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TAGteach - ABASymp - 2010a
TAGteach - ABASymp - 2010a
August 2007
• Contacted by Amy Duz
President and founder of iWorkWise
Consulting company specializing in practical application of
occupational safety requirements.
Could we provide training for their management
owner, captain, first mate, engineer, line managers
• Why TAGteach?
Read about operant conditioning, marker based training
Definite ideas of what they did not want (based on previous history)
Case: The Seafisher
Safety posters
Men in suits talking about fishing
Case: The Seafisher
Company Description
• Cascade Fishing Co. - Privately owned commercial fishing vessel operator
• Ship “Seafisher”
• 211‟ trawler
• Dry operations in Seattle, WA
• Fishing out of Dutch Harbor, AK (Bering Sea)
• 70 day fishing rotations
• Primarily fishes for groundfish
• Approximately 100+ employees
• Annual revenue of $30 Million
• All processing done on ship
(cutting, freezing, packing)
Case: The Seafisher
Cascade Goals
• Learn ways to inspire their crew to improve:
dry dock training (painting, grinding, cleaning)
on board training (creating and following directions)
on board management/morale
training and adherence to safety procedures
• Reduce employee injury rates:
reduce law suits
reduce insurance
reduce turnover
• Amy was adamant that the specific techniques used in TAGteach would help
them reach these goals
Case: The Seafisher
TAGteach
• Specialize in designing/delivering directions, feedback and reinforcement.
• During the actual period of skill acquisition
language is reduced
feedback is immediate
success is audibly marked
potentially creating a conditioned reinforcer (audible mark=success)
• During the actual period of skill acquisition - No value in lecturing
“How you should”
“Why you should”
“Next time you could”
“If you don‟t”
Case: The Seafisher
October 2007
• Owner, chief engineer and Amy, attend a 2 day „open‟ seminar
• Gauge the potential benefits and relevance of TAGteach on the Seafisher
• During a break, they watch videos of clicker training chickens (example of
using an audible marker - reinforcement) Clicker chicken
Case: The Seafisher
Results
• Agreed TAGteach was suitable training for their population
• Recognized that clicker training chickens would be fun
• Recognized how clicker training and TAGteach dovetail
• Scheduled a combination seminar for all Seafisher managers Jan. 08
• Meanwhile, owner experimented with TAGteach in shipyard
Task analysis of shipyard skills (painting, grinding, etc.)
Reducing language while giving direction
Marking behaviors with tagger
Reinforcing with stickers New Paint
3 Day Workshop, 2008
January 2008
• Captain, engineer, 14 managers attend 3 day multi-discipline workshop
designed specifically for Cascade
Wrap It Up (iWorkWise)
Day 1 – Poultry in Motion
Workshop Day 1
Terry Ryan: Poultry in Motion™
Workshop – Day 2
Theresa McKeon: TAGteach™ International
Workshop – Day 3
Amy Duz: iWorkWise™/TAGteach
Results
In the fishing season immediately following the workshop,
crushed finger injuries during off-load were reduced as follows:
“I’ve been on the boat for a long time. Before, injuries were just
part of the game. Now it’s not.” -Seafisher Engineer, „Bad Brian‟
3 Day Workshop, 2009
January 2009
Results
• “The Seafisher has had no accidents since the first training two years
ago, probably no one else in the North Pacific can say that right now.
Their insurance rates are lower than many, many other companies as a
result” _Amy Duz safety Trainer Cascade Fishing Co. 9/13/09
January 2009
“When you train and they don’t get it. It’s not their fault, it’s yours.
This is the way I see myself. I never saw myself like that before this
seminar.”
- Phil D., Cascade
January 2010
• Management attends 3nd annual workshop with the focus,
What Do I Want and How Do I Get It
• Alternate clicker training and TAGteach during each day
• Focus was performing in-depth and „on the fly‟ task analysis.
• Practice delivering directions for the learner instead of to them
• Brought up the idea /practiced taking data.
• Role play
• Design reinforcers for individual and group behaviors
Cascade Quote
"Designing a safe system like this means breaking down each task into
its individual components. The process forces you to observe what
goes on at every step and since everybody participates in the process,
breaking something down becomes something everyone knows how to
do. It's not just a job for management or the trainer, its everyone's job.
This lends itself to more cooperation and consistency.”
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