Reducing Early Attrition
Human Resources
3.20
Must knows for

MBA I :
Current Affairs
Thorough
knowledge
of
the companies
that come to
campus
Build up on your
communication
skills
Challenges :
Gathering data was a big challenge due to which I had to change my approach
mid way into the internship
Getting time from mentor
Be as concise as possible
Critical HR functions like Recruitment and Selection, Training
and Development
Give a lot of importance to primary data and back your suggestions and arguments with data
Interact with as many people as possible as you always learn

something new from everyone
Always try and make relevant suggestions no matter what
kind of a project you have
Ask questions
3.21
FINANCE
Finance batch (2015-17)

Sl no.
Company Name
Page No.
Nomura Services Pvt. Ltd.
Investment Banking
4.1
Capgemini
Risk Identification and mediation
4.3
Axis Capital Ltd.
Investment Banking
4.5
CRISIL
Research Analyst
4.7
J. P. Morgan Services India Pvt.

Ltd.
Credit Risk - reviewing the company's

financial, business and industry to
come up with a credit rating
4.9
Fidelity Investments
Financial Planning and Analysis
4.11
Investment Banking
4.13
10
Punjab National Bank
Credit Analysis
4.15
11
4.17
12
Aviva Life Insurance India Ltd.
Fund Management
4.19
13
ICICI Bank
Project Finance
4.21
14
Arcesium India Pvt. Ltd.
Analyst
4.23
15
J P Morgan Services India Pvt.

Ltd.
Credit Analyst
4.25
JUHI AGRAWAL
Read news-
papers regu-
larly
Interview
1st Company appeared for: N.A.

2nd Company appeared for: Has gold lost its sheen in India?

process :
Must have a thorough knowledge

about the current
affairs
Be confident about
the accountancy
and finance concepts
I was tested on
general math's
questions and riddles. So be confident in that.
Develop and polish
your CV as much as
you can as that
forms the basis of
short listing
Speaking confidently can make
up for some of the
other mistakes during the interview
1st Company appeared for - CAPM Model and the types of risks, Other factors
not accounted for in CAPM Model, One math problem on probability, Accounting
standards, Why finance?, European crisis in 2011, Open market operations of
Govt., China crisis, Why not continuing with C.A and going for MBA?
2nd Company appeared for - N.A.
4.1
Must knows for

MBA I :
Basic accountancy
concepts
The 3 financial
statements in
depth
Financial concepts
such as NPV, IRR,
CAPM Model
Valuation concepts
Project Title :
Preparation of IPO Pitch Book
Investment Banking
Challenges :
1) Was involved in IPO Pitchbook preparation which involved valuations and had not
been studied in 1st year, so had to go through those concepts
2) Requirement of extensive financial modeling and PPT skills
3) Long and demanding hours
4) Managing the project work and the other expectations that the organization expects from the interns regarding helping the analysts in their day to day work
Learning's from the internship :

1) Became clear with the entire Pitchbook preparation process
2) Developed financial modeling and PPT skills
3) Professional presentation skills
4) Learnt the valuation techniques

1) Be confident and know the concepts well
2) Start developing your CV from now onwards
3) Read newspapers regularly
Other
comments :
Know your CV
Be confident
4.2
SHRUTI MEHTA
Capgemini
Build con-
nections
GD
Interview

process :
The following criteria

were judged upon:
Conceptual clarity
of basic accounting
Interest in Finance
1st Company appeared for - Case based GD- x number of people stranded on an
island. You can only pick y number of things. Which ones will you choose. Reach a
consensus.
2nd Company appeared for - Do advertisements impact sales?
3rd Company appeared for - Chairmans GD
Company selected for - Make in India
1st Company appeared for - Cash flow statements, Accounting Standards
Company selected for - Explain the concept of contingent liabilities, What are
the basic risks for a company in the service sector?
4.3
Must knows for

MBA I :
Understanding Balance Sheet, P&L,

Cash flow and their
inter-connectivity.
NPV, IRR, WACC
Project Title :
Contract Management
Risk Identification and mediation
Challenges :
Getting hold of relevant data can be frustrating in the finance department due to confidentiality laws.

