120 Social Media Post and Content Ideas

9/3/2016
120SocialMediaPostandContentIdeasTheKeyholeBlog
120 Social Media Post and Content Ideas

FEBRUARY 2, 2016 / MARCUS GUIDO / 4 COMMENTS
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As social media marketers work to build a following, one of the biggest challenges is
coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can
lead to fewer likes, shares, comments and clicks on links you share.
Worse still, in uencers and other important fans may unsubscribe.
Read these 120 social media content ideas to keep engagement high, and you wont
be left scratching your head when its time to post:
Educational Content
1. Tips: Lend a helping hand to your audience members. Give them tips they can use
to up work performance or better understand their industry.
http://keyhole.co/blog/120socialmediapostandcontentideas/
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2. Breaking News: Act a news source, sharing niche- and sector-speci c stories.
Setting up Google Alerts for keywords is your rst step.
WallStreetJournal
@WSJ
Follow
Breaking:TurkeysaysRussiaviolateditsairspaceagainFriday,
issueswarningtoMoscowwsj.com
9:53PM30Jan2016
TheWallStreetJournal&BreakingNews,Bus
WSJonlinecoverageofbreakingnewsandcurrent
headlinesfromtheUSandaroundtheworld.Top
stories,photos,videos,detailedanalysisandin
wsj.com
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3. Opinion Pieces: Share opinion articles from thought leaders about breaking news,
giving your followers a deeper understanding of key issues.
4. Industry Research: Dig deep into academic journals and research organizations
archives to nd relevant research. It doesnt always have to be new some research
doesnt get the immediate publicity it deserves.
5.Twitter Chats: Run or participate in a Twitter chat. Itll help show off your
knowledge and build relationships with social leaders in your sector.
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Follow
edutopia
@edutopia
20top#Pinteresttipsforteachers:edut.to/1UvD2eE.#smchat
3:50AM30Jan2016
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6. Twitter Debates: Keep them civil, and debates over Twitter can yield the same
bene ts as chats building relationships and demonstrating expertise.
7. Helpful Content Excerpts: Tease your audiences curiosity by sharing informative
passages or statistics from your website copy or content.
8. New Blog Posts: Link to a post youve just published so your readers can avoid
regularly refreshing your blog. To ght low reach numbers, share it a few times.
9. Recycled Blog Posts: Reshare older posts, especially if you think they warrant
more attention than they rst received.
10. Popular Blog Posts: Send out links to your most popular pieces, further boosting
unique page views and engagement metrics.
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11. Guest Posts: Promote yourself and your connections by sharing guest posts
youve written for their site, and vice-versa. Guest posting on well-known domains
can help establish you as a thought-leader.
AdAge
@adage
Follow
Marketers,timetorebalanceyourmediascale:Guestpostby
@VideoAdBureauSeanCunninghambit.ly/1ORPkN0
2:29AM29Jan2016
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12. Interview-Based Posts: Tag your sources when you post articles based on indepth interviews youve had with them. Theyll likely reshare, driving clicks and
engagement.
13. Evergreen Content: Dont hesitate to share this type of content once in awhile.
For those who are curious, evergreen content gives data and advice that stays
relevant long after publication.
14. Podcasts: Link to original podcasts or your favourite industry-related ones.
Listening is often a welcomed break from constant reading.
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15. Case Studies: Go in-depth with the content you create and share, giving followers
detailed examples of best practices and intriguing campaigns.
16. e-Books: Promote e-books if you notice longer pieces of content earn higher
engagement numbers. As part of a campaign, they can be behind opt-in forms.
17. Educational Article Compilations: Collect informative articles and present them
in a single page for your followers convenience using paper.li. Tag and credit the
authors.
18. Links to Helpful Articles from Leading Blogs: Post articles from authoritative
industry domains, linking or introducing your audience to a dependable content
source.
19. Links to Informative Resources: Point people toward helpful resources, such as
free online courses.
