Shortlist (PR)

Cat. No

Entry No

TBEntryId

Title

Client

Product

Entrant Company

Country

A01 (Fast Moving Consumer Goods)

A01/002

00062

407019

BREWTROLEUM

DB BREWERIES

DB EXPORT

COLENSO BBDO Auckland

NEW ZEALAND

A01/008

00251

412263

#NOTCOMINGSOON

LOUIS XIII

COGNAC / SPIRIT

FRED & FARID SHANGHAI

CHINA

A01/010

00242

414322

PROCTER & GAMBLE INDIA ARIEL MATIC

BBDO INDIA Mumbai

INDIA

A01/014

00279

414906

DADS
#SHARETHELOAD
MARRIAGE MARKET
TAKEOVER

SK-II

SKINCARE

FORSMAN & BODENFORS

Gothenburg

SWEDEN

A02 (Durable Consumer Goods)

A02/004

00131

410667

#BEFEARLESS

SAMSUNG ELECTRONICS

SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul

SOUTH KOREA

A02/006

00058

407142

+ MET PROJECT

TANIZAWA SEISAKUSHO

00177

412570

TOUCHABLE INK

THAI SAMSUNG
ELECTRONICS / THAI

J. WALTER THOMPSON JAPAN

Tokyo
J. WALTER THOMPSON BANGKOK

JAPAN

A02/008

+ MET PROJECT (POT /

LAMP)
TOUCHABLE INK

INTELLIGENT PARKING
ASSIST
TOYOTA HYBRID

TBWA\HAKUHODO Tokyo

JAPAN

ASATSU-DK Tokyo

JAPAN

CORPORATE INITIATIVE

TBWA\HAKUHODO Tokyo

JAPAN

BAJAJ V

LEO BURNETT INDIA Mumbai

INDIA

ORGANIC FOOD

TYO INC Tokyo

JAPAN
HONG KONG

SINGAPORE

THAILAND

A03 (Cars & Automotive Products & Services)

A03/003

00125

406690

A03/007

00199

412935

A03/008

00259

410208

A03/009

00230

407724

INTELLIGENT PARKING NISSAN MOTOR CO.

CHAIR
TOYOTA BARISTA
TOYOTA MOTOR
CORPORATION
#KNOCK KNOCK CATS NISSAN MOTOR CO.
PROJECT
THE NATION'S BIKE
BAJAJ AUTOMOBILES

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)

A04/004

00119

408824

FAST FOOD AID

DOHTONBORI

A04/005

00167

406637

FINGER LICKING GOOD BIRDLAND (HONG KONG)

KFC

A04/010

00232

410960

OLX

A04/012

00220

412383

REUNITING MEMORIES OLX

FROM 1947
JETSTAR GOES
JETSTAR ASIA
SINGLISH, LAH!

OGILVY & MATHER GROUP HONG

KONG
LEO BURNETT INDIA Mumbai

JETSTAR ASIA

AKA ASIA Singapore

INDIA

A06 (Financial Products & Services, Commercial Public Services, Business Products & Services)
A06/002

1 of 1

00192

411237

EARN QANTAS POINTS QANTAS

WALKIN' LIKE

QANTAS ASSURE HEALTH WITH COLLECTIVE Sydney

INSURANCE

AUSTRALIA

Shortlist (PR)
A07 (Charities, Public Health & Safety, Public Awareness Messages)
A07/002