Be ready to put in an extra hour. It never goes unpaid.
Textbook knowledge is of little use in the real world.
Comfort in operating Microsoft excel will go a long way.
Build connections
Show interest
4.4
AKASH SONI
Axis Capital Ltd.
Network As
much as Possi-
ble

Off-campus

process :
They don't know

you ,so know what
you have done in
your RESUME.
GD is the most crucial part, have seen
smart guys having
great subject
knowledge fail due
to lack of confidence and fear of
speaking in a
group.
Be yourself in the
PI. The guy screening you knows
when you lie.
Company selected for - A threat lies in the Indian Ocean : String of Pearls
(Technical, Economics, Geopolitical), Easing of FDI Norms a threat on sovereignty
(Technical, Economics, General)
Company selected for - Why Investment Banking, This field involves long working hours and you may have a bad family life so prove us that you would be in for
this, How would you value a bank, will u use P/E or P/B?, What is a better source
of Financing Equity or Debt? , Who is a BRLM and what are its roles?, Buy side v/s
Sell Side, Basic Procedure of an IPO, What is M&A? , View on the Startups funding, and will the Bubble burst?
4.5
Must knows for

MBA I :
General Awareness and News - it
makes you look
incompetent if you
are unaware of
key developments
in the business
world.
Know about the
various roles in
Finance especially
the profiles that
company offers
and you are applying for.
Basic Finance and
Economics.
Basics of Accounting including
Ratios and there
Interpretation.
Quote Numbers,
facts and figures,
fair Guesstimates.
Economic glossary,
current data figures for India and
recent Hot events
in the news should
be handy.
Knowledge of the
Sector you may
have worked.
Project Title :
Identification and analysis of potential IPO candidates
Investment Banking
Challenges :
1) The project involved working with multiple teams and seeking information, which
was difficult.
2) Gathering Information on private companies was difficult.
3) To create a rosy picture of everything when you pitch and present to the sides

1) Analysis and Identification of potential IPO candidate helped me understand complete overview of all sectors and departments in a Financial System and also the procedures and culture of an Indian Investment Bank.
2) Interaction with the Buy side, Sell side and Regulators, including some Top Unlisted
Companies, Major PE Funds, Mutual Funds and other Investment Banks.
3) Was part of some major road shows and had opportunity to be part of important
deals and pitches for fundraising.
4) IB is sales of Finance

1) Network As much as Possible.
2) Don't waste time as then they may not devote much time to you.
3) Ask as much as you can.
4) Create a parallel project which you can present to college as their may be some
confidential information involved in a finance project.
4.6
ROHAN TANEJA
CRISIL
Read vari-
ous reports on
the sector you
work in
GD
Interview

process :
1st Company appeared for: Jan Dhan Yojana.

2nd Company appeared for: N.A.
Company selected for - Grexit
You should be
thorough with the
seed kit material.
As for the company, they expect you 1st Company appeared for - Questions on Balance Sheet analysis, Typical Income statement of an IT company, Questions on Time value of money.
to know something
Company selected for - Reasoning questions, Financial ratios, Situation based
about the kind of
questions, HR questions
work it does.
4.7
Must knows for

MBA I :
You should be clear

with the basics of
finance and economics.
Topics like corporate finance, fixed
income and macroeconomics are highly recommended.
Project Title :
Investment opportunities in Indian Railways
Research Analyst
Challenges :
You need to make sure that you are going in the right direction. Be in constant touch
with your mentor. Make sure, they know what you are doing and what they expect
you to do.

Being in research profile, my job was to analyze the past data of Indian Railways. You
should know the trend of the numbers. It requires you to have good data interpretation skills. Sourcing is also another thing one does, during the job.

1) Know how to work on excel.
2) Your presentation skills should come handy during your mid-reviews.
3) Do read newspaper and try to correlate the latest developments in the sector in
with your findings and analysis.
4) Read various reports on the sector you work in.
4.8
JOANNA THOMAS
J. P. Morgan Services India Pvt. Ltd.
Try and understand

where your
role fits into
the organization
process :
Be prepared with
your basic fundamentals in math
and finance as well
as current affairs
for the test.
Make sure you are
eloquently able to
express your opinions.
The interview will
depend on your
background. I was
quizzed mainly on
accounting concepts. The questions are application based, intended to test your basics. I was also
questioned on economics and current
affairs (they
brought up what I
had answered in
the test).
GD
Interview
Domain Related Test
Company selected for - Is gold likely to retain its status as an investment instrument (technical)?
Company selected for 1. Accounting entries for certain transactions,

2. Effect of these transactions on different statements,
3. More questions on relation between 3 statements,
4. Trick question on the concept of timing of statement reporting - BS is for a particular date, others are year ending,
5. Asked me to speak on the current affairs topic from the test - China slowdown,
6. HR questions.
4.9
Must knows for

MBA I :
Financial statement
analysis.
Read through some
sector reports to
build industry
based knowledge.
Economics goes
hand-in-hand with
this.
Knowledge about
the company and
unit you are working for.
Acquaintance with
Excel and Powerpoint.
Project Title :
Credit Analysis
Credit Risk - reviewing the company's financial, business and industry to come with a
credit rating
Challenges :
Our knowledge base in college is very limited. Although they have multiple training
sessions, it would be easier if you are prepared with financial statement analysis.