20. Links to Tools: Post about tools, digital or physical, that can help followers
improve their work ow or build a greater industry understanding.
21. Links to Services: Post about services, such as software programs, the same way
you post about tools. As long as theyre relevant to your audiences pain points, they
should be appreciated.
22. Reviews of Tools and Services: Go a step beyond linking to tools and services.
Write comprehensive reviews to help members of your market make a decision.
23. In uencer Conversations: Reach out to in uencers for a chat, asking questions
your market wants answered. Keep in mind, not all in uencers will respond.
24. Links to Google+, LinkedIn and Facebook Groups and Communities: Send
followers toward online communities that are helpful and open for discussions.
25. Links to Informative Blog Comments: Highlight comments on your blog that add
to your points, tagging and thanking the people who wrote them. Your reach will
grow as they share your posts.
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26. FAQ Answers: Answer questions that bug your audience with a quick comment or
link to a detailed explanation. Reach out to speci c fans who want help.
27. Post Series: Run a collection of related posts over a set period to keep followers
tuned into your major social accounts. You can, for example, do this to promote a new
group of content pieces.
28. Recurring Weekly Posts: Create posts under a common theme to share at the
same time each week. Complement them with a catchy hashtag.
29. Weekly Round-Ups: Reshare the weeks most successful content each Friday,
giving users who didnt see your best posts another chance to click and engage.
30. Event Posts: Amplify events by tweeting major announcements and sharing
insights from panel discussions and informative conversations. Tag those who took
part to boost the odds of resharing.
31. Live Tweets: Tweet in real time when youre at industry get-togethers and
conferences, giving those who couldnt attend virtual front-row seats.
32. Tutorials: Explain how to get the most out of a dif cult or little-known product.
33. Industry Predictions: Be bold and predict what the future of your industry
entails. Interact with those who respond to keep the conversation going and
engagement rising.
34. Email Shares: Highlight informative parts of your latest email blasts, reaching
those who arent subscribed and potentially growing your contact list.
35. Top Lists: Let followers know about your top ve blogs, products or resources to
build a conversation around them.
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ColliderNews
@ColliderNews
Follow
OurTop5@wbpicturesreleasesof2016,including
@BatmanvSupermanand@FantasticBeastsbit.ly/20zFh4r
10:04PM30Jan2016
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36. Myth Busts: Tackle a myth that haunts your niche. Do it in a blog post or appeal to
peoples curiosity by writing a bold tweet to trigger a discussion.
Visual Content
37. Trend/Hashtag Visualizations: Use a social trend and campaign tracking tool
to create charts and timelines that show a hashtags growth.
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38. Data Visualizations: Forget writing copy about data. Instead, make a graph to
show statistical breakdowns thatll make your followers stop scrolling.
39.Infographics: Illustrate a set of statistics by creating an infographic. Easy to scan
and understand, a good infographic uses relating sets of data and lists sources.
40. Quotes: Bolster a powerful quote by using an easy-to-read typeface on an
applicable background, catching audience members eyes.
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TESResources
@tesResources
Follow
"Itisthesupremeartoftheteachertoawakenjoyincreative
expressionandknowledge."AlbertEinstein
6:00PM30Jan2016
46
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41. Fan Photos: Take the social in social media seriously. As you reach out to fans,
acknowledge their content by sharing their industry-related photos.
42. Memes/Image Macros: Leverage content thats inherently popular, adding
original captions your audience will appreciate.
43. Cat Pictures (Were Serious): Dont underestimate the engagement power of a
cute cat pic with a funny caption. Havent you heard of I Can Has Cheezburger?
44. Comic Strips: Show your appreciation for the work of comic artists in your niche
by sharing their art. Credit them when possible to engage with them and build
relationships.
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45. Motivational Images: Demonstrate you understand industry-speci c problems

