BINUS UNIVERSITY

A Case Study Report

An Investigation of a Student Club (UKM)
at BINUS University
Prepared for Almodad Biduk Asmani Lecturer (D3261) by Rizaldo
Suwandi (NIM: 1901462845) and Yulianto Wijaya (NIM: 1901468514)
25/04/2016

This is a Case Study Report submitted for the Mid-term Test Assignment for the
Subject of English for Written Business Communication (ENGL6131) of Even
Semester 2015/2016, at BINUS University.

Contents
Executive Summary.................................................................................................... 3
1.

2.

Introduction.......................................................................................................... 3
1.1

Purpose.......................................................................................................... 3

1.2

Scope............................................................................................................. 4

1.3

Method........................................................................................................... 4

1.4

Limitations..................................................................................................... 4

1.5

Assumptions.................................................................................................. 4

1.6

Background.................................................................................................... 4

Findings................................................................................................................ 4
2.1

Strengths....................................................................................................... 4

2.2

Weaknesses................................................................................................... 5

3. Discussions............................................................................................................ 5
3.1 Organization Structure...................................................................................... 5
3.2 Management and Leadership Style...................................................................5
3.3 Resource Development..................................................................................... 5
3.4 Marketing and Promotion.................................................................................. 5
3.5

Programs and Training................................................................................... 5

4.

Conclusion............................................................................................................ 5

5.

Recommendations and Implementation...............................................................6

6.

References (optional)........................................................................................... 6

Executive Summary
The purpose of this report was to investigate an Binusian Architecture Community
(HIMARS) in Binus University.

HIMARS (Binusian Architecture Community) is an organization that helps Binusian

architecture college student to study well and to be the best student organization in
Indonesia. Today HIMARS has already become the best organization in Binus
University period 2015-2016 which is in the right way to achieve their goals to
become the best national student organization. HIMARS is also active in many
architecture competitions and also working on their goals, which is to take their
fellow to be the winner.
The strengths of this organization can be seen from many national and international
achievements that this unit has achieved. In HIMARS, the member will learn a lot of
things about architecture organization. The reason for their success is because of
their perseverance and their loyalty to the organization itself. Architecture is already
becoming the third hardest majority in the world and it makes architecture student
became stressful of doing their works even its in holiday time. But thats not an
obstacle for a HIMARS member, thats become a challenge for them to maintain
their student works and also to maintain the organization needs. Time control is the
most important thing in this organization, and also the most important thing for
their member whose are all Binusian active architecture college student. HIMARS
also starts to make relations with architecture college community in national wide
and hope soon will have relation with international architecture college community.
However, there is also some unit that needs improvement. For example, some
members are often late when there is an organization meeting. This really needs
attention from all of HMARS member if they want to become the best national
organization. Also when the meeting was just starting, some members also dont
give full attention in the meeting which shows disrespectful attitude to the meeting
leader. This problem really needs to be fixed soon.
After taking both strengths and weaknesses into consideration its appropriated that
HIMARS became the best organization in Binus University. But they also need to
develop their programs more carefully. Because of the importance and big vision of
the organization, it makes some of its committee fails in their class. Its important to
manage their member together to help their committee to run the organization so
that the needs of the HIMARS itself can together be certified.

1. Introduction
1.1

Purpose

The purpose of this report was to investigate a student club at BINUS University,
namely HIMARS (Himpunan Mahasiswa Arsitektur Bina Nusantara), and recommend
a suitable solution to its problems and some suggestions for its future development.

1.2

Scope

When investigating HIMARS, it was important to consider its current conditions in

terms of its organizational structure, management/leadership style, materials
development, marketing/promotion, programs and training.

1.3

Method

The information used in this report was collected by having some interviews with
personnel in HIMARS, including the chairman, secretary, treasurer, promotion team,
program coordinators, and some members.

1.4

Limitations

PICs and members were sometimes difficult to meet because of their tight
schedule

Important information is difficult to collect

Distance between the interviewer and the HIMARS personnel

Uncertained information from the source, because there is no evidence of the

data.

1.5

Assumptions

It has been assumed that HIMARS has proved effective and efficient in running the
organization.
As the members actively participate in its programs and activities, it has been
assumed that the implementation of its programs shows massive contribution in
improving the qualty of the crews and the members. HIMARSs vision and missions
are also developed and applied in their project.
Let alone HIMARS programs have generated many awards and prizes, which help
them to improve the members quality and credibility in the presence of architecture
network.

1.6

Background

HIMAS (Architecture Students Association) is a student organization that is

incorporated in the Student Association (HMJ) in the Faculty of Engineering within
the scope of BINUS University. HIMARS (Architecture Students Association) was
established on December 22, 1998. Along renewal in Binus, the Department and the
Association, the HIMTA renamed to HIMARS. This is done in order to change
adjustment faculty of Architecture Department of the engineering faculty became
science faculty and technology. In order to complete their vision and missions,
HIMARS has developed projects and events. Such as, Study Tour, to explore the
architecture of Indonesia while traveling, internal and external competitions, such
as the latest competition Facade Minimalist, architecture software workshops, such
as revit, sketchup, 3dmax, etc. HIMARS has achieved many achievements such as
MURI record breaking event in Arch Grand Festival by designing 50 houses in one
day, 1st national contest "Renovation of Outer Space - Plaza Indonesia", etc.

