Caleb Barfield's Career Portfolio

Caleb Bar field
Caleb Bar field
cb
Public Relations & Marketing Specialist
Career Por tfolio
Quote
Take advantage of every opportunity

to practice your communication skills
so that when important occasions arise,
you will have the gift, the style, the
sharpness, the clarity, and the emotions
to affect other people.
Jim Rohn
Contents
Writing
News Releases
- Memorial Hermann receives H&HNs Most Wired Award

- Mens Golf Release Package

- Advanced PR Lecture Series Press Release I, II & III
Feature Stories
- Memorial Hermann Everyday WELL Blog I, II & III
- Baylor University Research Magazine 2015

- Baylor OVPR Blog I & Blog II
- Mens Basketball Feature Release
Internal
Communications
- MH Texas Medical Center - Gateways Magazine Article

- Forefront Newsletter Articles
Campaigns
Video Story
- #SicMarch Release Package
Social Media

Socila Media Press Release
Sample Tweet
Other Works

Backgrounder, Fact Sheet & FAQ
Grant Proposal

Writing
News Releases
Communications Department
About Us
Patients & Caregivers
es
Healthcare Professionals
Careers
Research & Clinical Trials
Give & Volunteer
Locations
Contact Us
Employer Solutions
Most Wired Release

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Memorial Hermann Named One of Nations Most Wired For

12th Consecutive Year in Hospitals & Health Networks Survey
HOUSTON (July 18, 2016)
The Memorial Hermann Health System was named one of the countrys Most Wired for the 12th consecutive year in the
Hospitals & Health Networks (H&HN) recently released annual survey conducted in partnership with the American Hospital
Association.
Memorial Hermann is proud to be named Most Wired for the 12th consecutive year, said David Bradshaw, Memorial
Hermanns Executive Vice President and Chief Strategy Officer. Our technology has been instrumental to improving and
better managing the care of our patients, delivering high-quality and safe care while simultaneously providing a better cost
value to healthcare consumers.
H&HNs Most Wired Survey is an annual review designed to measure the level of information technology adoption in
hospitals and health systems throughout the United States. The data collected from the survey helps healthcare delivery
systems establish industry-standard benchmarks for IT operational, financial and clinical performance. The review is intended
to be used as a tool by hospital and health system leadership to map strategic IT plans of the future.
The nations Most Wired hospitals and health systems have deployed technologies that improve patient documentation,
advance clinical decision support and evidence-based protocols, reduce the likelihood of medical errors, and rapidly restore
access to data in the case of a disaster or outage, according to the survey.
Memorial Hermann has been at the forefront of adopting and aggressively utilizing IT tools to promote improved patient care
and safety, operational efficiency, data collection, and to reduce healthcare costs. Its the primary reason Memorial Hermann
has been lauded as one of the nations Most Wired systems for 12 of the 18 years H&HN survey has been conducted.
We strive to continually introduce cutting-edge technologies and systems that further advance our patient care and improved
efficiency, said Emily Handwerk, Memorial Hermanns Vice President of Information Systems Division (ISD) Applications.
Our use of technology is a key differentiator for our System and is essential to us being a healthcare leader in patient safety
and clinically-integrated care.
For example, Memorial Hermann is employing Cerner technology to among other applications, help manage population
health and plan anesthesia care before and after surgery by using documentation tools that provide real-time documentation
and access to patient records.
Additionally, Memorial Hermann is using a speech recognition tool that enables physicians to do real-time documentation as
well as an electronic prescribing tool that sends prescriptions directly to the pharmacy thus simplifying the medication
ordering processes while at the same time increasing patient safety.
Memorial Hermann will continue to apply rapidly changing improvements in IT and information systems to its clinical,
administrative practices, and population health efforts in a way that enhances quality patient care and service and aligns with
our commitment to helping patients better their overall health and healthcare management, said Amanda Hammel, VP, ISD
Operations and Population Health.
Athletic Communications
Pitch Letter
1500 S. University Parks Drive
Waco, TX 76706
254-710-1234
www.BaylorBears.com
Feb. 9, 2016
Mr. David Smoak
Program Director
ESPN-Central Texas 1660
5501 Bagby Ave.
Waco, TX 76711
Dear Mr. Smoak,

Baylor mens golf has won the Oak Hills Invitational in consecutive years, concluding the 2016
event with a final score of 11-over-par 863. We that your audience would be highly receptive to this
news.
This victory is significant to the programs history because its the fourth time in tournament history
the Bears have claimed the title, second only to Texas Techs six collective victories. The Bears
defended the title in Tuesdays final round by carding 4-over-par 288, pulling five strokes ahead of
Big 12-rival Oklahoma.
Baylors top finisher was Senior Frederik Andersen, who placed fifth individually and shot a 54-hole
score of 3-over-par 216.
The Bears will compete in the All-American tournament Feb. 19-21 at the Golf Club of Houston.
Baylor mens golf needs all of the fan support it can get. We urge you to involve your audience in
the spring seasons excitement. Thank you for your consideration.
Sincerely,
Caleb Barfield
Baylor Athletic Communications
Media Relations Representative
Caleb_Barfield@baylor.edu 940-300-1009
149 Words
Release
Waco, TX 76706
254-710-1234
www.BaylorBears.com
FOR IMMEDIATE RELEASE

Contact: Caleb Barfield
Phone: 940-300-1009
Email: Caleb_Barfield@baylor.edu
Feb. 9, 2016
Baylor Mens Golf Wins Oak Hills Invitational
SAN ANTONIO, Texas Baylor mens golf defended its 2015 Oak Hills Invitational title by
carding a 4-over-par 288 final round, winning with a final score of 11-over-par 863.
The Bears led the field by five strokes, pulling ahead of Big 12-rival Oklahoma, which took
second with a final score of 16-over 868. This the fourth time in tournament history that the
Bears have claimed the title, second only to Texas Techs six tournament victories.
Head coach Mike McGraw said, I am really proud of the guys getting off to this type of start
to the spring. We should be able to build momentum off of this one going forward.
Baylor entered the third round in a tie with the Sooners at 7-over-par 575 after Mondays two
rounds of play. Baylor had two players shoot below par in the final round Andreas Gjesteby
shot 2-under 69 to finish tied for 20th place at 8-over 221 and sophomore Matthew Perrine
shot 1-under 70 to tie for 14th place at 7-over 220.
Andreas Gjesteby led Baylor to a
Senior Andreas Gjesteby said, Im really glad that I finished strong. I enjoyed playing at
Oak Hills again, and this was a great win for our team.
tournament title by shooting a team-best

2-under 69 in Tuesdays final round.
Frederik Andersen finished in fifth place in the 84-player field at 3-over 216 after shooting 5-over-par 76 in his final round.
Braden Bailey climbed two spots to finish in ninth place after carding a 2-over 73 third round score and a final score totaling
5-over 218.
I was really proud of Freddys performance, McGraw said. He played solid in every round, and he really helped us on the
par-3 holes.
Nick Thornton shot 9-over 80 in the final round and finished tied for 24th place at 9-over 222. Hunter Shattuck (+12, 225)
and Jackson Heazel (+15, 228) competed for Baylor as individuals and tied for 37th place and 49th place, respectively.
The Bears will compete in the All-American tournament Feb. 19-21 at the Golf Club of Houston.
END
320 Words
fact sheet
Waco, TX 76706
254-710-1234
www.BaylorBears.com

