50 ADVOCATE

MARKETING IDEAS
for an engaging advocate marketing program

brought to you by:

50 ADVOCATE MARKETING IDEAS

CONTENTS
STARTER ACTIVITIES | 3
SOCIAL ACTIVITIES | 4
EDUCATIONAL ACTIVITIES | 5
TESTIMONIAL & REVIEW ACTIVITIES | 7
ENTERTAINING ACTIVITIES | 8
EVENT ACTIVITIES | 10
DEMAND GENERATION ACTIVITIES | 12

Starter Activities
1

Follow on Twitter: This is a popular activity to introduce your

advocates to your program. Its a simple action that will get
them connected to your social presence as well as increase
your followers.

Join a LinkedIn Group: If you have one or more groups in

LinkedIn, why not ask your advocates to join your group(s)?
No doubt they will benefit from the discussions that are
taking place there.

Facebook Like: Growing your Facebook Likes is social

medias version of building the traditional email subscribers
list. Ask new advocates to your program to like your page
and to keep them engaged between program activities,
Facebook posts are key

Introduce Yourself: Encourage your advocates to get to

know each other through an exclusive community for your
members.

Program Orientation: Educate advocates on how your

advocate program works. Share with them the information
theyll need to know to participate, have questions
answered and get help. If youve incorporated a
gamification element explain how the points and rewards
work as well.
3

Social Activities
6

10

What type of Social Sharer are you?: Give your advocates

some insight into what type of social sharer they are. It will
help them better understand their online tendencies as well
as help you target social activities appropriately.
http://www.statpro.com/sharingquiz#questions

Re-tweet from Twitter feed: Ask advocates to go to your

Twitter feed and re-tweet something. It keeps them
informed and helps expand your reach. Win-win!

Tweet of the Month: Build a contest around tweeting. Once

a month recognize/reward the best tweet from an advocate.
This mini-contest will help increase your brand's social
mentions and make it exciting for your program members.

Promoting your Advocates and their Organization: Ask your

advocates for links that they want to promote to a larger
audience, then ask your social media team to share these
links via your social channels. It's a great way to promote
your advocates as well as engage them.

10

Share Content on LinkedIn, Facebook or Twitter: Encourage

your advocates to share content with their social media
network.

Educational Activities
11

14

11

Contribute to your Community: Encourage advocates to

participate in your online community by posting questions
and replies. This serves as a way to help your advocates
become educated on your product while increasing
engagement in your community.

12

Mentor a Fellow Customer: Setup a mentor program so you

can have your veteran customers mentor newer customers.
Ask your advocates if theyd like to participate, then connect
them with new customers based on personas.

13

Blog Post: Position a blog post as an educational offering to

your advocates.

14

Check out a Webinar: Promote a webinar to your advocates

as a great educational opportunity.

Educational Activities Continued

15

15

19

Share an Infographic: Find interesting and education

infotgraphics to share with your program members, or reach
out to your marketing team to see what kind of custom
content they can give you to share.

16

Product Updates/Release Notes: Keep your customers

informed about your product or service. Let your advocates
know about new product updates or release notes.

17

Tip of the Week!: Share a tip of the week with customers.

18

19

Share your Favorite Resources: Ask advocates share their

favorite resources with each other and allow ask other
advocates to comment on them. This can help you better
understand your advocates and you can also feature the
resources they share on your Twitter and other social feeds.

Ask Me Anything (AMA): Get to the heart of your customers

deepest darkest questions about you, your company, your
product, your service and your team. Be sure to answer their
questions directly, or use their questions as a resource for
creating more education content

Testimonials & Review Activities

20

25

20

Video Testimonials: Collect short videos from your

advocates. You can use Dropbox account to store the
videos, and Dropitto so advocates can upload their videos
to your Dropbox account.

21

3rd Party Site Reviews: Ask your advocates to head to a 3rd

party site such as Reddit, Yelp, Quora, etc. to weigh in on a
discussion or forum post.

22

Read and Comment on a Blog Post: Encourage your

advocates to read and comment on your blog posts or
someone elses blog posts.

