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Research The Implementation Sapta Pesona of in Taman Rekreasi Kota Malang To Increase Visitors
Research The Implementation Sapta Pesona of in Taman Rekreasi Kota Malang To Increase Visitors
T.141.3.004
T.141.3.011
3. Elisa Pratiwi
T.141.3.016
T.141.3.022
T.141.3.027
T.141.3.032
T.141.3.038
8. Tiflatus Saadah
T.141.3.044
FORM OF AGREEMENT
Agree to fulfill the assignment of English Profession Subject Diploma III
program, Department of Tourism Management, Ganesha Malang and Tourism
Academy (APARTEL) :
Advisor
T.141.3.032
Been Known
A Director of APARTEL Ganesha Malang
ACKNOWLEDGEMENTS
The Writer say thankfully to the god who has been given the blessing and
mercy so this reasearch can be done. The writesr also say thank you to the coach
advisor who has been give the directive to our research and thank you to the group
member who have been contribute to finish this research.
The writer hope that this research can be a refrerence to do a research, can
give any advantages and increase the knowledge. The writer hope critic and
suggestion to research in the future.
Writer
TABLE OF CONTENT
ABSTRACT
Based on the results of this study takes the title "The Implementation of Sapta
Pesona to Increase visitors" this study aims to determine the implementation
stepping to increase visitors
The type of research is qualitative descriptive which describes the application
of stepping in the "Taman Rekreasi Kota" for data collection techniques the writer
uses the technique of direct observation and questionnaire given to some visitors in
"Taman Rekreasi Kota Malang".
Based on the results and direct observation can now that the application of the
stepping in "Taman Rekreasi Kota Malang" already implemented.
Besides the application of stepping greatly affect the number of tourist in
"Taman Rekreasi Kota Malang"
Therefore the application of stepping should be implemented on an ongoing
basis so that visitors comfortable at this place.
CHAPTER 1
INTRODUCTION
A.
Background of research
Taman Rekreasi Kota is one of the constituent elements of urban space, that
CHAPTER 2
REVIEW AND RELATED LITERATURE
A. Sapta Pesona
Sapta Pesona is a term for the 7 substances development and management
of a tourist attraction in Indonesia.
The meaning of the symbol of sapta pesona is symbolized with the Sun that
shining bright as much as 7 substances such as Keamanan (Safety), Ketertiban
(Orderlines), Kebersihan (Cleanliness), Kenyamanan (Pleasure), Keindahan
(Beauty), Keramahan (Amenity), Kenangan (Memory)
The purpose of Sapta Pesona is to increase awareness and responsibility of
the society, government, stakeholder, tourism industry, and local people to bring
Sapta Pesona into their reality life.
1. Keamanan (Safety)
the visitor will be happy to visit any place if they are feel safe, peaceful,
and free from :
a. disease
b. an accident that caused by bad fasilities like the transportation,
ulitities, or bad equipment
c. disturbance by local people like the bad treatment, or the statement
that sound bad for the visitors
d. act of violence like pickpocketing, fraud, and each other.
2. Ketertiban (Orderlines)
The orderlines of a tourism is a thing that everyone want to feel. The
implementation of the orderlines are :
a. The traffic is order
b. The building is neat
c. an exellent service
d. Correct information for the visitor
3. Kebersihan (Cleanliness)
Clean is a condition of a area that displayed circle that free from
dirty thing.
4. Kenyamanan (Pleasure)
A green environment, fresh, neat, that give the pleasure atmosphere
for the visitor.
5. Keindahan (Beauty)
The beauty is an interesting situation and atmosphere that really
good to see. Very beautiful to see in every side like the colour, move,
texture, and each other.
6. Keramahan (Amenity)
The amenity is an attitude and behaviour of a person that show
he/she familiarity, respectfull, smile and kindfull. The amenity is a one of
the service that served for the visitor. So, we must keep our amenities to the
visitor.
7. Kenangan (Memory)
The memory can be form of something beautiful and pleasing. a
good memory can created with : A comfort accomodation, clean and healthy
environment, the special characteristic of a place like souvenir, or the
building shape itself.
The park is a fenced plot of land used for fun, excitement, and
comfort. (Laurie, 1986: 9)
The town is the site of the process of life and life or as a venue for
human activities (Setiyaningrum, Diyah, 2002: 4).
