RFID Deployment

1. DECATHLON presentation
2. RFID Project
3. Result of the project
4. Best practices

AGENDA

1.DECATHLON presentation
2.RFID Project
3.Result of the project
4.Best practices

Our Fields

Purpose
&
Values

A whole industry chain network of companies

dedicated to mass sports market, covering design,
R&D, production, brand, logistics and retail of sport
products

Our Values
Vitality

Responsibility

Innovation is the gene of Decathlon

Innovation of Decathlon belongs to the public and is
user-oriented.
Every teammate can be a participant in Innovation
research and development.
Innovation is inspired by listening to the real needs of
users, and by ideas coming from sports.
Every day, we are creating our sports career.

Research &
Design
Center

530
engineers

50 R&D
research

teammates

themes related to
Somatic Science

40

new

patents in
2014

France's second
largest R&D Center
brings together
experts and
professionals:
engineer, laboratory
manager and
innovation director.

Passion Brands
Decathlon currently has 20 owned
Passion Brands which are classified
according to different sports

Brand Center

LILLE

A base camp for each

brand, as close as
possible to users

Tribord
brand center
for water
sports

DOMYOS
INESIS
B'TWIN
KIPSTA

SALLANCHES

CESTAS

CAPERLAN
SOLOGNAC

HENDAYE
TRIBORD
NABAIJI

QUECHUA
WED'ZE
SIMOND

43,000
containers
are exported
every year

45

Global
Logistics

warehouses

868
millions
products

5500
teammates

13,000 teammates
are recruited per year
worldwide.

100
nationalities

350
different jobs

Human
Human
Resour
ces
70,000
teammates
complete management training system

35000 types of

80+
sports

All
Sports
under
One
Roof
Free sports
playground

products
Account for over
85% owned brand
products

Innovation
products make
sports easier.
Experienceoriented and selfservice shopping
pattern

A business area of
1500-12000 square meters
Providing different sports
equipments for all sports
enthusiasts, from the
beginner to the professional,
from First-Price products to
top-of-the-range products.

Service
Satisfied
or
Satisfied
Omni-channel sales guarantee the same
network and service
Teams of sports enthusiasts are ready to
assist you at any time
Convenient return & change service
Product Trial
Repair and maintenance for sports
equipment
Workshop
Membership card, sports gift card

Global Decathlon
Store Distribution
and Turnover

By December 31st., 2015, Decathlon has more

than 1000 stores in 22 countries and regions.

9.2

30.5%
France

288

69.5%
Others

166
128

116

2015 global turnover

(billion/euros)
44

37 27

France

China

Spain

Italy

Poland

Portugal

Russia

Germany

Bulgari

Belgium

Morocco

India

Sweden

Brazil

Croatia

England

Thailand

Hungary

Romania

Turkey

Czech

Netherl

15

17 18

24 19 37 25 31

AGENDA

1.DECATHLON presentation
2.RFID Project
3.Result of the project
4.Best practices

Project sense

Project phases

Pilot 1 store & 1

Warehouse

30 stores & 20
warehouses

France

Worldwide

Technical
tests

Pilot 9 stores & 9

warehouses

France

Europe

2009

2010

2011

July 2013

June 2014

Source tagging

Stores
equipment

June 2013

January 2014

RFID used in

GO
shareholders

Logistic tagging

800 stores in 17
countries

2012

2013

Warehouse equipment

2014

KPI measurment
ROI calculation
Change
Management

Training

2015

2016

Tagging phases

2010
Technical tests

2011-2012
9 Pilots

From mid 2014

Go Live

Logistic tagging (mainly Other Brand Products)

90%
of
tagged
models

Source tagging (mainly Internal Products)

Type of RFID tags

STICKERS/
HANDTAGS
(40%)

POCKET TAG
(60%)

Pack, Shoes,

Textile, Backpack,

RFID on supply chain

Factory
Labeling control
Quality control
Shipment of goods

Warehouse
Goods reception
Inventory
Shipment of goods
Picking

Store
Inventory
Cashing
Security
Digital experience

Processes in Stores

RFID stock Control

=> Embisphere

RFID cashing
=> Embisphere

RFID Security
=> Nedap, CheckPoint

Processes in warehouses
RFID for Quality Control
Embisphere

RFID for Inventory

Embisphere

RFID on sorter
Embisphere

RFID for Picking

Embisphere

AGENDA

1.DECATHLON presentation
2.RFID Project
3.Result of the project
4.Best practices

Promises and results

Increase product availability on shelves

Increase margin
Cost = 0 on external inventory
Increase efficiency on POS
Decrease shrinkage

OK
OK
OK
OK
OK

AGENDA

1.DECATHLON presentation
2.RFID Project
3.Result of the project
4.Best practices

6. Best practices and risks

Best Practices

Global project push by top management

Define short term (and long term) ROI

Measure KPI during all phases

Technical and functional validation made by user

Follow EPC standard (EPC GEN2)

Be proactive on impact on privacy and health

Risks

Copy/paste Decathlon Project

Under estimate impact on IT System

Consider deployment as the end of the project. Deployment

is the starting line!