Phone: 940-300-1009
2016 Oak Hills Invitational Fact Sheet

FINAL TEAM SCORES
Baylor (+11) was followed by Oklahoma (+16), Louisiana Tech (+23), North Texas (+33), McNeese State (+34),
UTSA (+35), Wichita State (+38), Southeastern Louisiana (+42), Sam Houston State (+44), Texas State (+47),
UMKC (+49), Houston Baptist (+60), Southern Mississippi (+63), Tulsa (+64) and Louisiana-Lafayette (+68).
HIGHLIGHTS
Baylor led the tournament in par-3 scoring at 12-over 3.20, ranked second in par-5 scoring at 17-under 4.62 and
finished third in par-4 scoring at 37-over 4.22.
Baylor recorded a tournament-best 49 birdies.
Baylor finished third in the field with 152 birdies.
Frederik Andersen led the tournament in par-3 scoring at 1-under 2.92.
Matthew Perrine tied for second in par-3 scoring at even-par 3.00.
Braden Bailey tied for first in par-5 scoring at 7-under 4.22.
Nick Thornton tied for seventh in pars recorded with 34.
Andreas Gjesteby tied for fifth in birdies recorded with 11 for the tournament.
Baylor (2015, 2016) joined Kansas (2004, 2005), Texas Tech (2009, 2010, 2011, 2012) and Oklahoma (2013,
2014) as the only back-to-back Oak Hills Invitational champions.
Big 12 schools have won the tournament in each of the last eight years and 14 of 17 times overall.
STAT OF THE DAY
4 the number of times Baylor has won the Oak Hills Invitational. The Bears won the inaugural event in 2000,
claimed the tournament title again in 2006 and have won back-to-back titles in 2015 and 2016.
END
APR
Advanced Public Relations
Lecture series Release I

Contact:
Phone:
Email:
Caleb Barfield
940-300-1009
Caleb_Barfield@baylor.edu
Public Relations Professionals Lecture Series

Workplace Adaptability
Feb. 17, 2016
WACO, Texas The public relations industry is constantly changing.
The industrys ever-changing policies, practices and procedures make
adaptability in the workplace essential to the success of PR practitioners in
this dynamic.
Wednesday, PR professionals Traci Marlin, Lisa Wilhelmi, Natalie
Garnett and Dr. Lauren Barron shared experiences of adaptability in their
respective fields with Baylor Advanced PR students.
Marlin opened the conversation with general advice about a PR
practitioners role in their workplace.
On the right, Dr. Lauren Barron speaks about
As a public relations professional, you are a reflection of your

profesionalism in the work place. To her left sit Natalie
Garnett, Lisa Wilhelmi and Traci Marlin, respectively.
organizations brand, Marlin said. You add value to your organization
because you have the unique ability to reach people by telling stories. In
order to do your job diligently, you have to constantly be improving your PR skills and mechanics.
Barron spoke from her experience in a hospital setting, saying a PR professionals appearance reflects their organizations brand
and image.
When you join a company, it is essential that you adapt to the companys culture, Barron said. How you dress matters,
because it determines how you and your company are perceived.
Garnett added her thoughts on why impressions matter and how PR professionals can make a good one.
First impressions matter. Remember that in everything that you do, especially in your writing. Garnett said. Professional
writing is the cornerstone of a good communicator and is often what people base their first impressions on.
Wilhelmi concluded with words about how to adapt to an audiences wants.
You must learn to meet your audience where they are, even if you are not comfortable there at first, Wilhelmi said. Get to
know your audience. Find out where they are, what excites them then adapt your message to align the two.
END
Traci Marlin
Midway ISD
Public Information Coordinator
Lisa Wilhelmi
McLennan Community College

Director of Marketing &
Communications
Natalie Garnett
UnBound Ministries
Assistant National Director
284 Words
Lauren Barron, MD
Baylor University
Associate Director of Medical
Humanities
Lecture series Release II

Contact:
Phone:
Email:
Feb. 24, 2016
Caleb Barfield
940-300-1009

Crisis Communications
WACO, Texas Public relations careers require practitioners

to be prepared for situations demanding crisis communication
strategies. Wednesdays public relations seminar, addressed this
issue. PR professionals Lori Fogleman, Sgt. Patrick Swanton and
Rick Bradfield shared experiences of crisis communications in their
respective fields with Baylor Advanced PR students.
Fogleman opened the conversation with words of wisdom about
responsibilities when crises arise.
Our mission as public relations professionals is to protect our
organizations brand, Fogleman said. When crises arise, we must
mitigate the damage to our brand and propel positivity. We must
be proactive and have a crisis plan readily available to be put into
action.
On the left, Rick Bradfield speaking about crisis

communications efforts after the explosion in West, Texas.
To his right sit: Sgt. Patrick Swanton and Lori Fogleman,
respectively.
Sgt. Swanton elaborated further by speaking from his recent experience with crisis, communicating to the public on
behalf of the Waco Police Department following the biker-gang shootings last summer.
Your job as a public figure requires that you be accessible to the media and friendly with the media, Swanton said.
You are responsible for accurate and timely information being communicated to the public. Remember that there is
always a silver lining. No matter how dire the crisis, there are always positive stories to tell, and people want to hear
them.
Bradfield closed the conversation speaking from his experience as a member of the media, disseminating and
reporting information to the public after the West Explosion.
Your number one responsibility as communicators is to be accurate, Bradfield said. You must take the time to do
it right. Check your facts; be accurate first and quick to deliver second. Also, as communicators we must recognize
and respect the balance between public relations and the media. For the dynamic to work, mutual cooperation is
essential.
END
Rick Bradfield
KWTX-TV
News/Web Manager
Lori Fogleman
Baylor University
Assistant Vice President for Media
Communications
274 Words
Sgt. Patrick Swanton
City of Waco Police Department

Public Information Officer
lecture Series Release III

Contact:
Phone:
Email:
March 30, 2016
Caleb Barfield
940-300-1009

Lyndon Olson Civility in a Divisive Society
WACO, Texas Public relations careers require practitioners to

be tenacious and aggressive in the defense and propulsion of their
organizations brand. However, the profession also requires civility,
discretion and restraint from its practitioners.
Wednesdays public relations seminar addressed this issue. Former United
States Ambassador to the Kingdom of Sweden and current Chair of
Hill+Knowlton Strategies, Lyndon Olson discussed the delicate balance that
must be struck by all professionals between aggression and civility.
Olson began the discussion by drawing on wisdom he acquired as a member
of the Texas House of Representatives.
Representing a conservative McLennan County as a Democrat taught me a
lot about civics, Olson said. You have to be able to work with people you
dont agree with across party lines; otherwise, nothing will ever get done.
Lyndon Olson
Former U.S. Ambassador to the Kingdom of Sweden

Fomer Board Chair of Hill+Knowlton Strategies for
Europe and USA
Vice Chair of the Lyndon Baines Johnson Foundation
Olson also recounted his work as the ambassador to the Kingdom of

