Thinking Like a Leader

Customer profile worksheet

Directions: This exercise is designed to help you understand your customer profile. Begin by filling out the
Demographics section. Try to be as specific as possible, describing your companys average customer. Next, answer
the question that follows. Do the same for the Psychographics section, and be as specific as possible. Finally, consider
the knowledge you have gained about your average customer and answer the final questions.

Demographics
Age

Gender

Income

Geography

Other

Opinions

Attitudes

Values

In general, what do my customers need?

Psychographics
Activities

Interests

In general, what do my customers want?

Knowing what I know now about my customers, how can I better tailor my actions to their needs?

Knowing what I know now about my customers, how can I better tailor my actions to their wants?

course: Thinking Like a Leader

Customer profile worksheet