Indonesia

Social Media Trend

2016
Survey Report by JAKPAT Mobile Survey
JANUARY 2016

Respondent Profile
1033 Respondent from JAKPAT Panel
Survey Duration : 1 Day

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1033 Respondent
AGE RANGE

GENDER

SES NIELSEN BASED

0,39%
7,94%

14,91%

18,30%

10,65%
15,78%

49,37%

50,63%

20,04%
27,49%

54,40%
30,11%

Male

Female

16-19

20-25

26-29

30-35

Upper 1

Upper 2

Middle 1

Middle 2

Lower 1

Lower 2

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1033 Respondent
GEOGRAPHY DISTRIBUTION BY PROVINCE

JAVA

Jawa Barat (19.88%)

DKI Jakarta (19.02%)
Jawa Timur (17.18%)
Jawa Tengah (11.58%)
Banten (7.72%)
DI Yogyakarta (6.95%)

SUMATERA

Sumatera Utara (3.28%)

Sulawesi Selatan (2.32%)
Sumatera Selatan
(1.54%)
Lampung (1.45%)
Riau (0.87%)
Nanggroe Aceh
Darussalam (0.77%)
Jambi (0.58%)
Bengkulu (0.29%)
Sumatera Barat (0.97%)
Kepulauan Riau (0.29%)
Kepulauan Bangka
Belitung (0.19%)

BALI

Bali (0.97%)

KALIMANTAN TIMUR

SULAWESI

Kalimantan Timur
(1.45%)
Kalimantan Selatan
(1.06%)
Kalimantan Barat
(0.87%)
Kalimantan Tengah
(0.29%)
Kalimantan Utara (0.1%)

Sulawesi Tengah (0.19%)

Maluku Utara (0.1%)
Sulawesi Utara (0.1%)

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Google+ (20.08%)
Path (36.29%)

What Social Media

You Use in The Last
Week?

Twitter (41.31%)

FB (87.45%)

Instagram (69.21%)

Facebook is still no 1 social media in Indonesia.

Instagram overtaking Twitter and second place.
Path and Google+ are racing up.
Linkedin and Snapchat also catchingup.

Linkedin (7.53%)
Other option (6.56%)
Snapchat (5.79%)
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WHAT SOCIAL MEDIA YOU USE IN THE PAST WEEK ( DIVIDED PER AGE RANGE)
100,00%
94,16%
89,37%

90,00%

86,12%
80,91%

80,00%
73,84%

73,64%

70,00%
63,77%

60,00%

55,84%

50,00%
40,75%

39,09%

40,00%

43,00%

41,46%

39,61%

33,82%
30,52%

30,00%

26,36%
23,64%
20,78%

20,11%

20,00%

17,39%
11,82%
11,82%

10,00%
2,73%

9,66%
7,12%

4,55% 5,45%

6,05%

1,82%

6,58%5,87%

4,63%

0,71%

9,09%

4,83%3,86%

4,35%
1,45%0,97%

20-25

5,19%

3,25%

1,30%

0,00%

0,00%

16-19

6,49%

26-29

Option 9 : Google+

Option 8 : Linkedin

Option 7 : Pinterest

Option 6 : Tumblr

Option 5 : Periscope

Option 3 : Instagram

Option 2 : Twitter

Option 11 : Other

Option 10 : Snapchat

Option 1 : FB

30-35
Option 4 : Path

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What Social Media You Use Today?

FB (77.61%)

Instagram (60.14%)

Path (27.22%)

Twitter (26.64%)

Google+ (11.78%)

Other option (8.3%)

Snapchat (4.34%)

Linkedin (2.61%)

Tumblr (2.12%)

Pinterest (2.03%)

Periscope (0.68%)

As for Daily usage, Instagram and Path overtaking twitter and Snapchat overtaking Linkedin.
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What Social Media You Use Today? ( Divided per Age Range)
100,00%
90,00%

80,00%

86,36%

85,02%

74,55%

73,13%

70,00%

65,66%
58,45%

58,18%

60,00%
50,00%

44,81%

40,00%
32,85%

31,85%

30,00%

30,52%

27,54%

26,36%
23,31%

20,00%
12,73%

10,00%

20,78%
14,94%

14,55%

11,82%

10,85%

8,54%

7,27%
0,91%

2,73%1,82%

4,98%

0,91%

0,53%

2,67%1,78%1,78%

9,66%
5,31%
3,38%
0,97%

3,86%
2,42%
1,45%

7,79%
1,30%

4,55%
2,60%

0,65% 0,65%

0,00%

16-19

20-25

26-29

Option 1 : FB

Option 10 : Snapchat

Option 11 : Other

Option 2 : Twitter

Option 3 : Instagram

Option 5 : Periscope

Option 6 : Tumblr

Option 7 : Pinterest

Option 8 : Linkedin

Option 9 : Google+

30-35
Option 4 : Path

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Connect with Peers on Social Media

CONNECT WITH
FRIENDS FROM
SCHOOL
FB (86.97%)
Instagram
(49.61%)
Path (32.72%)
Twitter (28.57%)

CONNECT WITH
FRIENDS FROM
WORK
FB (73.17%)
Instagram
(34.85%)
Path (22.59%)
Twitter (17.18%)

CONNECT WITH
FAMILY
FB (80.5%)
Instagram
(30.41%)
Path (16.8%)
Other option
(15.54%)

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Change Profile
Picture
The Most At..
FB
(58.01%)

In Which
Social Media?