Sweden.
As the ambassador to a nation, you represent the highest authority, second
only to the President of the United States; there is a lot of power in that,
Olson explained. Civil negotiations and collaborations with the Swedish
government and banks helped us acquire and return valuables stolen during
the Holocaust by the Nazis.
Olson then discussed his current efforts to promote public civics education
as former board chair at Hill+Knowlton Strategies and current vice
chairman of the Lyndon Baines Johnson Foundation.
Lyndon Olson speaking to Baylor Advanced Public
We have been able to use my connections at Hill+Knowlton to do
Relations students on the importance of civility and
extensive research on Americans knowledge of LBJs presidency, Olson
undestanding in political rhetoric.
said. We have unfortunately discovered that Americans know sadly little
Photo by Caleb Barfield
about his great contributions to civil rights and our civilized society. I firmly
believe that education is the key to diffusing volatile divisions between groups of people. If you cant understand someone else,
you cant ever expect to have a thriving relationship with them.
Olson concluded by giving his final remarks on the divisiveness of todays political landscape and how he thinks America can
change for the better.
If we dont have a moderate-liberal wing in the conservative party and a moderate-conservative wing in the liberal party,
well end up with a system that creates a culture of the haves and the have-nots, Olson said. If we do not bring civility and
understanding to our political rhetoric and end the volatility, democracy as we know it wont survive.
END
380 Words
Feature Stories
Home Blog Health & Wellness 5 Things The ER Doc Wont Be Doing This Summer
Everyday well blog I
5 Things The ER Doc Wont Be Doing This Summer

JUNE 29, 2016
LEAVE A COMMENT
Summer is the season of outdoor fun and events. Its also the season in which injuries are most
common according to the Consumer Product Safety Commission (CPSC). As an emergency
medicine physician afliated with Memorial Hermann Sugar Land Hospital and Memorial
Hermann Convenient Care Center in Sienna Plantation, Dr. David Wong sees many injuries that
with a little precaution and preparedness could be easily avoided.
8/8/16, 12:51 PM
8/8/16, 12:51 PM
While Dr. Wong plans to enjoy some fun in the sun, here are ve things you denitely wont see
him doing this summer.
http://blog.memorialhermann.org/5-things-er-doc-wont-summer/
1.
1. Falling
Falling asleep
asleep under
under the
the Texas
Texas Sun
Sun without
without shade
shade or
or sunscreen.
sunscreen.
It
It may
may not
not sound
sound like
like a
a big
big deal,
deal, but
but something
something as
as simple
simple as
as dosing
dosing off
off in
in the
the summer
summer sun
sun for
for too
too
long
can
have
serious
consequences.
According
to
the
Centers
for
Disease
Control
and
Prevention
long can have serious consequences. According to the Centers for Disease Control and Prevention
(CDC),
(CDC), skin
skin cancer
cancer is
is the
the most
most common
common cancer
cancer in
in the
the United
United State,
State, and
and melanoma,
melanoma, the
the deadliest
deadliest
kind
of
skin
cancer,
is
caused
by
exposure
to
ultraviolet
(UV)
light
from
the
sun.
kind of skin cancer, is caused by exposure to ultraviolet (UV) light from the sun.
Sunburn is not always minor, said Dr. Wong. Unfortunately in the ER, Ive seen many cases of
Page 1 of 9
It may not sound like a big deal, but something as simple as dosing off in the summer sun for too
long can have serious consequences. According to the Centers for Disease Control and Prevention
(CDC), skin cancer
is the most
Everyday
well
blogcommon
I cancer in the United State, and melanoma, the deadliest
kind of skin cancer, is caused by exposure to ultraviolet (UV) light from the sun.
Sunburn is not always minor, said Dr. Wong. Unfortunately in the ER, Ive seen many cases of
second degree burns from too much fun in the sun. Its important to remember that a simple extra
coat of sunscreen can go a long way toward preventing harmful UVB ray damage to the skin.
When it comes to sunscreen a persons needs may vary based on their genetics, complexion and
pigmentation; Dr. Wong says applying the right sunscreen properly makes the difference between
protection and exposure.
8/8/16, 12:51 PM
http://blog.memorialhermann.org/5-things-er-doc-wont-summer/
2. Handling snakes or other potentially dangerous critters.

Handling snakes or other venomous animals is a recipe for disaster and should be altogether
avoided.
Copperhead, Water Moccasin and other poisonous snake bites are far too common this time of
year, Dr. Wong said. Some bites occur from truly accidental encounters; however, most bites are
preventable. Poking at a snake with a stick or picking it up to identify the type of snake is not a
good idea. My advice is if you see a snake, venomous or not, just leave it alone and walk away.
Page 2 of 9
8/8/16, 12:51 PM
With Texas being home to 15 venomous snakes, Texas Coral Snakes, Rattlesnakes, Western
Cotton Mouths (Water Moccasins) and Copperheads included, Dr. Wong says it is important to be
aware of the places snakes like to hide, and to avoid them if possible. Keep in mind that recent
ooding has displaced snakes from their natural homes, requiring greater awareness on our part
to avoid an unfriendly encounter.
3. Forgetting to stay hydrated.
With Texas four major cities, Dallas, Austin, San Antonio and Houston, all placing third through
sixth, respectively, among the nations cities with the highest average daily summer temperatures,
it is important to stay cool and hydrated when out in the Texas heat.
Heat exhaustion and heat stroke are real and very dangerous, said Dr. Wong. If youre out in this
Texas heat for too long, it can feel like youre in a sauna. Try to stay hydrated and listen to your
body. If you feel like youve been in the heat for too long, get someplace cooler. Whatever summerfun activity youre doing isnt worth suffering from heat exhaustion or stroke.
8/8/16, 12:51 PM
Dr. Wong stressed the fact that although both are dangerous its important to distinguish between
the two. Heat exhaustion can result in headache, fatigue and nausea. If you experience any these
symptoms, you need to get somewhere cooler and drink more water. Heat stroke is a true
emergency and can be fatal if untreated; if you believe you or someone you know is suffering a
heat stroke, 911 emergency services must be called. A person suffering from heat stroke will
experience a discernable change in mental condition. They will likely slur their speech and wont
be able to think clearly.
The CDC has a detailed list of the symptoms associated with heat stroke and heat exhaustion, as
well as the appropriate actions to take if you nd yourself in either situation.
4. Forgetting insect repellent.

With concerns of contracting Zika and West Nile on the rise, it is important to understand the
dangers of potentially infectious mosquito and insect bites. Recent ooding in the Greater
Houston area has greatly increased the number of standing bodies of water, which serve as
breeding grounds for mosquitos and other insects. No one wants to deal with itchy insect bites

8/8/16, 12:51 PM
after a fun summer day. A simple spray of insect repellent can keep you bite-free.
It is absolutely imperative that people use insect repellent when going outdoors, said Dr. Wong.
Not all mosquito repellents are created equal! Be sure to purchase a repellent that protects
against Zika and West Nile.
Consumer Reports has released a free to the public list of test results rating various mosquito
repellents.
5. Drinking to excess while participating in summertime activities.
Excessive use of alcohol is unwise any time of year; however, the negative consequences of
excessive drinking are considerably amplied when combined with summertime activities.
Unfortunately, Dr. Wong continues to see this fact translate to an increased number of ER patients
every summer.
People are out more this time of year, participating in potentially dangerous activities, said Dr.
Wong. Anytime you combine that sort of activity with excessive amounts of alcohol, youre asking
for trouble and a trip to the ER.
The CDC reports that excessive alcohol use has immediate effects that dramatically increase the
risk of many harmful health conditions, such as motor vehicle collisions, falls, drowning, and burns.
Dr. Wong advises caution and moderation while drinking and participating in summertime
activities such as grilling, boating or swimming.
So, as you venture out into Houston and beyond this summer try to think like Dr. Wong, because
by avoiding these ve things you too can enjoy a safe season of fun in the sun.
Click here for more information about Memorial Hermann Emergency Services.
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II Abroad Soon? Tips for a Healthy Trip
Home Blog Health
& Wellness
Traveling
Traveling Abroad Soon? Tips for a Healthy Trip