00090

409684

THE LAST WISH

SAMSUNG

CORPORATE BRAND

CHEIL WORLDWIDE Seoul

SOUTH KOREA

A07/005

00082

408936

THE LAST WORD

WWF HK

GEOMETRY GLOBAL Hong Kong

HONG KONG

A07/008

00050

408273

POCKET WITH LOVE

XIHAN ACTION /TENCENT

PUBLICIS GUANGZHOU

CHINA

A07/010

00124

411075

00253

407071

CANCER COUNCIL
QUEENSLAND
HEADSPACE

REWORD

RUMBLE CREATIVE & MEDIA

Brisbane
LEO BURNETT MELBOURNE

AUSTRALIA

A07/017

THE UGLY XMAS

RASHIE
REWORD

SAVING THE AFRICAN

ELEPHANT
QIANG EMBROIDERY
PROTECTION
THE UGLY XMAS RASHIE

A07/034

00196

414163

THE HUNGER PROJECT

THE HUNGER PROJECT

McCANN SYDNEY

AUSTRALIA

A07/035

00194

412454

A TABLE TO END
HUNGER
BEAUTY TIPS BY
RESHMA

MAKE LOVE NOT SCARS

ACID ATTACK

OGILVY & MATHER MUMBAI

INDIA

REUNITING MEMORIES OLX

FROM 1947

OLX

LEO BURNETT INDIA Mumbai

INDIA

SAVING THE AFRICAN

ELEPHANT
PUBLIC AWARENESS

GEOMETRY GLOBAL Hong Kong

HONG KONG

ASATSU-DK Tokyo

JAPAN

MULLENLOWE SINGAPORE

SINGAPORE

TOUCHABLE INK

J. WALTER THOMPSON BANGKOK

THAILAND

ETHANOL BUSINESS

CJ WORX Bangkok

THAILAND

TELECOMMUNICATIONS

OGILVY & MATHER Taipei

CHINESE TAIPEI

SAPIENTNITRO

SAPIENTNITRO Bangalore

INDIA

AUSTRALIA

B01 (Corporate Communication & Reputation Management)

B01/006

00234

410961

B02 (Public Affairs & Lobbying)

B02/001

00083

408942

THE LAST WORD

WWF HK

B02/005

00201

413663

VOTE NO TO STUPID

B02/007

00189

413632

CHAMKI THE GIRL

FROM THE FUTURE

KEEP FUTURE ON TRACK

(LOCAL CITIZENS GROUP)
UNILEVER (LIFEBUOY)
LIFEBUOY HAND WASH

B04 (Business Citizenship / Corporate Responsibility & Environmental)

B04/010

00178

412572

TOUCHABLE INK

THAI SAMSUNG
ELECTRONICS / THAI
MITR PHOL GROUP

B04/012

00263

414027

B04/015

00209

408837

MESSAGE FROM
SUGARCANE
#MYFUTUREISMINETO FAR EASTONE
SAVE
TELECOMMUNICATIONS

B05 (Internal Communications & Employee Engagement)

B05/002

00154

B06 (Media Relations)

1 of 1

408316

TROUBLEMAKERS

SAPIENTNITRO

Shortlist (PR)
B06/001

00009

402358

UNLIMITED

WESTERN SYDNEY
UNIVERSITY

UNIVERSITY (HIGHER
EDUCATION)

RED AGENCY Sydney

AUSTRALIA

BURGER KING

FAST FOOD RESTAURANT Y&R NZ Auckland

NEW ZEALAND

TIGER BEER

MARCEL SYDNEY Walsh Bay

AUSTRALIA

KFC

HONG KONG

TOYOTA MOTOR
CORPORATION
JETSTAR ASIA

TOYOTA HYBRID

OGILVY & MATHER GROUP HONG

KONG
ASATSU-DK Tokyo

JETSTAR ASIA

AKA ASIA Singapore

SINGAPORE

UNPACKING
UNPACKED

SAMSUNG ELECTRONICS

SAMSUNG GALAXY S7
UNPACKED

CHEIL WORLDWIDE Seoul

SOUTH KOREA

A GIANT'S STORY

AMBUJA

AMBUJA CEMENT

PUBLICIS INDIA Mumbai

INDIA

AIR NEW ZEALAND &

QANTAS
THE HUNGER PROJECT

AIR NEW ZEALAND &

QANTAS
THE HUNGER PROJECT

HOST SYDNEY Sydney

AUSTRALIA

McCANN SYDNEY

AUSTRALIA

B07 (Events & Stunts)

B07/005

00031

408360

MCWHOPPER

B07/011

00181

411614

TIGER TRADING CO.

