Department of Mass Communication/SADMS

Lesson Plan 2015-16 (Even)

Name of the
faculty:_RAVI
UPADHYAY________
___________________
_____________
Course Name
:____BJMC_________
___________________
______________
Subject
Name:__PUBLIC
RELATION &
CORPORATE
COMMUNICATION__
___________________
___________________
____
Subject
Code:______________
___________________
______________
Semester :__BJMC-_III
SEM_______________
___________________
_____________
Class/ Section
:___A______________
___________________
__________

To
tal
no
of
w
ee
k_
_1
4_
__
__
Ju
ry
/T
he
or
y
(T
H
E
O
RY
)

S
.
N
o

Syl
lab
us/
M
od
ule
Co
ver
ed

We
ek/
No
of
Lec
tur
e

Continu Re
ous
ma
Evaluati rks
on Plan/
Assign
ments

De
fin
iti
on
s
of
Pu
bli
c
Re
lat
io
n
&
Co
rp
or
at
e
co
m
m
un
ica
tio
n,
M
ea
ni
ng
s
&
Un
de
rst
an
di
ng
of
pu

01 Find
/0 out
4 vario
us
issue
s
(case
s)
and
classi
fied
them
.

bli
cs,
Tar
ge
t
au
di
en
ce
,P
ub
lici
ty,
Pr
op
ag
an
da
,
Ad
ve
rti
sin
g
&
Ma
rk
eti
ng
an
d
th
eir
rel
ati
on
shi
ps.
Ne
ed
s
&
re
qu
ire
m
en
t
of
PR

02 Prese
/0 ntati
8 on of
vario
us
issue
s

Pr
ac
tic
es.
Fu
nc
tio
n,
Du
tie
s
or
Re
sp
on
sib
ilit
ies
of
PR
O
Pr
oc
es
s
of
PR
Pr
ac
tic
e:
SP
AC
E
Pr
oc
es
s,
Sc
an
ni
ng
of
en
vir
on
m
en
t
(ta

03 findin
/0 g out
12 the
targe
t
publi
c for
vario
us
organ
izatio
n

rg
et
pu
bli
cs,
,
sci
oec
on
o
mi
c
sit
ua
tio
n
an
d
ot
he
r
fa
ct
or
s
Pr
oc
es
s
or
PR
Pr
ac
tic
e:
Cr
ea
tin
g
a
co
m
m
un
ica
tio
n
pl
an

04 Prese
/1 ntati
6 on
about
publi
c

(d
ev
el
op
in
g
th
e
pu
nc
h
lin
e,
mi
ssi
on
st
at
e
m
en
t,

Im
pl
e
m
en
tat
io
n
of
co
m
m
un
ica
tio
n
pl
an
:
Ex
ec
uti
on
of
pl
an
,

05 Maki
/2 ng
0 the
com
muni
catio
n
plan
for
an
organ
izatio
n.

6
.

Va
rio
us
m
ed
ia
to
ols
an
d
its
us
es.
Lo
bb
yi
ng
:
De
fin
iti
on
,
in
A
m
eri
ca
n
sc
en
e
an
d
In
di
an
sc
en
e,
m
aj
or
lo
bb
in
g
gr
ou
p

06 Findi
/2 ng
4 the
lobby
ing
group

7
.

8
.

in
In
di
a
an
d
Int
er
na
tio
na
l,
PR
rol
e
in
lo
bb
yi
ng
E
m
pl
oy
ee
pu
bli
c
Re
lat
io
ns
hi
p
M
ed
ia
rel
ati
on
shi
p,
Co
rp
or
at
e
Im
ag
e

07 prese
/2 ntati
8 on

08 Plann
/3 ing
2 for
medi
a
relati
on

9
.

1
0
.

m
an
ag
e
m
en
t,
Ev
en
t
m
an
ag
e
m
en
t
Cri
sis
m
an
ag
e
m
en
t:
Ty
pe
s
of
cri
sis
,
pl
an
for
cri
sis
m
an
ag
e
m
en
t
CS
R:
m
ea
ni

09 Findi
/3 ng
6 the
vario
us
kind
of
crisis

10 Revie
/4 wing
0 of
assig

1
1
.

1
2
.

1
3
.

ng
de
fin
iti
on
,
Ob
jec
tiv
e,
to
ols
,
pr
oc
es
s,
ca
se
Et
hic
s
of
PR
:P
RS
A
co
de
of
et
hic
s
IP
RA
Co
de
of
co
nd
uc
t
M
ed
ia
Re
lat
io
n:
Ne

nmen
t

11 prese
/4 ntati
4 on

12 prese
/4 ntati
8 on

13 Colle
/5 ction
2 of
assig
nmen
ts.

1
4
.

tw
or
ki
ng
for
go
od
m
ed
ia
rel
ati
on
,
m
ed
ia
rel
ati
on
no
rm
s,
pr
es
s
co
nf
er
en
ce
,
pr
es
s
rel
ea
se

14
/5
6