JULY 18, 2016
LEAVE A COMMENT
8/8/16, 12:50 PM
http://blog.memorialhermann.org/traveling-abroad-soon-tips-healthy-trip/
With summer in full swing, travel season is revving up. A Gallup poll found the majority of adult
Americans schedule their vacations in the latter part of July. While many of the travelers who fall
into this category plan to stay within the borders of the United States, a large number will travel
internationally. Although safety is a major concern for any traveler, regardless of destination,
traveling abroad comes with its own set of extra precautions.
Dr. Juan Montoya, family medicine physician with Memorial Hermann Medical Group Downtown,
believes a little extra preparedness and precaution when traveling abroad can make the difference
between a safe exotic getaway, and falling ill or sustaining a serious injury in a foreign country.
When traveling abroad, you must plan the trip ahead of time, Montoya said. I advise patients to
contact their physician at least a month prior to their trip, to receive recommendations based on
the assessment of the risks associated with traveling to their particular destination.
Page 1 of 9
Dr. Juan Montoya, family medicine physician with Memorial Hermann Medical Group Downtown,
believes a little extra preparedness and precaution when traveling abroad can make the difference
between a safe exotic getaway, and falling ill or sustaining a serious injury in a foreign country.
Everyday
well blog II
When traveling abroad, you must plan the trip ahead of time, Montoya said. I advise patients to
contact their physician at least a month prior to their trip, to receive recommendations based on
the assessment of the risks associated with traveling to their particular destination.
Dr. Montoya says a physician will consider a variety of factors, including the time a patient has
prior to departure, the itinerary for their trip, the types of lodging, seasonal considerations and the
current epidemiology of the preventable diseases in the area to determine what vaccinations or
medications the patient will need administered prior to traveling.
Dr. Montoya stressed the importance of patients researching their destination prior to their trip.
He also encourages patients to utilize the many travelers resources provided online by the
Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO).
These resources detail the vaccinations or medications required to be immune to the preventable
diseases common to particular destinations.
According to Dr. Montoya, vaccines necessary for travel fall into three categories:
8/8/16, 12:50 PM
Page 2 of 9
Everyday well blog II

According to Dr. Montoya, vaccines necessary for travel fall into three categories:
8/8/16, 12:50 PM
Most vaccines usually take at least 14 days of being active in the bloodstream for the body to
develop immunity. Unfortunately, travelers often fail to consider this fact when planning their trip.
Many people dont realize that immunization vaccines are not effective immediately; I have seen
far too many patients come to receive their immunizations only a week in advance, said Montoya.
Each time I warn them that although theyve been administered the vaccine, they might not be
fully immune during their trip.
In some cases, a visit to the patients primary care physician may not be enough.
If a patient is traveling to a high risk area with known endemic diseases, their physician will likely
refer them to a travel clinic, said Montoya. Travel clinics specialize in administering uncommon
vaccinations and medications that a physician may not have on hand.
In addition to the increased likelihood of illness or injury associated with certain destinations, Dr.
Montoya says that there are certain populations of travelers who are innately at a greater risk of
contracting a travel-based illness or sustaining an injury.
People who travel for long period of time or stay in rural areas or camping. Patients who have a
Page 3 of 9
In addition to the increased likelihood of illness or injury associated with certain destinations, Dr.
Montoya says that there are certain populations of travelers who are innately at a greater risk of
contracting a travel-based illness or sustaining an injury.
People who travel for long period of time or stay in rural areas or camping. Patients who have a
compromised immune system, such as those with HIV/AIDS are susceptible, Montoya said. As
well, those whove had a recent organ transplant or patients who are undergoing
immunosuppressive therapy for chronic medical conditions are vulnerable. Pregnant women and
the elderly also are predisposed to contract a disease while traveling abroad.
Assuming that a traveler received the appropriate vaccinations and medications within the proper
time frame prior to their trip, there are a few more considerations that Dr. Montoya advises to
ensure an all-around safe trip.
First, be smart when it comes to the food and water you consume abroad.
People must remember to take into account the water sources which will be available to them at
their destination, Montoya said. Usually the water supply in developed countries is not
concerning. However, if a patient is traveling to a developing country, where the water supply is
not properly maintained, I recommend they only drink bottled or puried water.
8/8/16, 12:50 PM
I advise patients to use their common sense when assessing places to eat in foreign countries,
Montoya said. They should look for places with good hygiene and safe cooking practices. Most
importantly, patients should always avoid eating raw or undercooked meat.
Page 4 of 9

Second, be sure to have health insurance with international coverage.
Patients should always check with their health insurance provider to determine if they have
coverage for their destination, Montoya said. If they do not, Id recommend they purchase a
travelers insurance policy so that they could receive treatment in case of an incident.
The U.S. Department of State has detailed information on how to purchase insurance for travel
overseas.
Third, be prepared for the small medical incidents or needs.
Its always advisable to travel with a rst aid kit, Montoya said. Personally, I always bring
8/8/16, 12:50 PM
Tylenol for fever, Ibuprofen for aches, Neosporin ointment and Band-Aids in case of a cut and
cold or sinus medicine. You never know what youll need or when youll need it, so make sure these
are readily accessible.

For patients with prescription needs, Dr. Montoya recommends they consult their physician ahead
of time to pack enough doses for the trip and any possible delays. It is also important to pack
prescriptions properly in their original containers, as well as verify that a prescription drug is legal
in the country of destination.
Lastly, keep close eyes on your medical condition after you return.
If a patient is experiencing symptoms of illness, they should visit their primary care physician
immediately to determine if they contracted anything while abroad, Montoya said. The physician
will decide if further medical attention is necessary.
Primary care physicians with the Memorial Hermann Medical Group (MHMG) are ready to help
you prepare for your next trip, as well as treat any conditions once you return to the Houston area.
To schedule an appointment with any of our MHMG primary care physicians, use Schedule Now or
call 1-877-704-8700.
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Home Blog Health & Wellness A lesson in nutrition: Packing the perfect back-to-school lunch
Everyday well blog III
A lesson in nutrition: Packing the perfect back-toschool lunch

AUGUST 15, 2016
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As parents across Houston busily prepare for their childs return to the classroom, its time to start
dusting off lunchboxes and cracking open thermoses. While packing the perfect back-to-school
lunch may seem like a daunting task for many overburdened families, providing kids a nutrient-
A lesson in nutrition: Packing the perfect back-to-school lunch
packed midday meal is one big advantage parents can give their children to help boost their
8/18/16, 3:04 PM
performance this school year.
http://blog.memorialhermann.org/healthy-school-lunch/
Research has shown that eating a healthy breakfast correlates with a childs academic success, but
consuming a nutritious lunch is equally important, said Sharon Smalling, a clinical dietitian
specialist at Memorial Hermann-Texas Medical Center.
If lunch lacks the nutrients a child needs, or if a child skips the meal entirely and spends the rest of
the day hungry, he or she wont be able to concentrate and learn, Smalling said. Like any other
meal, lunch is essential for fueling the body and brain. It gives children the needed energy to
participate in sports and after-school activities and prevents them from binging on junk food and
other unhealthy snacks before dinner.
Luckily, offering up a healthy school lunch doesnt have to be complicated or time-consuming.
Page 1 of 8
the day hungry, he or she wont be able to concentrate and learn, Smalling said. Like any other
meal, lunch is essential for fueling the body and brain. It gives children the needed energy to
participate in sports and after-school activities and prevents them from binging on junk food and
other unhealthy snacks before dinner.
Luckily, offering up a healthy school lunch doesnt have to be complicated or time-consuming.

