QUESTIONNAIRE:(Retailer Survey)

Name of the shop:

__________________________________________________ Retailer
Name: ____________________________________________________
Address:
__________________________________________________________
1)Which milk do you stock ?
a)VERKA
b) AMUL
2) If yes, what varieties of Amul Ice-cream do you preferred to store? a)
Sticks
b) Cones
c) Cups
d) Couple Packs
e) Family Packs
f) All of them.
3) If No, Why?
a. Absence of packaging date
b. Low margin
c. No replacement for leakage
d. Low distribution
Amul4) Which is the most preferable brand of Ice-cream that you
stock?
Mother Dairy
Kwality-walls
Dinshaw
Vadilal
Aditya Ice-Cream

5) From where do you get Milk?

a) Distributors
b) Other suppliers
6) Are you satisfied with Milk distributor?
a) Yes
b) No
7) Do you know which Sales promotional activities does the company
undertake for Milk ?
a) Price off
b) free samples
c) Credit facility
d) Coupons
e) Advertisement
f) P-O-P Displays
8) Are you interested in distribution of Milk?
a) Yes
b) No
9) Are you aware of Milk Parlor and its benefits?
a) Yes
b) No
10) Are you interested in opening an Milk Parlor?
a) Yes
b) No
11) What is consumers expectation from Milk you stock?
a) Good quality
b) Packaging
c) Availability

12) Give your ratings to following attributes of Amul and Verka milk.
Very good Good Average Bad Very bad
a) Quality
b) Brand image
c) Availability
d) Packaging
e) Margin
f) Replacement
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