B07/012

00168

406638

HEINEKEN ASIA PACIFIC /

TIGER BEER
FINGER LICKING GOOD BIRDLAND (HONG KONG)

B07/015

00202

413118

TOYOTA BARISTA

B07/019

00221

412384

JETSTAR GOES
SINGLISH, LAH!

JAPAN

B08 (Live Shows / Concerts / Festivals)

B08/003

00133

412210

B09 (Celebrity Endorsement)

B09/005

00218

408669

B10 (Sponsorship & Partnership)

B10/004

00191

413095

#AIRLINEWAGER

B10/007

00197

414164

A TABLE TO END
HUNGER

PRIUS! PARTS
CHARACTERS
THE NATION'S BIKE

TOYOTA

PRIUS

DENTSU INC. Tokyo

JAPAN

BAJAJ AUTOMOBILES

BAJAJ V

LEO BURNETT INDIA Mumbai

INDIA

GLIDE ENTER PRIZE

FACE MASK

DENTSU PUBLIC RELATIONS Tokyo JAPAN

B11 (Launch / Re-launch)

B11/001

00024

408780

B11/010

00235

407725

B12 (Brand Voice & Strategic Storytelling)

B12/005

00045

405384

I'M ONLY 50!

B12/012

00070

407325

OPEN ROAD PROJECT TOYOTA

TOYOTA I-ROAD

DENTSU INC. Tokyo

JAPAN

B12/014

00280

414907

MARRIAGE MARKET
TAKEOVER

SKINCARE

FORSMAN & BODENFORS

Gothenburg

SWEDEN

1 of 1

SK-II

Shortlist (PR)
B13 (Content Led Engagement & Marketing)
B13/007

00113

412236

B13/009

00176

413529

B13/011

00241

413081

HIGH SPEED SUSHIGO- ROUND QUIZ

SECOND LIFE TOYS

VISA WORLDWIDE.

VISA CARD

BBDO JAPAN Tokyo

JAPAN

ORGAN TRANSPLANT

DENTSU INC. Tokyo

JAPAN

LETS STAND
TOGETHER AGAINST

GREEN RIBBON PROJECT

COMMITTEE
NATIONAL SECURITY
COORDINATION

GOVERNMENT

OGILVY PUBLIC RELATIONS

WORLDWIDE Singapore

SINGAPORE

AMNESTY
INTERNATIONAL

AMNESTY INTERNATIONAL WORLD DAY AGAINST

CYBER CENSORSHIP

COLENSO BBDO Auckland

NEW ZEALAND

LITTLE SPARK OF
FORCE TO CHANGE
GULPIHAN SA 7
ELEVEN

TENCENT

TENCENT Shenzhen

CHINA

MULLENLOWE PHILIPPINES Makati

City

THE PHILIPPINES

C01 (Use of Digital in a PR campaign)

C01/001

00063

407480

C02 (Use of Social in a PR campaign)

C02/003

00105

408190

C02/010

00229

414706

PHILIPPINE SEVEN
CORPORATION

TENCENT CHARITY
PLATFORM
GULP DRINKS

C03 (Social Community Building & Management)

C03/003

00129

404799

SIGNEMOJI

CHINA ASSOCIATION OF
THE DEAF AND HARD OF

CHINA ASSOCIATION OF TBWA\SHANGHAI

THE DEAF AND HARD OF

CHINA

VISION AUSTRALIA

SEEING EYE DOGS

McCANN MELBOURNE

AUSTRALIA

WILDAID

WILDAID

OGILVY & MATHER BEIJING

CHINA

WOMEN IN ENGINEERING

WOMEN IN ENGINEERING TBWA\SYDNEY

AUSTRALIA

WILDAID

WILDAID

OGILVY & MATHER BEIJING

CHINA

HEADSPACE

REWORD

LEO BURNETT MELBOURNE

AUSTRALIA

C04 (Audience Targeting / Engagement Strategies)

C04/004

00266

414915

FREE PUPPIES
FOREVER

C05 (Influencer Communication & Social Amplification)

C05/003

00172

410503

C05/004

00278

410296

NAIL BITTING FOR

RHINOS
MADE BY ME

C07 (Co-Creation & User Generated Content)

C07/004

00173

410504

C07/005

00254

407072

1 of 1

NAIL BITTING FOR

RHINOS
REWORD

Shortlist (PR)
C09 (Use of New Technology)
C09/001

00013

406563

MR.SNIFF

LOTTE CO.

