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Han Solar
Han Solar
Han Solar
Company Overview
According to the European Photovoltaic Industry Association,
Photovoltaic panels could provide almost a quarter of the worlds
required electricity by the year 2020. By 2012, solar panel
manufacturing was growing at a rapid pace. As manufacturing
processes became more sophisticated and competition increased,
panels continued to be made in greater quantities and lower prices.
Han Solar, a San Francisco based company benefitted from this growth
and from the support of the government programs. Increasing world
population resulting in increased demand for electricity combined with
the fact that governments around the world continued to implement
new regulatory policies to support consumption of solar energy and the
production of solar energy systems, made Han Solar, with its thriving
photovoltaic panel (PV) business, seem timely.
However, as reflected in its thriving solar panel business recently, the
companys profits had started to drop. At first, the companys
managers thought that the economy was to blame. But, after seeing
that their competitors were still growing, they began to question their
theory. Eventually, after analysis, the Han Solar team determined that
the decrease in profits might be due to the companys lack of focus on
the environment. Other competitors claimed that their panels were
manufactured and distributed through conscious green processes. But
Han Solar had no immediate answer to these claims.
Previously, the company had positioned itself as one of the least
expensive solar panels. But, as competition increased, this became
less compelling to consumers. Thus, company management realized
that they had to come up with a new strategy for the company. They
decided to increase focus on the environment so that they could
position their company more positively to consumers.
It was found that the emission of carbon dioxide occurred mostly
during the manufacturing process, not during the use phase. The
manufacturing process of photovoltaic panels involved nine major
operations:
1.
2.
3.
4.
5.
6.
7.
8.
9. Panel Assembly
Total Energy
Required
178.5
Carbon Footprint
(g/kWh)2
788
Total Carbon
Footprint
(Kg/kWh)
140.65
Germany
Mexico (Avg.)
Mexico (NW)
USA
178.5
178.5
178.5
178.5
349
515
298
573
62.30
91.93
53.19
102.28
Distance
(Km)
200
12000
12220
Mode
Truck
Air
Ship
Carbon footprint
(Kg-CO2eq)
835
160200
1680.25
12350
Air+Truck
163037.5
12700
Ship+Truck
2553.75
10160
Ship+Rail
3278.75
10050
Ship+Truck
16522.5
8500
Air
113475
Route Details
MexicoCalifornia
ChinaCalifornia
China-
Carbon footprint
Transport (KgCO2eq)
Carbon
Footprint
Manufacturi
ng
(Kg/kWh)2
835.00
53.19
160200.00
1680.25
140.65
140.65
Total
Carbon
Footprint
(Kg-CO2)
888.19
160340
.65
1820.9
Cost ($)
(Supply)
Lead
Time
(day
s)
500
11000
900
6
21
California
ChinaMexicoCalifornia
ChinaMexicoCalifornia
GermanyNew JerseyCalifornia
GermanyNew JerseyCalifornia
GermanyCalifornia
0
140.65
163178
.15
13150
10
2553.75
140.65
2694.4
0
1600
26
3278.75
62.30
3341.0
5
2080
28
16522.50
62.30
4250
26
113475.00
62.30
11150
11
163037.50
16584.
80
113537
.30