Park City is a park located in an urban environment on a large scale
and can anticipate the impacts caused by the development of the city
and can be enjoyed by all citizens.
1. Function State Parks
Various functions that can benefit the park are as follows:
a. Ecological functions
1) Park city as the guardian of the environmental quality of the city.
With the greening of the city parks can serve as:
2) Lungs of the city which produce more O2
3) Filter dust and smoke in motor vehicles, in order to minimize air
pollution
4) Soil water storage, thus preventing flood and erosion as well as
ensure the supply of groundwater.
5) Crowded city noise reduction activity
6) Environmental conservation ecosystem.
b. Social functions
1) As a social communication
2) As a means of sport, play and recreation
3) As a city landmark
4) Adding to the aesthetical value of the environment so that it
becomes the main attraction for a city
C. Tourism
Tourism is the whole of activities, facilities and services caused by
the displacement of a person while traveling out of the residence, as well as
a brief stay at the destination of the trip, for the purpose of fun and holiday.
According to Indonesian law No. 9 of 1990 on tourism states that
tourism is the activity aimed at providing tourism services, provide or
arrange objects and attractions, businesses in tourism facilities and other
businesses related to the field
According to the book of tourism businesses page 6 states that
tourism is an activity trip for fun to visit attractions / sights, to witness
firsthand the cultural customs and other purposes (not for earning money)
with duration of more than 24 hours, so that requiring the need the main
addition to the attractions to be visited, namely transport, accommodation,
and meals.
1. Tourism definitions of some experts :
According KBBI, Tourism; ramble; Tourism is travelrelated activities for recreation.
According to Law No. 10 of 2009 on Tourism, Tourism is
"A wide variety of tourist activities and supported facilities and
services provided by local communities, fellow travelers,
government, local government and penhgusaha"
According to the WTO or the World Tourism Organization,
tourism is a human activity that travel to and stay in the area a
destination outside their everyday environment.
D. Visitor
Visitor form peoples come to pay at one place or state with various
of motivation a visit to belong in within is tourist. According International
Union of Official Travel Organization (IUOTO), visitor is every people
come to one state or other place to remain and usually with purpose anything
except for to execute work to accept pay. Visitor is every people related to
one other state where it have place residential with motive carry out work
to get by state visited.
According U.N Confrence on Interest Travel and Tourism, make use
of technical term visitor for every people come to one state not place stay
usually for need whatever, except carry out trip salary.
1. Categories of Visitors
Visitor can to divide to be two category that is :
a. Tourist
Visitor to stay while at least during 24 hour in state visited and
purpose trip can to divide into classification as to follow :
1) Leisure, for requirement recreation, vacation, health, research,
religious and sport.
2) Business, family, conference, mission and others.
b. Exursionist
Visitor while to stay in state visited deep less time from 24 hour.
From some explanation mentioned, within this research aim with visitor is
a peoples to execute a visit to object and traction a tour, in this case Taman
Rekreasi Kota as research location.
2.
Characteristic Visitor
Characteristic visitor discernible as two kind that is social economics characteristic and trip a tour characteristic. In this case
characteristic visitor give influence not direct about development tourism.
Unappliable directly step by step must be done just with to see characteristic
visitor, but need to see relevance with perception visitor. Visitor at object a
tour have characteristic and design visit, requirement or motive execute to
visit in object a tour severally diffirent in this case need to be opinion for
provider tourism until in prepare product can appropriate with interest and
requirement visitor. Characteristic visitor include :
a.
b.
c.
d.
e.
f.
g.
b.
c.
d.
e.
CHAPTER III
METODHOLOGY OF RESEARCH
A. Research Design
The type of research is qualitative desriptive, desriptive study by darmadi
(2011:7) For explained that this study is a research relating to the collecting of data
to provide an overview or offirmation of a concept that also answers the question
in connection with a research subject at this time.
Desriptive qualitative research is the studies included in qualitative research ,
wiyh the aim of the research was to reveal the facts, circumstance , phenomena ,
variables , dams occur when the research flow interpret qualitative desriptive study
and said that the data concerned with the situation
B. Subject Of Research
1. Population
Population is totality observation that be our attention. Many
observation or member one population be said size population. If we
wishing conclusion from sample about population be valid, we must visit
sample represent. We oft tempted for take member population we to make
light of. Manner this such can carry conclusion fault about population.