1) Analytically examining statements.
2) Understanding industry nuances.
3) Highlighting company risks.
4) Implementing rating methodology.
5) Creating company reviews.
6) Importance of networking.

1) Approach the internship with the right attitude and mindset. The seniors pick up on
this over the knowledge you come with.
2) Your mentor might be busy for a greater part of the internship. Do not let that hinder your interactions. You might have to go out of the way to provide them with status updates. Ask for feedback throughout the internship, not just at the end.
3) Try and understand where your role fits into the organization. It will give you clarity
on the work you do.
4) For the SIRP process, be very well prepared with HR related questions. You should
be able to showcase why you're the right fit for the organization and its culture. Also,
do not be afraid to ask the interviewer questions. You should be able to decide where
the organization is the right fit for you.
4.10
KARAN JOISAR
Fidelity Investments.
Read about
the company
before sitting
for it .
GD
Interview

process :
Company selected for - PI was all about CV. They asked most of the questions
around work experience. Questions were asked for certain projects and challenges
faced while working with clients and also delivering the results. A small puzzle
like question was asked to gauge the thinking process. PI was centered mostly
around CV only and very few technical questions were asked by the interviewers.
Prepare for the

group discussion
extensively.
Be aware of the
current happenings
around the world.
Give your best in
the group discussion phase as it is
going to be the
first interaction
with the corporate.
4.11
Must knows for

MBA I :
Extensive
knowledge of Microsoft Excel is
must. Good hang of
most used functions is handy for
data processing and
analysis.
Good knowledge of
Power Point is necessary. It is all
about visualizing
the data and presenting it in the
crisp and to the
point format.
Decent knowledge
of management accounting was needed as the project
was related to cost
accounting.
Quick thinking and
analytical approach
for problem solving
is the must have
skills as the company will require you
to provide implementable solutions.
Decent communication skills are a
must have too and
other soft skills are
also required up to
certain extent.
Project Title :
Analyze domestic travel and entertainment expenses to give critical business insights
Challenges :
Extensive amount of data cleansing and processing was needed as the requirement of
the project. It was also challenging to find the accurate and necessary source of data
for problem solving. Overall the experience was pleasant but sometimes extended
hours was required to finish the deliverable. External research was needed pertaining
to problem statement and the industries those are associated with the problems.

Major learning's were on soft skill sides. I improved a lot when it came to excel and
analyzing huge data set with it. There was good amount of improvement in presentation skills also. Apart for that there were always small learning's here and there in
terms of corporate etiquette.

Prepare thoroughly. Put in efforts to the point that is should be visible and beyond
doubt for anyone. Be confident when facing the corporate. Believe in team work and
team learning as it will help you grow along with others. Know your strengths and
weaknesses well as they will help you position yourself with respect to organization.
Read about the company before sitting for it .
Other comments
Read the seed material. At some point or the other it will be useful. Read news papers. More than anything else, the discussions in GDs will be around the current
affairs that concern the financial industry. The same can also be asked in the PI
rounds. Also the knowledge of the surroundings gives the opportunity to take the discussions in PI also in your favorable direction. Put some effort to know about the organization for which you are going to sit.
4.12
HARINI MURALI
Ensure that
you read up on
the latest
happenings
Interview
Company selected for - Current affairs, problem solving and technical questions.

process :
Ensure that you are

thorough with current affairs, be well
read about the latest happenings.
Brush up on basic
financial concepts,
use the SEED kit as
the base and try to
read further on
each of those topics.
Be confident! Good
communication
skills go a long way.
Be very thorough
with all the details
mentioned in your
CV.
4.13
Must knows for

MBA I :
Be well read and

brush up on your
knowledge. Try to
be fluent with excel
before hand, to
save time.
Be proactive in your
workplace, ensure
that you take up
assignments and
tasks on your own.
Networking is essential, there is a
lot that you can
learn just by interacting with the full
timers.
Good communication and presentation skills is integral
and highly valued.
.
Project Title :
Dual Track Process for a Global medical products and technologies company with risk
management considerations.
Investment Banking
Challenges :
Initially, struggled with excel but this can be picked up eventually.