With a heightened focus on healthy eating nationwide, children now have plenty of access to
delicious and nutritious food, either brought from home or purchased from the schools cafeteria
line.
If parents model proper eating habits around the kitchen table and teach their kids to choose
nutritious items, the child will be able assemble a well-balanced lunch anywhere, Smalling said.
8/18/16, 3:04 PM
Preferably, their lunch should contain items from at least three of these food groups: lean meats,
http://blog.memorialhermann.org/healthy-school-lunch/
dairy, fruits, vegetables and whole grains, with as little added sugar as possible.
Children should also have a say-so in their own meals, Smalling suggested. Kids who are involved
in the decision-making process are much more likely to eat what they are served, and less likely to
swap it out for an unhealthy option, she said.
Before heading to the grocery store, sit down together and plan out your childs lunches for the
week, Smalling said. You can start by helping your child make a list of the foods they like from the
major food groups. Together you can come up with new and exciting combinations that theyll
enjoy all year. Bringing them to the store with you and teaching them how to select fresh and
healthy options helps provides them with a valuable skillset for selecting nutritious choices later in
life.
For families that opt for sacked lunches, Smalling suggests packing the food in an insulated lunch
box using ice packs or a thermos in order to keep it at a safe temperature. Its also wise to send a
child to school with a moist towelette or hand sanitizer in case they dont have an opportunity to
wash up before lunch.
For kids who plan to buy their meals in the school lunch line, Smalling encourages parents to
review the menus ahead of time with their children.
Remember, theyll be the ones picking whats on their plates, so your job is to coach them to
choose wisely based on the habits they practice at home, Smalling said.
For a quick refresher on packing a well-balanced lunch, check out the meal guide hand-picked by
Memorial Hermann nutrition consultants.
Page 2 of 8

8/18/16, 3:04 PM
Baylor ovpr
Office of the Vice Provost

for Research
research magazine 15
D R . B E N J A M I N F. B R OW N I V F U N D
f o r I N T E R D I S C I P L I N A R Y a n d C O L L A B O R AT I V E
S C H O L A R S H I P h e l p s B AY L O R i n B R A Z I L P R O G R A M
P R O M O T E A D O L E S C E N T H E A LT H
t Baylor, part of
our mission is
to be a positive
force for good
wherever there is
a need or opportunity to
improve the lives of others,
whether that is here at
home or across the world.
With this in mind, many scholarly

researchers have founded programs
to meet the needs of the world that
they see around them. One such
program is the Baylor in Brazil
Program, founded and led by Dr. Eva
Doyle, professor of health, human
performance and recreation in
the Robbins School of Health and
Human Sciences.
Under Doyles leadership, a team
of Baylor faculty and students have
been promoting health and wellness
among the children of Esprito Santo,
located in Victoria, Brazil, since
2006. Every year, the team gives of
their time, efforts and resources
working on research to help
strengthen and secure the future
health of the community.
If you want to impact the
health of any population you should
start with the children, Doyle says.
We are training school personnel,
church personnel and volunteers to
do this work while we are there and
after we leave. We are not just going
in and doing the work for them; we
are helping them develop skills and
knowledge that will last forever.
The project includes assessing
the health-related behaviors of
adolescents in the community,
identifying needs based on that
assessment and then developing

necessary health promotional
materials to educate the children
on better health practices. Doyle
and her team hope the education
provided through the program will
help the children begin to focus
on their health and adopt positive
habits early in life. In the longer
term, they hope the lifestyle changes
will result in fewer health issues for
the children when they are older,
lessening the burden on the nations
socialized healthcare system.
Recently, the Baylor in Brazil
program gained the capacity to
more effectively document the
specific health needs in the Esprito
Santo community with the help
of a research grant from the Dr.
Benjamin F. Brown IV Fund for
Interdisciplinary and Collaborative
Scholarship. The fund, made
possible by a generous gift from
Dr. Clara Lovett in honor of her late
husband, provides annual grants
to Baylor faculty members who
wish to engage in research and
curriculum development on topics
of global significance. With its focus
on improving public health in an
underserved community, the Baylor
in Brazil program was a great fit.
There is a measuring
instrument used by the World Health
Organization called the Global
School-based Student Health Survey
(GSHS) that we have implemented to
help us more accurately and closely
document the childrens health
needs, Doyle says. The instrument
is designed to collect information
about adolescent behavioral risk
factors and protective factors in
schools. The Brown Fund helped
us take the step we needed toward
documenting the assessments of the
childrens health needs.
The data received from the
GSHS instrument will help the team
better identify the childrens needs,
allocate resources and target other
populations for future intervention.
Doyle and her team hope to expand
their reach to other communities
throughout Victoria and eventually
to other states across Brazil. With
those goals in mind for the future of
the program, Doyle believes greater
things are in store for her research
program and for the people of Brazil.
There is a way for us to
accomplish quality research,
community service and community
development all working together
to cooperatively promote health
and wellness in the communities
of Brazil that need it.
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blogs.baylor.edu
http://blogs.baylor.edu/researchtracks/2014/04/22/baylor-undergraduate-conducts-research-aimed-at-improving-on-a-natural-tumorfighter/
ovpr Blog I
Baylor undergraduate conducts research to improve on a natural

tumor-fighter
April 22, 2014
by Baylor OVPR | 0 comments

Many times when we think of modern medicine, we think of
synthesized chemicals, complex laboratories and doctors in
white coats. In this mindset, we often forget where medicine
at its most basic form is found: nature.
Senior Business Fellow and pre-med major Cassie
Robertson, under the advisement of Dr. Kevin Pinney,
professor of chemistry and biochemistry, has employed this
simple philosophy in her investigation of the cancer fighting
ability of a compound found in the African Bush Willow Tree.
Robertson is attempting to expand upon the research of Dr.
George Robert Pettit, director of the cancer research
institute at Arizona State University. Pettit began his
research in 1982 after visiting South Africa where he
learned of the African Bush Willow Trees historical healing
power, particularly in its bark.
Cassie Robertson displayed a poster of her research at the 2014

URSA Scholars Week.
The African Bush Willow Tree has been used for centuries by locals for home remedies and other forms of
medicine, but Dr. Pettit saw its potential ability to inhibit tumor growth, Robertson said.
Pettit identified two tumor-inhibiting compounds called combretastatins, which are found naturally in the African
Bush Willow Tree. Through her research, Robertson hopes to improve the compounds ability to inhibit tumor
growth.
There are two rings in the combretastatins molecule connected by a bridge of carbons; I am trying to manipulate
the bridge by adding and removing carbons to determine if it improves the molecules ability to fight cancer,
Robertson said.
Surprisingly, the means by which the compound attacks the tumor cells is fairly simple.
Robertson explained, The molecule inhibits tumor growth by attaching to the tumor and preventing blood from
reaching it, inherently stopping cell division. Tumors need to be able to form their own blood vessels quickly in order
to sustain growth, so by stopping blood flow, the tumor dies from starvation of nutrients.
If Robertson is successful in improving the compounds cancer-fighting capabilities, the research could potentially
provide the means to safely fight cancer in the future.
This molecule would be taken in the form of a pill and would eliminate the tumor without causing as much harm to
the bodys healthy cells as chemotherapy incites, Robertson said. The molecule is able to target the tumor rather
than attacking normal cells, due to the fact that tumors divide rapidly compared to normal cells and this helps the
molecule distinguish between the two.