Procedure removal sample produce conclusion consistent very high and
very low about one characteristic population to speak refraction or
characteristic partial. To let disappearing to enable refraction or this
characteristic partial, its necessary take sample simple random or more short
again sample random. Definition the other about population is amount
totality from unit analysis in research. Whit said the other, population is :
a. Form totality elements own one or some characteristic same.
b. Collection from an individual with quality as well as criterium
already prescript.
: around 9 month
b. New Born
: 10 month - 3 old
c. Babyhood
: 4 old - 6 old
d. Early Childhood
: 7 old - 9 old
e. Later Childhood
: 10 old - 12 old
f. Puberty
: 13 old - 18 old
g. Early Adulthood
: 19 old - 39 old
h. Middle Adulthood
: 40 old - 60 old
i. Later Adulthood
: 61 old
note about Recreational Park of Malang city and collecting datas from
a related party at the venue. There is collecting data technique that will
be on writing is observation, interview with the management of the
recreation park and distribute questionnaries to tourist who visit.
2. Interview
Interview is conversation between two people or more and be
held between speaker and interviewer. Purpose from interview is to get
information about Recreational Park of Malang city where is the
interviewer throwing a questions that related with the park. Then the
interviewer can find out about the truth of the answers given from the
interviewee.
3. Questionnaires
Questionnaires is instrument of data collecting or information
that to be operationalized in the form of item or question. Preparation
of the questionnaire was conducted with the hope to know variables
anything you think is important respinden. The purpose of the
questionnaire is to fix the parts that are considered less appropriate to
be applied in obtaining data on the respondents. The basis for the
restriction determining these variables is to be understood and
perceived benefits. Questionnaires can serve as devices and techniques
of data collection that contains a list of questions in the form of
concrete.
4. Data from Books
Retrieving data from open is one of the qualitative data
collection techniques. In a frequently used research data coming from a
specific page of a book. Data from the book's pages can be used in data
processing together with the other data.
5. Data from Web
CHAPTER IV
FINDING AND DICUSSION
A. Finding
1. General description
Taman Rekreasi Kota Malang is one of the parks in the heart of the
Malang city , a garden pick the various facilities that can be used by visitor
just as jogging track, swimming pool, a play ground for childern and others.
Additionally in this Taman Rekreasi Kota also has a diverse collection of
animals, such as various birds, bats, etc. Constructing a strategic location
that is so anyone can visit this park with ease. Each month the Taman
Rekreasi kota, be held interesting event. every Saturday or Sunday or any
other holiday. The park was crowded crowded with visitors.
2. Area
Taman Rekreasi Kota or Tarekot located right in the heart of the
city, exactly behind the City Hall Building Malang. in front of the bird
market Malang town, but it is unfortunate the Taman Rekreasi Kota close
to public facilities such as hotels and public transportation. This park was
built aiming to facilitate the wishes of the people of Malang will be a place
of recreation in the city center were adequate and affordable.
3. Accessibility
To get to the Rekreasi Kota Malang. very easy because of the
location of the park itself is located in the center of the city of Malang.
So many in transit through the city of Malang . One of the public
transport pass Rekreasi Kota Malang , the ADL ( Arjosari - Dinoyo Landungsari ) , AL ( Arjosari - Landungsari ) etc .Besides the access
road to the park, it's been pretty good. Making it easier for tourists to
this place.
Month
Visitor
January
7.587
February
4.113
March
4.864
April
3.964
B. Discussion
1. The condition of Taman Rekreasi Kota Malang
Based on the observations , the condition of taman rekreasi Kota Malang
will be described in detail and divided into several areas as follows
a. Parking area
Parking area in Taman rekreasi Kota Malang for a motorcycle can
carry about 50 motorcycles and felt safe because there are employees who
take care of the parking area . But for the car park , when a weekday is
considered to be inadequate because the parking area used to park the
school bus , Malang city tour bus and also use by owned transportation
office employees .
b. Play Ground
Playground area is a facilities given by Taman rekresi kota malang
for visitors who are used to relax and enjoy the Taman rekreasi kota
malang .But unfortunately the state of the playground is not very well
maintained , there are several statues were broken and not repaired .