by posting images encouraging users to overcome common challenges. But try your
best to avoid cliche shots, like a guy standing triumphantly on a mountaintop.
46. Collages: Edit photos together to recap an event or illustrate an industry trend.
Collages are usually a mix of original photos and ones from your followers.
47. Pin Boards: Share your Pin Boards to not only engage followers, but encourage
them to follow you on Pinterest.
48. GIFs: Use a GIF-maker to creating short looping clips, either with the original text
in tact or original copy that relates closer to your audience.
49. Vintage Shots: Relive some classic industry moments with your followers. In the
marketing industry? Share a picture of a marketing conference in the 60s.
50. Vine Clips: Pack information into a six-second repeating clip, giving your audience
an interesting opinion or statistic.
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51. Periscope Feeds: Take live-tweeting to a new level by using Periscope a Twitter
app to share live streams.
NHL
Follow
@NHL
MascotShowdownDay2beginsshortlyat#NHLFanFair.
WatchliveonPeriscope&Snapchat(NHL).
5:25AM30Jan2016
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52. YouTube Videos: Embed original or curated YouTube clips in your posts to get
your audience talking. According to research from Twitter, tweets with videos
earn 2.5 times more replies.
53. SlideShare Presentations: Create a picture-heavy presentation bolstered by
interesting facts to share on your social platforms. A SlideShare presentation can act
as an alternative or addition to a blog post.
54. Customers Using Your Product: Snap a picture of a customer using your product,
tagging them to encourage shares and replies.
55. Action Shots of Your Product: Demonstrate ways to use your product through
clear pictures or quick tutorial clips.
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56. Brand-Themed Images: Share images that encapsulate your brand. Nike sets an
example to follow, using pictures of athletes training in the companys apparel.
nike
17 months ago
Follow
Its here where @RoryMcIlroy worked from zero majors to four. Its here where he went from unproven
to unstoppable. And its here where the pursuit of a career grand slam continues. To do what few have
done, go where few have gone.
350k likes
2,737 comments
Interactive Posts
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57. Polls: Get your followers thinking by posting a poll related to an industry or
company issue. Doing so also shows you value their opinions.
58. Questions: Ask simple questions about how your products can improve, what to
include in upcoming events, and more. Spur conversation by replying to answers.
59. Votes: Encourage users to pick between their favourite products, tools and
anything else applicable in your niche. A vote can be set up in a poll or a round-robin
tournament if there are more than a handful of choices.
60. This or That Games: Get to know your market. Do they use a Mac or PC? Prefer
winter or summer? Use Twitter or Facebook more often?
61. Two Facts and a Lie Games: Test your audiences knowledge. Tell two facts and a lie
about your brand or industry, asking followers to spot the b. It can involve a prize.
62. Caption This Photos: Post a funny or unique image, asking users to come up with a
creative caption.
63. Prediction Games: Have some fun and make a bold prediction. How will your
industry change in 10 years? 20? Or be more casual and predict a Super Bowl winner.
64. Fill-in-the-Blank Posts: Hop onto your favourite social platform and get followers
to ll in a blank. For example, I use Keyhole every day to ______.
65. Reddit Threads: Start or stumble upon a Reddit thread with some interesting
facts? Share the link with your followers to get them talking.
66. Quora Threads: Find a discussion about an industry issue and point your audience
toward it.
67. Requests for Content Ideas: Add some depth to your blog or website by asking
followers for content ideas that address their pain points.
68. Public Responses to Comments: Highlight an interesting comment you received
by responding publicly to it. On Twitter, this can be done by putting a period in front
of the commenters handle.
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69. Opinions on Public Posts: Find an intriguing post not directed at you and share it
along with your opinion. On Twitter, this can be done by simultaneously retweeting
and commenting.
70. Conversation Screenshots: Get permission from the users who were involved,
and post screenshots of funny or helpful conversations you had.
71. Contests: Catch your audiences attention by holding a contest for a sample or
extended trial of your product. It can involve sharing pictures, commenting or
following you.
72. Q&A Sessions: Engage your fans by holding a question and answer session on
Twitter. Youre not only likely to build a greater following, but drive traf c to your
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website by sharing a few applicable links.
Shares
73. Webinars/Google Hangouts: Get to know your market by (sort of) meeting them
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face-to-face. Hold online seminars or discussions to share advice or discuss