Robertson plans a career in the medical field after graduation and hopes that by laying the foundation for this
project, another student will be able to continue the research.
For Robertson, her research has had its ups and downs, but despite the challenges, she has found the experience
worthwhile.
According to Robertson, Although this project has been stressful at times, it is great to see all of the pieces come
together and to see my hard work throughout college pay off in my senior year.
This story is part of a series of undergraduate research highlights by Caleb Barfield, a student worker in the Office of
the Vice Provost for Research. Caleb is a freshman from Denton majoring in journalism, new media and public
relations. Click here to read more of his work.
blogs.baylor.edu
http://blogs.baylor.edu/researchtracks/2014/12/03/baylor-research-helps-provide-resolution-to-families-of-missing-immigrants-foundnear-the-border/
ovpr Blog II
Baylor research helps provide resolution to families of missing

immigrants found near the border
by Baylor OVPR | 0 comments
December 3,
2014
Every year hundreds of immigrants attempt to cross over the United

States southern border; the road is long and arduous and for many it
proves to be fatal. The deceased often do not bare any pieces of
identification. This leaves the authorities without the means to return the
remains to their respective families, resulting in the bodies being buried
in unmarked graves. These disappearances unfortunately leave many
families with questions and without resolution as to whether or not their
loved one died crossing.
For a select group of Baylor of students, led by Associate Professor of
Anthropology Dr. Lori Baker, the opportunity to meet a humanitarian
need while doing research for their field of study is highly appreciated.
With that need in mind, every year Baker and her students travel to
locations along the Texas-Mexico border to recover and identify the
bodies of those who died crossing over, eventually returning the remains
to their respective families.
Over the years, the team has made a shocking and unsettling discovery
in regards to the ages of the deceased: many of those who make this
journey are adolescents seeking a life away from the violence and
poverty they've experienced in their native country.
Stevie Hope, a 2014 Baylor anthropology

graduate, and Cole Lindeberg, a senior
anthropology major, work to exhume an unmarked
grave at a cemetery in South Texas.
Right now about one-fifth of the remains we have recovered and

analyzed are of minors, Baker said. As a mom, my heart breaks to
have their small skeletons in our lab when they should be with their families. I cannot imagine the anguish these
mothers feel not knowing the fate of their child. Families tell me that even though the journey to the United States is
dangerous, at least there is hope. There is no hope if they stay at home.
Under the guidance of Baker, anthropology students embark on the time consuming and effort-full process of
identifying and returning the deceased to their families. In their most recent expedition, students went on a forensic
excavation where they worked with Texas Rangers and other law enforcement officials. For the students, the
process of finding and exhuming a body is very tedious and labor-intensive. It requires that they install a grid over a
plot of land. They then remove its vegetation and soil, layer by layer, constantly probing the earth to determine how
close they are in relation to the body.
Once the exhumation process is completed, the bodies are transported to labs across Texas. Baylor often
collaborates with Texas State University, sharing their state-of-the-art forensics lab, to identify the bodies. Once the
bodies are transported and arrive at the TSU facility, they are processed. From the skeletal remains, the team can
determine the deceaseds age, sex, any distinguishing abnormalities or unique traits of their body, and their DNA.
The team consults a database of families with missing family members, cross-referencing the individuals on the
website with the traits of the bodies that they have recovered. After finding possible matches, the
1/2
ovpr Blog II
team contacts the family and requests a DNA sample to determine if the body is truly a match.
The process of exhuming and identifying bodies takes more than a physical toll on the students, it takes an
emotional one as well.
According to Senior anthropology major Helen Garcia, Its hard to separate your emotions from the science. When
you find someone, you have mixed emotions; youre happy to be that much closer toward the completion of your
objective but sad because it means another person passed away trying to cross the border.
Senior anthropology major Joe Kirkland agrees, I think
anyone, scientists or not, would have the same experience
seeing another human dead; its unpleasant. However,
when we are on an expedition we know what we had signed
up for and we know our job is to identify these individuals so
that we can return them to their families.
Coupled with the emotions that come from interacting with a
deceased human, many of the students feel a personal
connection to the deceased. For Garcia, her work with the
individuals hits especially close to home, as she feels a
cultural connection to them.
Xavier Colbert, a 2014 Baylor anthropology graduate, and Zoe
Salinas, a senior anthropology major, work to uncover a body
believed to be an immigrant who died while attempting to cross into
the United States.
My family comes from a Latino-immigrant background, so I

feel like I have a special connection to these individuals that
others may not have, Garcia said. I take the objective of
providing answers and closure for these families very personally.
For the students, seeing all of their hard work result in a family finding resolution makes their efforts well worth the
time and effort put into the project.
According to Kirkland, The most rewarding part of this process is getting to see the amazing joint effort of so many
different individuals and institutions to reunite the remains of the deceased with their families, ultimately providing
them with closure.
Garcia said, I would like for people to understand the humanitarian impact that forensics can accomplish, were not
just the cold-hearted CSI detectives that you see on television; we want to use our skills and gifts to help people.
This story is part of a series of research highlights by Caleb Barfield, a student web editor in the Office of the Vice
Provost for Research. Caleb is a sophomore from Denton majoring in journalism, new media and public relations.
Click here to read more of his work.
Athletic Communications
Pitch Letter
TO: ourdailybears@gmail.com
SUBJECT: Rico Gathers Declares for 2016 NFL Draft
Waco, TX 76706
254-710-1234
www.BaylorBears.com
March 14, 2016

Mr. Mark Seymour
OurDailyBears Web Editor & Columnist
Vox Media
800 W. Cesar Chavez St.
Austin, TX 78701
Dear Mr. Seymour:

Baylor mens basketball is excited to announce that senior Rico Gathers has decided to declare for
the 2016 NFL Draft.
Gathers plans to schedule an NFL pro-day to showcase his skills following the conclusion of this
years basketball season. He believes his skills and athleticism place him in the conversation as a
major contender in the draft for the tight end position.
As many of the Baylor fans in your audience are aware, it has been speculated for years by the sports
media that the 6-foot-8, 275-pound monster rebounder would consider taking his talents to the
NFL after college. We believe that announcing the confirmation of his decision will intrigue and
energize your audience.
Included in this email is press release with official information regarding Gathers decision. Please
share this exciting news on OurDailyBears and your various social media platforms.
Sincerely,
Caleb Barfield
140 Words
release
Waco, TX 76706
254-710-1234
www.BaylorBears.com

Contact:
Phone:
Email:
Caleb Barfield
940-300-1009
March 14, 2016
Baylor Mens Basketball Senior Rico Gathers

Declares for the 2016 NFL Draft
WACO, Texas After four years as Baylors star power forward, senior Rico Gathers is looking
to transition to a career in professional football and will declare for the 2016 NFL Draft
following the conclusion of his college basketball career.
Moving forward, Ive made the decision to pursue a career in professional football, Gathers
said. I feel like things have been building up to lead me in this direction for quite some time.
Im very grateful for all that basketball has done for me, but at this point in time I feel that my
athleticism is best suited for the NFL and its style of aggressive competition.
The 6-foot-8, 275-pound rebounding machine believes his skills and athleticism are the key to
making a smooth transition to the NFL as a Jimmy-Graham-style tight end.
The hands I have and the skills I possess will make me an asset to any team at the tight
end position, especially in the red zone, Gathers said. My work ethic and durability will
distinguish me from the other players entering the draft and will allow me to compete
successfully at the professional level.
Gathers decision has been greeted with the blessing of his coaches and teammates.
Senior Rico Gathers looking

forward to possible career in the
NFL following the conclusion of
basketball season.
Photo by BaylorVision
Head Coach Scott Drew said, I think most athletes dream of having the choice between playing two sports professionally.
Rico is married and has child, so I agreed with him 100 percent that he needed to explore all of his options and choose what
was best for his family. We are with him all the way on this decision. We just want Rico to be happy.
Freshman guard King McClure said, Ive never played with a guy him before. Athletes like Rico who can play multiple sports
are rare. Im really happy that he has the opportunity to play in the NFL and provide for his family in that way. Im proud of
him.
Gathers is currently preparing to showcase his talent in a pro-day for NFL scouts. That exhibition has yet to be scheduled, but
Gathers feels confident hell impress and be in a favorable position for the draft.
The tenacity Ive played with on the basketball court has prepared me for competition on the football field, Gathers said. Im
ready to work out for whatever teams will give me a chance. I hope to be a franchise player who can contribute long-term to
whatever team selects me.
@BaylorMBB
END
400 Words
Internal
Communications
Gateways August 16
Back to school:
5 to-dos for parents before classes begin