Circumstances surrounding area was also dirty , a lot of rubbish visitors
are not thrown in the trash.
c. Jogging track
Jogging track in Taman Rekreasi Kota Malang is still fairly good
because a lot of visitors who like to use the area for a jogging track
jogging with family or friends . Taman rekreasi kota Malangs head also
said that many foreign tourists who often do jogging in taman rekreasi
kota Malang.
d. Toilet
Toilet in Taman Rekreasi Kota Malang is very minimal , because
the only toilet in the pool while in the area outside the pool there is no
available toilet.
e. Swimming pool
Area Swimming Pool there are two types of pools , the first pool for
children, and the second pool for adults . The pool at the city recreation
park is quite clean . Visitors can also rent a tire for use in the pool
f. Food court
There are several food courts in the city recreation park , but only a
few stands are open . Foodcourt here to sell some Javanese typical foods
like pecel, soto, and others .
Overall , the condition of the city recreation park is still far from the
tourism object standart because of the lack of parking areas , as well as its
area is still a lot of trash , and because of this area to join the government
complex it will not be comfortable to use for tourism object.
2. Questionnaires Result
Researchers collected data about Implementation Sapta Pesona to Taman
Rekreasi Kota Malang by distributing 40 questionnaires to visitors. The
following are the result of interview conducted research to visitors, is :
a. Is Taman Rekreasi Kota safe enough already ?
(Apakah Taman Rekreasi Kota sudah cukup aman ?)
Yes (A)
No (B)
27 responden
13 responden
Yes (A)
No (B)
13 responden
27 responden
No (B)
No Answer
29 responden
10 responden
1 responden
No (B)
24 responden
16 responden
Yes (A)
No (B)
21 responden
19 responden
No (B)
26 responden
14 responden
g. Has Taman Rekreasi Kota already gave any memories after you visited ?
(Sudahkah Taman Rekreasi Kota memberi kenangan setelah Anda
berkunjung ?)
Yes (A)
No (B)
22 responden
18 responden
Yes (A)
No (B)
19 responden
21 responden
No (B)
29 responden
11 responden
No (B)
38 responden
2 responden
CHAPTER V
CONCLUTION AND SUGGESTION
A. Conclusion
Taman Rekreasi Kota Malang is the one of City green open space in Malang
City, as the cheapest park for the public of Malang City. Taman Rekreasi Kota
Malang is located in the central of the Malang city actually at Majapahit Street and
it's in front of Splendid Bird Market and also behind the Walikota's office. Malang's
people called it Balaikota. This object has some support facilities like jogging track,
swimming pool, playground for children, and also foodcourt. Tamam Rekreasi Kota
Malang also has fauna collection like kind of bird, bath, chicken and so on. To reach
the Taman Rekreasi Kota it's easy enough because the visitor can use their
motorcycle or public transportation that passed Taman Rekreasi Kota Malang.
According to the direct observation that have done by the writers and from
the questionaire that have been distrubuted to each visitors , it can be resumed that
Taman Rekreasi Kota Malang has been implemented Sapta Pesona to increase the
visitor and the government or stakeholder always held event each month to make
the visitor interesting with Taman Rekreas in Kota Malang. Every month it's almost
3.000 visitors come to Taman Rekresi Kota Malang.
B. Sugestion
Based on observation that have done by writers there is any advice.
For Taman Rekreasi Kota Malang such as:
1. Add the fauna collection in Taman Rekreasi Kota Malang.
2. Held some event to increase the visitor
3. Always treat and fix the infrastuctures to make the visitors
feels comfort in Taman Rekreasi Kota Malang
4. Implementing Sapta Pesona principle to increase the visitor
5. Treat the fauna to keep them healthy
6. The employees should be involve their service to the visitor
BIBLIOGRAPHY
Course Material Tourism Management Departement entitled Sapta Pesona by
Teddy Surya Vimana.,Sst.Par.
Darmadi, Hamid, 2011. Metode Penelitian Pendidikan, Bandung. Alfabeta.
( in Final Assigment Ragil Kusuma Darmawan Putra )
Kusmayadi Ir. dan Ir. Endar Sugiarto, MM. 2000. Metodelogi Penelitian dalam
Bidang Kepariwisataan. Jakarta : PT Gramedia Pustaka Utama
U.E. Wardhani, dkk. (2008). Usaha Jasa PARIWISATA jilid 1. Klaten : PT.
Macanan Jaya Cemerlang.
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