CALEB BARFIELD

PUBLIC RELATIONS & MARKETING SPECIALIST

Caleb_Barfield@baylor.edu

940 300 1009

linkedin.com/in/calebbarfield

SK I L L S
Professional Skills Writing, editing, analytical research, organizational
leadership, communication, customer relations, emotional intelligence,
learning and adaptability
Technical Skills Proficient with Apple and PC products
Software: InDesign, Photoshop and Microsoft Suite
Multimedia: social media, photography, videography, blogging, page and
ad design

EXPIRIENCE
Mereo LLC | Marketing Coordinator
Colorado Springs, Colorado |September 2016 Present

Update and support Mereo marketing database integrity

Review proprietary market intelligence (e.g. competitive webinars, analyst reports,
industry point-of-view papers) and provide executive summary
Conduct research, create outlines and assemble marketing materials and sales kit
assets (e.g. website content, insight articles, client case studies, white papers,
solution sheets, presentation deck)
Develop and implement social media marketing campaigns (e.g. LinkedIn Group,
Twitter, Google +)
Assemble deliverables for clients (e.g. Power Play Books, Case Studies)

Baylor Athletic Communications | Media Relations Representative

Waco, Texas |March 2015 Present

Responsible for Mens & Womens Golf media relations as the student
Sports Information Representative
Write copy for and contribute photography to Baylor Athletics social media
accounts
Assist full-time staff in writing press releases, updating databases, creating media
guides, website maintenance, and manage various athletic event operations
and post-game functions
Facilitate and manage communications between Baylor Athletics, the media and
publics
Operated NCAA social media during 2015 NCAA Tennis Championship

Memorial Hermann Health System | Communications Intern

Houston, Texas |June August 2016

Wrote and edited copy, and contributed visual content to press releases,
Everyday WELL blog posts, internal communications and social media
Escorted media members on photo shoots, video shoots and clinician interviews
Conducted interviews with clinical and non-clinical system staff
Created tools and resources for internal use by the communications team
Created presentation materials for departmental meetings
Tracked and compiled Memorial Hermann media mentions for In The News
executive
newsletter, distributed daily to Memorial Hermann leadership
Participated in healthcare crisis communications drills

Baylor Office of the Vice Provost for Research (OVPR) | Web Editor
Waco, Texas |January 2014 March 2015

Authored articles for annual Research Magazine and Research@Baylor blog

Created graphic content and print layout using Adobe InDesign and Photoshop
Conducted interviews with faculty and student researchers
Interacted with the Baylor OVPR audience via social media
Research articles featured by official @Baylor Twitter and Baylor Proud publication

EDUCATION
Baylor University
Bachelor of Arts in Journalism Public Relations & New Media
Expected Graduation: December 2016
Concentration in Marketing & Management
Overall GPA 3.86; 4.0 in major
Named to deans list freshman, sophomore & junior years

PROFILE
- Four years of writing,

communications and leadership

experience creating and
implementing strategic
marketing communications
campaigns.
- Conceive innovative ideas and

messages for effective

communication via multiple
media.
- Foster collaborative work

environment that achieves

concentrated objective.

HONORS
Baylor University Provost Gold
Academic Scholarship recipient
Baylor Department of Journalism
Tommy Joe West Endowed
Scholarship Fund recipient
2016 Best in Sports Public
Relations Award recipient
First Baptist Church of Denton
Myrtle Marino Endowed Scholarship
Fund recipient

ACTIVITIES
Kappa Tau Alpha Journalism
Honor Society
Baylor University Leadership Living
& Learning Community

REFERENCES
Craig Cordola
Senior Vice President, Central/West
Region
Memorial Hermann Health System
713-242-2678
craig.cordola@memorialhermann.org

Jay Mitchell
President
Mereo LLC
303-495-5200
jay.mitchell@mereo.co

David Kaye
Associate Athletic Director,
Communications
Baylor Athletic Communications
254-710-4389
david_kaye@baylor.edu

Blake Thomas
Research Project
Manager
Baylor OVPR
254-710-3153
blake_thomas@baylor.edu