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Introduction To Business Research
Introduction To Business Research
Introduction To Business Research
INTRODUCTION
TO
RESEARCH METHODOLOGY
What is research?
Management research is an unbiased,
structured, and sequential method of enquiry,
directed towards a clear implicit or explicit
business objective. This enquiry might lead to
validating existing postulates or arriving at
new theories and models.
Types of research
BUSINESS RESEARCH
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY
RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
CAUSAL RESEARCH
Types of research
Basic research : the basic premise is the need
Types of research
Exploratory research is loosely structured and the
CONCLUSIVE RESEARCH
Well structured and systematic in
design
Are flexible and investigative in
Have a formal and definitive
methodology
methodology that needs to be followed
and tested
Do not involve testing of hypotheses
Most conclusive researches are carried
out to test the formulated hypotheses
Findings might be topic specific and
Findings are significant as they have a
might not have much relevance outside
theoretical or applied implication.
the researchers domain
Conclusive research
Descriptive research: The main goal of this type
and
Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Research Reporting
Product research
Pricing research
Promotional research
Place research
volatility analysis
Research applications in
human resources
Training & development studies
branding studies
Research applications in
production & operations management
Operation planning and design
Demand forecasting and demand estimation
Process planning
studies
Logistics and supply chain-design and evaluation
Quality estimations and assurance studies
and reporting
MUST have: complete transparency and ethical conduction