Professional Documents
Culture Documents
MSU Denver Brand Book
MSU Denver Brand Book
MSU Denver
Brand?
OUR PROMISE
The Metropolitan State University of Denver brand is the spirit and
vision that make MSU Denver uniquehow we feel, look, act, what
we do, what we say and how we say it.
The brand is our promiseour commitment to students that
MSU Denver will provide them with a transformative academic
experience, and our pledge to the community that we will be a
courageous change agent and a gateway to opportunity.
OUR essence
TRANSFORMATION.
OUR
PLATFORM
MISSION
VISION
VALUES
OUR
POSITION
MSU Denver is transforming lives, communities and
higher education by providing high-quality, high-value,
accessible and relevant educational opportunities in a
vibrant, inclusive environment that nurtures aspirations
our key
messages
Three key messages
succinctly describe
who we are and
what we do.
Elements
of the
MSU Denver
Brand
OUR VISUAL
IDENTITY
Format A
Vertical
(Preferred)
Format B
Horizontal
Format C
Extreme Horizontal
INFORMAL
University Seal
COLOR
TYPOGRAPHY
AG BOOK
ABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghi
jklnopqrstuvwxyz123
4567890! $%&*(),.
Avenir
ABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghij
klnopqrstuvwxyz12345
67890!@#$%^&*(),.
Univers
ABCDEFGHIJKLMNOPQ
RSTUVWXYZabcdefghi
jklnopqrstuvwxyz1234
567890!@#$%^&*(),.
OUR TAGLINE
LIVES TRANSFORMED
COMMUNITIES TRANSFORMED
HIGHER EDUCATION TRANSFORMED
Refer to the graphic standards manual for more information on the MSU Denver
tagline, including standards for use. msudenver.edu/brandcentral
OUR
PERSONALITY
AND VOICE
Our brand personality and voice reinforce messaging about
PERSONALITY
VOICE
who we are and what we do, and convey the values, culture and
singular spirit that are MSU Denver. Our personality and voice are
communicated through words, pictures and personal experiences,
fostering an emotional connection with our audiences.
Refer to the editorial standards manual for more information on writing about MSU Denver,
including standards for use of our name. msudenver.edu/brandcentral
OUR VALUE
PROPOSITiON
MSU Denver believes fundamentally in widespread access to higher
education, and that when it comes to education, inclusivitynot
exclusivityis the standard of excellence we are striving for.
Although MSU Denver is the least expensive of the states largest four-year
colleges and universities, our value proposition is about more than low
cost. Our broad access, affordable tuition, quality academic experience
and excellent outcomes add up to a high-value education.
MSU Denver
is low cost
but high value.
When you communicate about MSU Denver, underscore the
attributes that contribute to our value, and seek to develop
additional proof points that demonstrate value.
Exceptional faculty who are teachers first Personal attention
Relevant career preparation A diverse community of scholars
An inclusive learning environment Flexible academic options
Competitive starting salaries for graduates
OUR
brand story
Each program, department and member of the University
communityfaculty, staff, students and alumniis an agent of
transformation and everyone has a story to tell. Our brand gains
power and stature when we share rich, personal stories about
specific impacts and outcomes.