Instagram
(35.81%)
Path
(18.34%)

Update Status
The Most At..
FB
(59.56%)
Path
(22.88%)
Instagram
(20.56%)
Twitter
(16.22%)

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Whats on your Status?

Fun
Things(52.22%)

Important Info
(35.91%)

Share
interesting
posts (30.79%)

Share funny
posts (24.03%)

Feeling Blue
(21.53%)

Listen to a
song (21.14%)

Protest
(18.92%)

Sell Something
(16.12%)

Cool location /
place (13.8%)

Watch Movies
(13.51%)

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Facebook
Deeper about Facebook from Respondent that use Fb at the last week

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62% Respondent Open

Facebook more than 2-3x a day
4-10 x (24.06%)
2-3 x (23.07%)

1x at minimum (22.96%)
Rarely (15.01%)

More than 10x (14.9%)

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Do you join any Facebook group?

Community
(64.02%)

School/Campus
(62.8%)

Tips dan Tutorial

( contoh Resep)
(30.46%)

Game (26.05%)

Only 13.5% do not

join any Facebook
Group

Office (17.55%)
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Activities Most Likely to be Done

Look for info or
news (53.64%)

Check Timeline
(52.54%)

Share Interesting
Content (48.34%)

Like Interesting
Content (45.47%)

Look friends
profile (41.83%)

Update status
(41.17%)

Upload photo
(38.63%)

Comment at
interesting
content (30.79%)

Shop
Online19.21%)

Active in FB
Group (18.54%)

Sell Online
(16.78%)

Location Check
In (9.6%)

Facebook has also become

content platform not only
networking..

Other option
(1.21%)
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Instagram
Deeper about Instagram from Respondent that use IG at the last week

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What Usually Done in Instagram?

Explore OL Shop
Account (53%)

Explore funny or
jokes account
(51.6%)

Explore celeb
account (39.47%)

Explore culinary
post or accoutn
(38.35%)

Post travelling
photos (48.4%)

Click search and

look at new posts
(47%)

Stalk friends
account and
crush account
(46.3%)

Expore
celebgram or
vidgram account
(34.87%)

Post food photos

(33.75%)

Post cool place

or cafe ambience
(16.6%)

Posting meme
(9.21%)

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70.29% Respondent Open

Instagram Everyday
Everyday (70.29%)
Sometimes in a week (21.9%)

Once in some week (4.04%)

Once a week (3.91%)

Once in some months (1.12%)

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Top Keywords Searched on

Instagram
MEME

OL
SHOP

CELEB

FOOD

QUIZ
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Twitter
Deeper about Twitter from Respondent that use
Twitter at the last week

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Do you still
open Twitter?

39.25%
Rarely open
twitter in a
day

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Path
Deeper about Path from Respondent that use Path at
the last week

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On Average Respondent has

109 Friends on Path
We asked respondent to
state no. of their Path
friends with open text
questions. Then we
calculate the average no of
friends they have.

Though Path had open their

friends limit seems like Path
user still want to keep it
more private

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75% of Respondent Open Path

at least once a day
Once at minimum (28.19%)
Rarely Open (25%)
2-3 x (18.88%)

4-7 x (14.1%)
More than 8x (13.83%)
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Moments Shared on Path

Listen to a
song(55.32%)

Watch movies
(49.2%)

Repath from
friends (41.22%)

Before eating
(38.03%)

Meme or funny
pic (35.11%)

Latest
news(31.38%)

Cute cafe or cool

place ambience
(25.8%)

Other option
(10.9%)

After eating
(6.12%)

Music and movies are

favorite thing to be shared on
Path
Organically now on Path ,
people not just sharing about
their own activities but also
tends to repath/share
interesting contents or latest
news

Snapchat
Deeper about Snapchat from Respondent that use
Snapchat at the last week

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When do you start?

50% Snapchat User
Respondent start to
use Snapchat 3-6
months ago

50% Snapchat User

Respondent
accessing Snapchat
everyday

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What Activities on Snapchat?

Follow friends
account
(71.67%)

Upload my
own video
(51.67%)

Follow popular
account
(41.67%)

Melihat
konten-konten
menarik (35%)
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Pinterest
Deeper about Pinterest from Respondent that use
Pinterest at the last week

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Favorite Content at Pinterest

DIY Tutorial
(62.07%)

Cake and
Dessert Recipe
(34.48%)

Makeup
Tutorial
(34.48%)

Food Recipe
(34.48%)

Other option
(34.48%)

Hairdo Tutorial
(29.31%)

Infographic
(24.14%)
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Share Pinterest Content to Other

Socmed?
32.7% Share
Pinterest
content to FB

29.31%
Never Share

> 15% to
LINE and
Twitter

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Periscope
Deeper about Periscope from Respondent that use
Periscope at the last week

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How about Periscope Users?

Over 50%
Respondent start to
use Periscope less
within a month

62.5% Respondent
using Periscope to
follow live stream
from celeb and
friends

37.5% Respondent
live stream from
their account

37.5% Access it 1-2x

a week

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Do you wish to ask other question

on Social Media Behavior
to our Mobile Panel ?
Email your question to partner@jajakpendapat.net
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