Extremely long work hours, no weekends off.
Time Management, handling multiple projects and ensuring that quality work is
done in crunch time.
Learnt how to create an entire pitch book, from start to finish

Complete healthcare industry analysis, sector analysis, deal flow and performance
update.
Sell-side MNA pitch and IPO pitch.
Advanced Valuation methods: DCF, Trading, Transaction, SOTP, Shareholder return
analysis
Assignments related to debt capital markets in EMEA region, bank ratings Moody's, S&P, Fitch
Risk Management : Hedging against foreign exchange risk and interest rate risk using the appropriate tools.
Make sure you network with the people you work with!
Current affairs is a must! Ensure that you read up on the latest happenings.
4.14
ADITYA RAI
Punjab National Bank
Get a good
idea about the
content of the
profiles that
are offered
1st Company appeared for: Case Study based Discussion

2nd Company appeared for: Which advertising is better - online or newspaper

process :
Be very thorough
with the basic concepts.
Be updated with
the current affairs
especially with the
areas of your interest.
Read about the
company
1st Company appeared for 1). About Yourself.

2). Questions from CV.
3). Why interested in the profile they were offering.
4). Questions on Current Affairs like PMJDY, GST.
5). Questions on Financial Statements
6). Questions on what do you interpret from profile.
Company selected for :
1). About Yourself.
2). Questions from CV.
3). Interested Subjects and questions on that.
4). Questions on Financial Statements
5). Questions on Time value of money, NPV, IRR
6). Questions on Current Affairs related to sports.
4.15
Must knows for

MBA I :
Ratios
Current Affairs
Basic ideas of Financial Markets
Global Economics
Understanding Financial Statements
Project Title :
Credit Appraisal for Working Capital and Term Loan Financing
Credit Analysis
Challenges :
Grasping knowledge about so many instruments used for dispersing credit in such
short time
Getting data for analysis
Background work which goes behind sanctioning Loans

Credit Analysis procedures
About different financial instruments used by banks
Use of Ratio Analysis
Credit Rating and Scores
Get a good idea about the content of the profiles that are offered
Focus on one sector and prepare thoroughly for it
Good communication skill will take you a long way
Read as much as you can on finance topics
4.16
SOUMYA SHARMA
Go through
your CV and
try coming up
with questions
that can be
asked

process :
GD
Interview
Company selected for - Affect of Modi's reforms on India
Be well-versed
with all current
affairs
Be confident and
ready to answer
any question on
your resume
Read up about the
companies and the
kind of work they
do

1). Tell us about yourself
2). Tell us three non-technical learning from your previous job
3). Why finance?
4). They gave one small case let and asked for my approach to solve it
5). Lot of questions related to my previous job profile
4.17
Must knows for

MBA I :
Basics of accounts
Basics of Finance
(Time value of money, types of bonds/
stocks, various
types of financial
markets etc)
Microsoft EXCEL
and POWERPOINT are the most important tools you
would be using in
your internship
Project Title :
Analysis of firm's communication expenses and suggest cost optimization
Challenges :
Understanding clearly the scope of the project and key deliverables

Getting sufficient time from the mentor for regular reviews and feed-backs
Owing to confidentiality issues, getting hold of critical data necessary for the project
Working on huge amount of data on excel helped me get well-versed with a lot of
important excel functionalities
Learnt how budgeting and forecasting is done in organizations
Read ET daily and make notes of important points (Specially figures and numbers
which can be used to make a good impact during GDs)
Go through your CV and try coming up with questions that can be asked . This
would help you to be ready for any kind of question during interview.
If you have work-experience, prepare well to answer about it - your work, your key
learning, why you left the job, etc.
4.18
ANIRBAN SARKAR
Aviva Life Insurance India Ltd.
Need to have
good communication skills
GD
Interview
1st Company appeared for - China's devaluation of its currency and its impact on
Indian financial markets
Company selected for - Affect of Modi's reforms on India
process :
GD - Current economic topics,

mostly opinions
and facts regarding
the given topic.
Interview - Apart
from the technical
knowledge of the
respective specialization and also the
basic HR questions,
knowledge of ones
CV is extremely
important. Most of
my interview was
about the projects I
had mentioned in
my CV.
1st Company appeared for : Project related questions

1). Technical questions on Finance and Economics (which was my background)
2). My project on The Risk Analysis in the pre-crisis era was asked in depth and also
questions on industry analysis of the insurance sector in India.
4.19
Must knows for

MBA I :
Macroeconomic
Concepts
Microsoft Excel
Corporate Finance
Basic Financial
Modeling
Project Title :
Establishing a framework for estimating GDP for the new series
Fund Management
Challenges :
Most of my internship required me to work on excel and comprehensive knowledge of
excel was the biggest challenge I personally faced in my internship.

