Social factors these include the influence of consumer

perceptions in determining usage of the Internet for

different activities.
Legal and ethical factors determine theme by which
products can be promoted and sold online. Governments, on
behalf of society, seek to safeguard individuals rights to
privacy.
Economic factors variations in the economic performance
in different countries and regions affect spending patterns
and international trade.
Political national governments and transnational
organizations have an important role in determining the
future adoption and control of the Internet and the rules by
which it is governed.
Technological factors changes in technology offer new
opportunities to the way products can be marketed.

Social and Legal

Factor

The motives that cut

across cultures :
1. Community
2. Entertainment
3. Product trial
4. Information
5. Transaction
6. Game
7. Survey
8. Downloads
9. Interaction
10.Search
11.Exploration
12.News

Purchased Online

Privacy and Trust

Other E-Commerce Legislation

1.
2.
3.
4.
5.
6.
7.
8.

Marketing your e-commerce business

Forming an electronic contract
Making and accepting payment
Authenticating contrast concluded
over the internet
E-mail risks
Protecting IP
Advertising
Data protection

Economic and
Competitive Factors

E-commerce and
globalization

Globalization

Localization

The increase of
international trading
and shared social
and cultural value

Tailoring of web site

information for
individual countries
or regions

Internet
Information society governance
A society with wide
spread access and
transfer digital
information within
business and the
community

Control of the
operation and use of
the internet

Technological innovation and

technology assessment