Channel

GGM A
GGM B
GGM C
CH A
CH B
CH C
WS GGM
WS Pharmacy
Sub DB >4L
Sub D 1-4 L
Sub DB Ph
MT - Hyper/Super
MT Dailies
MT C&C

Channel/Segment

Grocery A
Grocery B
Grocery C
Pharmacy A
Pharmacy B
Pharmacy C
WS Grocery
WS Pharmacy
Sub DB >4L
Sub D 1-4L
Sub DB Ph
MT - Hyper/Super
MT C&C
MT Dailies

No of MSL SKUs
2015
2016
42
45
31
34
18
24
38
40
31
34
20
24
30
29
0
29
0
23
0
18
104
92
55
83
76

Weightage
2015
2016
62%
74%
60%
71%
54%
66%
61%
71%
56%
66%
48%
60%
70%
73%
73%
66%
60%
82%
45%
83%

MSL SKU's
Channel/Segment'
No of MSL cont% to
s cont% to India
SKUs
Channel/s
Business
egment
9%
3%
4%
2%
1%
1%
13%
2%
25%
1%
2%
6%
4%
4%

45
34
24
40
34
24
30
29
29
23
18
92
76
55

74%
71%
66%
71%
66%
60%
70%
73%
73%
66%
60%
82%
83%
45%

1078
3977

60.00
3977

19
3977

989
3977

2104.9
3977

344
3977

27.1%

1.5%

0.5%

24.9%

52.9%

8.6%

106
3977

141
3977

80
3977

49
3977

52
3977

505
3977

80.5
3977

538
3977

2.7%

3.5%

2.0%

1.2%

1.3%

12.7%

2.0%

13.5%

168.87
3977

147.4
3977

4.2%

3.7%

No of SKUs -->
Benchmark ECO -->

45

45

Brand

MSL SKUs

GGM A

GGM A South

Airwick

Airwick Aerosol 300 ml Lavender

Airwick

Airwick Aerosols 300 ml Rose

Airwick

Airwick Aerosols 300 ml Sandal/ Lemon garden

Airwick

Airwick Ever Fresh Gel Lavender

Airwick

Airwick Ever Fresh Gel Rose

Airwick

Airwick Freshmatic Complete Lavender

Airwick

Airwick Freshmatic Complete Citrus Spice

Airwick

Airwick Freshmatic Complete Orange Blossom

Airwick

Airwick Freshmatic Refill Citrus Spice

Airwick

Airwick Freshmatic Refill Lavender

Airwick

Airwick Freshmatic Refill Orange blossom

Cherry

Cherry black 15 gm

Cherry

Cherry Black 40g Polish

Cherry

Cherry Black 75ml Liquid

Cherry

CHERRY Handy Shine

Colin

Colin 250ml Ultra reg

Colin

Colin 500ml Ultra reg

Dcold

Dcold Total Tablets 2*6

dermicool
dermicool
dermicool
dermicool

1
1

DERMI COOL PHP LAVENDER 150 GM

DERMI COOL PHP LAVENDER 50/90 GMS
DERMI COOL PHP REGULAR 150 GM
DERMI COOL PHP REGULAR 50/90 GMS

Dettol

Dettol Antiseptic Liquids 110 ml

Dettol

Dettol Antiseptic Liquids 210 ml

Dettol

Dettol Antiseptic Liquids 500 ml

Dettol

Dettol Antiseptic Liquids 60 ml

Dettol

Dettol Hand Sanitiser Reg 200ml

Dettol

Dettol Hand Sanitiser Reg 50ml

Dettol

Dettol Shaving Cream 70gm - Any

Dettol

Dettol Soap 125g Cool Multi/Singles

Dettol

Dettol Soap 125g Org Multi/Singles

Dettol

Dettol Soap 125g Skincare Multi/Singles

Dettol

Dettol Soap 48gm Org

Dettol

Dettol Soap 75gm Cool Multi/Singles

Dettol

Dettol Soap 75gm Original Multi/Singles

Dettol

Dettol Soap 75gm Skincare Multi/Singles

Dettol

DKG 200ml Lemon/Lime or DKG 130ml Lime/Lemon

Dettol

DKG 400ml Lemon/Lime

Dettol

DKG 750ml Lemon/Lime

Dettol

DLS 185 ml Org

Dettol

DLS 185 ml Skincare

dettol

DLS 185 ml Sensitive

Dettol

DLS 185 ml Coral

dettol

DLS 215 ml Sensitive

Dettol

DLS 215ml Coral

Dettol

