PEPSODENT V/S COLGATE(Cpp)

LL has discontinued its 200gm Pepsodent pack, priced at Rs 54, and instead
launched an 80gm pack at Rs 20 and a 175gm pack at Rs 40. The company has
reduced the prices of its 150 gm Close-up pack from Rs 50 to RS 42 and has
launched an 80 gm pack at Rs 25 and a 40 gm pack at Rs 12.50.
Similarly, Colgate has dropped the prices of its 200 gm CDC pack from Rs 54 to
Rs 44 and the 100 gm pack from Rs 30 to Rs 25. The company has reduced prices
of the Colgate Gel 100 gm from Rs 35 to Rs 30 and the 150 gm pack from Rs 50 to
Rs 45. The price of its Colgate Herbal 200gm pack has been dropped from Rs 49 to
Rs 44.

Vodafone vs BSNL(Cpq)

To explain the price vs quality lets take an explain of Vodafone ( Airtel , Idea, Tata
Docomo )Vs BSNL. Everywhere in world when there was a boom about 4G , there
is a ongoing war in India in-between the mobile service provider giants on 3G.
Telecom majors are for some time trying their luck with this expensive technology.
Vodafone is providing best experience in 3G spectrum to their customer at high
price and never disconnecting mobile service, which all deals with great quality
service.On the other hand BSNL is providing 3G service at the rate of 2G. so it can
be conclude that vodafone is providing quality where as BSNL is providing lower
price.

Nike vs Reebok (Cpa)

Nike and Reebok are two of the leading sports brands in the world. Reebok on one
hand markets itself as specialising in exercise and fitness. It is very reasonable
when it comes to pricing its goods. The have the least expensive shoes for men,
women and children in comparison to their competitors and their sporting goods
and apparels follow the same suit. To tackle this Nike uses its aggressive
advertising strategies. Whether it is on Twitter, Facebook, or YouTube, Nike
constantly advertises its wide array of sporting shoes and merchandise. Being the
market leader of the sports brands, Nike doesnt shy away from investing in
advertising its product to create a solid market presence.
Nike hired famous basketball player Michael Jordan, tennis player Serena William
s and Tiger Woods who signed a seven year contract in order to be the
spokesperson of Nike. In 2003 they spent around US$32.4 million on Net TV
commercials and another US$ 39.8 for magazine ads.

MICROSOFT V/S XBOX (Cqp)

Microsoft always known for its wide and varied customer base started taking its
customer for granted and decided to market only XBOX One as an all purpose
entertaintment system which required an always on internet connection. Sony took
an advantage of this situation and made it a marketing advantage for itself. Kinect,
by the way, also added an additional $100 to the Xboxs price relative to the
PlayStationwhich is the single biggest factor in Microsofts lagging sales. The
Xbox One was sold at the price of $499 vs. $399 for the PS4. Sony didnt
incorporate the kinect and hence its price was at a$100 lless than the Xbox.Sony
dominated the competition, selling around 700,000 units per week most of the
month, and only slipping to about 400,000 in the final week. The total for
PlayStation 4 was about 3,204,402 consoles sold in December. That means the PS4
outsold the Wii U by 189%, the 3DS by 8%, and the Xbox One by 40%.

APPLE V/S SAMSUNG(Cqa)

Apple uses the blue ocean strategy whereas Samsung uses the red ocean strategy.
In the blue ocean strategy, the company ventured into markets that have been
unexplored by the competitors. In red ocean strategy, the company works on
venturing into an existing market where their competitors have failed to flourish.
Apple focused on quality of the product by precisely curating each product
whereas Samsung focused on launching many products at a time. It takes a lot of
time for Apple as it invests a lot of money on improvising its old products as in the
case of Iphone 5 which was an improvised version of Iphone4s. Samsung produces
many of its smartphone components itself whereas Apple supplies it from external
suppliers which gives a cost advantage for Samsung. To have a competitive
advantage Samsung is investing more on research so that it comes up with new
products. Another advantage that Samsung has is that it is investing a lot on
advertising.

ITC Vs Nestle(Caq)

India is a country where instant noodles are at vanishing phase from the shelves of
the stores, ITC is trying to divert customer from Meggie noodles to its yippee!
Band of noodles.
Shop keepers were provided handouts by ITC stating that sunfeast yippee! Noodle
are safe.the handout was mark of safety for customers ITC Ltd stated in the
handout that they want people to be aware of the quality of Sunfeast's Yippee!
Noodles.
In the handout ITC also hinted on other Instant Noodle brands where the
government has ordered to withdraw Nestle's Maggi noodles from the market and
stated that Yippee Noodles is found to be in permissible limits.

Unilever vs Procter & Gamble(Cap)

Unilever became one of the most successful global companies in the world.
Unilever has a competitor P&G and LOreal both of which give significant
resources to new product development activity, and respond to changes in the
market faster than Unilever.
To win customers and sales away from select rivals in country markets, Unilever
adopted cross-market subsidization. Unilever prepare to compete on the basis of
low prices. Unilever pursued this strategy because consumers are often highly
focused on price, which can give low-cost local competitors the edge unless a
company can find ways to attract buyers with bargain prices as well as better
products
All strategies executed by Unilever for competing in foreign market resulting in
moderate 5% sales growth in 2006 Market leader Procter & Gamble remained
over five percentage points ahead of Unilevers share. In 2006, Unilever remained
comfortably ahead of Colgate-Palmolive in fourth place.

Coke Vs Pepsi(Caa)

As far back as the early 1900s, Pepsi-Cola and Coca-Cola were constantly using
ads to snipe at one another.Given that Coke originally had cocaine in the recipe,
Pepsi was undoubtedly the healthier option.
The Pepsi Challenge
In 1975, Pepsi launched what has become the definitive taste test the Pepsi
Challenge.The test, which took place at the likes of malls and shopping centres,
saw a Pepsi representative ask members of the public to blind-taste two cola drinks
one Pepsi, the other Coke.
The Pepsi Challenge has also featured in much of Pepsis TV advertising.
Coke later decided to play Pepsi at its own game, when in 2009 it ran a US
promotion reminiscent of the Pepsi Challenge, trying to persuade consumers that
its Vault drink tastes better than its rival's Mountain Dew.Coke eventually replaced
New Coke with the original recipe and the name Coca-Cola Classic.

Giani Vs baskin Robbins(Cqq)

Giani and Baskin Robbins are major competitors in the ice-cream segment. In
order to compete with BRs increasing popularity in the Indian market, Giani
improved the quality of its ice cream by improving the taste of its ice cream and
also lowering the amount of sugar. This helped Giani gain a lot of popularity as
many people switched from BR to Giani because of a better health option.

Comparative Response Matrix

PRICE

Cp,p= Colgate vs
Pepsodent
Cq,p=Xbox One vs PS4
Ca,p= Unilever VS P&G

QUALITY

ADVERTISING

Cpq = Vodafone Vs BSNL

Cpa = Reebok vs Nike

Cqq= Giani vs Baskin

Robins
Ca,q= ITC vs Nestle

Cqa= Apple Vs Samsung

Caa= Coke Vs Pepsi