ACUO

DENTSU INC. Tokyo

JAPAN

C09/007

00255

407073

REWORD

HEADSPACE

REWORD

LEO BURNETT MELBOURNE

AUSTRALIA

THE NATION'S BIKE

BAJAJ AUTOMOBILES

BAJAJ V

LEO BURNETT INDIA Mumbai

INDIA

XIHAN ACTION /TENCENT

QIANG EMBROIDERY
PROTECTION

PUBLICIS GUANGZHOU

CHINA

D01 (Integrated Campaign led by PR)

D01/006

00238

407726

D02 (Costs / Creative Performance PR Campaign)

D02/003

Total Entries:

1 of 1

00052

408275

POCKET WITH LOVE

62

Agency

COLENSO BBDO Auckland

FRED & FARID SHANGHAI
BBDO INDIA Mumbai
FORSMAN & BODENFORS
Gothenburg

CHEIL WORLDWIDE Seoul /

CHEIL GERMANY Schwalbach /
J. WALTER THOMPSON JAPAN
Tokyo
J. WALTER THOMPSON
BANGKOK

TBWA\HAKUHODO Tokyo
ASATSU-DK Tokyo / 1-10
DESIGN Kyoto
TBWA\HAKUHODO Tokyo
LEO BURNETT INDIA Mumbai

KAIBUTSU Tokyo
OGILVY & MATHER GROUP
HONG KONG
LEO BURNETT INDIA Mumbai
AKA ASIA Singapore

WITH COLLECTIVE Sydney

1 of 1

CHEIL WORLDWIDE Seoul

GEOMETRY GLOBAL Hong
Kong
PUBLICIS GUANGZHOU
RUMBLE CREATIVE & MEDIA
Brisbane
LEO BURNETT MELBOURNE
McCANN SYDNEY
OGILVY & MATHER MUMBAI

LEO BURNETT INDIA Mumbai

GEOMETRY GLOBAL Hong

Kong
ASATSU-DK Tokyo
MULLENLOWE SINGAPORE

J. WALTER THOMPSON
BANGKOK
CJ WORX Bangkok
OGILVY & MATHER Taipei

SAPIENTNITRO Bangalore

1 of 1

RED AGENCY Sydney

Y&R NZ Auckland
MARCEL SYDNEY Walsh Bay
OGILVY & MATHER GROUP
HONG KONG
ASATSU-DK Tokyo / 1-10
DESIGN Kyoto
AKA ASIA Singapore

CHEIL WORLDWIDE Seoul

PUBLICIS INDIA Mumbai

HOST SYDNEY Sydney

McCANN SYDNEY

DENTSU INC. Tokyo

LEO BURNETT INDIA Mumbai

DENTSU INC. Tokyo

DENTSU INC. Tokyo
FORSMAN & BODENFORS
Gothenburg

1 of 1

BBDO JAPAN Tokyo

DENTSU INC. Tokyo
OGILVY PUBLIC RELATIONS
WORLDWIDE Singapore

COLENSO BBDO Auckland

TENCENT Shenzhen
MULLENLOWE PHILIPPINES
Makati City

TBWA\SHANGHAI

McCANN MELBOURNE

OGILVY & MATHER BEIJING

TBWA\SYDNEY

OGILVY & MATHER BEIJING

LEO BURNETT MELBOURNE

1 of 1

DENTSU INC. Tokyo

LEO BURNETT MELBOURNE

LEO BURNETT INDIA Mumbai

PUBLICIS GUANGZHOU

1 of 1