The level and quality of work expected was extremely high, with the smallest of mistakes.
Be well read about current affairs

Need to have good communication skills
Networking skills with your co-interns
4.20
SHARIKA NAMBIAR
ICICI Bank
Have a positive demeanor

no matter how
much pressure
you are under
Interview
Case Study
Personality Test

process :
1st Company appeared for - China's devaluation of its currency and its impact on
Indian financial markets
Company selected for - Case study on whether to consider a new startup (ecommerce) for funding or not. The financials and projections were given in the
case. The crux was to analyze and interpret the data.
Have a logical
thought-process
for the case study
Substantiate your
points with real
world examples
For the interview,
be thorough with
accounting and
core finance topics
1st Company appeared for : Project related questions

1). Background: Engineering
2). Questions were mostly concentrated on the first semester curriculum- Economics,
Accounting and Financial Management
4.21
Must knows for

MBA I :
Excel skills are very

important
Know accounting
concepts in and out
Project Title :
Project Feasibility and Financing Opportunities in Wind Sector
Project Finance
Challenges :
1). Data mining
2). Getting time-off from employees for doubt clearance

1). Real world application of Financial modeling
2). Knowledge of sector in and out
3). Company analysis
4). Importance of communication skills

1). Be thorough with your CV
2). Know yourself - your strength, weakness
3). Have a positive demeanor no matter how much pressure you are under.
4). Be pleasant and inquisitive - display your interest to learn new things
4.22
PUJA KABRA
Arcesium India Pvt. Ltd.
Involve yourself beyond

the work and
the project assigned to you
GD
Interview
Aptitude Test
Company selected for - 1. M-pesa 2. China and its impact on India

process :
To be thorough
with their basic
principles in various subjects such
as economics, accounts, etc
To be able to apply them in real life
situations too

1. What is opportunity cost. Give one live example where you use it everyday in your
life
2. questions on FIFI v/s LIFO
3. Focus on journal entries
4.23
Must knows for

MBA I :
Accounting principle
To be thorough
with the concepts
of derivatives
Project Title :
Understanding Total Return Swaps and working of Trade Accounting and Operation
procedures
Analyst
Challenges :
1). Trying to understand the various activities that are carried out in the organization
and finding the right fit for yourself
2). Getting information and understanding any instrument in depth

1). Derivatives and various instrument in depth
2). Trading process

1). Not to be hesitant to approach anyone and gather the information needed.
2). Involve yourself beyond the work and the project assigned to you
4.24
ROHAN DOSHI
J P Morgan Services India Pvt. Ltd.
There must
never come a
time when you
stop reading
the papers or
slack off from
revisiting your
basic con-

GD
Interview
Aptitude Test
cepts
Company selected for - Is gold relevant as an asset class in todays day and age.
Context: This was when gold was trading at multi year lows in the wake of mass
selling and a move to US$ etc. The reliability of gold as an asset class was being
questioned back in Q2FY16, if I remember correctly. The answer can be found if
you track gold prices off late. There has been a significant rally in gold prices now,
and the metal is back on the portfolios of many fund managers.

1. Interconnections between the 3 FS
2. What are the drivers of automobile purchases?
3. What is leverage? Give its formula and its interpretation
4. Inflation related questions (please remember that CPI & WPI are inflation indexes
based on historic data, and it is household inflation expectations which are also really
important in inflation watching & targeting exercises)
5. Basic HR questions Why did you choose Finance? What is unique about you?
Tips for MBA-I for the Selection Process:
For the aptitude test, it is essential to be quick with arithmetic calculations, financial ratio analysis, accounting line items, the flow of the income statement
(ratios that can be derived from the income statement), layout of the balance
sheet and cash flow statements, characteristics of the balance sheet and income
statement for companies belonging to various sectors (sectoral nuances seen in
these financial statements) et al. Also, there may be a few questions based on
critical thinking, logical reasoning and decision making exercises.
For the group discussion, topics which deal with macroeconomics and related
current affairs are generally delved into. The critical part here is to make the
right inter connections between macro-economic variables and connect trends.
4.25
Must knows for

MBA I :
Analysis of 1
industry sector
thoroughly from
the perspective
of a research
analyst
Strong Excel
skills related
to making
charts, data representation, pivot tables and
how to make a
clean presentable spreadsheet
Strong PowerPoint skills
make simple,
clean look
presentations
without any garish colour
schemes or other gimmickry.
Learn to use the
slide area as optimally as possible
Also, making a point or two which contains industry/regulatory catch phrases