Get up to date on immunizations
Readjust sleep clocks
With a new school year right around the corner, now is a great time to
get kids caught up on their vaccinations. Immunizations protect your
child from both bacterial and viral infections, said Dr. Susan Wootton,
an infectious disease specialist at Childrens Memorial Hermann Hospital
and McGovern Medical School at UTHealth. Be sure your childs
immunizations are up to date and in compliance with their schools policy.
Easing back into a normal sleep pattern during the last few weeks of
summer will have your kids rested and ready when the first school bell
rings. Parents need to know how much sleep their child needs and adjust
accordingly, said Dr. Richard Castriotta, chief of pulmonary medicine at
Childrens Memorial Hermann Hospital and director of pulmonary and
sleep medicine at McGovern Medical School at UTHealth. Studies have
shown the amount of sleep children get directly impacts their performance
in school. As little as 30 minutes of extra sleep can be the difference
between a whole letter grade.
Dr. Wootton reiterated the importance of flu shots, which are

recommended yearly starting at 6 months old. Doing so can protect your
childs health and avoid doctors visits.
Establish good hygiene

The role of hygiene in your childs health cant be overstated. Good hygiene
can help keep colds, viruses and bacterial infections at bay and its the
simple things that make all the difference. Hand washing is a great way
for children and adults to take an active role in their own health, said
Dr. Wootton. To make sure this healthy habit is reinforced with children,
parents should teach proper hand washing techniques, remind children to
wash their hands often and, when possible, wash their childs hands with
them.
Take a load off the back(pack)
A recent study from Consumer Reports found the average sixth-grade

backpack weighed 18.4 pounds, with some backpacks weighing as much
as 30 pounds. Experts warn that excessive backpack weight can lead to
lower back pain and discomfort, as well as muscle spasms. So what can
parents do? First, check the weight of your childs backpack regularly. The
American Academy of Pediatrics recommends a childs backpack weigh no
more than 10 to 20 percent of the childs weight. You should also teach
your child how to properly wear their backpack, using both straps over the
shoulders (instead of one) at all times.
Dr. Castriotta recommends 11 to 12 hours for children 3 to 6 years old, 10

to 11 hours for children 6 to 12 years old, and nine hours for adolescents.
In addition, children should try to avoid exercise, eating and use of
electronic devices during the two hours leading up to bedtime.
Maintain good nutrition

Not only does good nutrition lead to better health, but it also helps
enhance concentration and focus. Studies show it can have a profound
effect on classroom performance. Parents should be sure their child is
eating well-balanced meals before, during and after school to keep them
energized and alert, said Sharon Smalling, a clinical dietitian specialist at
Memorial Hermann-TMC. Preferably, these meals should contain at least
three items from these food groups: lean meats, dairy, fruits, vegetables
and whole grains. Also try to reduce your childs intake of any added or
excess sugars.
When it comes to making lunch, Smalling suggests you partner with your
child to pack their lunch box. Doing so helps educate them about good
foods and will ensure they have access to items theyll actually eat. She
also recommends including ice packs to keep the food cold and safe. E
AUGUST 2016 | GATEWAYS |
11
Forefront June 16
Forefront June 16
Forefront June 16
Forefront June 16
Forefront June 16
Forefront June 16
Forefront July 16
Forefront July 16
Forefront July 16
Campaigns
Video Story
Pitch Letter
TO: ourdailybears@gmail.com
SUBJECT: Baylor Mens Basketball Sic March Hype Video
Waco, TX 76706
254-710-1234
www.BaylorBears.com
March 4, 2016
Mr. Mark Seymour
OurDailyBears Web Editor & Columnist
Vox Media
800 W. Cesar Chavez St.
Austin, TX 78701
Dear Mr. Seymour:

Baylor mens basketball is headed Providence R.I., to square off against Yale in the 2016 NCAA
Mens Basketball Tournament, representing the Western Region as its five-seed. The first-round
contest will be aired March 17 on CBS following the Duke-UNC matchup.
Weve created a #SicMarch hype video to encourage fan support. We believe your audience would
enjoy watching and sharing the video via social media.
Included in this email is a link to download the video. Please share it on OurDailyBears and your
various social media platforms.
86 Words
Sincerely,
Caleb Barfield
Video Story
Baylor Men'S Basketball

Sic March Hype Video
#SicMarch
http://bit.ly/22grjVU
Social Media
Social Media
Press Release
release
Waco, TX 76706
254-710-1234
www.BaylorBears.com

Phone: 940-300-1009
Feb. 28, 2016
Baylor Mens Golf

One Stroke Back of Lead at Querencia Cabo Collegiate
QUERENCIA, Los Cabos, Mexico Baylor mens golf is in second place after shooting 9-under-par
275 in Sundays first round of the Querencia Cabo Collegiate at Los Cabos Querencia. The Bears trail
tournament leader South Florida (-10) by one stroke.
BU finished the first round in front of 10 teams that are ranked above the No. 34 Bears in the latest
GolfStat rankings. No. 14 California (-3) and No. 11 Georgia (-3) are tied for third place, followed by
No. 3 Florida State (E) in fifth place. Baylor is also in front of No. 29 Washington (+1), No. 7 Stanford
(+2), Oregon State (+3), No. 27 Arkansas (+7), No. 31 Houston (+8), Mississippi (+8) No. 2 Wake Forest
(+10), No. 15 Vanderbilt (+10), No. 18 LSU (+11) and Rice (+12).
Frederik Andersen carded a 4-under 67 and is tied for second place individually, one stroke back of Rices
Mario Carmona (-5). Andreas Gjesteby and Hunter Shattuck are tied for seventh at 2-under 69, Matthew
Perrine is tied for 16th at 1-under 70, and Braden Bailey is tied for 43rd place at 2-over 73.
HIGHLIGHTS
Baylor led the 15-team field with 23 birdies in the first round.
Baylor is tied for the tournament lead in par-5 scoring at 3-under 4.80, the Bears are tied for second in
par-4 scoring at 7-under 3.87, and BU is tied for third in par-3 scoring at 3-over 3.15.
Andreas Gjesteby is tied for the tournament lead in par-3 scoring at 1-under 2.75.
Frederik Andersen is tied for the tournament lead in par-4 scoring at 4-under 3.64.
Hunter Shattuck is tied for second in par-5 scoring at 2-under 4.33.
Matthew Perrine is tied for 12th in par-5 scoring at 1-under 4.67
Gjesteby, Andersen and Shattuck each recorded five birdies, tied for second-most in the 75-player field.
Braden Bailey and Perrine each recorded four birdies.
Frederik Andersen is tied for

second place individually, one
stroke back of the lead.
Photo by David Kaye
STAT OF THE DAY

