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Electronic Commerce: A Managerial

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Book October 2009

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TableofContents

Part1:IntroductiontoECommerceandEMarketplaces
Chapter1.OverviewofECommerce
Chapter2.EMarketplaces:Mechanisms,Tools,andImpactsofECommerce
Part2:InternetConsumerRetailing
Chapter3.RetailinginECommerce:ProductsandServices
Chapter4.ConsumerBehavior,MarketResearch,andAdvertising
Part3:BusinesstoBusinessECommerce
Chapter5.B2BECommerce
Chapter6.ESupplyChains,CollaborativeCommerce,andCorporatePortals
Part4:OtherECommerceModelsandApplications
Chapter7.InnovativeECommerceSystems:EGovernmentandELearningto
ConsumertoConsumerCommerce
Chapter8.MobileComputingandCommerceandPervasiveComputing
Chapter9.TheWeb2.0EnvironmentandSocialNetworks
Part5:ECommerceSupportServices
Chapter10.ECommerceFraudandSecurity
Chapter11.ECommercePaymentSystems
Chapter12.FulfillingECommerceOrdersandOtherECommerceSupportServices
Part6:ECommerceStrategyandImplementation
Chapter13.ECommerceStrategyandGlobalECommerce
Chapter14.EconomicsandJustificationofECommerce
Chapter15.LaunchingaSuccessfulOnlineBusinessandECommerceProjects
Chapter16.Regulatory,Ethical,andComplianceIssuesinECommerce
OnlinePart7:AuctionsandApplicationDevelopment
Chapter17.DynamicTrading:EAuctions,Bartering,andNegotiations
Chapter18.BuildingECommerceApplicationsandInfrastructure