2. Findings
2.1

Strengths

Strong communication channels among members

A variety of programs offered

Active and supporting team members

Good reputation among architecture network

Good financial resources, such as funding, sources of income

Strong Leadership skills

Coordinator of each division has a great communication skill

Good teamwork among project crews

Updated technology used in designing methods

2.2

Weaknesses

Less involved in CSR (Corporate Social Responsibility) programs

Focused only on one main headquarters, no branches

Limited resources for programs development

Too much dependency on some divisions

Lack of professionalism in the meeting, such as not coming to the meeting,

lack of focus

Online meeting, which is not efficient for big events

3. Discussions
3.1 Organization Structure
Generally, HIMARS consists of four big departments, which are Public Relation
Division, The Education Division, Division of Funds and Assets, Documentation
and Design Division. Each department has its own coordinator and coordinator
deputy. These departments are responsible under the secretary and treasurer,
which are coordinated by the president of HIMARS.

3.2 Management and Leadership Style

All Board Management at HIMARS are carefully selected, and each of them plays an
important role in running the organization. The core representative councils have a
responsible to supervise project managers in managing the events and projects. The
Project Managers are selected from the HIMARS member, not just the crew of
HIMARS. So basically, every architecture student can participate in becoming the
project managers by passing a series of interviews and presentations. The Project
Managers will choose every coordinator for each division, so the management of
work is in order and it will be obvious who is responsible for who.

3.3 Resource Development

In order to develop resource in HIMARS, there are several activities such as
academic development, organization development, and social walfare. Academic
development is an activity to develop resource in the field of academic.
Organization development is consists of the activity to develop organizational
attitude by a training method. Social walfare is for the enhancement of the
saturation charts.

3.4 Marketing and Promotion

HIMARS organization got its promotion from the social media and media partner of
the events. HIMARS have its own social media, such as in instagram or line. The
public relation and the other division of HIMARS will help to promote HIMARS.
HIMARS also has developed an online shop for curated products based in Jakarta,
Indonesia. Arc and Co, developed in 2014 is the online shop founded by HIMARS and
also the way of HIMARS to deliver its idea of product design, based its architectural
academic background.

3.5 Programs and Training

In addition to facilitating student BINUS University in carrying Student
Organizations, including HIMARS organization, SCDC also develop leadership and
management training in order to finalize the Global Employability and
Entrepreneurial Skills (Global EES) for the students.
In the 2016 period, LKMM training (Student Leadership and Management Training) is
classified according to the following levels:
1. LKMM Basic Level is intended for activists and candidates activists.
a. -PRIME (Priority and Time Management).
b. COMET (Communication, Teamwork and Emotional Intelligence).
2. LKMM Intermediate Level is intended for administrators.
a. BASIC ORGANIZATION MANAGEMENT (BOM).
3. Event Management for Student Organization.
4. Legal Management in Student Organization Activities.
5. Secretarial Matters.
6. Personal Financial Management, Compliance and Risk Management.
a. LEADING (Leadership, Planning & Organizing, Creative Thinking,
Problem Solving & Decision Making).
b. LKMM Advanced Level: HIGH IMPACT LEADERSHIP 'BINUS WAY'
granted to the Board Inti.
These trainings are meant to enrich the activists of HIMARS in organizing activities
to become more focused in developing the potential and organizational skills,
management skills and leadership skills in order to prepare them to be Global
Leaders in the future.

4. Conclusion
After investigating HIMARS by a brief analysis, it was found that there are a lot of
good aspect to be kept and developed by HIMARS and a few things that need to be
considered to fixed. One of them is a time management, every crew or even
member should respect other member better regarding the time accuracy and
should be paying attention to someone whos speaking, leading or in charge of the
meeting. But beside all of that, i found that HIMARSs member has started to have
an awareness because HIMARS itself wants to be the best national organization. The

member starts to get along with each other, from the junior member even to the
precident of HIMARS himself has started to associately intimate to the junior. I can
see it by the progress of HIMARS that developed a refreshing events, one of them is
watch with HIMARS. Its an event where junior and senior members gather to watch
a movie in the cinema, this is a good way to strengthen the relation between the
senior and the junior members so that they may respect each other. Also, HIMARS
has began to show an amazing achievement regarding in terms of organization,
which is being the best organization in Binus University 2015/2016 period. This has
shown a process of realization of the vision and missions of HIMARS.

5. Recommendations and Implementation

The findings and conclusion in this report support the following recommendations:

Time management needs to be developed

Programs and events need to be optimalized in terms of tasks division so that

it will not burden one side of divisions

Member must respect each other in every aspects

Every events and projects is the responsible for all of HIMARS Crew

The needs of seeing project reference from the outside to develop a better
project

Members must have email or online access on their electronic gadgets to

enable them to be in contact with the organization at all times and so that
every relation can be responsibled to another

All marketing and promotion team should negotiate price and ongoing service
agreements with external parties

6. References (optional)
http://web.binus.ac.id/SCDC/StudentAssociation/StudentAssociation.aspx?
id=HIMARS

Individual Presentation Assignment continues.