DLS 215ml Original

Dettol

DLS 215ml Skincare

dettol

DLS 800 ml Original/SC

Dettol

DLS 900ml Original

dettol

DLS 900ml Reenergize

Dettol

DLS 900ml Skincare

Dettol

DLS Squeezy 110ml

Disprin

Disprin Regular

DUREX

DUREX EXTENDED PLEASURE

DUREX

DUREX FEEL THIN

DUREX

DUREX PLEASURE ME

Harpic

Harpicl 200ml Orignal

Harpic

Harpic Power 500ml Orignal

Harpic

Harpic Power 500ml Rose

Harpic

Harpic Power 500ml Orange

Harpic

Harpic Fresh 500ml Pine/ Citrus

Harpic

Harpic 1L Orignal

Harpic

Harpic 1L Orange

Harpic

Harpic 1L Rose

Harpic

Harpic Bathroom 500ml ( Any )

Harpic

Harpic Flushmatic - Any

Harpic

Harpic ITB Citrus/ Jasmine

Harpic

Harpic ITB Lavender

Itch Guard

Itch Guard 15 gm

Itch Guard

Itch Guard 25 gm

Itch Guard

Itchgaurd 5 gm

Kohinoor
Kohinoor

Kohinoor Extra Time

Kohinoor Pink

Krack

Krack 25 gm Heel Repair

Lizol

Lizol DFC 2L Pine

Lizol

Lizol DFC 2L Citrus

Lizol

Lizol DFC 2L Floral

Lizol

Lizol DFC 2L Jasmine/ Sandal

Lizol

Lizol DFC 2L Lavender

Lizol

Lizol DFC 500ml Citrus

Lizol

Lizol DFC 500ml Floral

Lizol

Lizol DFC 500ml Lavender

Lizol

Lizol DFC 500ml Pine

Lizol

Lizol DFC 500ml Any ( Pine/CTNL/SAN/JAZ)

Lizol

Lizol DFC 975 ml Citrus

Lizol

Lizol DFC 975 ml Floral

Lizol

Lizol DFC 975 ml lavender

Lizol

Lizol DFC 975 ml pine

Lizol

Lizol DFC 975 ml Jasmine/sandal

Moov

Moov 10g Ointment

Moov

Moov 15 gm Ointment

Moov

Moov 5 gm Flow Rap

Moov

Moov 25g ointment

Moov

Moov 35 gm Spray

Moov

Moov 50g Ointment

Mortein

Mortein Activcard

Mortein

Mortein Aerosols PG 425ml

Mortein

Mortein Coils Any

Mortein

Mortein Insta5 Combi

Mortein

Mortein Refills Insta5

Ring Guard

Ring Guard reg 12 gm

Ring Guard

Ring Guard 20 gm

Ring Guard

Ring Guard 5g

Robin

Robin Powder 100gm

Strepsils

Strepsils 200 /100 jar

Vanish

Vanish Liquid 180ml

Vanish

Vanish Liquid 500ml

Vanish

Vanish Liquid 900 ml

Vanish

Vanish Powder 120g

Vanish

Vanish Powder 240g

Vanish

Vanish Powder 450g

Veet

Veet 100gm Normal

Veet

Veet 100gm Sensitive

veet

Veet 25 gm Any ( other than Normal )

Veet

Veet 25gm Normal

Veet

Veet 60 gm Any (other than normal )

Veet

Veet 60g Normal

Veet

Veet CWS Skillet Dry

Veet

Veet CWS Skillet Normal

Veet

Veet CWS Skillet Sensitive

34

GGM B

24
40
34
Direct Channel - L3M
GGM C

CH A

CH B

24

30

29

CH C

WS GGM
(ABC)

WS Pharma
(ABC)

29
Sub DB Channel Sub DB
>4L

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

23
18
Sub DB Channel - L2M
Sub DB 14L

Pharma

92

55
MT Monthly

76

Hyper

Daily

C&C

1
1
1
1

1
1
1
1

1
1
1
1
1

1
1
1

1
1
1

1
1
1

1
1

1
1
1

1
1
1
1
1

1
1

1
1

1
1

1
1

1
1
1

1
1

1
1
1

1
1

1
1
1

1
1
1

1
1

1
1
1
1

1
1
1
1
1
1

1
1
0

1
1
0
1
1
1

1
1

1
1

1
1
1
1
1
1
1

1
0
1
0
0
0

1
1
1
0
1
1
0
0

1
1

1
1
1

1
1

1
1
1

1
1
1
1
1

1
1

1
1
1

1
1

1
1
1
1
1
1
1
1

1
1

1
1
1
1

1
1

1
1
1