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    Homogeneous Coexistence Between OL and OS But They Have Different Reasons To Be in OS or OL But Everyone Are Motivated by A Need

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    Michael Zamora
    The document summarizes a research study that examined the psychological motivations of fashion opinion leaders (OL) and opinion seekers (OS). The study surveyed 201 university students about their behaviors and motivations for being fashionable. It found that while OL status did not correlate strongly with age, younger people tended to be more susceptible to OS influence than older people. Both OL and OS are motivated by different internal needs, rather than a homogeneous set of reasons, to seek out or influence fashion opinions.

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    Homogeneous Coexistence Between OL and OS But They Have Different Reasons To Be in OS or OL But Everyone Are Motivated by A Need

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    Michael Zamora
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    The document summarizes a research study that examined the psychological motivations of fashion opinion leaders (OL) and opinion seekers (OS). The study surveyed 201 university students about their behaviors and motivations for being fashionable. It found that while OL status did not correlate strongly with age, younger people tended to be more susceptible to OS influence than older people. Both OL and OS are motivated by different internal needs, rather than a homogeneous set of reasons, to seek out or influence fashion opinions.

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    The document summarizes a research study that examined the psychological motivations of fashion opinion leaders (OL) and opinion seekers (OS). The study surveyed 201 university students about their behaviors and motivations for being fashionable. It found that while OL status did not correlate strongly with age, younger people tended to be more susceptible to OS influence than older people. Both OL and OS are motivated by different internal needs, rather than a homogeneous set of reasons, to seek out or influence fashion opinions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    16 views1 page

    Homogeneous Coexistence Between OL and OS But They Have Different Reasons To Be in OS or OL But Everyone Are Motivated by A Need

    Uploaded by

    Michael Zamora
    The document summarizes a research study that examined the psychological motivations of fashion opinion leaders (OL) and opinion seekers (OS). The study surveyed 201 university students about their behaviors and motivations for being fashionable. It found that while OL status did not correlate strongly with age, younger people tended to be more susceptible to OS influence than older people. Both OL and OS are motivated by different internal needs, rather than a homogeneous set of reasons, to seek out or influence fashion opinions.

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    © All Rights Reserved
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    of 1

    Some psychological motivations for fashion opinion leaders and fashion opinion

    seeking

    Rosmery Estrada
    E-mail address: poner email aqui
    Laurent Bertraindias, school of management, university of Toulouse, France
    Ronald e. Goldsmith, Florida state university, Tallahassee, Florida, USA
    Journal of fashion marketing and management publish an article that showed a
    research about the behaviour of the buyers and motivation of then for be
    fashionable.
    The research include 201 students that they was still in the university. They ask
    some question using the Likert answer.
    The research shows that the OL has not a good relationship with the ages of the
    people but in the second analysis said that older people are not as susceptible as
    younger people to be OS.
    The article ends with the conclusion. It is that there are not a homogeneous
    coexistence between OL and OS but they have different reasons to be in OS or
    OL but everyone are motivated by a need.

    Bertraindian; Laurent and Goldsmith; Ronald e. (2006) some psychological


    motivations for fashion opinion leaders and fashion opinion seeking. journal of
    fashion marketing and management. pg. 25

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