Questionnaire For Dealers :

Name ____________________________
Age ____________________________
Sex ____________________________
Address ____________________________
Q.

In which brand you deal in :

(a) Cipla

Q.

(b) Ranbaxy

(b) Ranbaxy

(b) Ranbaxy

(c) Ind-Swift

Which type of schemes are provided by company to the dealer or the consumer.
(a) Extra Commission

Q.

(c) Ind-Swift

Which brand provides various promotional schemes to shop-keeper or the customer

(a) Cipla
Q.

(d) All of the above.

Which brand has maximum OTC sale at your shop ?

(a) Cipla

Q.
?

(c) Ind-Swift

(b) Good Profit Margin

(c) Any sort of contests

On your counter which brand is demanded mostly by the consumer ?

(a) Cipla

(b) Ranbaxy

(c) Ind-Swift

Q. Whether consumers switch over to other brand if their particular brand is not
available ?
(a) Yes
Q.

(b) No

Is their any seasonal variation in demand of medicines?

(a) Winner

Q.

(b) Summer

(c) Any other

Is their any price differentiation in product ?

(a) Constant
(i) Less

(b) Varied

(ii) More

Q.

Which product you will suggest to the consumer ?

(a) A product which gives you bonus but not so effective.
(b) A product with no bonus but effective.