Q4) How can Mahindra Finance transit into the digital era of Indias Rural

Finance, without giving up on the strengths and advantages built up over

the last 2 decades?
Start to partner with enterprises that are building networks of Internet kiosks in
rural areas.
Offer savings and loan services through these networks by training the kiosk
operator as a credit agent or by placing an inexpensive ATM at the kiosks.
Social platforms are fertile ground for developing customer insights, understanding
the latest trends of likes and dislikes, as well as testing hypotheses and building
brand equity. The objective is to not only acquire the means of contacting potential
customers, but to go a step further and accurately measure the likelihood of lead
conversion, thus saving companies considerable investment that would otherwise
go in fruitless pursuit
Developing innovative apps and mobile experiences will be a major hook in
engaging potential customers.
The Indian financial services sector has recognized this opportunity to achieve
higher financial inclusion and provide services without the need of in-person service
delivery.

Learnings from Kenya Case study

3D Methodology:
1. Assessing Value chain challenges
2. Assessing Existing financial services
3. Assessing Digital Finance Feasibility
RELEVANT DFS PRODUCTS examples
Digital wallet (encouraging active use through education)
Person-to-person payment
E-vouchers for incentivizing input purchases
Savings groups linked to a micro-deposit taking institutions
Digitally enabled microfinance Commitment savings accounts linked to digital wallet
Savings/credit products (i.e., mPawa in Tanzania)
Merchant payments available at input dealers

Digitally enabled index insurance