23 Baylor led the field with 23 birdies on Sunday, with all five players recording four or more birdies apiece.
TOP QUOTE
Our first round went very well today, Coach Mike McGraw said. The guys found their rhythm early on which puts us in a good position
moving forward. If we execute tomorrow and Tuesday, well have a great chance to win.
WHATS NEXT
Mondays second round is scheduled for a 9 a.m. CT shotgun start. Baylor players will be paired with golfers from South Florida, California
and Georgia. Andersen will begin on the first tee, Gjesteby will tee off on No. 2, Shattuck will begin on the third hole, Perrine will start
from No. 4, and Bailey will tee off on the fifth hole. Live scoring is available at www.golfstat.com.
END
@BaylorMGolf
Sample Tweet
@BaylorMGolf
Baylor Mens Golf reclaims the
title of Champion at 2016 UTSA
Oak Hills Invitational. #SicEm
15 Words
Other Works
Backgrounder, Fact
Sheet & FAQ
Backgrounder, Fact Sheet & FAQ
Waco, TX 76706
254-710-1234
www.BaylorBears.com
Backgrounder
In its 18 years as a Big 12 Conference member, Baylor has won 65 Big 12 championships, including 41 regular season and 24
tournament championships. Previously a member of the Southwest Conference, Baylor earned 31 championships during its 81
years of membership.
Baylor has 65 all-time Big 12 Conference titles, including 21 in mens tennis, 19 in womens tennis, 13 in womens basketball,
three in baseball, two in soccer, two in football, two in mens golf, two in equestrian and one in softball.
Fact Sheet
Athletic Programs:
Football, men/womens basketball, acrobatics & tumbling, men/womens golf, track & field, men/womens tennis, cross
country, baseball, womens soccer, volleyball, softball and equestrian.
Hours of Operation:
Monday - Friday: 8 a.m. - 5 p.m.
Facilities:
15 active athletic facilities www.baylorbears.com/facilities/
Athletic Director:
Ian McCaw
Baylor Athletics Website:
www.baylorbears.com
Baylor Athletic Communications Website:
www.baylorbears.com/ot/bay-media.html
Frequently Asked Questions

Who should I contact for information about an individual sport?
Football: Heath Nielsen - heath_nielsen@baylor.edu
Womens basketball and acrobatics & tumbling: Julie Bennett - julie_bennett@baylor.edu
Mens basketball, men and womens golf, and football: David Kaye - david_kaye@baylor.edu
Track & field, men and womens tennis, and cross country: Sean Doerre - sean_doerre@baylor.edu
Baseball and soccer: Zach Peters - zach_peters@baylor.edu
Volleyball, softball and equestrian: Jonathan Hill - jonathan_hill1@baylor.edu
Where can I access logos, photos and video highlights?
Baylor athletics logos and photos can be accessed at https://media.baylor.edu/athletics. Video highlights can be accessed at
www.baylorbears.com/ot/bay-media.html. These items are for media use only.
How do I acquire media credentials?
Football media credentials can be requested online at https://secure.sportssystems.com/events2/credapp.cfm. All other sports
media credentials must be requested from the respective media contact.
by Caleb Barfield
Grant Proposal
Letter of Intent
Waco, TX 76706
254-710-1234
www.BaylorBears.com
March 23, 2016

Mr. Nick Joos
Executive Associate A.D.
Baylor University
Simpson Athletic Center
Suite No. 254
Dear Mr. Joos,

The Baylor Athletic Communications student-worker staff would like to express our interest utilizing the 2016
internal improvements fund to purchase five iPad minis to improve in-game social media operations.
We currently use our personal phones to capture pictures and video of live athletic events, posting directly to the
sports respective social media platforms. We believe the use of office-owned and maintained devices would greatly
assist us in these efforts.
In addition, these devices would prevent many of the problems that arise from students use of personal devices for
official duties. Such problems include having official university social media accounts logged in on multiple devices,
the accidental posting of personal content to official social media platforms and the endangerment of personal
devices during outdoor events in the rain.
Attached is a budget proposal approved by supervisors Heath Nielsen and David Kaye. From our calculations, the
total cost of the iPad units, cases and insurance plans would be well within the budget range.
We ask that you strongly consider approving the purchase of these devices for this coming falls athletic events and
activities. Thank you for your consideration.
Sincerely,
Caleb Barfield
Proposed Budget
2016 Baylor Athletic Communications

Internal Improvements Budget Proposal
Estimated Available Funds ...................................................................................
$5,000
EXPENDITURES
Five iPad minis ....................................................................................................
$300
x5
Five LifeProof Cases .............................................................................................
$99
x5
Five AppleCare Insurance Plans ...........................................................................
$99
x5
$1,500
$495
$495
Total Expenditures .................................................................
$2,490
Remaining Balance ................................................................
$2,510
Thank You

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Caleb Bar field

Caleb Bar field

Public Relations & Marketing Specialist

Career Por tfolio

Take advantage of every opportunity

- Memorial Hermann receives H&HNs Most Wired Award

- Advanced PR Lecture Series Press Release I, II & III

- Baylor OVPR Blog I & Blog II

- Mens Basketball Feature Release

- MH Texas Medical Center - Gateways Magazine Article

- Forefront Newsletter Articles

Patients & Caregivers

Research & Clinical Trials

Give & Volunteer

Most Wired Release

Return to Results Page | New Search

Memorial Hermann Named One of Nations Most Wired For

1500 S. University Parks Drive

Dear Mr. Smoak,

1500 S. University Parks Drive

FOR IMMEDIATE RELEASE

Baylor Mens Golf Wins Oak Hills Invitational

tournament title by shooting a team-best

1500 S. University Parks Drive

FOR IMMEDIATE RELEASE

2016 Oak Hills Invitational Fact Sheet

Advanced Public Relations

Lecture series Release I

Public Relations Professionals Lecture Series

As a public relations professional, you are a reflection of your

McLennan Community College

Lecture series Release II

Feb. 24, 2016

Public Relations Professionals Lecture Series

WACO, Texas Public relations careers require practitioners

On the left, Rick Bradfield speaking about crisis

Sgt. Patrick Swanton

City of Waco Police Department

lecture Series Release III

March 30, 2016

Public Relations Professionals Lecture Series

WACO, Texas Public relations careers require practitioners to

Former U.S. Ambassador to the Kingdom of Sweden

Olson also recounted his work as the ambassador to the Kingdom of

Everyday well blog I

5 Things The ER Doc Wont Be Doing This Summer

5 Things The ER Doc Wont Be Doing This Summer

2. Handling snakes or other potentially dangerous critters.

Everyday well blog I

5 Things The ER Doc Wont Be Doing This Summer

Everyday well blog I

5 Things The ER Doc Wont Be Doing This Summer

4. Forgetting insect repellent.

Everyday well blog I

FILED UNDER: HEALTH & WELLNESS

Traveling Abroad Soon? Tips for a Healthy Trip

Traveling Abroad Soon? Tips for a Healthy Trip

Everyday well blog II

Traveling Abroad Soon? Tips for a Healthy Trip

Everyday well blog II

Everyday well blog II

Traveling Abroad Soon? Tips for a Healthy Trip

are readily accessible.

FILED UNDER: HEALTH & WELLNESS

Caleb Barfield's Career Portfolio

Caleb Barfield's Career Portfolio