may fetch you some points, but if employed at the right juncture and in moderation. Topics generally tend to be of a global nature, as the Firm will not restrict
itself to exploring India-centric topics. There may also be a case study given,
based on which a subsequent GD is conducted. A fair idea of financial management concepts (TVM, capital structure, cost of debt et al) may be necessary to
crack this. Relevant sectoral knowledge is also essential to relate well to the
case.
For the personal interview, one must be thorough in financial accounting, especially from the 3 financial statements perspective. Those with an accounting/
commerce (and to some extent an economics) background may expect plenty of
accounting fundamental related questions, along with questions about accounting standards (IFRS vs. GAAP); answering these will be the critical. Furthermore, questions related to interconnections between the 3 FS is critical. Ratio
analysis is essential, but not from a mere formula basis but from an application
perspective. You may be given a set of ratios or the FS of an unknown industry
and asked to attribute these statements to a particular based on the salient
trends. Thorough awareness of macroeconomic variables, their underlying interconnections, their current numbers and a future view regarding these variables,
along with the underlying rationale is a must."
Project Title :
Credit Analysis of Financial Institutions (Banks)
Credit Analyst - Summer Intern
Challenges :
Time management is of utmost importance, as working long hours may result in a
poor impression being created. The work assigned is extremely streamlined and your
approach to it also must be well structured. Preparing a detailed schedule of tasks for
a week, with anticipated effort per task could be very helpful.
There are multiple sessions conducted during the course of the 2 month internship,
and it is up to the intern to make best use of these. One means of doing this is to be
100% attentive during the sessions, as these are conducted by sectoral/industry experts, whose knowledge simply cant be matched by any secondary research resource
or database. It also creates a good impression to ask well informed and sound questions and get doubts clarified in these sessions, but an obsession with getting noticed is unhealthy and often unappreciated.
Basic and fundamental knowledge of financial concepts should be strong in order to
save time whilst in the middle of analysis. It is highly imprudent to get stuck trying to
figure the basics out while the rest of the floor is marching on towards meeting tar4.26
Must knows for

MBA I :
Strong financial
accounting skills
+ interpretation
of financial
statements
Interpretation
of the Notes ton
accounts is a
must as flipping
through the just
the 3 consolidated FS will get
you nowhere
Holistic understanding of
macroeconomic
variables every word of Macro taught by
Prof. Manasi
Phadke
gets.
I have observed that the best interns are the ones who interact the most with the full
time employees on the floor, and who also deliver high quality work in a timely manner. The idea, as encourage by the Firm as well, is not to get restricted in your interactions to just your buddy, mentor or your cubicle mates, but reach out to the whole
floor. Qualms about disturbing employees or asking nave questions are completely
misplaced, as the employees look forward to answering your questions, striking up a
conversation and making you feel at home. This is how networking works.
The importance of FSA cannot ever be emphasized enough. It is the bedrock of

all analysis and one who can master this, but may be poor at dozens of other
different things, but will still come out trumps.
I developed an eye for detail which I previously lacked. This is absolutely essential when going through voluminous MD&A or the Notes, and while initially it
may seem tedious, it is this attention to detail that separates a good analyst
from a great one.
Communication skills are absolutely essential, both in the written and spoken
word. The fact is that when working for one of the worlds largest banks, they
will look for someone who can communicate well and carries himself/herself
smartly. Networking with the employees on the floor, helps build contacts as
well a friendships that you may count on later.
My presentation making skills were thoroughly honed during the last phase of
the internship. To make best use of the area on a slide, with absolutely no superfluous stuff included is a challenge. The idea is to include all the material details, and not just fancy graphs. Also I learnt to organize and structure a presentation to ensure as logical a flow of thoughts as possible in the presentation,
such that it can make sense to even a first time viewer. Also, I realized that taking the audience into consideration while making slides is a must I was presenting to a highly experienced team and hence decides on excluding a lot of
basic stuff while cutting to the chase.

If youre in finance, you are in for a long slog. The pay-outs may seem disproportionately small for the effort inputs initially at least, but financial services is an almost evergreen industry and one who obsessively focuses on continual learning will be the
one who does well. There must never come a time when you stop reading the papers
or slack off from revisiting your basic concepts, since the more thorough you are, the
more complex can be the problems which you can tackle. Also, talking to professionals
well placed in the financial services industry about career paths, related logical progressions and required skill sets will be helpful. There is no good answer, say to
whether you must do the CFA or the FRM; it is a personal choice which must be made
based on the kind of learning that you need to achieve your goals. These certifications
are not to be treated as a launch pad to a better job but a means to accrue more
knowledge which will then get you that dream job/profile.
4.27
INNOVATION &
ENTREPRENEURSHIP
Innovations & entrepreneurship (2015-17)

Sl no.
Company Name
Page No.
Self Start-up
Starting my own venture
5.1
Grey Wulf Inc. (Own Start

Up)
Start UpConsumer Electronics
5.2
5.3
5.4
Innovation
5.5
M/s 4Closure
Intern for Business Development
5.6
engage4more Pvt. Ltd.
Project Head
5.7
ANGAD DEY
Self start-up
Perseverance
pays off im-
N.A.
mensely.
Tips for the process :
Field work,
and market testing
are key aspects of
starting up initially.
Observe and follow
lean start-up concepts such as
lean,agile,pivot etc.
Project Title :
Let It Out
Starting own venture
Challenges :
Working on your own idea , especially if it is something different from what exists

Perseverance pays off immensely. While calling people to get their feed back many did
not respond the way I wanted , If I called 50 people only 10 responded out of which
only 2 were ready to meet face to face.

