[FINAL PROJECT]

GLITTERs Inn
Principle of Marketing

Section B

GROUP MEMBERS:

Faisal Anwar
Saif Khan ..
Mehwish Zulfiqar..
Muhammad Khalid

.
Ch Mansoor Akram .

Contents
Entrepreneur Idea.......................................................................................................................................2
Vision Statement........................................................................................................................................2
Mission Statement......................................................................................................................................2
Key success factor......................................................................................................................................2
SWOT Analysis..........................................................................................................................................3
Strength..................................................................................................................................................3
Weakness................................................................................................................................................3
Opportunities..........................................................................................................................................3
Threats....................................................................................................................................................3
Analyze the competitors............................................................................................................................3
Goals..........................................................................................................................................................4
Short term Goals....................................................................................................................................4
Intermediate goal...................................................................................................................................4
Long term Goal......................................................................................................................................4
Formulate Strategy.....................................................................................................................................4
Contingency Planning............................................................................................................................4
Crisis Management................................................................................................................................5
Functions....................................................................................................................................................5
Break even.................................................................................................................................................6
7 Ps of Marketing.......................................................................................................................................7
Product:..................................................................................................................................................7
Price:......................................................................................................................................................7
Place:......................................................................................................................................................7
Promotion:..............................................................................................................................................7
People:....................................................................................................................................................7
Process:..................................................................................................................................................7
Physical evidence:..................................................................................................................................7

Glitters Inn
To introduce a new cricket hard ball with radium in it at low cost. It can be easily seen in the
darkness and used in night matches.

Vision Statement
Play with diamond

Mission Statement
Our mission is that the matches can be easily played with this ball.
It is a low cost ball everyone can easily buy it.
It is used in street matches, domestic matches and as well as in international
matches.
New cricket ball is easily available in market.

Key success factor

We introduce a new cricket hard ball with different colors like Red, White, yellow and
blue
It is a low cost ball that everyone could buy it.
It can be easily seen in darkness so it can be used in domestic as well as in
international matches.

SWOT Analysis
The SWOT analysis contains strength, weakness opportunities and threats associated.
1. Strength
2. Weakness
3. Opportunities
4. Threats

Strength

Useful in night matches.

Water proofed.
Air dried inner core.
White Indian leather.

Weakness

Not used in hard matches.

Not used in street matches.
Hard track damage the radium layer.

Opportunities

Used in domestic matches.

Used in international matches.
Used in cricket world cup.
Available at low cost.
Everyone could buy easily.

Threats

After the approval of ICC ball is used in international matches.

The demand of ball is high so company must manage it.

Analyze the competitors

Primary Competitors
Many hard ball companies try to copy the radium ball and sale it in market.

Strength
After making new radium ball they try to sale internationally and domestically at low
price.

Weaknesses
After copy the radium ball and sale more of their product they couldn't maintain their
quality.

Tactics
After make a radium ball they try to sell it at low price.

Strategy
They try to sale their product domestically or internationally.

Competitors problem
When they copy our product they try to make same ball but they certainly failed to
maintain the quality like we do because it would be very difficult for any company to
maintain the quality at such low price that gives us a competitive advantage.

Goals
Long term (for 5 years or more )
Intermediate (for a period of 1 to 5 years)
Short term (for less than a year)

Short term Goals

Our short term Goals is to make people aware of our product.

To introduce our product through proper advertisement internationally is also a part of
our short term goal.

Intermediate goal

Our intermediate goal is to use our radium ball in night domestic matches.
People use and appreciate our product and we provide best quality of our product at
very low reasonable price to satisfy our customer.

Long term Goal

After a successful launch in domestic cricket our product has really been appreciated by our
customers because of the quality we provide and now our focus is to enter in international
market to gain more customers to increase our production and sale so our long term goal is to
approve our Radium Ball by ICC launch in international matches.

Formulate Strategy

Differentiation
Our company strategy is a differentiation because we focus an international market.

Contingency Planning

Plan A
To sale our radium coated hard ball at low price and in a good quality.

Plan B
The company takes another plan and makes changes in the color of ball that is
acceptable in the market and people also appreciate the color of the ball.

Crisis Management
If any disaster affect the company, the company get suffer is called crisis management and for
such a reason we have a plan B.

Functions

Top Manager
Our top manager is responsible general policies overall performance and effectiveness
of the company.

Middle manager
Our middle manager is responsible to achieve the goal and target given by the top
manager.

Line Manager
The line Manager is responsible for doing work time which is given by the middle
manager.

Research and development manager

Our R & D manager is responsible to bring all the possible improvement in our product.

Finance manager
Our finance manager control all the financial matter of a company like debit and credit

Operational manager
The operational manager of our company is responsible the production inventory and
quality control.

Marketing manager
The marketing manager of our company is responsible for getting product from factory
to the consumer and also the market manager advertises the product so that people
will know about the product and its cost as well.

Information Manager
The information manager will give the information to occupy, design and placement of
the product and also organized and distribute information about the product

Break even

Break even units =

fixed cost
Price per unit variable cost per unit

Break even units = 237750

100 53
Break even units = 237750
47
Break even units = 5059
After the sale of 5059 units, profit per piece is 47 rupees.

7 Ps of Marketing

Product:
ICC wants to the Radium Ball and used in Night watches and save their time for searching a ball in
darkness.

Price:
A radium ball is available in just 100. It is a high quality ball with radium coating and it is available in
low cost and every one buys it easily.

Place:
Our radium ball is easily available in all sport shops and it is also available in Blue Area Shop.

Promotion:
We promote our product through different types of advertisement like online marketing and through
our website.

People:
All the people who are associated with the world of cricket at any level are our customers.

Process:
At initial stages we try to marketed our product through online marketing, social media and website but
latter on we capture the media as well.

Physical evidence:
We place our product on high standard toys and play shops.