important issues in your sector.
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Light-Hearted Ideas
74. Funny and Relevant Ads: Had a laugh at a commercial involving your industry?
Your followers probably would, too.
75. Book Recommendations: Find a book to recommend that can help others
perform better at work or understand a new topic.
AnalyzeYourSocialDataNow
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76. TV and Movie Recommendations: Catch a little-known ick or program? Tweet

about it. Someone might enjoy it, and the people who do will appreciate your taste.
77. Documentary Recommendations: Mention documentaries to followers,
especially if you have a sense of their personal interests.
78. Playlists: Share your favourite worktime playlist. Some people are more
productive with music in the background.
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79. Gift Ideas: Suggest holiday gifts for your follower personas. If your market is
partly made up of gamers, list the seasons best titles and their prices.
80. Jokes and Puns: Act with tact, and it doesnt always hurt to crack a joke or make a
pun. After all, some of the biggest presences on social media are comedy accounts.
81. Anecdotes: Post brief stories you feel your audience would appreciate. Whether
they have a lesson to them or are just for laughs, well-written anecdotes will likely
earn engagement.
82. Contributions to Trends and Hashtags: Jump into a trending hashtag with a
comment that re ects your brand. Just make sure you understand the hashtags
context.
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Shares
83. Region-Speci c Holiday Posts: Have fans and clients across the globe? Keep a
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their timezones.
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84. Fictional Holiday Posts: Enjoy made-up holidays, too. As many Tolkien fanatics
know, March 25 marks the day Gollum fell into Orodruins lava, destroying the One
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Ring.
14
calendar of each countrys major holidays and make celebratory posts according to
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85. Little-Known Company Facts: Post a piece of company history not many people
know about.
Humanizing Content
86. #TBT Memories: Share pictures of your team or of ce when your brand was in its
earlier stages.
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87. A Day in the Life Posts: Speak from the perspective of someone with an integral
role in your industry, going over a typical days events. These posts are meant to be
relatable and have a touch of humor.
88. Behind-the-Scene Looks: Give your fans a glance at what goes on in your of ce,
usually before unveiling an update, new product or other type of launch.
89. Desk Shares: Snap a picture of your desk or a team members, with their
permission after a busy day. Again, people should relate to the items they see.
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Shares
63
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macintosh_setups 7 months ago
Follow
260
Shares
63
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#macintoshsetups #apple #joomla #macintosh #freelance #macworld #workspace #html5 #geek

#developer #workplace #javascript #hacker #webdeveloper #imac #macbook #webdesign #php
#programming #design #softwaredeveloper #ikea #swift #xcode #wordpress #freelancer #workstation
#homeoffice #css3 #setups
2,506 likes
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17 comments
90. Workplace Shares: Take shots of your of ce, giving followers a better idea of your
team and environment.
91. Team Activity Shares: Go out for lunch with your team? Share a picture of your
meal. Unless youre already part of the industry, food can tap you into a whole new
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audience.
92. Recruitment Posts: Advertise new positions on social media. Your perfect recruit
may already be following you. Plus, your reach will grow as fans share the opening.
260
Shares
NoodleMarkets
@NoodleMarkets
63
HIRING!#Edtechjobsinproduct,tech,engineering,sales,mktg
noodlemarkets.com/careers#educon#hacktheclassroom
12:17AM31Jan2016
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93. Posts Welcoming New Employees: Let the social media world know you have a
new team member. Include a pic along with a brief welcome message.
94. Employee Pro les: Give followers an occasional snapshot of a colleague, writing a
brief pro le involving their position and interests.
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Follow
95. Happy Birthday! Posts: Celebrate a team members annual milestone by

congratulating them through a social post. Feel free to include a cake picture.
96. Posts About Whats on Your Mind: Take a minute to share opinions about
industry news or issues, or just about passing thoughts your audience might
appreciate.
97. Clips of Your Company Leader: Record and share parts of a speech or meeting,
helping put a clear face to the brains behind your operation.
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Virgin
Shares
Follow
@Virgin
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Exactlywhoare@theElders?Thisvideoexplains:virg.in/hre
6:31PM30Jan2016
98. Company Milestone Celebrations: Notify your followers once you hit a
milestone. Get a certain amount of clients? Been in business for a decade? Post away.
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99. Twitter Takeovers: Take a brief break as community manager to let another team
5
member preferably in a role not related to marketing or communication interact

with your audience. They can answer questions, talk about their role and post
content that has a different focus.
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Publicity Posts
100. Reviews: Dont be shy to share glowing customer reviews of your products.
Social proof is important in the decision-making process and can spark a
conversation.
101. Testimonials: Ask for testimonials from fans and partners, tagging them when
you share the content. Unlike reviews, testimonials can focus more on working with
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your company as a whole rather than your individual products or services.