Must knows for
MBA I :
N.A.
Lean start-up concepts

A clear path/ action
plan you want to
follow
Set clear objectives
and standards by
which you would
measure their success or failure
5.1
SIDDHARTH MATURI
Own start-up (Grey Wulf Inc.)
Utilization of
limited reN.A.
sources in minimal and smart
manner is the
key aspect every
Project Title :
entrepreneur
Digital Writers - E Writer
should incorpo-
rate.
Starting own venture
Challenges :
Like every other aspiring entrepreneur, the inception of the startup is the biggest
challenge where I had to collect all the information, research and validate the data,
plan according to the validated observations and execute the plan.
Mine being a technology driven consumer product startup, acquiring the required
finance was one of the biggest challenges, where most of the Indian investors are
not yet ready to invest in the product manufacturing sector (mass manufacturing).
Basically the Indian startup ecosystem is not matured enough to invest in manufacturing sector where the returns would be very high, but the risk of not breaking
even could be a lot higher.
Must knows for
MBA I :
Every aspiring entrepreneur should

know their basics
well (Finance, Marketing and Operations being most
important, as HR
would come into
play at a very later
stage)
From a startup point of view, utilization of limited resources in minimal and smart
manner is the key aspect every entrepreneur should incorporate.
It is very important for an entrepreneur should learn and substantiate his/her
knowledge in every business field (finance, marketing, operations, HR) which would
later earn them considerable returns.
Every entrepreneur should make sure that their Plan of Action and the regular work
Timeline are going hand in hand without any work lag.
Should plan your finance considering some real life examples which are close to
your own startup.
Apart from having good communication skills, negotiation skills is one thing every
entrepreneur should be very strong in;
5.2
SUPRATIV DAS
Every deal is
a negotiation
N.A.
after all.
Project Title :
Tips for the process :
Be confident in
what you say.
Start up-Consumer Electronics
Challenges :
Funding and lack of expertise in Indian market.

Proper management of time and resource.
Must knows for

MBA I :
Listen to yourself.
Follow your passion
Do something for others.
Negotiation skills
as every deal is a
negotiation after
all.
5.3
NITHIN KURIAN
Be ready to
bootstrap your
venture if required.
N.A.
Project Title :
Start up-Consumer Electronics
Challenges :
Funding and lack of expertise in Indian market.

Finding vendors to create the product

Product based startups are relatively difficult to start

Be ready to bootstrap your venture if required in the beginning
5.4
SAYANTAN MUKHERJEE
Professionalism is a must

process :
Try to apply the
Design Thinking
Tools as practice
for all daily issues
one faces. This
helps in putting
forward a number
of solutions when
asked during interview.
The interest level
should always be
high and one
should be very
much solution oriented. This means
one should never
question the constraints put forward in solving a
problem.
Must knows for
MBA I :
Design Thinking
Innovations in the
market (Be updated with the current
affairs in this field)
MS Office
Bit of knowledge
on Analytics helps
Internal process On a sabbatical
Project Title :
How can Mahindra and Mahindra Ltd. boost the Harvester business that produces
similar results as happened with tractors in 2005 when Mahindra Finance started tractor financing
Innovation
Challenges :
Decision making under critical situations becomes a challenge when an individual is
not used to decide on his/her own. For this one has to be confident enough on the
research one has done and the suggestions he/she is going to recommend.
Two months seems very less a time to understand the problem statement and bring
out a strong solution after doing thorough background research.
Before jumping on the project it is better to talk to the team members and take
their feedback. Often it happens that some team member already has tried a few of
the options you are going to try.
Make as many connections as possible. This not only helps in getting good support
for the project completion but sometime also helps in bagging a PPO.
There is nothing wrong in admitting that "I don't know". Be truthful. Be patient to
new learning.
Try to find examples of everything you are learning with something you always experience. This helps you to learn faster and practically
Grab as many opportunities as possible to do things hands on
Learn a little bit of marketing basics
Professionalism is a must. So practise being on time.
Always know a way to sell yourself. No one is going to help you in promoting yourself other than you yourself.
5.5
YASHWANTH KUMAR
M/S 4CLOSURE
Say no when
you cannot do
Interview : Sector Based questions
something.
Project Title :
Business Development and Growth Strategy For M/s 4Closure
process :
Knowledge of Concepts will come
handy in the internships.
Knowledge of Sectors is very very
important.
Intern for Business Development
Challenges :
Understanding the Foreclosure and Banking Sector