23

NPS: How Likely Are You to Recommend: Get Net Promoter

Score (NPS) responses from your advocate base. Ask
advocates how likely they are to recommend your company
on a scale of 0 to 10.

24

LinkedIn Discussion: Drive the conversation on your LinkedIn

page by encouraging advocates to participate in, or start a
LinkedIn discussion.

25

Case Study: Get your advocates to share their success

stories with you. Start of by asking a few qualifying
questions, then watch as your case study practically writes
itself!

Entertaining Activities
26

30

26

Motivational Quote: Make your advocate program a source

of inspiration. Ask advocates to share motivational quotes
on a daily basis.

27

What Are You Listening To?: This is a fun and quick activity
for your advocates to share and recommend music that they
listen to during work with each other.

28

Show Us Your Halloween Costume!: This fun activity invites

your advocates to strike their scariest pose and show off
their Halloween costume!

29

What Are You Thankful for This Thanksgiving?: Find out what
your advocates are thankful for during the Thanksgiving
season!

30

Guess the Landmark: Test your advocates' knowledge of the

world's landmarks! We recommend that this activity be
repeated regularly with a different landmark each time to
keep it fun and engaging!

Entertaining Activities Continued

31

31

34

How Many Pro Athletes Are Younger Than You?: This is a fun
activity for sports fans. It is a tool which allows you to find
out exactly what percentage of pro athletes are younger
than you.
http://regressing.deadspin.com/feel-old-with-our-how-many-proathletes-are-younger-th-1565829499

32

Which "Game Of Thrones" Character Are You?: Have your

advocate find out which "Game of Thrones" Character they
are by completing this fun and simple quiz.
http://www.buzzfeed.com/robinedds/which-game-of-thrones-character-areyou

33

Speed Reading Tool & Survey: Get your advocates to test

their speed reading skills then ask them to share their results
with others.
http://www.spreeder.com/

34

Recommend a Book: A great way to start a discussion

among advocates while collecting information about their
likes.
BONUS IDEA
Discover your first tweet:
This activity is a fun way for advocates to see what their first
tweet was.
https://discover.twitter.com/first-tweet

Event Activities
35

40

35

Tweet From the Event Booth: Encourage advocates to drop

by your booth at an event and tweet about it.

36

Are You Going?: Ask your advocates if they will be going to

your event.

37

Party Tips: Is your event known for serious parties? We've

scoured the web and rounded up the best hangover
recovery tips out there. Share them with your advocates with
this fun activity.

38

Industry Education: Make your program the place for

forecasting this year's event trends and hot topics.

39

40

Post your favorite quote: This activity will be both fun and
insightful. Ask advocates to share their favorite quotes from
your event.
Highlight of the day: Encourage advocates discuss the
exciting things they witnessed at your event.

10

Event Activities Continued

41

41

42

43

44

45

45

Celebrity Selfie: Bring some star power to your program.

This activity asks advocates to upload a selfie with a
celebrity (or a somewhat well know person).

Bring a Prospect to the Booth: Events are all about getting

traffic to your booth and finding new customers. Take
advantage of how much your advocates love you by asking
them to bring a prospect to your booth.

Favorite Speaker: Ask advocates to their favorite speaker of

the event.

Most Insightful Session: Ask advocates to tell the community

about the most insightful session they attended.

Schedule 30 Minutes to Help Speak with Prospects: Ask

advocates to schedule a 30 minute session to help speak
with prospects at your booth.

11

Demand Generation Activities

41

45

46

Contest to Drive Referrals: This is a fun contest where you

reward and give appreciation to your advocates for
providing awesome referrals!

47

Be a Customer Reference: Ask advocates to volunteer as

reference based on their experience with your company.

48

Introduce your LinkedIn Connection: Ask your top advocates

to introduce one of their LinkedIn connections to your sales
team.

49

Share a link to a Webinar: Webinars are, no doubt, powerful

for lead generation. Ask advocates to share a link to an
upcoming webinar with their network.

50

Share a link to a White Paper: People are hungry to learn,

and they find great value in educational content. Your
advocates can help share the knowledge and help you
acquire new leads.

12