102.In uencer Posts: Partner with in uencers to demonstrate your products
abilities. Their social clout can go a long way in increasing engagement, website traf c
and more.
103. Campaign Landing Pages: Run a campaign and link to the landing page with an
enticing call-to-action (CTA). You may not generate many likes or replies, but this time
youre aiming for clicks.
104. Company-Speci c News: Make social waves when your brand announces a new
development, such as an upcoming product or large expansion.
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Shares
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105. News Your Brands Involved In: Share news articles that mention your brand, as
well as stories that include a team member as an expert source.
106. Awards and Accolades: Spread word of your accomplishments and build
industry authority by posting about your awards and accolades.
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Mr.Robot
@whoismrrobot
Follow
Watchtheuncensored,awardwinningfirstseasonof#MrRobot
onlineorOnDemand:usanet.tv/1LZVMif
10:30PM30Jan2016
208
468
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107. Sneak Peeks: Tease an upcoming product or service by sharing clips of it in

action, getting your audience talking about its features.
108. Deal Promotions: Post about upcoming deals and promotions exclusive to your
social media fans. If the sales enticing enough, your follower count will rise.
109. Coupon Codes: Share this spin on the above entry if your brand has an
ecommerce site. Word of the code should spread if the deals worth it.
110. Flash Sale Announcements: Promote a sudden sale, simultaneously driving
website traf c and pushing certain products.
111. Links to Your Other Social Pro les: Link to your brands other social pro les
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Shares
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occasionally. If followers engage with you on one platform, theyre likely to do so on

another.
112. Customer Interviews: Ask questions to dedicated customers and share the
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long-lasting relationship with your brand.
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113. Creative Aspects of Your Brand: Show unexpected ways your products or
services can be used, encouraging fans to share others.
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114. Rival comparisons: Demonstrate how you stack up against a competitor. This
5
works well as an infographic that compares and contrasts features.
115. Sponsored Posts: Boost your posts if you cant hit your target engagement
numbers. Its not out of the ordinary Twitter and Facebook have engagement rates
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responses on social media. For a promotional angle, the answers should cover their
less than 0.1%, according to Forrester Research.
Shout-Outs
116. #FollowFriday Posts: Direct followers toward accounts that share interesting
tidbits as a way to acknowledge their hard work.
117. Fan of Week Posts: Draw attention to a new fan each week who regularly
interacts with you, helping refer traf c to their websites and social pro les.
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118. Partner Spotlights: Show your partners you care. Pro le them in occasional
posts, explaining how they may be of use to audience members.
119. Local Business Acknowledgments: Lend a hand to small businesses in your area
by giving a social shout-out. Maybe they share of ce space with you or cater your
events. Either way, show them you care.
120. Posts Thanking Your Followers: Thank your fans for engaging and keeping up
with you. Not much would be possible without them!
As you put together your next social media calendar, refer to this list you shouldnt
have anymore trouble coming up engaging ideas.
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The Social Media Professor

My of ce uses Keyholefor analytics. Good price, great
conversation monitor. Saves me at least 5 hours a week.
- Aurora Meyer, University of Missouri Adjunct Professor
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KEYHOLE is a real-time conversation tracker that provides keyword and hashtag

analytics for Twitter and Instagram. Get started for free and search your brand
below:
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Whatwouldyouliketotrackinrealtime?
#hashtag@accountkeyword@mentionURL
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About LatestPosts
Content Marketing Specialist at Keyhole
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Marcus works to develop valuable content for marketers. He avoids semicolons at all
costs, and has backgrounds in journalism and business communication.
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120 Social Media Post and Content Ideas

45. Motivational Images: Demonstrate you understand industry-speci c problems

website by sharing a few applicable links.

face-to-face. Hold online seminars or discussions to share advice or discuss

76. TV and Movie Recommendations: Catch a little-known ick or program? Tweet

macintosh_setups 7 months ago

#macintoshsetups #apple #joomla #macintosh #freelance #macworld #workspace #html5 #geek

95. Happy Birthday! Posts: Celebrate a team members annual milestone by

member preferably in a role not related to marketing or communication interact

your company as a whole rather than your individual products or services.

107. Sneak Peeks: Tease an upcoming product or service by sharing clips of it in

occasionally. If followers engage with you on one platform, theyre likely to do so on

long-lasting relationship with your brand.

works well as an infographic that compares and contrasts features.

less than 0.1%, according to Forrester Research.

The Social Media Professor

KEYHOLE is a real-time conversation tracker that provides keyword and hashtag

Content Marketing Specialist at Keyhole

Content Marketing, Hashtag Marketing, Social Media Marketing

5 Under-Analyzed Social Media Metrics

The Marketers Guide to Writing

Social Media Policy Template Download + Examples

Comments are closed.

THE KEYHOLE BLOG

15 B2B Social Media Strategy Tips [+ 5 Best Practice Examples]

2016 THE KEYHOLE BLOG UP

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