Dealing with Government organizations
Dynamics of Startup
Data driven decisions

Different ways one can do competitor and customer analysis
Importance of knowing your service before selling it
Handling people of different hierarchy
Say No when you cannot do something ,people appreciate that

Learning should be the motive for internship
5.6
VIBHUTI HAPPA
Engage4more Pvt. Ltd.
If the project
is of your area of Interview : Questions based on CV/ Work experience

interest the rate
of challenges
automatically
reduce
Project Title :
Online & Offline Content Conceptualization & Management for Television IP's : Brain
Bout and CTC

process :
Confidence
Communication
Skills
Sufficient
Knowledge in the
area of interests
(Projects which you
would like to do in
future)
Make sure one
does good amount
of live projects
Must knows for
MBA I :
About startup industry
Top most startups
and their domains
The kind of work
one wishes to do
with clarity in
thought
Basic Design thinking tools
Good with Excel &
PowerPoint
Project Head
Challenges :
If the project is of your area of interest the rate of challenges automatically reduce.
I faced very few challenges in the course of my work as I directly reported to the
director ,thus reducing the involvement of outside factors.
The biggest challenge was to make ensure that the work done was accepted by the
director without the requirement of any modifications.
Hands-on practical experience of work at a Startup (handling the 2 major IPs of the
firm Brain bout & CTC, conducting meetings with the Creatives/Productions departments ,representing engage4more at meetings with senior officials of partner
firms ,managing events on the field, etc. )
Appreciating the satisfaction of working on stimulating projects like Intellectual
properties
Deep insights on successfully managing a project
Practical knowledge about working in an experiential industry
Knowledge of business development and brand building through aggregation for
Intellectual Properties.
Make sure you are always calm & patient at all times of work
Try to put your ideas through in all the situations
Take on good projects & Try to give the best possible outputs
Try to Make your work speak
5.7
STeam
Artika Dixit (Marketing)
Eeshan Bhalerao (Operations)
Priyank Parashar (Marketing)
Rohan Doshi (Finance)
Shobhika Singh (Marketing)
Soumik Nath (Operations)
Soumya Sharma (Finance)
ITeam
Archishman Bandyopadhyay (Marketing)
Arka Mascharak (Marketing)
Debashish Chatterjee (Operations)
Ishaan Bahree (Marketing)
Naman Tandon (Marketing)
Saanya Mehra (Operations)
Sampurna Ray (Human Resources)
Thank You
Research and Scholastic Development Team

Symbiosis Institute of Business Management Pune
Symbiosis Knowledge Village
Gram Lavale
Pune-412115
rsdt@sibmpune.edu.in

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From our desk ..

The Research and Scholastic Development Team of SIBM Pune is proud to

Innovation & Entrepreneurship

Marketing batch (2015-17)

Profile/ field of work

Dabur India Ltd.

Mahindra & Mahindra Ltd.

Asian Paints Ltd.

Mapro Foods Pvt. Ltd.

Syngenta India Ltd.

Sales Management/ Marketing

Coca Cola India

Pidilite Industries Ltd.

Market Research / Sales/ consulting

Godrej & Boyce Mfg. Ltd.

Market Research/ Marketing

Godrej Consumer Products Ltd

New Market Research/ Sales

Piramal Enterprises Ltd

Reliance Industries Limited

Agro Techfoods Limited

Perfetti Van Melle

RECRUITMENT PROCESS EXPERIENCE

Overview of selection process followed by the company :

GD Topics for Companies :

1st Company appeared for - Create an advertisement for a particular product.

PI questions for Companies :

Tips for the selection

Must knows for

Learning from the internship :

Complete understanding of the Marketing/Sales distribution process of a major

General advice /pointers to MBA I :

Be thorough with your Sales/Marketing Concepts

RECRUITMENT PROCESS EXPERIENCE

Overview of selection process followed by the company :

GD Topics for Companies :

Company selected for - Business and Ethics

PI questions for Companies :

Tips for the selection

Must knows for

Learning from the internship :

Real understanding of what goes in Sales and Marketing

General advice /pointers to MBA I :

Take time to understand your project and deliverables

RECRUITMENT PROCESS EXPERIENCE

Overview of selection process followed by the company :

GD Topics for Companies :

Tips for the selection

1st Company appeared for - Case based Discussion

PI questions for Companies :

Must knows for

Basic excel and

Learning from the internship :

Alliance Marketing and Customer Acquisition in a service oriented company

General advice /pointers to MBA I :

Have a simplistic approach to problems. It becomes easier to explain the same

RECRUITMENT PROCESS EXPERIENCE

Overview of selection process followed by the company :