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sense of belonging and identity. Members know what to expect, how to react, and how to behave.
Implicit and explicit rules underlie behavior. Members attach survival value to the rules, even if they are
harmful. For instance, the chief of an engineering group has an explicit rule all projects must be completed
on schedule. When the flu halts the work of several engineers, the chief requires the group to compensate by
working ten hours a day, seven days a week. After experiencing too many crises at both work and home, the
engineers begin to bicker and the project falls apart.
For this group, the chiefs explicit rule about deadlines is their Late Status Quo. They dont necessarily enjoy
the amount of work they had to do, but they know and understand what is expected of them. The team feels
the pressure from the chiefs rule about deadlines and compensates accordingly. The pressure works for
small problems. With a major problem, like the flu, the group cannot cope with the chiefs expectations and a
pattern of dysfunctional behavior starts.
Poor communication is a symptom of a dysfunctional group. Members use blaming, placating, and other
incongruent communication styles to cope with feelings like anger and guilt. Stress may lead to physical
symptoms such as headaches and gastrointestinal pain that create an unexplainable increase in absenteeism.
Caught in a web of dysfunctional concepts, the members whose opinions count the most are unaware of the
imbalance between the group and its environment. New information and concepts from outside the group can
open members up to the possibility of improvement.
Stage 2: Resistance
The group confronts a foreign element that requires a response. Often imported by a small minority seeking
change, this element brings the members whose opinions count the most face to face with a crucial issue.
A foreign element threatens the stability of familiar power structures. Most members resist by denying its
validity, avoiding the issue, or blaming someone for causing the problem. These blocking tactics are
accompanied by unconscious physical responses, such as shallow breathing and closed posture.
Resistance clogs awareness and conceals the desires highlighted by the foreign element. For example, a
powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market
survey. She finds a disturbing trend: A growing number of clients believe that a competitor is producing
superior quality products at a lower price. Middle and upper management vehemently deny the findings and
dispute the validity of the survey methods. But after a series of frank discussions with key clients, upper
management accepts the findings. They develop a vision for propelling the company into a position as the
industry leader in product quality and support.
Members in this stage need help opening up, becoming aware, and overcoming the reaction to deny, avoid or
blame.
Stage 3: Chaos
The group enters the unknown. Relationships shatter: Old expectations may no longer be valid; old reactions
may cease to be effective; and old behaviors may not be possible.
The loss of belonging and identity triggers anxiousness and vulnerability. On occasion, these feelings may set
off nervous disorders such as shaking, dizziness, tics, and rashes. Members may behave uncharacteristically
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as they revert to childhood survival rules. For instance, a manufacturing company cancels the development of
a major new product, reduces the number of employees, and reorganizes. Many of the surviving employees
lose their ability to concentrate for much of the day. Desperately seeking new relationships that offer hope,
the employees search for different jobs. Both manufacturing yield and product quality takes a nosedive.
Managers of groups experiencing chaos should plan for group performance to plummet during this stage.
Until the members accept the foreign element, members form only halfhearted relationships with each other.
Chaos is the period of erratic performance that mirrors the search for a beneficial relationship to the foreign
element.
All members in this stage need help focusing on their feelings, acknowledging their fear, and using their
support systems. Management needs special help avoiding any attempt to short circuit this stage with magical
solutions. The chaos stage is vital to the transformation process.
Stage 4: Integration
The members discover a transforming idea that shows how the foreign element can benefit them. The group
becomes excited. New relationships emerge that offer the opportunity for identity and belonging. With
practice, performance improves rapidly.
For instance, an experienced accounting group must convert to a new computer system. The group resists the
new system fearing it will turn them into novices. But the members eventually discover that skill with this
widely used system increases their value in the marketplace. Believing that the change may lead to salary
increases or better jobs, the members begin a vigorous conversion to the new system.
Awareness of new possibilities enables authorship of new rules that build functional reactions, expectations,
and behaviors. Members may feel euphoric and invincible, as the transforming idea may be so powerful that it
becomes a panacea.
Members in this stage need more support than might be first thought. They can become frustrated when things
fail to work perfectly the first time. Although members feel good, they are also afraid that any transformation
might mysteriously evaporate disconnecting them from their new relationships and plunging them back into
chaos. The members need reassurance and help finding new methods for coping with difficulties.
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they used to experience as foreign element. Instead, these situations excite and motivate them.
For example, the customer services group of a computer manufacturer learns to adapt their repair policies
and techniques to any new product. Supporting a new computer system used to scare the group but not
anymore. Management communicates and reinforces the vision of seamless new product support. Some
members influence the design of support features for the new products. Other members plan and teach
training courses. All members provide feedback to improve the process.
How to Help
Resistance
Chaos
Integration
Table 1. Actions for each stage that will help a group change
more quickly and effectively.
The actions in Table 1 will help people cope. Actions that inhibit coping retards an organizations ability to
make core changes. These organization are resisting the fundamental foreign element of change. But
organizations that create a safe environment where people are encouraged to cope increase their capacity for
change and are much more able to respond effectively to whatever challenges are thrown their way.
References
Satir, Virginia, et. al., The Satir Model: Family Therapy and Beyond, ISBN 0831400781, Science and
Behavior Books, 1991.
Weinberg, Gerald M., Quality Software Management: Anticipating Change (Volume 4), ISBN 0932633323,
Dorset House, 1997.
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Acknowledgements
A special thank you to Jerry Weinberg and Dani Weinberg for introducing me to the work of Virginia
Satir; Jean McLendon for deepening my understanding about Satirs work; David Kiel for sharing his insight
into the Change Model; Naomi Karten for editing and improving this article; and my family and friends for
teaching me about change and supporting me during my change efforts.
{ 53 comments read them below or add one }
Previous Comments
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transfer to occur.
Reply
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Reply
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Thank you, Juana, for the kind words. Wishing you a journey filled with happiness.
Reply
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Hi Antony, I like your article. You are doing excellent work. My apology for the slow response. You
have my permission to use the ideas from the article, with attribution, in your presentation.
Reply
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