Top 5 1 2 3 4 5

Agencies
Parameters
HR Policy Text 100 Genesis Vaishnavi Hanmer&Partners PR Hub
Senior Genesis Vaishnavi Hanmer&Partners Text 100 Perfect Relations
Management
Pay Scale Text 100 Genesis Vaishnavi 20:20 Hanmer&Partners
Work Culture Text 100 Hanmer& Genesis Vaishnavi 20:20
Partners
Learning/ Genesis Text 100 Vaishnavi Perfect Relations Hanmer&Partners
Grooming
A Table on Top Five PR Agencies in India

(Source: The Data Based on a Recent Survey by Public Relations Consultants Association of India)

Extended Benchmarking of Top Five Agencies Using Harrision’s Seven-Step Process

Step 1: Determine Which Processes to Benchmark

Processes that contributes to Internal or External Customer Expectations - the agency’s client
service.

Step 2: Key Variable to Measure

1. Website
2. Services Offered
3. Clientele
4. Reach

Step 3: Identify Best-in-Class Competitors

Top 5 1 2 3 4 5
Agencies
Parameters
HR Policy Text 100 Genesis Vaishnavi Hanmer&Partners PR Hub
Senior Genesis Vaishnavi Hanmer&Partners Text 100 Perfect Relations
Management
Pay Scale Text 100 Genesis Vaishnavi 20:20 Hanmer&Partners
Work Culture Text 100 Hanmer& Genesis Vaishnavi 20:20
Partners
Learning/ Genesis Text 100 Vaishnavi Perfect Relations Hanmer&Partners
Grooming
1. Text 100
2. Genesis –Burson Marsteller
3. Vaishnavi Corporate Communications
4. Hanmer and Partners
5. 20:20 Media
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Step 4: Measure the Performance of Your Own Processes

Perfect Relations

Parameters Website Services Clientele Reach

Performance Informative, High CSR, Crisis Marico, Godrej, Chennai,
Interactive Features, Case Management, Coca-Cola, AIG, Bangalore,
Studies, Services, Clients, Media Tourism New Hyderabad,
Career Opportunities, Easy Intelligence and Zealand, Mumbai,
Navigation, Gathering, Public Franklin Kolkata, Cochin,
Little or No Senior Affairs & Tempelton Goa,
Management Thought Lobbying, Investments, Bhubaneshwar,
Leadership, Parts of Client Financial PR, Blue Dart, Jaipur, Jammu,
Section Under Spokesperson Frankfinn, Ahmedabad,
Maintenance Training, Mercedes, Guwahati,
Visit: Strategy and Daimler Bhopal and
www.perfectrelations.com Planning, Digital Pune
PR, Editorial (Global Reach
Services, Through
Seminars & Affliates)
Conferences 300 Employees

Step 5: a) Measure the Performance of the processes of Best-in-Class Competitors and

1. Text 100

Parameters Website Services Clientele Reach

Performance Highly Informative, Corporate IBM, PayPal, MTV, New Delhi,
Case Studies, Communications, Adobe, Nokia, Bangalore,
Interactive CSR, Media Cisco, Facebook, Mumbai,
Features, services Relations, Investor Symantec, Lenovo, Chennai
and clients, Relations, Analyst Microsoft (Bangalore and
Thought Relations, Public (This list represents Chennai are
Leadership Affairs, Research clients from India Boutique
Limited and Measurement, only) Styled),
Information on Resource Global Reach
India Operations Optimisation and across 5
Visit: Social Media Continents
www.text100.com 60-80
Employees

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 2. Genesis – Burson Marsteller

Parameters Website Services Clientele Reach

Performance Extensive, Reputation & Standard Gurgoan,
Interactive, Brand Chartered, BBC Chennai,
Thought Management, Worldwide, Bangalore,
Leadership, Change National Hyderabad,
Services Communication, Geographic, Mumbai,
Top of the Line Issues Sunsilk, Best Foods Kolkata and
Information But Management, Knorr, Pune
Clientele not listed Crisis Healtheon/Web (Global Reach)
Visit: Communication, MD 200 Employees
www.genesisbm.in CSR, Media (This list represents
Relations and clients from India
Training, Public only)
Affairs, Digital
Communication

3. Vaishnavi

Parameters Website Services Clientele Reach

Performance Straight- Corporate Tata Group, Mumbai, Delhi,
Informative, Easy Communications, Schneider Electric, Bangalore,
Navigation, Public Affairs, HCL, Himalaya Hyderabad,
Services and Investor Relations, Drug Company, JK Chennai, Pune,
clients CSR, Crisis Tyre, Unitech Ahmadabad,
Plain, No Management, Ranchi,
Interactive Options Media Monitoring Lucknow,
& Management, Kolkata, Cochin,
Business Bhubaneswar
Intelligence and Gurgoan
Gathering, Change 300 Employees
Communications,
Media Training
and Spokesperson
Development

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 4. Hanmer & Partners

Parameters Website Services Clientele Reach

Performance Informative, Investor Relations, GE Electric, Delhi, Mumbai,
Interactive, Thought Events Reliance Bangalore,
leadership, Services Management, Industries, ACC Hyderabad,
and Clients Digital Cement, State Chennai, Pune
Hard to Navigate, Communications, Bank of India, & Gurgoan;
Affiliates Sections Surveys & Opinion Radisson, Ambit (No Employee
Blank Polls, Positive Corporate Number
Visit: Hype, Crisis Estimates
www.hanmermsl.co Management Available)
m

5. 20:20
Parameters Website Services Clientele Reach
Performance Creative, Reputation Cannon, Google, Delhi, Mumbai,
Informative, Case Management, AT&T, Cognizant, Bangalore,
Studies, Employees Media Relations, Volkswagen, Hyderabad,
Video Blogs, Crisis Oracle, AirCell Chennai, Pune
services and clients Management, & Gurgoan;
Alumni Section Research and 150 Employees
blank Measurement,
Visit: Public Affairs,
www.2020india.co Analyst Relations,
m CIO Relations,
Media Training &
Spokesperson
Development

b) Compare the Result

Top 5 Agencies 1 2 3 4 5
Parameters
Website Genesis Perfect Hanmer & Text 100 20:20
Relations Partners
Services Genesis Text 100 Perfect Vaishnavi 20:20
Relations
Clientele Genesis Perfect Text 100 20:20 Vaishnavi
Relations
Reach Perfect Vaishnavi Genesis Hanmer & 20:20
Relations Partners

PR 393 (Professional Practice) Internship Report

Suhas Tadas - 13848280